
Welcome to Anchored, the Placer.ai podcast where we dive into the trends, strategies, and stories shaping the wider retail landscape in the physical world. In each episode, our CMO and host Ethan Chernofsky, sits down with the experts and industry leaders who provide the perspectives and expertise we all need to unpack how retail is changing and why. Whether we are exploring the evolution of the s... more
| Publishes | Twice monthly | Episodes | 6 | Founded | 3 months ago |
|---|---|---|---|---|---|
| Number of Listeners | Category | Technology | |||

In this episode of Anchored, Ethan Chernofsky sits down with retail industry veteran Barrie Scardina to explore the shifting dynamics of the physical retail landscape. Drawing on her executive experience at iconic brands like Calvin Klein and Ralph L... more
In this episode of Anchored, host Ethan Chernofsky sits down with Stephanie McMahan, Director of Shopper Insights at the Coca-Cola Company, to explore why human connection remains retail's most irreplaceable asset. The conversation unpacks the enduri... more
In this episode of Anchored, host Ethan Chernofsky sits down with Stephanie McMahon, Director of Shopper Insights at the Coca-Cola Company, to explore why human connection remains retail's most irreplaceable asset. The conversation unpacks the enduri... more
In this episode of Anchored, host Ethan Chernofsky sits down with Andrew Lipsman to unpack why the physical store may be retail media's most underestimated frontier. The conversation explores the concept of the in-store environment as a "mega channel... more
In this episode of Anchored, host Ethan Chernofsky sits down with retail media expert Andrene dos Anjos to unpack the evolution of the industry beyond the hype cycle. Andrene explores the "structural tension" within brands, explaining how internal si... more
In this episode of Anchored., host Ethan Chernofsky sits down with retail veteran Karlyn Mattson (formerly of Target, GNC, and Route 21) to unpack the "tension" at the heart of modern retail: Art vs. Science.
Karlyn explains why the industry has tip... more
In the debut episode of Anchored, host and CMO Ethan Chernofsky sits down with Simeon Siegel, Senior Managing Director at Guggenheim Partners and a leading voice in retail analysis.
This conversation dives into the hidden "gravity" of retail economi... more
How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.
Apple Podcasts | #233 |









Recent interactions between the hosts and their guests.
Listeners, social reach, demographics and more for this podcast.
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A business-focused look at how physical retail is evolving through data-driven strategies, experiential concepts, and technology-enabled experiences. Episodes frequently center on in-store design, retail media, and brand storytelling, with guests ranging from shopper insights leaders at major consumer brands to financial analysts and retail executives. The show often explores how brands balance legacy strengths with innovation, the role of first-party data and AI in merchandising, and the ongoing tension between digital convenience and human service in brick-and-mortar environments. Notable throughlines include the durability of physical stores, the rise of retail media as a long-term revenue driver, and practical lessons on executing omnic... more
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Anchored. launched 3 months ago and published 6 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
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Recent guests on Anchored. include:
1. Stephanie McMahan
2. Andrew Lipsman
3. Andrene dos Anjos
4. Karlyn Mattson
5. Simeon Siegel
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