Rephonic
Artwork for AdTech Therapy™
Adtech
Programmatic Advertising
Adtech Therapy
Privacy Sandbox
Artificial Intelligence
Revenue Per Thousand (RPV)
Career Advancement
Rev Shares
Agentic Media
Conferences
Google
Digital Advertising
Header Bidding
Demand Media
Promotion Process
Generalist Vs Specialist
Hiring and Training
RTB
Buyer Direct
Adcp

The AdTech Therapy™ Podcast is just what the doctor ordered for sell-siders trying to make sense of the systems, incentives, and personalities that power digital media. Hosted by The AdTech Therapists Scott Messer and Jana Meron, the show digs into the real stories behind of our AdTech ailments, including the breakthroughs, the blind spots, and the moments when everything fell apart. Each call-in ... more

PublishesWeeklyEpisodes17Founded5 months ago
Number of ListenersCategories
ManagementBusiness

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Artwork for AdTech Therapy™

Latest Episodes

Scott and Jana on PMPs and what "private" actually means (hint: just not open). Marketplace deals versus one-to-one publisher deals, why almost every bid request now carries a deal ID, what a big CPG buyer says custom deals actually get them, and why... more

Our second guest takes the couch. Emry Downinghall of Unwind Media joins Scott and Jana on resellers versus direct paths. How to measure what a partner actually adds, why "unique demand" is usually repackaged demand, what a cheap reach label from Jou... more

Scott and Jana on sell-side decisioning. Magnite and PubMatic both told Wall Street they want to own the decision layer, and they're building it on publisher data. Why that's worse than disintermediation, what's still defensible, and why nothing coun... more

Scott and Jana on data strategy. What "we have good data" actually means, why your taxonomy makes or breaks the whole thing, when a DMP is worth the money (if you have to ask, you probably don't), and the real difference between a DMP and a CDP. Plus... more

Key Facts

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Recent Guests

Lila Hunt
Former VP of Display at System One; led AdOps and built identity/data graphs
System One
Episode: Why We Can't Have Nice Things
Kiri Masters
Avid industry commentator, known as agentically anxious in Australia
Independent journalist/analyst
Episode: Where the Puck Are We Going?

Hosts

Scott Messer
Host and co-host of AdTech Therapy, guiding sessions with practical, systems-oriented insight into ad tech.
Jana Meron
Co-host guiding the session, bringing expert perspectives on ad tech sales, operations, and organizational alignment.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Apple Podcasts
#113
Spain/Business/Management
Apple Podcasts
#225
Austria/Business/Management

Talking Points

Recent interactions between the hosts and their guests.

If You Need to Ask, You Probably Don't
Q: What is the difference between a DMP and a CDP, and how do you decide which one to invest in?
A CDP focuses on identity and first-party data (emails and logged-in users) while a DMP centers on anonymous data; the decision should be based on your use cases (e.g., audience building versus contextual targeting) and how you plan to deploy data across teams.
If You Need to Ask, You Probably Don't
Q: What does it mean to diversify revenue with a data sales operation, and how can you verify that the data is valuable to advertisers?
Evaluate data by what advertisers would actually buy, validate it with potential buyers, and focus on packaging and use cases that demonstrate clear value; avoid assuming data is valuable just because others have a DMP. Start with concrete buyer needs and what you can uniquely offer.
Why We Can't Have Nice Things
Q: What was the key lesson from Lila's early experience on the AdOps team?
Failing to understand a basic metric (impression tracker) led to a campaign running without billable impressions, teaching her the importance of diligence, asking questions, and fully understanding the data before taking action.
Why Things Move Slowly
Q: I work with developers who hate the ad ecosystem; how can I get them to move faster without creating more resistance?
Identify underlying objections, frame the problem in terms of revenue and shared goals, and invite the team to propose solutions that meet both their concerns and the business objective.
Comfortable Being Uncomfortable
Q: Should I be worried that AI will replace my job?
No—AI can free you to focus on higher-value tasks; the key is to upskill and leverage AI tools to make better decisions, while humans remain essential for final calls and strategy.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
Gender Skew
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Frequently Asked Questions About AdTech Therapy™

What is AdTech Therapy™ about and what kind of topics does it cover?

A practitioner-focused show where two ad tech veterans unpack real-world challenges across the ecosystem. Across episodes, the hosts explore topics from conferences, programmatic shifts, and agentic media to cost management, organizational alignment, and career advancement. The format blends listener questions, candid storytelling, and practical frameworks intended to help marketers, publishers, and operations leaders navigate complexities, justify travel or initiatives, and drive measurable impact. A notable strength is the human-centric, problem-solving approach set against a technically dense backdrop, with a bias toward actionable takeaways and cross-functional collaboration.

Where can I find podcast stats for AdTech Therapy™?

Rephonic provides a wide range of podcast stats for AdTech Therapy™. We scanned the web and collated all of the information that we could find in our comprehensive podcast database. See how many people listen to AdTech Therapy™ and access YouTube viewership numbers, download stats, audience demographics, chart rankings, ratings, reviews and more.

How many listeners does AdTech Therapy™ get?

Rephonic provides a full set of podcast information for four million podcasts, including the number of listeners. View further listenership figures for AdTech Therapy™, including podcast download numbers and subscriber numbers, so you can make better decisions about which podcasts to sponsor or be a guest on. You will need to upgrade your account to access this premium data.

What are the audience demographics for AdTech Therapy™?

Rephonic provides comprehensive predictive audience data for AdTech Therapy™, including gender skew, age, country, political leaning, income, professions, education level, and interests. You can access these listener demographics by upgrading your account.

How many subscribers and views does AdTech Therapy™ have?

To see how many followers or subscribers AdTech Therapy™ has on Spotify and other platforms such as Castbox and Podcast Addict, simply upgrade your account. You'll also find viewership figures for their YouTube channel if they have one.

Which podcasts are similar to AdTech Therapy™?

These podcasts share a similar audience with AdTech Therapy™:

1. AdTech AdTalk
2. Marketecture: Get Smart. Fast.
3. AdTechGod Pod
4. Open Market
5. The Big Story

How many episodes of AdTech Therapy™ are there?

AdTech Therapy™ launched 5 months ago and published 17 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact AdTech Therapy™?

Our systems regularly scour the web to find email addresses and social media links for this podcast. We scanned the web and collated all of the contact information that we could find in our podcast database. But in the unlikely event that you can't find what you're looking for, our concierge service lets you request our research team to source better contacts for you.

Where can I see ratings and reviews for AdTech Therapy™?

Rephonic pulls ratings and reviews for AdTech Therapy™ from multiple sources, including Spotify, Apple Podcasts, Castbox, and Podcast Addict.

View all the reviews in one place instead of visiting each platform individually and use this information to decide if a show is worth pitching or not.

How do I access podcast episode transcripts for AdTech Therapy™?

Rephonic provides full transcripts for episodes of AdTech Therapy™. Search within each transcript for your keywords, whether they be topics, brands or people, and figure out if it's worth pitching as a guest or sponsor. You can even set-up alerts to get notified when your keywords are mentioned.

What guests have appeared on AdTech Therapy™?

Recent guests on AdTech Therapy™ include:

1. Lila Hunt
2. Kiri Masters

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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