Rephonic
Artwork for Founder Frequency

Founder Frequency

wednesday
Wednesday
Gubbe
Helsinki
Finland
Crush Movement
Community
Slush
Finnish Startup Ecosystem
The Shortcut
Women Entrepreneurship
Starting a Business
Women In Business
Entrepreneurship
Helsinki Think Company
Bamla Agency
Maria01
Startup Ecosystem
Turku
Elder Care
Vibe Coding

Founder Frequency is the official podcast of wednesday. Hosted by Caitie Santo, we explore the real stories and perspectives shaping the founder ecosystem. In each episode, we talk about what it’s actually like to be part of this space—the decisions, lessons, and identity shifts that come with it, and how we can shape a more inclusive future for women and non-binary founders.

Rooted in the Finnis... more

PublishesTwice monthlyEpisodes13Foundeda year ago
Number of ListenersCategories
EntrepreneurshipBusiness

Listen to this Podcast

Artwork for Founder Frequency

Latest Episodes

What if the biggest opportunities begin by questioning the things everyone else accepts?

In this episode of Founder Frequency, Caitie sits down with Natalia Rincón-Eriksson, Founder and CEO of CHAOS, to explore what it looks like to build a career—a... more

What if the most meaningful opportunities in life start with a problem you can't stop thinking about?

In this episode of Founder Frequency, Caitie sits down with Meri-Tuuli Helin, Founder and CEO of Gubbe, to explore what happens when you encounter ... more

In this episode of Founder Frequency, Caitie sits down with Sarita Runeberg, CEO of Maria 01, to explore what happens when curiosity becomes your compass, and why some of the most meaningful opportunities arrive long before you feel ready for them. A... more

In this episode of Founder Frequency, Caitie sits down with Anna Brchisky, Founder and CEO of Bamla Agency, to explore what it really looks like to build something from the ground up, and grow alongside it. And spoiler: it rarely starts with a perfec... more

What if the step you’re waiting to feel ready for is actually the one that creates the momentum you need?

In this episode of Founder Frequency, Caitie sits down with Noora Saksa, CEO of Slush, to explore how momentum is actually created, and why it ... more

You don’t wake up one day suddenly feeling like a founder but at some point, you start acting like one.

In this episode of Founder Frequency, Caitie sits down with Eeva Siika-aho, CEO of Helsinki Think Company and former co-founder, to explore what ... more

What if building something meaningful is less about fitting in, and more about growing into your place over time?

In this episode of Founder Frequency, Caitie sits down with Riikka Loisamo, CEO of The Shortcut—an organization helping internationals ... more

What if finding your place in the startup ecosystem isn’t about fitting a mold, but slowly building your own?

In this relaunch episode of Founder Frequency, Caitie sits down with wednesday.’s 2026 co-leads, Blanka Bartfai and Helmi Peipinen, to kick... more

Key Facts

Accepts Guests
Contact Information
Podcast Host
Number of Listeners
Find out how many people listen to this podcast per episode and each month.

Recent Guests

Meri-Tuuli Helin
Co-founder and CEO of Gubbe
Gubbe
Episode: Ep. 7 — Building for purpose with Meri-Tuuli Helin
Sarita Runeberg
CEO of Maria01
Maria01
Episode: Ep. 6 — Why the best things happen before you're ready with Sarita Runeberg
Anna Brchisky
Founder and CEO of Bamla Agency
Bamla Agency
Episode: Ep. 5 — Embracing imperfection with Anna Brchisky
Noora Saksa
CEO of Slush
Slush
Episode: Ep. 4 — Why the things that scare you are often worth pursuing with Noora Saksa
Eeva Siika-aho
CEO of Helsinki Think Company
Helsinki Think Company
Episode: Ep. 3 — Why you don’t need a big idea or a “spark” to start with Eeva Siika-aho
Riikka Loisamo
CEO of The Shortcut
The Shortcut
Episode: Ep. 2 — Why being an outsider can be your biggest advantage with Riikka Loisamo
Blanka Bartfai
Co-lead of Wednesday (2026)
Wednesday
Episode: Ep. 1 — Why figuring it out as you go is part of the process with Blanka & Helmi
Mari Luukkainen
Ex-VC and ex-startup operator turned investor and coder
Venture Capital / Friday VC (investing in LGBTQ founders); Vyp Coding advocate
Episode: Episode 5: Growth, Investing, and AI with Mari
Katja Presnal
Founder of Crush Movement
Crush Movement
Episode: Episode 4: Katja on the Power of Community

Hosts

Caitie Santo
Host of Founder Frequency; appears across episodes as main interviewer.
Olivia
Host of the Wednesday Database Podcast and guest introducer in several episodes.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Top Entrepreneurship Podcasts

Rahamania
RahamaniaNina Nordlund ja Tellu Uotila
声动早咖啡
声动早咖啡声动活泼
The Prof G Pod with Scott Galloway
The Prof G Pod with Scott GallowayVox Media Podcast Network
The Tim Ferriss Show
The Tim Ferriss ShowTim Ferriss: Bestselling Author, Human Guinea Pig
Aspire with Emma Grede
Aspire with Emma GredeEmma Grede | Audacy

Talking Points

Recent interactions between the hosts and their guests.

Episode 2: Pia-Maria's Journey into the Startup Ecosystem
Q: What advice would you give to women who haven't founded yet or who want to become founders one day?
Her advice centers on choosing action over perfection, getting started with output, engaging with mentors, and leveraging community networks to accelerate learning and execution.
Episode 2: Pia-Maria's Journey into the Startup Ecosystem
Q: What makes the Startup Foundation's approach to grants and support unique, and how does that feed back into Finland's economy?
The Foundation provides project grants and individual grants to help founders validate ideas, build prototypes, and accelerate the transition from minus one to one, contributing to a larger goal of creating higher-growth startups for welfare and economic resilience.
Episode 2: Pia-Maria's Journey into the Startup Ecosystem
Q: It would be great if you could tell us a bit about your journey overall in the Startup ecosystem as you have been involved for so many years in different roles.
Pia-Maria describes her path from student activism and founding events for women in entrepreneurship, to launching a media-enabled startup, and ultimately guiding the Startup Foundation to support more founders and to seed new ventures through grants and programs.
Ep. 3 — Why you don’t need a big idea or a “spark” to start with Eeva Siika-aho
Q: What sparked your transition from co-founder to CEO, and how did you arrive at Helsinki Think Company?
I shifted during a study period where I connected with entrepreneurial-minded people at the University of Helsinki and found a natural fit with Helsinki Think Company, ultimately stepping into the CEO role as opportunities arose rather than through a planned trajectory.
Episode 3: From Passion to Profit with Kristiina
Q: How did you transition from banking to launching your handbag business?
The shift happened gradually, starting as a side project during banking, then accelerating into full-time work when the customer base grew and the idea gained traction.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
Gender Skew
Location
Interests
Professions
Age Range
Household Income
Social Media Reach

Frequently Asked Questions About Founder Frequency

What is Founder Frequency about and what kind of topics does it cover?

Founder Frequency centers on real stories from the Nordic founder ecosystem, often featuring founders, CEOs, and leaders who share non-linear career paths, growth strategies, and the challenges of building inclusive startup communities. Episodes frequently explore founder journeys, leadership, and the practicalities of balancing personal life with scaling ventures, with a strong emphasis on inclusion for women and non-binary founders and on community-building within Finland and the broader Nordic ecosystem. Notable throughlines include practical advice for early-stage founders, tips for navigating public-sector and ecosystem institutions, and a bias toward authenticity, hands-on experimentation, and mentoring as fuel for sustainable impact.... more

Where can I find podcast stats for Founder Frequency?

Rephonic provides a wide range of podcast stats for Founder Frequency. We scanned the web and collated all of the information that we could find in our comprehensive podcast database. See how many people listen to Founder Frequency and access YouTube viewership numbers, download stats, audience demographics, chart rankings, ratings, reviews and more.

How many listeners does Founder Frequency get?

Rephonic provides a full set of podcast information for three million podcasts, including the number of listeners. View further listenership figures for Founder Frequency, including podcast download numbers and subscriber numbers, so you can make better decisions about which podcasts to sponsor or be a guest on. You will need to upgrade your account to access this premium data.

What are the audience demographics for Founder Frequency?

Rephonic provides comprehensive predictive audience data for Founder Frequency, including gender skew, age, country, political leaning, income, professions, education level, and interests. You can access these listener demographics by upgrading your account.

How many subscribers and views does Founder Frequency have?

To see how many followers or subscribers Founder Frequency has on Spotify and other platforms such as Castbox and Podcast Addict, simply upgrade your account. You'll also find viewership figures for their YouTube channel if they have one.

How many episodes of Founder Frequency are there?

Founder Frequency launched a year ago and published 13 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact Founder Frequency?

Our systems regularly scour the web to find email addresses and social media links for this podcast. We scanned the web and collated all of the contact information that we could find in our podcast database. But in the unlikely event that you can't find what you're looking for, our concierge service lets you request our research team to source better contacts for you.

Where can I see ratings and reviews for Founder Frequency?

Rephonic pulls ratings and reviews for Founder Frequency from multiple sources, including Spotify, Apple Podcasts, Castbox, and Podcast Addict.

View all the reviews in one place instead of visiting each platform individually and use this information to decide if a show is worth pitching or not.

How do I access podcast episode transcripts for Founder Frequency?

Rephonic provides full transcripts for episodes of Founder Frequency. Search within each transcript for your keywords, whether they be topics, brands or people, and figure out if it's worth pitching as a guest or sponsor. You can even set-up alerts to get notified when your keywords are mentioned.

What guests have appeared on Founder Frequency?

Recent guests on Founder Frequency include:

1. Meri-Tuuli Helin
2. Sarita Runeberg
3. Anna Brchisky
4. Noora Saksa
5. Eeva Siika-aho
6. Riikka Loisamo
7. Blanka Bartfai
8. Mari Luukkainen

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

Find and pitch the right podcasts

We help savvy brands, marketers and PR professionals to find the right podcasts for any topic or niche. Get the data and contacts you need to pitch podcasts at scale and turn listeners into customers.
Try it free for 7 days