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Artwork for Best SEO Podcast: Search with LLM Visibility®

Best SEO Podcast: Search with LLM Visibility®

Matthew Bertram
SEO
Digital Marketing
Content Marketing
E-Commerce
Search Engine Optimization
Email Marketing
Influencer Marketing
Artificial Intelligence
Link Building
Social Media Marketing
Storytelling
Local SEO
AI Tools
Marketing
Large Language Models
Personal Branding
AI In Marketing
Performance Marketing
Branding
Podcast Marketing

AI-Driven Visibility. Real-World Impact.

Getting found, named and cited by AI search.

Running since 2009. Over 5 million downloads. The same question the whole time: what is actually working right now, and what only sounds like it is.

Matthew Bertram hosts. He owns and leads EWR Digital in Houston, so none of this is theory. It is what he is seeing in client work every week.

The shift is not th... more

PublishesWeeklyEpisodes696Founded18 years ago
Number of ListenersCategories
MarketingBusinessEntrepreneurship

Listen to this Podcast

Artwork for Best SEO Podcast: Search with LLM Visibility®

Latest Episodes

AI visibility isn't just an SEO problem. It's becoming a brand-wide challenge involving search, PR, social media, video, reviews, authorship, technical structure, and the consistency of everything published about your company online.

Matthew Bertram... more

SEO is entering another frontier, and some of the strategies that built rankings over the last decade aren't enough to build visibility in AI search.

Matthew Bertram sits down with Leo Poitevin to explore where traditional SEO overlaps with AI visib... more

The customer journey isn't a straight line anymore, and last-click attribution may be giving marketers the wrong picture of what's actually driving revenue.

Matthew Bertram sits down with Carol Larson of Marketstorm to explore how AI, changing buyer... more

Using AI is one thing. Building an entire system around it is another.

Matthew Bertram sits down with returning guest Richard Valentine and Hector Herrera for a deep technical conversation about how AI power users are moving beyond individual prompt... more

Key Facts

Accepts Guests
Accepts Sponsors
Contact Information
Podcast Host
Number of Listeners
Find out how many people listen to this podcast per episode and each month.

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Recent Guests

Lior Eldan
Co-founder of Moburst, a mobile-first digital marketing agency
Moburst
Episode: LLM Visibility For Modern Brands
Leo Poitevin
SEO agency owner and specialist with experience in affiliate SEO and international markets
Astrak Agency
Episode: Good SEO Still Matters
Carole Larson
Founder/Lead at Marketstorm.ai; expert in AI‑driven marketing and entity SEO
Marketstorm.ai
Episode: Entity SEO In The Age Of AI
Richard Valentine
Seasoned marketer/AI practitioner, previously a guest
Unknown (mentioned with ongoing work)
Episode: Why Your AI Is Acting Like A Junior Developer
Hector Herrera
AI architect and practitioner discussed as guest
Hex AI Systems
Episode: Why Your AI Is Acting Like A Junior Developer
Callum Kennard
Head of Sales at ClickSlice, UK leading SEO/AEO agency
ClickSlice
Episode: GEO Vs SEO In The AI Era With Callum Kennard
Maggie Swift
From Unframed Digital, Denver-based performance-driven search marketing agency
Unframed Digital
Episode: SEO Works If You Measure The Right Things
Irwin Hau
Agency founder, Chromatix; Conversion Cal product founder
Chromatix / Conversion Cal
Episode: Traffic Times Conversion Equals Customers
Andrew Higgins
Founder of Parsnip, AI visibility for e-commerce
Parsnip
Episode: How LLM Search Changes SEO And E-Commerce

Host

Matt Bertram
Host of the show; leader in AI-driven marketing and LLM visibility topics.

Reviews

4.3 out of 5 stars from 472 ratings
  • Great info for ai plus SEO

    This is one of the few podcasts I look forward too. When a new episode pops up I make sure I have to focus on the podcast not just have it playing in the background. I know I’m gonna learn something that’s gonna benefit my business when I listen to this show.

    Apple Podcasts
    5
    AaaStove666
    United States16 days ago
  • National Business Expo review on The Best SEO Podcast

    I've known Matt Bertram for years and have worked alongside him on a number of projects, so this comes from firsthand experience, not a quick Google search.

    We co-authored Rise of the Personal Brand together, and Matt has hosted podcast content for the National Business Expo here in Houston. We've also collaborated on marketing work tied to the Oil & Gas Global Network (OGGN), one of the largest podcast networks in the energy space.

    What stands out about Matt is that he doesn't just think abou... more

    Apple Podcasts
    5
    Freddy Linkedin Authority
    United Statesa month ago
  • Fantastic educational podcast + enjoyable

    Always learn something. Highly engaging. Start listening to this podcast if you’re interested in SEO, AEO or anything to do with digital marketing.

    Apple Podcasts
    5
    Jillian Walsh author
    United States6 months ago
  • Great weekly listen

    I just want to say thank you! Your podcast is teaching this old dog new tricks, keeping me on my toes, and giving me the confidence to do more than SEO/GEO/AEO but play with Claude Code, etc.

    Apple Podcasts
    5
    Update Crashed App on iPhone 4
    United States8 months ago
  • Love this

    I am consuming as much as I can about LLM SEO. Matt is a great host who has really natural conversations, and finds brilliant guests. I have been diving in and learning a ton recently. Always looking forward to the next episode

    Apple Podcasts
    5
    AmericanVader
    United Statesa year ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Listeners praise practical, actionable SEO and AI insights.
The show is seen as a strong resource for enterprise SEO and AI-driven marketing.
Guests are described as top-tier and knowledgeable.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Talking Points

Recent interactions between the hosts and their guests.

Good SEO Still Matters
Q: How do you view the SEO component when you're optimizing for two languages and you're trying to generate leads in those areas?
Poitevin favors simple, maintainable translation setups. With a limited budget, he recommends optimizing the main language first, then revisiting the second language for stronger localization when resources permit.
Good SEO Still Matters
Q: If you're approaching it and you're going up against a Goliath and you've been engaged or you're working on a project, how do you approach it?
Poitevin suggests targeting alternatives, brand reviews and comparison pages that larger competitors may overlook, and using affiliate programs to persuade trusted listicle publishers to feature a smaller company. He also recommends spotting newly emerging brands and search demand early with tools such as Google Trends.
LLM Visibility For Modern Brands
Q: How do you know if you're influencing the LLMs and they're borrowing your information to give an answer, but they don't cite you?
Eldan says to look for AI bot visits in server logs and unusual long-tail search entrances associated with fan-out queries. Increasing visits can indicate growing interest, while citations and mentions may follow later.
LLM Visibility For Modern Brands
Q: What are some tactics you find effective today?
Eldan recommends consistent PR, structured content, author and organization schema, FAQs, video, podcasts, social proof, and an AI information page. He also advises examining fan-out queries and AI bot activity in server logs.
Traffic Times Conversion Equals Customers
Q: What is the core formula you use to drive conversions?
Traffic times conversion rate equals customers; to grow, you must both increase traffic and improve conversion across all touchpoints, not just one channel.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
Gender Skew
Location
Interests
Professions
Age Range
Household Income
Social Media Reach

Frequently Asked Questions About This Podcast

What is This Podcast about and what kind of topics does it cover?

A data-driven marketing podcast focused on how AI, large language models, and search evolve in a world of LLM-based visibility. Episodes blend practical frameworks for agencies and brands with real-world case studies on SEO, AI-enabled marketing, content strategy, and CRO. Frequent guests include agency founders, AI and data governance experts, and practitioners shaping the next generation of discoverability, making it useful for marketers, founders, and executives aiming to stay ahead of AI-driven search dynamics. Notable strengths include action-oriented tactics, a strong focus on measurable outcomes, and practical guidance on building AI-native processes within marketing teams, branding efforts, and client services.

A standout throughli... more

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These podcasts share a similar audience with this podcast:

1. Marketing School - Digital Marketing and Online Marketing Tips
2. Social Media Marketing Podcast
3. SEO in 2026
4. AI Explored
5. Marketing Against The Grain

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this podcast launched 18 years ago and published 696 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on this podcast?

Recent guests on this podcast include:

1. Lior Eldan
2. Leo Poitevin
3. Carole Larson
4. Richard Valentine
5. Hector Herrera
6. Callum Kennard
7. Maggie Swift
8. Irwin Hau

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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