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Artwork for The Best SEO Podcast

The Best SEO Podcast

Matthew Bertram
SEO
Digital Marketing
Content Marketing
E-Commerce
Email Marketing
Search Engine Optimization
Influencer Marketing
Link Building
Social Media Marketing
Storytelling
Local SEO
AI Tools
Marketing
Personal Branding
AI In Marketing
Artificial Intelligence
Large Language Models
Performance Marketing
Lead Generation
Branding

AI-Driven Visibility. Real-World Impact.

Getting found, named and cited by AI search.

Running since 2009. Over 5 million downloads. The same question the whole time: what is actually working right now, and what only sounds like it is.

Matthew Bertram hosts. He owns and leads EWR Digital in Houston, so none of this is theory. It is what he is seeing in client work every week.

The shift is not th... more

PublishesWeeklyEpisodes690Founded18 years ago
Number of ListenersCategories
MarketingBusinessEntrepreneurship

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Artwork for The Best SEO Podcast

Latest Episodes

We talk with Karen Tiber Leland about how AI search changes personal branding, rebranding, and what it takes to stay findable when machines summarize the internet for your customers. We break down how to pick a canonical name, reduce mixed signals ac... more

We get back to paid ads fundamentals and why AI automation only works when we set clear, revenue-connected conversion goals. We share practical ways to define personas, protect lead quality, and build landing pages that help Google Ads learn what “go... more

AI watermarking and AI search make third-party trust the new battleground for SEO and brand visibility. Host, Matthew Bertram, talks with Austin Holmes about how digital PR, reviews, and consistent profiles can turn your business into the default rec... more

We dig into how podcasting, digital PR, and SEO now reinforce each other, especially as AI search tools pull answers from trusted third-party sources. We also share practical ways to turn press and interviews into long-term visibility while staying g... more

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Recent Guests

Irwin Hau
Owner/CEO of Chromatix and creator of ConversionCal
Chromatix / ConversionCal
Episode: Traffic Times Conversion Equals Customers With Irwin Hau
Andrew Higgins
Founder of Parsnip, AI visibility for e-commerce
Parsnip
Episode: How LLM Search Changes SEO And E-Commerce With Andrew Higgins
Richard Valentine
Speaker focusing on memory, data quality, and AI governance
richardvalentine.dev
Episode: Bad Data Causes More AI Failures Than Models Do with Richard Valentine
Chris Burres
Founder of EWR (EWebNow/EWR Digital) and former longtime host/co-host of the show
EWR Digital
Episode: How A Marketing Agency Uses Podcasts For Growth And Team Alignment With Chris Burres
Cameron LiButti
Founder of BidView Marketing, AI/marketing strategist
BidView Marketing
Episode: How SEO Grew Up With Cameron LiButti
Zara Carbonell
Founder/CEO of Stock Admin Co.
Stock Admin Co.
Episode: Content First In The AI Era With Zara Carbonell
Sebastian Chedal
Founder/lead at FountainCity.Tech, AI systems expert
FountainCity.Tech
Episode: Agentic AI For Marketers With Sebastian Chedal
Len Ward
Founder of Kamexis; AI-first agency systems expert
Kamexis
Episode: How To Build An AI First Agency With Len Ward
David Paul Albert
Chief Marketing Officer; CRO Metrics
CMO Metrics / CRO Metrics
Episode: Stop Paying For SaaS Features You Never Use With Dave Albert

Host

Matt Bertram
Host of the show; leader in AI-driven marketing and LLM visibility topics.

Reviews

4.3 out of 5 stars from 461 ratings
  • Fantastic educational podcast + enjoyable

    Always learn something. Highly engaging. Start listening to this podcast if you’re interested in SEO, AEO or anything to do with digital marketing.

    Apple Podcasts
    5
    Jillian Walsh author
    United States4 months ago
  • Great weekly listen

    I just want to say thank you! Your podcast is teaching this old dog new tricks, keeping me on my toes, and giving me the confidence to do more than SEO/GEO/AEO but play with Claude Code, etc.

    Apple Podcasts
    5
    Update Crashed App on iPhone 4
    United States7 months ago
  • Love this

    I am consuming as much as I can about LLM SEO. Matt is a great host who has really natural conversations, and finds brilliant guests. I have been diving in and learning a ton recently. Always looking forward to the next episode

    Apple Podcasts
    5
    AmericanVader
    United Statesa year ago
  • Great resource for marketers

    The content is great and I love the industry experts. I’m a newer listener but I’ve learned a lot in the few recent episodes I’ve listened to! It’s a great way to grow your knowledge, keep on top of industry trends and more!

    Apple Podcasts
    5
    TriciaL88
    United Statesa year ago
  • Worth your time!

    Matt does an excellent job taking super complex topics and making them digestible to both experienced folks and people new to the game. He brings on top notch folks to interview and collaborate with on the show, and his involvement with OGGN’s sales and marketing strategy is a testimony to his work. Keep up the hustle Matt!

    Apple Podcasts
    5
    NHammer
    United Statesa year ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Listeners praise practical, actionable SEO and AI insights.
The show is seen as a strong resource for enterprise SEO and AI-driven marketing.
Guests are described as top-tier and knowledgeable.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Talking Points

Recent interactions between the hosts and their guests.

How LLM Search Changes SEO And E-Commerce With Andrew Higgins
Q: Where should a brand start when incorporating AI visibility into their strategy?
Start with bite-sized, practical steps: ensure proper tagging and product feeds, organize a catalog schema readable by LLMs, and progressively build content and signals that align with the new AI-assisted journey, rather than trying to overhaul everything at once.
Bad Data Causes More AI Failures Than Models Do with Richard Valentine
Q: How should teams structure governance to scale AI-driven solutions across multiple clients?
Teams should implement clear data standards, memory management strategies, audit trails, and client-specific profiles; establish roles for human authority, and use iterative, governance-aligned development to manage throughput and risk at scale.
Bad Data Causes More AI Failures Than Models Do with Richard Valentine
Q: What do you see as the most pressing risk when moving to AI-heavy workflows in regulated industries?
The most pressing risk is data quality and governance—bad data, inconsistent data sources, and lack of clear provenance can cause hallucinations, misinterpretations, and systemic errors even if the models themselves are strong.
How SEO Grew Up With Cameron LiButti
Q: Tell anybody that's still listening, like how to get in touch with you, how can people connect with you?
You can find me at bidviewmarketing.com and reach out there; I also post on LinkedIn.
Content First In The AI Era With Zara Carbonell
Q: What trends are you seeing in how AI is changing content creation and personalization?
AI is shifting the balance from purely creative and analytical work to a collaborative workflow where AI handles recurring tasks, optimization, and insights, freeing humans to focus on strategy, authentic storytelling, and relationship-building. The key is to establish clear prompts and SOPs so output quality stays high and aligned with your brand.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
Gender Skew
Location
Interests
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Age Range
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Frequently Asked Questions About The Best SEO Podcast

What is The Best SEO Podcast about and what kind of topics does it cover?

A data-driven marketing podcast focused on how AI, large language models, and search evolve in a world of LLM-based visibility. Episodes blend practical frameworks for agencies and brands with real-world case studies on SEO, AI-enabled marketing, content strategy, and CRO. Frequent guests include agency founders, AI and data governance experts, and practitioners shaping the next generation of discoverability, making it useful for marketers, founders, and executives aiming to stay ahead of AI-driven search dynamics. Notable strengths include action-oriented tactics, a strong focus on measurable outcomes, and practical guidance on building AI-native processes within marketing teams, branding efforts, and client services.

A standout throughli... more

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How many listeners does The Best SEO Podcast get?

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To see how many followers or subscribers The Best SEO Podcast has on Spotify and other platforms such as Castbox and Podcast Addict, simply upgrade your account. You'll also find viewership figures for their YouTube channel if they have one.

Which podcasts are similar to The Best SEO Podcast?

These podcasts share a similar audience with The Best SEO Podcast:

1. SEO in 2026
2. Marketing Against The Grain
3. AI Explored
4. Marketing School - Digital Marketing and Online Marketing Tips
5. The GaryVee Audio Experience

How many episodes of The Best SEO Podcast are there?

The Best SEO Podcast launched 18 years ago and published 690 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on The Best SEO Podcast?

Recent guests on The Best SEO Podcast include:

1. Irwin Hau
2. Andrew Higgins
3. Richard Valentine
4. Chris Burres
5. Cameron LiButti
6. Zara Carbonell
7. Sebastian Chedal
8. Len Ward

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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