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Artwork for The Best SEO Podcast

The Best SEO Podcast

Matthew Bertram
SEO
Digital Marketing
Content Marketing
E-Commerce
Email Marketing
Search Engine Optimization
Influencer Marketing
Link Building
Social Media Marketing
Storytelling
Local SEO
AI Tools
Marketing
Personal Branding
AI In Marketing
Artificial Intelligence
Large Language Models
Performance Marketing
Branding
Podcast Marketing

AI-Driven Visibility. Real-World Impact.

Getting found, named and cited by AI search.

Running since 2009. Over 5 million downloads. The same question the whole time: what is actually working right now, and what only sounds like it is.

Matthew Bertram hosts. He owns and leads EWR Digital in Houston, so none of this is theory. It is what he is seeing in client work every week.

The shift is not th... more

PublishesWeeklyEpisodes692Founded18 years ago
Number of ListenersCategories
MarketingBusinessEntrepreneurship

Listen to this Podcast

Artwork for The Best SEO Podcast

Latest Episodes

SEO strategies that worked five years ago may actually be holding brands back today. Matthew Bertram sits down with Calum Kennard, Head of Sales at ClickSlice, to explore how Google and AI search are changing what it takes to earn visibility, trust, ... more

AI search is changing what it means to build visibility online. Matthew Bertram sits down with Matt Emgi to explore the evolving relationship between SEO, AEO, and LLM visibility, including why authority, entity associations, consensus signals, and b... more

We talk with Karen Tiber Leland about how AI search changes personal branding, rebranding, and what it takes to stay findable when machines summarize the internet for your customers. We break down how to pick a canonical name, reduce mixed signals ac... more

We get back to paid ads fundamentals and why AI automation only works when we set clear, revenue-connected conversion goals. We share practical ways to define personas, protect lead quality, and build landing pages that help Google Ads learn what “go... more

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Recent Guests

Callum Kennard
Head of Sales at ClickSlice, UK leading SEO/AEO agency
ClickSlice
Episode: GEO Vs SEO In The AI Era With Callum Kennard
Maggie Swift
From Unframed Digital, Denver-based performance-driven search marketing agency
Unframed Digital
Episode: SEO Works If You Measure The Right Things
Irwin Hau
Agency founder, Chromatix; Conversion Cal product founder
Chromatix / Conversion Cal
Episode: Traffic Times Conversion Equals Customers
Andrew Higgins
Founder of Parsnip, AI visibility for e-commerce
Parsnip
Episode: How LLM Search Changes SEO And E-Commerce
Richard Valentine
Speaker focusing on memory, data quality, and AI governance
richardvalentine.dev
Episode: Bad Data Breaks AI More Than Bad Models
Chris Burres
Founder of EWR (EWebNow/EWR Digital) and former longtime host/co-host of the show
EWR Digital
Episode: How An Agency Uses Podcasts To Grow
Cameron LiButti
Founder of BidView Marketing, AI/marketing strategist
BidView Marketing
Episode: How SEO Grew Up
Zara Carbonell
Founder/CEO of Stock Admin Co.
Stock Admin Co.
Episode: Content First In The AI Era
Sebastian Chedal
Founder/lead at FountainCity.Tech, AI systems expert
FountainCity.Tech
Episode: Agentic AI For Marketers

Host

Matt Bertram
Host of the show; leader in AI-driven marketing and LLM visibility topics.

Reviews

4.3 out of 5 stars from 461 ratings
  • National Business Expo review on The Best SEO Podcast

    I've known Matt Bertram for years and have worked alongside him on a number of projects, so this comes from firsthand experience, not a quick Google search.

    We co-authored Rise of the Personal Brand together, and Matt has hosted podcast content for the National Business Expo here in Houston. We've also collaborated on marketing work tied to the Oil & Gas Global Network (OGGN), one of the largest podcast networks in the energy space.

    What stands out about Matt is that he doesn't just think abou... more

    Apple Podcasts
    5
    Freddy Linkedin Authority
    United States18 days ago
  • Fantastic educational podcast + enjoyable

    Always learn something. Highly engaging. Start listening to this podcast if you’re interested in SEO, AEO or anything to do with digital marketing.

    Apple Podcasts
    5
    Jillian Walsh author
    United States5 months ago
  • Great weekly listen

    I just want to say thank you! Your podcast is teaching this old dog new tricks, keeping me on my toes, and giving me the confidence to do more than SEO/GEO/AEO but play with Claude Code, etc.

    Apple Podcasts
    5
    Update Crashed App on iPhone 4
    United States7 months ago
  • Love this

    I am consuming as much as I can about LLM SEO. Matt is a great host who has really natural conversations, and finds brilliant guests. I have been diving in and learning a ton recently. Always looking forward to the next episode

    Apple Podcasts
    5
    AmericanVader
    United Statesa year ago
  • Great resource for marketers

    The content is great and I love the industry experts. I’m a newer listener but I’ve learned a lot in the few recent episodes I’ve listened to! It’s a great way to grow your knowledge, keep on top of industry trends and more!

    Apple Podcasts
    5
    TriciaL88
    United Statesa year ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Listeners praise practical, actionable SEO and AI insights.
The show is seen as a strong resource for enterprise SEO and AI-driven marketing.
Guests are described as top-tier and knowledgeable.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Talking Points

Recent interactions between the hosts and their guests.

Traffic Times Conversion Equals Customers
Q: What is the core formula you use to drive conversions?
Traffic times conversion rate equals customers; to grow, you must both increase traffic and improve conversion across all touchpoints, not just one channel.
GEO Vs SEO In The AI Era With Callum Kennard
Q: What is the best way to explain GEO/AI shifts to clients who expect traditional rankings?
Explain that being present in AI overviews and search results now hinges on trust signals, author credibility, and a holistic content strategy rather than just backlinks. Emphasize the value of topical authority, original content, and diverse signals like external citations and an integrated content infrastructure that supports conversion-ready pages.
GEO Vs SEO In The AI Era With Callum Kennard
Q: How has the practical approach to GEO SEO changed in the last couple of years, especially for ecommerce brands?
The focus has moved from simple keyword stuffing and product-page optimization to building category and collection pages with strong topical authority, adding unique, human-origin content, and using a robust author and schema structure to signal expertise. AI-generated content alone is not enough; you must create differentiated content, leverage external citations, and connect content to focus pages to drive trust and conversions.
How LLM Search Changes SEO And E-Commerce
Q: Where should a brand start when incorporating AI visibility into their strategy?
Start with bite-sized, practical steps: ensure proper tagging and product feeds, organize a catalog schema readable by LLMs, and progressively build content and signals that align with the new AI-assisted journey, rather than trying to overhaul everything at once.
Bad Data Breaks AI More Than Bad Models
Q: How should teams structure governance to scale AI-driven solutions across multiple clients?
Teams should implement clear data standards, memory management strategies, audit trails, and client-specific profiles; establish roles for human authority, and use iterative, governance-aligned development to manage throughput and risk at scale.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
Gender Skew
Location
Interests
Professions
Age Range
Household Income
Social Media Reach

Frequently Asked Questions About The Best SEO Podcast

What is The Best SEO Podcast about and what kind of topics does it cover?

A data-driven marketing podcast focused on how AI, large language models, and search evolve in a world of LLM-based visibility. Episodes blend practical frameworks for agencies and brands with real-world case studies on SEO, AI-enabled marketing, content strategy, and CRO. Frequent guests include agency founders, AI and data governance experts, and practitioners shaping the next generation of discoverability, making it useful for marketers, founders, and executives aiming to stay ahead of AI-driven search dynamics. Notable strengths include action-oriented tactics, a strong focus on measurable outcomes, and practical guidance on building AI-native processes within marketing teams, branding efforts, and client services.

A standout throughli... more

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Which podcasts are similar to The Best SEO Podcast?

These podcasts share a similar audience with The Best SEO Podcast:

1. SEO in 2026
2. The Smart Passive Income Online Business and Blogging Podcast
3. Marketing School - Digital Marketing and Online Marketing Tips
4. Marketing Against The Grain
5. AI Explored

How many episodes of The Best SEO Podcast are there?

The Best SEO Podcast launched 18 years ago and published 692 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on The Best SEO Podcast?

Recent guests on The Best SEO Podcast include:

1. Callum Kennard
2. Maggie Swift
3. Irwin Hau
4. Andrew Higgins
5. Richard Valentine
6. Chris Burres
7. Cameron LiButti
8. Zara Carbonell

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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