Rephonic
Artwork for Anchored.

Anchored.

Placer.ai
Walmart
Coca-Cola Company
Value (consumer Psychology)
Store Of the Future / Convenience
Artificial Intelligence (AI)
Personalization / First-Party Data
Amazon
In-Store Experience
Disney Springs Coca-Cola Store

Welcome to Anchored, the Placer.ai podcast where we dive into the trends, strategies, and stories shaping the wider retail landscape in the physical world. In each episode, our CMO and host Ethan Chernofsky, sits down with the experts and industry leaders who provide the perspectives and expertise we all need to unpack how retail is changing and why. Whether we are exploring the evolution of the s... more

PublishesTwice monthlyEpisodes6Founded3 months ago
Number of ListenersCategory
Technology

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Artwork for Anchored.

Latest Episodes

In this episode of Anchored, Ethan Chernofsky sits down with retail industry veteran Barrie Scardina to explore the shifting dynamics of the physical retail landscape. Drawing on her executive experience at iconic brands like Calvin Klein and Ralph L... more

In this episode of Anchored, host Ethan Chernofsky sits down with Stephanie McMahan, Director of Shopper Insights at the Coca-Cola Company, to explore why human connection remains retail's most irreplaceable asset. The conversation unpacks the enduri... more

In this episode of Anchored, host Ethan Chernofsky sits down with Stephanie McMahon, Director of Shopper Insights at the Coca-Cola Company, to explore why human connection remains retail's most irreplaceable asset. The conversation unpacks the enduri... more

In this episode of Anchored, host Ethan Chernofsky sits down with Andrew Lipsman to unpack why the physical store may be retail media's most underestimated frontier. The conversation explores the concept of the in-store environment as a "mega channel... more

In this episode of Anchored, host Ethan Chernofsky sits down with retail media expert Andrene dos Anjos to unpack the evolution of the industry beyond the hype cycle. Andrene explores the "structural tension" within brands, explaining how internal si... more

In this episode of Anchored., host Ethan Chernofsky sits down with retail veteran Karlyn Mattson (formerly of Target, GNC, and Route 21) to unpack the "tension" at the heart of modern retail: Art vs. Science.

Karlyn explains why the industry has tip... more

In the debut episode of Anchored, host and CMO Ethan Chernofsky sits down with Simeon Siegel, Senior Managing Director at Guggenheim Partners and a leading voice in retail analysis.

This conversation dives into the hidden "gravity" of retail economi... more

Key Facts

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Number of Listeners
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Recent Guests

Stephanie McMahan
Director of Shopper Insights at Coca-Cola Company
Coca-Cola Company
Episode: How Convenience Meets Connection | Stephanie McMahan, Director Shopper Insights, Coca-Cola Company
Andrew Lipsman
Founder of Media Ads and Commerce; former VP/Principal Analyst at eMarketer
Media Ads and Commerce
Episode: The In-Store Mega Channel | Andrew Lipsman, Media, Ads & Commerce
Andrene dos Anjos
Retail media manager, North America at FBF Brands
FBF Brands
Episode: From Hype to Hybrid: The Evolution of Retail Media | Andrene dos Anjos, FBF Brands
Karlyn Mattson
Founder of Leadership Advisors; former CCO at Route 21, CMO at GNC, VP at Target
Leadership Advisors; former GNC/Target executive
Episode: Why Retail Needs More Art and Less Science | Karlyn Mattson, Leadership Advisors
Simeon Siegel
Senior Managing Director, Guggenheim Partners
Guggenheim Partners
Episode: The $4 Billion Ceiling: Why Great Retail Brands Stop Growing | Simeon Siegel, Guggenheim Partners

Host

Ethan Chernofsky
Host of the show

Chart Rankings

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Apple Podcasts
#233
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Talking Points

Recent interactions between the hosts and their guests.

From Hype to Hybrid: The Evolution of Retail Media | Andrene dos Anjos, FBF Brands
Q: What should brands do today to prepare for the future of retail media?
Be in-store to observe consumer interactions, monitor competitors, and continuously learn; focus on cross-functional collaboration and learning from different markets to stay ahead as the infrastructure evolves.
From Hype to Hybrid: The Evolution of Retail Media | Andrene dos Anjos, FBF Brands
Q: What are the main obstacles preventing retail media from taking off more quickly?
Fragmentation in ownership, internal structures, and the complexity of coordinating in-store and online activations, along with alignment on who owns what and where budgets sit.
From Hype to Hybrid: The Evolution of Retail Media | Andrene dos Anjos, FBF Brands
Q: Do you buy into the hype around retail media in the physical environment?
Yes, but with a critical view: you need to understand how the pieces fit together, avoid silos, and focus on real, measurable outcomes rather than hype.
The $4 Billion Ceiling: Why Great Retail Brands Stop Growing | Simeon Siegel, Guggenheim Partners
Q: Which retailer or retail experience inspired you most in the last few months?
Experiences that transport customers into a brand world, like immersive concepts in New York that combine product, service, and storytelling (e.g., shopping, bourbon, and themed environments), while avoiding heavy-handed agendas and focusing on genuine brand atmosphere.
The $4 Billion Ceiling: Why Great Retail Brands Stop Growing | Simeon Siegel, Guggenheim Partners
Q: What is the most over-hyped trend in retail that we are talking about?
AI and digital tools are powerful when used as distribution mechanisms and enhancements, not as an identity replacement; the hype should not outpace the need for authentic, customer-centric experiences that leverage technology to complement human service.

Audience Metrics

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Frequently Asked Questions About Anchored.

What is Anchored. about and what kind of topics does it cover?

A business-focused look at how physical retail is evolving through data-driven strategies, experiential concepts, and technology-enabled experiences. Episodes frequently center on in-store design, retail media, and brand storytelling, with guests ranging from shopper insights leaders at major consumer brands to financial analysts and retail executives. The show often explores how brands balance legacy strengths with innovation, the role of first-party data and AI in merchandising, and the ongoing tension between digital convenience and human service in brick-and-mortar environments. Notable throughlines include the durability of physical stores, the rise of retail media as a long-term revenue driver, and practical lessons on executing omnic... more

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How many episodes of Anchored. are there?

Anchored. launched 3 months ago and published 6 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on Anchored.?

Recent guests on Anchored. include:

1. Stephanie McMahan
2. Andrew Lipsman
3. Andrene dos Anjos
4. Karlyn Mattson
5. Simeon Siegel

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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