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Artwork for Found in AI: AI Search Visibility, SEO, & GEO

Found in AI: AI Search Visibility, SEO, & GEO

Cassie Clark
Google
AI Search
SEO
Reddit
Chatgpt
AI Search Visibility
Openai
Content Marketing
Microsoft
FSA Framework
AEO
GEO
Perplexity
Youtube
Entity Authority
Content Strategy
Bing
Gemini
Digital PR
AI Mode

Found in AI is a podcast for marketers, founders, and content strategists who want to understand—and win—AI search visibility in the new era of search.

Hosted by Cassie Clark, an AI search consultant and marketing strategist who works with startups and enterprise brands, the show explores how platforms like ChatGPT, Perplexity, Gemini, and Google's AI-powered search experiences find information, ... more

PublishesTwice weeklyEpisodes106Foundeda year ago
Number of ListenersCategories
MarketingBusinessTechnology

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Artwork for Found in AI: AI Search Visibility, SEO, & GEO

Latest Episodes

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In this October 29 episode of Found in AI, AI search visibility consultant Cassie Clark covers three developments in AI search, ... more

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📬 You like this podcast? You’ll love the newsletter.

Join the weekly The Visibility Report: subscribe

Are marketers so focused on optimizing content for AI search engines that they're forgetting to create content people actually w... more

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Join the weekly The Visibility Report: subscribe

What happens after AI search recommends your brand? Does someone click through to your website? Can an AI agent purchase your pr... more

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Join the weekly The Visibility Report: subscribe

The traditional marketing funnel no longer reflects how people discover brands. Buyers are turning to AI search engines, social ... more

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Recent Guests

Holly Enneking
VP of Marketing at Markup AI
Markup AI
Episode: What Happens to AI Search Visibility When You Rebrand?
Caitlin Milliken-Flohr
Senior project manager at HubSpot who supported the Loop Marketing book campaign
HubSpot
Episode: HubSpot's Loop Marketing: Rethinking Marketing for the AI Era
Peter Rota
SEO professional with 15 years of experience, in-house for Hub International; freelance on the side
Hub International
Episode: Are AI Visibility Tools Measuring the Wrong Things?
Ryan Doser
AI marketer and YouTuber
Six-figure marketing agency; YouTube channel
Episode: Does YouTube Help You Show Up in AI Search?
Ben Hale
Content marketer with a decade+ in B2B software and content strategy
Episode: Writing for Humans vs. LLMs: What Actually Needs to Change?
Joao de Silva
Co-founder of Friction AI
Friction AI
Episode: Does ChatGPT Recommend the Same Brands to Everyone? [NEW RESEARCH]
Leah Nurik
CEO and co-founder of Brandi AI
Brandi AI
Episode: AI Search Visibility Is a Brand Problem
Daniel Horowitz
Enterprise SEO Strategist at Salesforce; previously SEO lead at Informatica; led AI Search program
Salesforce
Episode: Is Your Best Content Invisible to AI Search?
Rose Ann Mullet
Owner and content strategist and ghostwriter for RM Content and Consulting, focusing on brand development and legal content
RM Content and Consulting
Episode: How Approval Layers Slow Down AI Search Visibility — with Rose Ann Mullet

Host

Cassie Clark
Host of Found in AI; fractional content strategist and AI search optimization expert; focuses on AI-driven visibility, GEO/AEO, and cross-platform entity authority

Reviews

4.9 out of 5 stars from 10 ratings
  • Incredibly helpful show. Period.

    This is one of the few podcasts I consistently come back to. Cassie brings a level of clarity to AI and GEO that’s hard to find right now. Her insights are timely, practical, and often give me an edge in how I think about the space. Thank you and keep going!

    Apple Podcasts
    5
    fuehfhs
    United Kingdom7 months ago
  • Helpful podcast on massive AI search engine changes

    This new podcast from Cassie Clark is only one episode in as of this review but is already so helpful for me, a writer and editor. I highly recommend giving it a listen to learn more as the content/media/branding landscape changes with the advent of AI altering how people receive information from searching online. An industry expert, Cassie’s insights are smart and her tips, practical. I’ll be listening in as it progresses!

    Apple Podcasts
    5
    ErinlBG7
    United Statesa year ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Audiences appreciate the host's depth on AI search fundamentals and real-world experiments.
Loved the practical takeaways for AI-driven visibility and measurement.
Incredibly clear and practical insights on AI GEO and search strategies.

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Talking Points

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What Happens to AI Search Visibility When You Rebrand?
Q: Once you started updating your pages and adding it to the new brand website, how long did it take to notice movement inside those AI engines? Were you tracking that?
Enneking says the team tracks website engagement and AI visibility. Blog engagement increased by more than 30 percent over six months, third-party distribution engagement rose by more than 60 percent, and AI visibility improved gradually without a dramatic spike.
What Happens to AI Search Visibility When You Rebrand?
Q: You mentioned that writing for humans and not AI is the best strategy. Do you want to explain that?
Enneking says useful content for human readers can also perform well in AI search. Content needs to answer audience questions, provide a distinctive point of view, and offer value beyond competent summaries, alongside sound SEO and structural practices.
HubSpot's Loop Marketing: Rethinking Marketing for the AI Era
Q: For smaller businesses, do you think they can really focus on one aspect of marketing, or should they be expanding out to the different branches?
She recommends starting with answer engine optimization, content, and social media, using team members as thought leaders and adding external influencer partnerships when the budget and fit make sense.
HubSpot's Loop Marketing: Rethinking Marketing for the AI Era
Q: If we're using AI to scale everything these days, what does a brand need to do to stand out instead of just sounding like every other brand?
Milliken-Flohr recommends defining a brand's story, mission, distinctive voice, and preferred language, informed by customer conversations and sales transcripts, so AI-assisted content reflects the brand and what resonates with customers.
Are AI Visibility Tools Measuring the Wrong Things?
Q: If a team can only afford one thing this year, tool or person, which should they choose?
Peter suggests hiring a person (SEO expertise) is more valuable long-term, arguing that human analysis and strategy drive the majority of success in AI visibility, with tools providing supporting data.

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Frequently Asked Questions About This Podcast

What is This Podcast about and what kind of topics does it cover?

Found in AI focuses on how marketers and content strategists can win AI-driven visibility across AI chat, search, and discovery surfaces. Episodes dissect practical frameworks (notably the FSA: Freshness, Structure, Authority) and explore GEO, AEO, and traditional SEO as they intersect with AI engines like ChatGPT, Perplexity, Gemini, and Google's AI experiences. The show often features governance, measurement, and cross-platform entity authority, with host Cassie Clark offering hands-on guidance, case studies, and forward-looking tactics for brands aiming to appear in AI-generated answers, not just on conventional search results. Notable is the emphasis on multi-engine visibility, practical extraction and distribution strategies, and an ap... more

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this podcast launched a year ago and published 106 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on this podcast?

Recent guests on this podcast include:

1. Holly Enneking
2. Caitlin Milliken-Flohr
3. Peter Rota
4. Ryan Doser
5. Ben Hale
6. Joao de Silva
7. Leah Nurik
8. Daniel Horowitz

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