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Artwork for Found in AI: AI Search Visibility, SEO, & GEO

Found in AI: AI Search Visibility, SEO, & GEO

Cassie Clark
AI Search
SEO
Google
Reddit
Chatgpt
Content Marketing
Openai
AEO
Perplexity
GEO
Entity Authority
Content Strategy
Digital PR
FSA Framework
Youtube
AI Search Visibility
Bing
Artificial Intelligence
Generative Engine Optimization
Bottom-Of-Funnel Content

Found in AI is a podcast for marketers, founders, and content strategists who want to understand—and win—AI search visibility in the new era of search.

Hosted by Cassie Clark, fractional content strategist and AI search optimization expert for startups and enterprise brands, the show explores how platforms like ChatGPT, Perplexity, Gemini, and Google’s AI-powered search experiences discover, sele... more

PublishesDailyEpisodes67Founded10 months ago
Number of ListenersCategories
MarketingTechnologyBusiness

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Artwork for Found in AI: AI Search Visibility, SEO, & GEO

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This week, two updates landed that look like product news but are really a maturity moment for AI search. Google launch... more

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Everyone's asking whether to block AI bots from their site. AJ Ghergich thinks that's the wrong question.

When AJ and ... more

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Three AI search updates this week — and the one that got the least coverage might matter most for your content strategy... more

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Google just announced Information Agents and Universal Cart at I/O. The timing of this episode couldn't be better.

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Recent Guests

AJ Ghergich
Leads the consulting and AI team at Botify
Botify
Episode: Google Just Confirmed It. Your Next Customer Might Be an AI Agent. | AJ Ghergich, Botify [Part 2 of 3]
AJ Gergich
Leads Consulting and AI team at Botify
Botify
Episode: Why Your Marketing Dashboard Is Lying to You (And What AI Search Has to Do With It) | AJ Ghergich, Botify [Part 1 of 3]
Carl Peterson
Founder of RankGood AI, expert in Reddit marketing and AI visibility
RankGood AI
Episode: The 24-Hour Reddit Citation: Carl Peterson on Mention Tracking, Quora, and Facebook Groups
Gilad Bechar
CEO & Founder of Moburst
Moburst
Episode: SEO Agencies Have 2 Years Left
Franklin Rios
CEO of NextNet
NextNet
Episode: What Happens When AI Gets Your Brand Wrong?
Paul Rowe
Founder and Chief Generative Engine Officer at NeuralabX
NeuralabX
Episode: Why Aren't AI Engines Citing Your Content? (Hint: You're Missing Knowledge Graph Enrichment) — with Paul Rowe
Tommy Landry
Founder/leader of Return On Now, Austin-based agency specializing in AI optimization for search
Return On Now
Episode: How Does Local SEO Translate to AI Search Visibility?
Jonathan Bentz
Growth Strategist at Direct Online Marketing
Direct Online Marketing
Episode: What Does It Take To Actually Get Cited in AI Search? (Hint: SEO, PR, and Reputation Management)
Chelsea Castle
Head of Content and Brand at Close
Close
Episode: Reddit's AI Citations Dropped 50% — Should You Still Build Your Strategy Around It?

Host

Cassie Clark
Host of Found in AI, fractional content strategist, and AI search optimization expert

Reviews

5.0 out of 5 stars from 5 ratings
  • Incredibly helpful show. Period.

    This is one of the few podcasts I consistently come back to. Cassie brings a level of clarity to AI and GEO that’s hard to find right now. Her insights are timely, practical, and often give me an edge in how I think about the space. Thank you and keep going!

    Apple Podcasts
    5
    fuehfhs
    United Kingdom3 months ago
  • Helpful podcast on massive AI search engine changes

    This new podcast from Cassie Clark is only one episode in as of this review but is already so helpful for me, a writer and editor. I highly recommend giving it a listen to learn more as the content/media/branding landscape changes with the advent of AI altering how people receive information from searching online. An industry expert, Cassie’s insights are smart and her tips, practical. I’ll be listening in as it progresses!

    Apple Podcasts
    5
    ErinlBG7
    United States10 months ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Quality guests and clear frameworks are repeatedly highlighted by listeners.
Several episodes are seen as timely and valuable for staying ahead in AI search trends.
Listeners praise actionable, practical guidance on navigating AI-driven search.
The host's concise, pragmatic approach helps translate complex AI topics into usable tactics.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Apple Podcasts
#113
Denmark/Business/Marketing

Talking Points

Recent interactions between the hosts and their guests.

What Is Entity Authority and Why Does It Matter More Than Domain Authority?
Q: Tell us in your words what Entity Authority is.
Entity Authority reframes SEO from chasing domain strength to building a holistic signal across the brand's presence on social, content, and third‑party sites. It's about how AI systems understand who you are and whether they can trust you, which requires consistent, credible signals across multiple platforms rather than relying on one powerhouse domain.
What Does It Take To Actually Get Cited in AI Search? (Hint: SEO, PR, and Reputation Management)
Q: If a team could only fix one thing in the next 90 days to improve AI visibility, what should they prioritize and why?
Prioritize digital PR and a consistent messaging rhythm. While on-page optimization matters, the AI landscape requires external signals and consensus across platforms. A steady cadence of press releases, updated boilerplate, and proactive reputation management across review sites will produce the most durable impact on AI-driven visibility.
Is YouTube the Missing Piece in Your AI Search Strategy?
Q: What should a brand prioritize if they can only do one YouTube-related effort this year to improve AI search inclusion?
Create quick, one-minute Q&A style videos daily, focusing on clearly stated questions and answers, with consistent branding and alignment to services or locations, to build topical authority and data for AI systems.
Is YouTube the Missing Piece in Your AI Search Strategy?
Q: How are you starting out your video? Are you looking for a specific keyword or question that users are asking?
The strategy begins with bottom-of-funnel keywords but shifts toward more natural topics that explain what the therapy looks like, with broader relevance and strong entity signals to improve AI and Google rankings.
SEO Agencies Have 2 Years Left
Q: If there are six AI engines and brands should choose where to focus, which should be prioritized?
It depends on the niche and audience; developers might prioritize Cloud-related engines, while more general or tech-focused audiences may lean toward Gemini or ChatGPT, with each engine requiring unique signals and formats to rank well.

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Frequently Asked Questions About This Podcast

What is This Podcast about and what kind of topics does it cover?

Found in AI is a sharp, practitioner-focused show for marketers, founders, and content strategists navigating AI-inspired search. Across episodes, it zeroes in on how AI engines surface content, how to measure visibility beyond traditional rankings, and how to blend GEO/AI-SEO tactics with classic content marketing. Listeners get practical frameworks (like the FSA model) and real-world experiments that illuminate how brands can stay visible as AI-driven answers shape discovery, evaluation, and purchase. The format consistently features expert guests and a clear emphasis on building entity authority across platforms, making it useful for those looking to future-proof content strategy and visibility in AI-enabled search ecosystems.

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These podcasts share a similar audience with this podcast:

1. The AI Daily Brief: Artificial Intelligence News and Analysis
2. Pivot
3. AI SEO & Business Automation Podcast
4. SEO in 2026
5. The Daily

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this podcast launched 10 months ago and published 67 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on this podcast?

Recent guests on this podcast include:

1. AJ Ghergich
2. AJ Gergich
3. Carl Peterson
4. Gilad Bechar
5. Franklin Rios
6. Paul Rowe
7. Tommy Landry
8. Jonathan Bentz

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