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Artwork for Answer Engine Optimization

Answer Engine Optimization (AEO): The AI Search Podcast

AEO Engine
AEO Engine
Google
AI Search
SEO
Chatgpt
Answer Engine Optimization
Perplexity
Generative Engine Optimization
AI Overviews
GEO
AI Mode
Claude
Google I/O 2026
Gemini
Google AI Overviews
AEO
Claude Code
EEAT
Search Engine Optimization
Brand Visibility

Answer Engine Optimization (AEO) is how your brand gets cited, recommended, and surfaced inside ChatGPT, Perplexity, Google AI Overviews, and Claude. This is the daily podcast for marketers, founders, and SEOs who want their brand to be the answer AI engines give. Each episode breaks down a new AEO tactic, a real algorithm change, or a brand that just won (or lost) visibility inside AI search. Top... more

PublishesDailyEpisodes196Founded6 months ago
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Artwork for Answer Engine Optimization

Latest Episodes

An intern leveraged AI agents for content audits and AEO/SEO fixes, resulting in a 5.8x surge in search impressions and page-one query growth. Discover how.

Explore how AI is revolutionizing programmatic S.E.O., moving beyond basic templates to create genuinely differentiated content at scale, and the critical role of unique data in avoiding Google's traffic cliff.

Is AI search a new discipline or an evolution of SEO? We break down the data from Google Search Console and industry experts to see if AEO/GEO is truly just SEO.

AI researchers are issuing dire warnings about human extinction within the next decade due to misaligned AI. We break down the claims and what they mean.

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Recent Guests

Marcus Reed
Guest, industry observer
Episode: Perplexity's Mac Agent: Your New AI Desktop Assistant
Marcus Reid
Former Google Ads, ex-founder of a Martech startup
Independent / Former Google/Martech startup
Episode: How Claude Plugins Are Revolutionizing SEO Audits in 2026

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Aria Chen
Host of the show

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Website Visitor Tracking: Turning Anonymous AI Traffic Into Warm Pipeline
Q: What's the technical nuance? How is AEO Engine resolving identities?
Identity is resolved through a combination of reverse IP lookup, intent signals, and third-party data enrichment, all integrated directly into the AEO platform, so you don't need separate tools to tie AI-driven visits to named contacts.
Website Visitor Tracking: Turning Anonymous AI Traffic Into Warm Pipeline
Q: Marcus, you've been tracking AI referral traffic for a while. What's the big news?
The big news is that AEO Engine now ships an identity layer that resolves anonymous visitors by attaching names and profiles, so AI-referred traffic can be routed into CRMs like HubSpot or Salesforce, turning anonymous sessions into a warm pipeline.
GPT-5.5 'Spud' Just Landed: What AI-First Founders Need to Know Now
Q: Marcus, what happened on April 23rd, 2026 to elicit the visceral reaction from the NVIDIA engineer about losing access to GPT-5.5?
The discussion explains that GPT-5.5 arrived in several tiers with expanded tool usage and a plan to roll out API access soon after addressing cybersecurity and biology safeguards, which sparked intense reactions about access and potential future capabilities.
Is AEO/GEO a Grift? The Truth Behind the Hype
Q: So let's start with the viral post. Is AEO/GEO hype or real opportunity in your view?
There's a real shift in how AI systems surface information, but the hype often outpaces the practical tactics; optimizing for AI citations is real and should augment, not replace, traditional SEO.
Goodbye Ten Blue Links: Google's AI Search Revolution
Q: So Marcus, what is the core shift happening with Google's AI-powered search experiences?
The shift is from providing a list of links to delivering AI-generated syntheses and autonomous agents that perform tasks, with the interface moving toward a conversational, interactive experience rather than traditional click-through navigation.

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Frequently Asked Questions About Answer Engine Optimization

What is Answer Engine Optimization about and what kind of topics does it cover?

AEO-focused discussions center on how brands get cited and surfaced by AI engines like ChatGPT, Perplexity, and Google AI Overviews. Episodes routinely break down tactics for AI-enabled visibility, including structuring content for AI citation, leveraging schema and structured data, and balancing traditional SEO with new AEO/GEO approaches. Notable throughlines include the shift from ranking to being the source that AI models cite, the importance of authoritative signals and verifiable data, and practical playbooks for brands to gain and maintain AI-driven visibility. The show often features industry analysts and former Google Ads executives who dissect AI-first strategies, tool implications, and pragmatic paths to measurable traffic and co... more

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Which podcasts are similar to Answer Engine Optimization?

These podcasts share a similar audience with Answer Engine Optimization:

1. The AI Daily Brief: Artificial Intelligence News and Analysis
2. Found in AI: AI Search Visibility, SEO, & GEO
3. All-In with Chamath, Jason, Sacks & Friedberg
4. Huberman Lab
5. The Best SEO Podcast

How many episodes of Answer Engine Optimization are there?

Answer Engine Optimization launched 6 months ago and published 196 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on Answer Engine Optimization?

Recent guests on Answer Engine Optimization include:

1. Marcus Reed
2. Marcus Reid

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