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Artwork for Found in AI: AI Search Visibility, SEO, & GEO

Found in AI: AI Search Visibility, SEO, & GEO

Cassie Clark
AI Search
SEO
Google
Reddit
Chatgpt
Content Marketing
Openai
AEO
GEO
Perplexity
FSA Framework
Entity Authority
AI Search Visibility
Microsoft
Digital PR
Content Strategy
Youtube
Bing
Artificial Intelligence
Gemini

Found in AI is a podcast for marketers, founders, and content strategists who want to understand—and win—AI search visibility in the new era of search.

Hosted by Cassie Clark, fractional content strategist and AI search optimization expert for startups and enterprise brands, the show explores how platforms like ChatGPT, Perplexity, Gemini, and Google’s AI-powered search experiences discover, sele... more

PublishesDailyEpisodes72Foundeda year ago
Number of ListenersCategories
MarketingTechnologyBusiness

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Artwork for Found in AI: AI Search Visibility, SEO, & GEO

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If you've been seeing the phrase "good GEO is good SEO" everywhere on LinkedIn lately, you're not imagining it. It's be... more

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The US government just ordered Anthropic to pull Fable 5 and Mythos 5 — for all users, not just foreign nationals. A mo... more

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Brand visibility doesn't mean what it used to. For years, SEO and PR operated in completely separate lanes. One chased ... more

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Two updates this week that marketers need to know about. First, Schema.org, working with Google, released a public Usag... more

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Recent Guests

Basha Coleman
Lead program manager on HubSpot content strategy and operations
HubSpot
Episode: SEO and PR Are Finally Married (And AI Search Is Why)
AJ Ghergich
Leads the consulting and AI team at Botify
Botify
Episode: Google Just Confirmed It. Your Next Customer Might Be an AI Agent. | AJ Ghergich, Botify [Part 2 of 3]
AJ Gergich
Leads Consulting and AI team at Botify
Botify
Episode: Why Your Marketing Dashboard Is Lying to You (And What AI Search Has to Do With It) | AJ Ghergich, Botify [Part 1 of 3]
Carl Peterson
Founder of RankGood AI, expert in Reddit marketing and AI visibility
RankGood AI
Episode: The 24-Hour Reddit Citation: Carl Peterson on Mention Tracking, Quora, and Facebook Groups
Gilad Bechar
CEO & Founder of Moburst
Moburst
Episode: SEO Agencies Have 2 Years Left
Franklin Rios
CEO of NextNet
NextNet
Episode: What Happens When AI Gets Your Brand Wrong?
Paul Rowe
Founder and Chief Generative Engine Officer at NeuralabX
NeuralabX
Episode: Why Aren't AI Engines Citing Your Content? (Hint: You're Missing Knowledge Graph Enrichment) — with Paul Rowe
Tommy Landry
Founder/leader of Return On Now, Austin-based agency specializing in AI optimization for search
Return On Now
Episode: How Does Local SEO Translate to AI Search Visibility?
Jonathan Bentz
Growth Strategist at Direct Online Marketing
Direct Online Marketing
Episode: What Does It Take To Actually Get Cited in AI Search? (Hint: SEO, PR, and Reputation Management)

Host

Cassie Clark
Host of the show, fractional content strategist and AI search optimization expert

Reviews

5.0 out of 5 stars from 5 ratings
  • Incredibly helpful show. Period.

    This is one of the few podcasts I consistently come back to. Cassie brings a level of clarity to AI and GEO that’s hard to find right now. Her insights are timely, practical, and often give me an edge in how I think about the space. Thank you and keep going!

    Apple Podcasts
    5
    fuehfhs
    United Kingdom3 months ago
  • Helpful podcast on massive AI search engine changes

    This new podcast from Cassie Clark is only one episode in as of this review but is already so helpful for me, a writer and editor. I highly recommend giving it a listen to learn more as the content/media/branding landscape changes with the advent of AI altering how people receive information from searching online. An industry expert, Cassie’s insights are smart and her tips, practical. I’ll be listening in as it progresses!

    Apple Podcasts
    5
    ErinlBG7
    United States10 months ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

This show is consistently clear and practical about AI and GEO strategies.
The discussions emphasize framework-based thinking over quick hacks.
The host delivers timely, actionable guidance for evolving search landscapes.
Guests bring enterprise perspectives that help translate AI visibility into real results.
Content is useful for writers and marketers navigating AI-driven discovery.

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Talking Points

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SEO and PR Are Finally Married (And AI Search Is Why)
Q: In this new AI-first environment, how should brands measure success when AI provides direct answers instead of traditional click-throughs?
Focus on bottom-funnel metrics like leads, signups, and revenue, while also monitoring brand sentiment and social listening to understand how the audience perceives the brand; attribution may be imperfect, so look for overall growth and cost-effectiveness in the long run.
Can You Rank #1 in ChatGPT?
Q: What practical steps should brands take today for better AI GEO visibility?
Audit and align all owned and rented assets to a single, clear positioning; ensure bio descriptions across website, LinkedIn, directories, and Google Business Profile match; prioritize bottom-of-funnel prompts and FAQ-style content where appropriate.
Can You Rank #1 in ChatGPT?
Q: What actually matters more than vanity metrics like 'top of page' in AI visibility?
Bottom-of-funnel prompts, targeted content that answers specific questions, and consistent brand messaging across the web are more predictive of real visibility and conversions in AI-driven search.
Can You Rank #1 in ChatGPT?
Q: What is the core reason you can't guarantee ranking in ChatGPT or other LLMs?
Because LLM outputs are probabilistic and can vary even with the same prompt, there is no stable ranking signal; visibility depends on how the model surfaces and interprets content across many signals, not a fixed rank.
What Is Entity Authority and Why Does It Matter More Than Domain Authority?
Q: Tell us in your words what Entity Authority is.
Entity Authority reframes SEO from chasing domain strength to building a holistic signal across the brand's presence on social, content, and third‑party sites. It's about how AI systems understand who you are and whether they can trust you, which requires consistent, credible signals across multiple platforms rather than relying on one powerhouse domain.

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Frequently Asked Questions About This Podcast

What is This Podcast about and what kind of topics does it cover?

Found in AI focuses on helping marketers, founders, and content teams understand how AI-enabled discovery reshapes visibility. Each episode breaks down real-world experiments in AI search, GEO/AEO, and content strategy to help brands appear in AI-generated answers as well as traditional results. Noteworthy is the emphasis on building entity authority across platforms, balancing top- and bottom-funnel signals, and practical frameworks to audit brand portrayal in AI outputs. The show frequently features practitioner guests from top marketing tech firms and agencies, offering actionable playbooks for achieving durable visibility in a rapidly evolving AI-first landscape.

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These podcasts share a similar audience with this podcast:

1. Answer Engine Optimization (AEO): The AI Search Podcast
2. The AI Daily Brief: Artificial Intelligence News and Analysis
3. SEO in 2026
4. The Daily
5. SEO 101

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this podcast launched a year ago and published 72 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on this podcast?

Recent guests on this podcast include:

1. Basha Coleman
2. AJ Ghergich
3. AJ Gergich
4. Carl Peterson
5. Gilad Bechar
6. Franklin Rios
7. Paul Rowe
8. Tommy Landry

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