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Artwork for AI SEO for Law Firms

AI SEO for Law Firms

John D. McDougall

John McDougall of the legal marketing agency McDougall Interactive discusses optimizing your law firm website for search engines and AI search, and other ways in which AI is transforming marketing, social media, podcasts, video, and more.

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Artwork for AI SEO for Law Firms

Latest Episodes

In this episode of AI SEO for Law Firms, John McDougall and John Maher break down the simplest, most practical podcast setups lawyers can use in 2026 without getting overwhelmed by gear. They cover easy USB microphone options, when (and if) to upgrad... more

In this episode of AI SEO for Law Firms, John Maher and John McDougall explain how conversion rate optimization can double your leads without adding new traffic. They walk through Cialdini's principles of influence, practical A/B tests for headlines,... more

John McDougall explains why local SEO is more critical than ever for law firms as AI-driven search leans on map results and Google Business Profiles. They discuss how reviews, Q&A posts, photos, videos and detailed services all signal experience and ... more

John Maher and John McDougall break down why backlinks are still critical for law firm SEO and AI search, even as algorithms evolve. They discuss how to use AI tools and vibe coding platforms to research link opportunities and create interactive 'lin... more

In this episode of AI SEO for Law Firms, John Maher and John McDougall explain why authority, experience and personal branding matter so much in 'your money or your life' legal topics. They cover Google's E‑E‑A‑T signals, how to upgrade attorney bio ... more

This episode explores the core issues and practical steps for law firms to improve SEO performance using AI, keyword analysis, and structured data strategies.

This episode explores the core issues and practical steps for law firms to improve SEO performance using AI, keyword analysis, and structured strategies.

AI Prompt engineering is the new must-have skill for law firms looking to generate high-EEAT content. In this episode, John McDougall explains how frameworks like CRISPE help attorneys move beyond generic AI output, boosting authority, accuracy, and ... more

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AI SEO for Law Firms launched 3 months ago and published 9 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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