Rephonic
Artwork for AdTech Therapy™
Programmatic Advertising
Adtech
Google
Adtech Therapy
Publishers
Privacy Sandbox
Rev Shares
Conferences
Career Advancement
Agentic Media
Revenue Per Thousand (RPV)
Artificial Intelligence
Programmatic
Lifetime Value (LTV)
Taboola
RPM
Private Marketplace (PMP)
Promotion Process
Digital Advertising
Demand Media

The AdTech Therapy™ Podcast is just what the doctor ordered for sell-siders trying to make sense of the systems, incentives, and personalities that power digital media. Hosted by The AdTech Therapists Scott Messer and Jana Meron, the show digs into the real stories behind of our AdTech ailments, including the breakthroughs, the blind spots, and the moments when everything fell apart. Each call-in ... more

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Artwork for AdTech Therapy™

Latest Episodes

Scott and Jana on RPM versus LTV. Why RPM was never a health metric and was never supposed to be, why most publishers had no lifetime value to measure when Google was the only customer that counted, how to start building LTV across sites, newsletters... more

Scott and Jana on sales houses. NBC News just handed its programmatic display to Taboola, and the in-house/outsource cycle is turning again. What the deal really signals, what a publisher gives up and what they don't, the rise of hybrid stacks, and w... more

Scott and Jana on Google's bidding change. Campaigns that used to beat their target CPAs now drift up toward them, and buyers are getting a taste of what publishers have lived with for years. Easy buttons, black boxes, the MRC's new auction standards... more

Scott and Jana on PMPs and what "private" actually means (hint: just not open). Marketplace deals versus one-to-one publisher deals, why almost every bid request now carries a deal ID, what a big CPG buyer says custom deals actually get them, and why... more

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Recent Guests

Emry Downinghall
SVP of Programmatic Revenue and Strategy at Unwind Media
Unwind Media
Episode: Demand Reroutes, It Doesn't Multiply
Lila Hunt
Former VP of Display at System One; led AdOps and built identity/data graphs
System One
Episode: Why We Can't Have Nice Things
Kiri Masters
Avid industry commentator, known as agentically anxious in Australia
Independent journalist/analyst
Episode: Where the Puck Are We Going?

Hosts

Scott Messer
Host and co-host of AdTech Therapy, guiding sessions with practical, systems-oriented insight into ad tech.
Jana Meron
Co-host guiding the session, bringing expert perspectives on ad tech sales, operations, and organizational alignment.

Chart Rankings

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Talking Points

Recent interactions between the hosts and their guests.

Should you outsource your Programmatic?
Q: Moving away from a sales house, how should I be thinking about this to best help my company?
The guidance outlines a phased approach: identify why you want to move away, assess internal capabilities, determine what systems are needed to run the operation, plan for data and reporting, preserve any direct sales motions, and prepare marketing materials; it also notes that many organizations are in various stages across different parts of the business and that transitions can vary from fairly seamless to challenging depending on the tech stack and team readiness.
Should you outsource your Programmatic?
Q: It's 80 percent of our digital revenue. I've been dreading this for two years now, but it seems like talks internally are ramping up to move over to a sales house. How can I stay positive here?
The responder emphasizes that even if a sales house is in play, there are opportunities for those who care deeply about the business to stay involved and grow, and that transition can free people to pursue new internal opportunities while preserving vital relationships and knowledge; it also cautions to prepare thoroughly, documenting what is needed to run the operation outside of a sales house and to plan for marketing materials and internal readiness.
From RPM to LTV
Q: How do we find more revenue without diminishing the user experience?
Focus on tightening systems, measure churn and decay to avoid diminishing experiences, segment audiences, and explore revenue opportunities beyond RPM by spreading content across multiple platforms to grow overall value.
Sell-Side Decisioning: Whose side Is It On?
Q: That is a really good place for us to go to our second question, which comes from Exhausted in Eerie. I've been working at a publisher for the last five years. It seems like every time I create a sellable offer for my team to sell to advertisers, the SSPs are saying they can do it better. What can I do to defend my relationship with advertisers?
Leverage your unique audience insights and transparent, fact-based data to demonstrate inventory performance and audience relevance. Build a curator-led experience that adds value beyond what an algorithm can do, maintain direct relationships with advertisers, and ensure you control the narrative about your IP and what you monetize.
Sell-Side Decisioning: Whose side Is It On?
Q: Sedona, you ask a good question, but it's kind of irrelevant to your business in some ways, because the SSPs are trying to create liquidity for their markets. How should I respond to all of these adoptions? And how will I know whether it's good or not?
Liquidity and governance are key: focus on how these decisions affect your ability to move inventory, the quality of audience data, and whether the chosen sell-side tooling increases transparency and price realization. Build clarity around what data you own, how it's used, and how you'll measure impact before adopting new curation or decisioning partners.

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Frequently Asked Questions About AdTech Therapy™

What is AdTech Therapy™ about and what kind of topics does it cover?

A practitioner-focused show where two ad tech veterans unpack real-world challenges across the ecosystem. Across episodes, the hosts explore topics from conferences, programmatic shifts, and agentic media to cost management, organizational alignment, and career advancement. The format blends listener questions, candid storytelling, and practical frameworks intended to help marketers, publishers, and operations leaders navigate complexities, justify travel or initiatives, and drive measurable impact. A notable strength is the human-centric, problem-solving approach set against a technically dense backdrop, with a bias toward actionable takeaways and cross-functional collaboration.

Where can I find podcast stats for AdTech Therapy™?

Rephonic provides a wide range of podcast stats for AdTech Therapy™. We scanned the web and collated all of the information that we could find in our comprehensive podcast database. See how many people listen to AdTech Therapy™ and access YouTube viewership numbers, download stats, audience demographics, chart rankings, ratings, reviews and more.

How many listeners does AdTech Therapy™ get?

Rephonic provides a full set of podcast information for four million podcasts, including the number of listeners. View further listenership figures for AdTech Therapy™, including podcast download numbers and subscriber numbers, so you can make better decisions about which podcasts to sponsor or be a guest on. You will need to upgrade your account to access this premium data.

What are the audience demographics for AdTech Therapy™?

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How many subscribers and views does AdTech Therapy™ have?

To see how many followers or subscribers AdTech Therapy™ has on Spotify and other platforms such as Castbox and Podcast Addict, simply upgrade your account. You'll also find viewership figures for their YouTube channel if they have one.

Which podcasts are similar to AdTech Therapy™?

These podcasts share a similar audience with AdTech Therapy™:

1. AdTech AdTalk
2. Marketecture: Get Smart. Fast.
3. The Big Story
4. Open Market
5. AdTechGod Pod

How many episodes of AdTech Therapy™ are there?

AdTech Therapy™ launched 6 months ago and published 20 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact AdTech Therapy™?

Our systems regularly scour the web to find email addresses and social media links for this podcast. We scanned the web and collated all of the contact information that we could find in our podcast database. But in the unlikely event that you can't find what you're looking for, our concierge service lets you request our research team to source better contacts for you.

Where can I see ratings and reviews for AdTech Therapy™?

Rephonic pulls ratings and reviews for AdTech Therapy™ from multiple sources, including Spotify, Apple Podcasts, Castbox, and Podcast Addict.

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What guests have appeared on AdTech Therapy™?

Recent guests on AdTech Therapy™ include:

1. Emry Downinghall
2. Lila Hunt
3. Kiri Masters

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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