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Agency Forward

Chris DuBois
Agency Growth
Dynamic Agency Community
Positioning
Artificial Intelligence
Execution
Niching
Dynamic Agency OS
Agencies
Lead Generation
Sales Process
Strategy
Account Management
Stirling Brandworks
Breakup Kit
Ligen
Buyer Enablement
Recognition Engine
Niche
Referral Marketing
Revenue Generation

Agency Forward explores the future of agencies as tech and AI drive down the cost of tactical deliverables. Topics include building competent teams, developing strategic offers, systemizing your business, and more. New episodes delivered every Tuesday.

PublishesWeeklyEpisodes118Founded2 years ago
Number of ListenersCategories
MarketingEntrepreneurshipBusiness

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Artwork for Agency Forward

Latest Episodes

Hey everyone, today I'm joined by Emily Hatton.

Emily is the founder of AI in Agencies and also runs the Female Founder AI Space. Before founding her own practice, Emily was Head of Operations at Webtopia, a digital advertising agency — which means ... more

Hey everyone, today I'm joined by Dustin Riechmann.

Dustin runs Seven Figure Leap, where he helps agency owners, coaches, and consultants turn podcast guesting into an actual growth channel instead of a box to check. He's coached hundreds of people ... more

YouTube

Hey everyone, today I'm joined by Tom Lee.

Tom is the CEO and co-founder of Visto, a VC-backed platform built specifically for agencies to track and improve their clients' visibility inside AI engines like ChatGPT, Perplexity, Claude, and Google AI ... more

YouTube

Hey everyone, today I'm joined by Roger Nairn.

Roger is the founder of JAR, a branded podcast agency that has spent a decade helping enterprise brands like Amazon and Wharton create shows that actually do something. JAR recently rebranded from "JAR ... more

YouTube

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Recent Guests

Roger Nairn
Founder of JAR Podcast Solutions, branded podcast agency
JAR Podcast Solutions
Episode: 113 Roger Nairn: How to Build a Branded Podcast That Actually Works
Davidson Wicker
Work management expert; CEO of Ravetree
Ravetree
Episode: 112 Davidson Wicker: Why Your Project Management Tool Isn't Working
Jon Morris
Founder of Rise Interactive; advisor at Fiscal Advocates Incorporated
Rise Interactive; Fiscal Advocates Incorporated
Episode: 111 John Morris: The Financial Blind Spots Killing Your Agency
Jonathan Stark
Author, speaker, and consultant focused on eliminating hourly billing for agencies
Episode: 110 Jonathan Stark: Why Hourly Billing Is Costing You a Fortune
Garrett Jestice
Go-to-market consultant and advisor for agencies, solo consultants and fractionals
Episode: 108 Garrett Jestice: Your Best Client Is Already Your GTM Strategy
Mike Grinberg
Founder of Proofpoint Marketing, positioning consultant
Proofpoint Marketing
Episode: 107 Mike Grinberg: Why Positioning Is Really a De-Risking Problem
Joseph Fioramonti
Founder of Dark Square, branding agency; creator of Constellations, a visual perception tool
Dark Square
Episode: 105 Joseph Fioramonti: How Visual Perception Data Ends Creative Guesswork
Barrett King
Head of Partnerships at Close CRM (agency-facing partnerships expert)
Close CRM
Episode: 104 Barrett King: How Agencies Win with Strategic SaaS Partnerships
Alex James
Positioning strategist
Minimalist Marketing
Episode: 102 Alex James: Why a Niche Is No Longer Enough to Stand Out

Host

Chris Dubois
Host of Agency Forward; frequently presents and moderates discussions with agency leaders and practitioners.

Reviews

4.9 out of 5 stars from 15 ratings
  • Listen to Chris

    I've listened to hundreds of podcasts where people distill the same fluffy information over and over. I am a successful marketing consultant for many agencies, SaaS, startups, and have done business with many fortune 500 companies. I am allergic to superficial, AI buzzwordy, trend chasing advice... and that's not what Chris delivers.

    Chris has and still does his time in the trenches. Doing the actual business that he is trying to help with. He and the experts he brings on pack each episode with... more

    Apple Podcasts
    5
    Matt Durante
    United States6 months ago
  • Chris is the real deal

    I have the pleasure of knowing Chris personally, and can speak to both his expertise and character. If you run an agency, this podcast should be in your library.

    Apple Podcasts
    5
    Marcel.Petitpas
    Canadaa year ago
  • Best Podcast for Agency Owners

    I never miss an episode, every one is worth my time! I’ve learned so much to make my agency operate more efficiently and grow faster.

    Apple Podcasts
    5
    Ben.Clementz
    United Statesa year ago
  • So. Much. Value. Here.

    Chris has done us all a huge favor here. Curating the best forward-thinking voices in the agency space to help us relate and learn!

    Apple Podcasts
    1
    Incept Mike
    United States2 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

High-quality guests with practical, battle-tested advice.
Content stays focused on agency growth and real-world tactics.
Listeners praise actionable takeaways over buzzword-heavy fluff.
Consistent delivery of thoughtful perspectives from experts in the field.

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Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)Hala Taha | Entrepreneurship, Sales, Marketing | YAP Media Network
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Talking Points

Recent interactions between the hosts and their guests.

073 Katie Turner: Turning Leads Into Clients With Better Messaging
Q: What does buyer enablement mean for modern agencies?
It means shifting control to the buyer by providing transparent content that helps them make informed decisions, with messaging that speaks to their needs and reduces friction in the buying journey.
081 Ryan Harmon: The Death of Keywords in the Age of AI
Q: Where can people find Ryan Harmon and learn more about Paraloom?
Ryan promotes his agency Metrify and the AI visibility tool Paraloom (paraloom.ai); contact is available via email at ryan.harmon@paraloom.ai and through the Paraloom site for more information.
081 Ryan Harmon: The Death of Keywords in the Age of AI
Q: What should companies do today to prepare for AI-based discovery and traffic?
Start by identifying prompts around key offerings, generate prompt-based variants of those queries with AI, track those prompts with AI-visibility tools, and invest in deep-dive, research-based content that can be cited by AI across multiple sources.
081 Ryan Harmon: The Death of Keywords in the Age of AI
Q: How is AI Search rewriting the rules of SEO?
AI Search operates on a paradigm where citations, mentions, and the quality of long-form content matter more than traditional keyword rankings; AI prioritizes truth-seeking, provenance, and multi-source references over simple page rankings.
079 Gary Searle: How to Make Referrals Predictable, Not Accidental
Q: What tools do you recommend to manage referrals?
Use a tracking system or CRM-based NRM to record referral sources, frequency, conversion likelihood, and lifetime value so you can focus on the most effective channels.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
Gender Skew
Location
Interests
Professions
Age Range
Household Income
Social Media Reach

Frequently Asked Questions About Agency Forward

What is Agency Forward about and what kind of topics does it cover?

Agency Forward showcases how technology and AI reshape agency work, from building capable teams to codifying scalable systems and strategic offers. Episodes center on go-to-market thinking, positioning, partnerships, pricing models, and practical frameworks that help agencies grow faster with less waste. Notable is the consistent focus on speed to informed decision-making, de-risking client engagements, and leveraging partnerships and productized services to expand capacity. The show tends to feature practitioners and consultants who share actionable playbooks, real-world experiments, and templates listeners can adapt to their own agency or consultancy.

Potential listeners should find the mix of strategy, execution, and growth tactics valu... more

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Which podcasts are similar to Agency Forward?

These podcasts share a similar audience with Agency Forward:

1. Build a Better Agency Podcast

How many episodes of Agency Forward are there?

Agency Forward launched 2 years ago and published 118 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact Agency Forward?

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What guests have appeared on Agency Forward?

Recent guests on Agency Forward include:

1. Roger Nairn
2. Davidson Wicker
3. Jon Morris
4. Jonathan Stark
5. Garrett Jestice
6. Mike Grinberg
7. Joseph Fioramonti
8. Barrett King

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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