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Answer Engine Optimization (AEO): The AI Search Podcast

AEO Engine
AEO Engine
Google
AI Search
SEO
Chatgpt
Answer Engine Optimization
Perplexity
Generative Engine Optimization
AI Overviews
GEO
AI Mode
Claude
Google I/O 2026
Gemini
Google AI Overviews
AEO
Claude Code
EEAT
Search Engine Optimization
Brand Visibility

Answer Engine Optimization (AEO) is how your brand gets cited, recommended, and surfaced inside ChatGPT, Perplexity, Google AI Overviews, and Claude. This is the daily podcast for marketers, founders, and SEOs who want their brand to be the answer AI engines give. Each episode breaks down a new AEO tactic, a real algorithm change, or a brand that just won (or lost) visibility inside AI search. Top... more

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Artwork for Answer Engine Optimization

Latest Episodes

A Reddit user swapped 'boy' for 'girl' in a search and got opposite AI summaries. We break down why this happens and what it means for brands.

New poll reveals 95% of AI search optimization is led by SEOs. We break down what this means for brands and the bitter acronym war.

New research reveals a single Reddit comment can manipulate ChatGPT and Gemini results. We break down the WARP attack and what it means for brand visibility.

The debate on whether startups should delay SEO for paid channels or jump into AEO first, with insights from founders and experts.

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Recent Guests

Marcus Reed
Former Google Ads team member and industry analyst
Episode: Can Claude Replace Your SEO Agency? The Viral Workflow Analyzed
Marcus Reid
Former Google Ads, ex-founder of a Martech startup
Independent / Former Google/Martech startup
Episode: How Claude Plugins Are Revolutionizing SEO Audits in 2026

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Aria Chen
Host of AEO Engine AI Search Show

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Website Visitor Tracking: Turning Anonymous AI Traffic Into Warm Pipeline
Q: What's the technical nuance? How is AEO Engine resolving identities?
Identity is resolved through a combination of reverse IP lookup, intent signals, and third-party data enrichment, all integrated directly into the AEO platform, so you don't need separate tools to tie AI-driven visits to named contacts.
Website Visitor Tracking: Turning Anonymous AI Traffic Into Warm Pipeline
Q: Marcus, you've been tracking AI referral traffic for a while. What's the big news?
The big news is that AEO Engine now ships an identity layer that resolves anonymous visitors by attaching names and profiles, so AI-referred traffic can be routed into CRMs like HubSpot or Salesforce, turning anonymous sessions into a warm pipeline.
GPT-5.5 'Spud' Just Landed: What AI-First Founders Need to Know Now
Q: Marcus, what happened on April 23rd, 2026 to elicit the visceral reaction from the NVIDIA engineer about losing access to GPT-5.5?
The discussion explains that GPT-5.5 arrived in several tiers with expanded tool usage and a plan to roll out API access soon after addressing cybersecurity and biology safeguards, which sparked intense reactions about access and potential future capabilities.
Is AEO/GEO a Grift? The Truth Behind the Hype
Q: So let's start with the viral post. Is AEO/GEO hype or real opportunity in your view?
There's a real shift in how AI systems surface information, but the hype often outpaces the practical tactics; optimizing for AI citations is real and should augment, not replace, traditional SEO.
Goodbye Ten Blue Links: Google's AI Search Revolution
Q: So Marcus, what is the core shift happening with Google's AI-powered search experiences?
The shift is from providing a list of links to delivering AI-generated syntheses and autonomous agents that perform tasks, with the interface moving toward a conversational, interactive experience rather than traditional click-through navigation.

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Frequently Asked Questions About Answer Engine Optimization

What is Answer Engine Optimization about and what kind of topics does it cover?

This show focuses on how brands get cited, surfaced, and recommended by AI-enabled systems like ChatGPT, Perplexity, Google AI Overviews, and Claude. Each episode breaks down a new AEO tactic, current algorithm changes, and real-world client outcomes to show how to structure content, build topical authority, and optimize for AI-driven discovery. AEO Engine's framework is often highlighted, with practical playbooks, client results, and cautionary notes about hype versus fundamentals. The format tends to feature industry insiders and former big-tech practitioners who share actionable insights for marketers, founders, and SEOs looking to move from traditional optimization to AI-first visibility. A standout trait is the emphasis on credible sig... more

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Which podcasts are similar to Answer Engine Optimization?

These podcasts share a similar audience with Answer Engine Optimization:

1. AEO Decoded
2. Practical AI
3. Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
4. Dateline NBC
5. 20/20

How many episodes of Answer Engine Optimization are there?

Answer Engine Optimization launched 5 months ago and published 151 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on Answer Engine Optimization?

Recent guests on Answer Engine Optimization include:

1. Marcus Reed
2. Marcus Reid

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