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Artwork for AdTech Therapy™
Programmatic Advertising
Adtech
Google
Adtech Therapy
Publishers
Privacy Sandbox
Rev Shares
Conferences
Career Advancement
Revenue Per Thousand (RPV)
Agentic Media
Artificial Intelligence
Programmatic
Taboola
Lifetime Value (LTV)
RPM
Private Marketplace (PMP)
Config Management
Agentic Direct
Publisher Monetization

The AdTech Therapy™ Podcast is just what the doctor ordered for sell-siders trying to make sense of the systems, incentives, and personalities that power digital media. Hosted by The AdTech Therapists Scott Messer and Jana Meron, the show digs into the real stories behind of our AdTech ailments, including the breakthroughs, the blind spots, and the moments when everything fell apart. Each call-in ... more

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Artwork for AdTech Therapy™

Latest Episodes

Scott and Jana on agentic direct. Not a better programmatic pipe: campaigns negotiated by agents and booked straight into the publisher's ad server. Scott makes the case that it hands pricing power back to publishers, Jana asks the questions, and tog... more

A special replay. For AdExchanger Talks' 500th episode, the guests were our own Scott and Jana, so this week we're sharing that session with our listeners, with a new intro. Judge Brinkema's decision not to break up GAM, Google's impression-counting ... more

Scott and Jana on configuration management. What these platforms actually control on your page, how yield testing went from a full team to one tool, the downside of buying a Ferrari you don't have the staff to drive, whether you're big enough to need... more

Scott and Jana on RPM versus LTV. Why RPM was never a health metric and was never supposed to be, why most publishers had no lifetime value to measure when Google was the only customer that counted, how to start building LTV across sites, newsletters... more

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Recent Guests

Anthony Vargas
Managing editor at AdExchanger
AdExchanger
Episode: I've tried Everything but AdTech Therapy
Emry Downinghall
SVP of Programmatic Revenue and Strategy at Unwind Media
Unwind Media
Episode: Demand Reroutes, It Doesn't Multiply
Lila Hunt
Former VP of Display at System One; led AdOps and built identity/data graphs
System One
Episode: Why We Can't Have Nice Things
Kiri Masters
Avid industry commentator, known as agentically anxious in Australia
Independent journalist/analyst
Episode: Where the Puck Are We Going?

Hosts

Jana Meron
Ad-tech practitioner and co-host focused on publisher challenges and digital media systems.
Scott Messer
Ad-tech practitioner and co-host focused on publisher challenges and digital media systems.

Chart Rankings

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Talking Points

Recent interactions between the hosts and their guests.

Is Agentic Direct the Future?
Q: I have a raft of vendors lobbying ideas and platforms to me for agentic marketplaces, but I'm not sure what to pick. How do I choose and why?
Scott recommends weighing available resources, vendor funding and vision, strategic value, short-term benefits, and whether an offering fits an existing partnership or long-term platform plan. Jana advises asking vendors to explain the technology in clear, practical terms and checking what it actually does.
Is Agentic Direct the Future?
Q: When do I know if it's the right time to move into Agentic Trading?
Jana says to wait for real demand or a credible timeline for demand, while Scott advises publishers to consider their resources and begin testing if they have capacity. They recommend preparing thoughtfully rather than building just in anticipation.
I've tried Everything but AdTech Therapy
Q: What are you hearing from the publisher community about how AI is impacting their business?
They describe AI-generated search as reducing referral traffic and putting pressure on publisher businesses, while recommending that publishers build direct audience communities and use AI to help people create and adapt content rather than mass-produce articles.
I've tried Everything but AdTech Therapy
Q: What are your immediate reactions to Google not being forced to divest any part of its ad business, and what are the implications for publishers?
Scott Messer and Jana Meron say the decision is unlikely to bring major change or materially improve publisher revenue because Google retains control of demand and the structural dynamics remain in place.
We built this Sh*t by Hand
Q: How do I know what features to look for in these platforms?
Prioritize features that translate testing and reporting into actionable steps, ensure the platform can aggregate revenue and GAM data, supports real-time or near real-time insights, and offers sensible support levels and integration with existing data warehouses.

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Frequently Asked Questions About AdTech Therapy™

What is AdTech Therapy™ about and what kind of topics does it cover?

Practical conversations about the systems, incentives and people shaping digital advertising, especially from the publisher and sell-side perspective. Regular hosts Jana Meron and Scott Messer combine industry experience with a candid, coaching-style approach, using audience questions and occasional interviews with experienced ad operations and monetization leaders. Topics include programmatic advertising, publisher revenue strategy, data, ad-tech platforms, automation and the tradeoffs behind new products and industry shifts. Discussions move between technical explanations, business decisions and lessons from real workplace situations, with concrete guidance on evaluating tools, interpreting metrics and aligning teams. The distinctive call... more

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How many listeners does AdTech Therapy™ get?

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What are the audience demographics for AdTech Therapy™?

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How many subscribers and views does AdTech Therapy™ have?

To see how many followers or subscribers AdTech Therapy™ has on Spotify and other platforms such as Castbox and Podcast Addict, simply upgrade your account. You'll also find viewership figures for their YouTube channel if they have one.

Which podcasts are similar to AdTech Therapy™?

These podcasts share a similar audience with AdTech Therapy™:

1. AdTech AdTalk
2. Marketecture: Get Smart. Fast.
3. Open Market
4. The Big Story
5. AdTechGod Pod

How many episodes of AdTech Therapy™ are there?

AdTech Therapy™ launched 7 months ago and published 23 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact AdTech Therapy™?

Our systems regularly scour the web to find email addresses and social media links for this podcast. We scanned the web and collated all of the contact information that we could find in our podcast database. But in the unlikely event that you can't find what you're looking for, our concierge service lets you request our research team to source better contacts for you.

Where can I see ratings and reviews for AdTech Therapy™?

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What guests have appeared on AdTech Therapy™?

Recent guests on AdTech Therapy™ include:

1. Anthony Vargas
2. Emry Downinghall
3. Lila Hunt
4. Kiri Masters

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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