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Artwork for Aesthetically Speaking: Plastic Surgery & Med Spa Marketing presented by Nextech

Aesthetically Speaking: Plastic Surgery & Med Spa Marketing presented by Nextech

Nextech

Presented by Nextech, Aesthetically Speaking delves into the world of aesthetic practices, where art meets science, and innovation transforms beauty. With our team of experts we bring you unparalleled insights gained from years of collaborating with thousands of practices ranging from plastic surgery and dermatology to medical spas. Whether you're a seasoned professional or a budding entrepreneur,... more

PublishesTwice monthlyEpisodes57Founded2 years ago
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MarketingManagementBusiness

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Artwork for Aesthetically Speaking: Plastic Surgery & Med Spa Marketing presented by Nextech

Latest Episodes

Weekly and monthly reports determine what’s profitable, what’s not, and where your practice should grow or cut back.

Stephanie Peterson and Anna Browning share why every decision, from staffing to services, should be driven by data, not gut instinct... more

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Patients only retain a fraction of what they hear in a consultation. That gap is where deposits stall, phone calls pile up, and confidence erodes between the consult and the operating room. Closing that gap isn't about talking more — it's about givin... more

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Gift cards seem simple, but in aesthetics, they can create serious legal and financial risk.

Michael Byrd and Brad Adatto highlight how something as small as a gift card can trigger complex state-by-state regulations, healthcare compliance issues, a... more

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Practices that lean into memberships, rewards, and digital shopping see around 22% revenue growth in year one driven by repeat visits and higher spend.

Today’s patients expect on-demand everything, and if your practice isn’t accessible 24/7, they’ll... more

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Kirstie Jackson and Robin Ntoh draw attention to the biggest missed opportunities for aesthetic practices to stand out.

Although patients are more informed than ever, education still needs to happen before and after treatments, and better education ... more

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Education might not be the flashiest topic in aesthetics, but as Robin and AmSpa’s Kirstie Jackson explain, it’s one of the biggest factors behind a successful practice.

They talk about the real gaps they see in staff training, from hiring the righ... more

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Dr. Michele Shermak is on a mission to clear up the confusion surrounding plastic surgery. With med spas on every corner and social media full of mixed messages, she’s passionate about making sure patients get the right information from the right sou... more

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As competition grows in aesthetics and wellness, standing out is no longer optional—it’s essential.

Robin and Tyler discuss what happens as med spas move into wellness, medical practices move into aesthetics, and competition expands far beyond the pr... more

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