Rephonic
Artwork for Found in AI: AI Search Visibility, SEO, & GEO

Found in AI: AI Search Visibility, SEO, & GEO

Cassie Clark
SEO
AI Search
Content Marketing
AEO
Chatgpt
Bottom-Of-Funnel Content
Reddit
FAQ Schema
Digital PR
GEO
Perplexity
Comparison Pages
Ai-Powered Search
B2B Marketing Strategy
AI Search Optimization
FSA Framework
Structured Data
Backlinks
Brand Mentions
Content Engineering

Found in AI is a podcast for marketers, founders, and content strategists who want to understand—and win—AI search visibility in the new era of search.

Hosted by Cassie Clark, fractional content strategist and AI search optimization expert for startups and enterprise brands, the show explores how platforms like ChatGPT, Perplexity, Gemini, and Google’s AI-powered search experiences discover, sele... more

PublishesTwice weeklyEpisodes51Founded8 months ago
Number of ListenersCategories
BusinessMarketing

Listen to this Podcast

Artwork for Found in AI: AI Search Visibility, SEO, & GEO

Latest Episodes

Send us Fan Mail

📬 You like this podcast? You’ll love the newsletter.

Join the weekly 3-2-1 on AI search + marketing: subscribe

Should you skip SEO and go straight to AI search? In 2026, the short answer is no—and the longer answer reveals why SEO... more

Send us Fan Mail

📬 Love the podcast? You’ll love the newsletter.

 Get the weekly 3-2-1 on AI search + marketing: Subscribe

Google released Gemma 4 this week, and while the tech press is treating it as a developer story, Cassie argues it's actually... more

Send us Fan Mail

📬 Love the podcast? You’ll love the newsletter.

 Get the weekly 3-2-1 on AI search + marketing: Subscribe

If you've been wondering how to actually get AI engines to start citing your brand, this episode is for you.

Cassie sits do... more

Send us Fan Mail

📬 Love the podcast? You’ll love the newsletter.

 Get the weekly 3-2-1 on AI search + marketing: Subscribe

Google's March 2026 core update just hit, and it's one of the most volatile updates in recent memory. But if you've been pay... more

Key Facts

Accepts Guests
Contact Information
Podcast Host
Number of Listeners
Find out how many people listen to this podcast per episode and each month.

Recent Guests

Kelly Jura
Sharing tips on how a digital PR strategy fits into AI search optimization.
Quoted
Episode: Why Are Discovery and Checkout Moving Inside AI Search?
Danny Kirk
Founder of ReddiReach, an agency that helps brands with Reddit organic marketing and AI search recommendations.
ReddiReach
Episode: Why Do Reddit Comments Matter More Than Posts in AI Search?
Adam Whistler
AI expert and analyst of AI search modes
Episode: Why Is Google Testing AI Mode in Search?
Beth Chernes
SEO strategist and founder of Beth Chernes & Co., specializing in content marketing for financial firms and B2B businesses.
Beth Chernes & Co.
Episode: Why Does Reddit Dominate AI Overviews and AI Search Results?
Kristina Frunze
Runs WebView SEO, focusing on AI search for SaaS businesses in the construction technology industry
WebView SEO
Episode: How Do You Future-Proof SEO in an AI-First Search World?
Lindsay Boyajian-Hagan
Head of Marketing at Conductor
Conductor
Episode: How Do You Build an AEO Strategy That Keeps Your Brand Visible in AI Search?
Josh Spilker
Head of Content and SEO at AirOps
AirOps
Episode: What Is a Content Engineer?
Charlie Graham
Founder and CEO of RivalSee
RivalSee
Episode: How Do Brands Show Up in AI Search Results?
Nathaniel Miller
Head of marketing at Ashbrook Technologies and founder of a growth agency
Ashbrook Technologies
Episode: Do Backlinks Still Matter in AI Search?

Host

Cassie Clark
Host of Found in AI, fractional content strategist, and AI search optimization expert

Reviews

5.0 out of 5 stars from 3 ratings
  • Incredibly helpful show. Period.

    This is one of the few podcasts I consistently come back to. Cassie brings a level of clarity to AI and GEO that’s hard to find right now. Her insights are timely, practical, and often give me an edge in how I think about the space. Thank you and keep going!

    Apple Podcasts
    5
    fuehfhs
    United Kingdoma month ago
  • Helpful podcast on massive AI search engine changes

    This new podcast from Cassie Clark is only one episode in as of this review but is already so helpful for me, a writer and editor. I highly recommend giving it a listen to learn more as the content/media/branding landscape changes with the advent of AI altering how people receive information from searching online. An industry expert, Cassie’s insights are smart and her tips, practical. I’ll be listening in as it progresses!

    Apple Podcasts
    5
    ErinlBG7
    United States8 months ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Quality guests and clear frameworks are repeatedly highlighted by listeners.
Several episodes are seen as timely and valuable for staying ahead in AI search trends.
Listeners praise actionable, practical guidance on navigating AI-driven search.
The host's concise, pragmatic approach helps translate complex AI topics into usable tactics.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Apple Podcasts
#130
India/Business/Marketing
Apple Podcasts
#173
Denmark/Business/Marketing
Apple Podcasts
#183
Belgium/Business/Marketing

Talking Points

Recent interactions between the hosts and their guests.

What Is Digital PR and How Does It Build Authority in AI Search?
Q: What are the biggest mistakes that you see brands or founders make when trying to get quoted?
Not answering the questions in the request itself and failing to build out their profiles completely to be matched with relevant opportunities.
What Is Digital PR and How Does It Build Authority in AI Search?
Q: If a brand wants to be quoted by a journalist and then theoretically cited more often inside AI Answers, what should they be doing differently this week?
Start by providing concise, clear answers to questions and actively promote any mentions once they occur to enhance visibility.
What Is Digital PR and How Does It Build Authority in AI Search?
Q: Do you need to have like a PR expert on your team going out sourcing these interviews or mentions for you?
You can do this yourself and leverage platforms like Qwoted to get matched with relevant media opportunities.
Do Backlinks Still Matter in AI Search?
Q: So if we had to give marketers one sentence of advice for 2025, what's the real currency of authority?
I would say links and quality content are key; they must go hand in hand.
What Is a Content Engineer?
Q: So when we talk about skills needed to stay ahead, what does that look like in practice?
It involves a combination of structured data, subject matter expertise, and the ability to leverage AI tools for content development.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
Gender Skew
Location
Interests
Professions
Age Range
Household Income
Social Media Reach

Frequently Asked Questions About This Podcast

What is This Podcast about and what kind of topics does it cover?

Found in AI is a sharp, practitioner-focused show for marketers, founders, and content strategists navigating AI-inspired search. Across episodes, it zeroes in on how AI engines surface content, how to measure visibility beyond traditional rankings, and how to blend GEO/AI-SEO tactics with classic content marketing. Listeners get practical frameworks (like the FSA model) and real-world experiments that illuminate how brands can stay visible as AI-driven answers shape discovery, evaluation, and purchase. The format consistently features expert guests and a clear emphasis on building entity authority across platforms, making it useful for those looking to future-proof content strategy and visibility in AI-enabled search ecosystems.

Where can I find podcast stats for this podcast?

Rephonic provides a wide range of podcast stats for this podcast. We scanned the web and collated all of the information that we could find in our comprehensive podcast database. See how many people listen to this podcast and access YouTube viewership numbers, download stats, audience demographics, chart rankings, ratings, reviews and more.

How many listeners does this podcast get?

Rephonic provides a full set of podcast information for three million podcasts, including the number of listeners. View further listenership figures for this podcast, including podcast download numbers and subscriber numbers, so you can make better decisions about which podcasts to sponsor or be a guest on. You will need to upgrade your account to access this premium data.

What are the audience demographics for this podcast?

Rephonic provides comprehensive predictive audience data for this podcast, including gender skew, age, country, political leaning, income, professions, education level, and interests. You can access these listener demographics by upgrading your account.

How many subscribers and views does this podcast have?

To see how many followers or subscribers this podcast has on Spotify and other platforms such as Castbox and Podcast Addict, simply upgrade your account. You'll also find viewership figures for their YouTube channel if they have one.

How many episodes of this podcast are there?

this podcast launched 8 months ago and published 51 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact this podcast?

Our systems regularly scour the web to find email addresses and social media links for this podcast. We scanned the web and collated all of the contact information that we could find in our podcast database. But in the unlikely event that you can't find what you're looking for, our concierge service lets you request our research team to source better contacts for you.

Where can I see ratings and reviews for this podcast?

Rephonic pulls ratings and reviews for this podcast from multiple sources, including Spotify, Apple Podcasts, Castbox, and Podcast Addict.

View all the reviews in one place instead of visiting each platform individually and use this information to decide if a show is worth pitching or not.

How do I access podcast episode transcripts for this podcast?

Rephonic provides full transcripts for episodes of this podcast. Search within each transcript for your keywords, whether they be topics, brands or people, and figure out if it's worth pitching as a guest or sponsor. You can even set-up alerts to get notified when your keywords are mentioned.

What guests have appeared on this podcast?

Recent guests on this podcast include:

1. Kelly Jura
2. Danny Kirk
3. Adam Whistler
4. Beth Chernes
5. Kristina Frunze
6. Lindsay Boyajian-Hagan
7. Josh Spilker
8. Charlie Graham

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

Find and pitch the right podcasts

We help savvy brands, marketers and PR professionals to find the right podcasts for any topic or niche. Get the data and contacts you need to pitch podcasts at scale and turn listeners into customers.
Try it free for 7 days