Rephonic
Artwork for AdTech Therapy™
Adtech
Programmatic Advertising
Privacy Sandbox
Revenue Per Thousand (RPV)
Career Advancement
Rev Shares
Agentic Media
Conferences
Digital Advertising
Demand Media
Promotion Process
Adtech Therapy
Generalist Vs Specialist
Hiring and Training
Programmatic Guaranteed
Revenue Recognition
Corporate Alignment
Sales and Marketing Alignment
MBA In Adtech
Pre-Bid

The AdTech Therapy™ Podcast is just what the doctor ordered for sell-siders trying to make sense of the systems, incentives, and personalities that power digital media. Hosted by The AdTech Therapists Scott Messer and Jana Meron, the show digs into the real stories behind of our AdTech ailments, including the breakthroughs, the blind spots, and the moments when everything fell apart. Each call-in ... more

PublishesWeeklyEpisodes10Founded4 months ago
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ManagementBusiness

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Artwork for AdTech Therapy™

Latest Episodes

Scott and Jana on why things move slowly in ad tech — telling the difference between butter and molasses, developers who hate ads and fight you at every turn, a biz dev deal signed behind the whole org's back, and why your contract is really stuck in... more

Scott and Jana on making conferences actually count. How to pitch the trip to your boss, why skipping the content kills your credibility, what to do when they suspect a boondoggle, and the rule that never fails: stay up as late as you can and always ... more

Scott and Jana on the agentic future. How to skate to where the puck is going, which pitches are products versus decks, and what agentic does to publisher margins. Plus our first listener question, from Kiri Masters.

Scott and Jana on chasing the wrong ghost. Direct sellers afraid programmatic will cannibalize their business, a CRO pushing audience extension when the real question is your right to win, and whether to pivot off LiveRamp after the Publicis deal.

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Recent Guests

Kiri Masters
Avid industry commentator, known as agentically anxious in Australia
Independent journalist/analyst
Episode: Where the Puck Are We Going?

Hosts

Scott Messer
Host and co-host of AdTech Therapy, guiding sessions with practical, systems-oriented insight into ad tech.
Jana Meron
Co-host guiding the session, bringing expert perspectives on ad tech sales, operations, and organizational alignment.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Talking Points

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Where the Puck Are We Going?
Q: Is agentic media buying going to be the end of us all, given platforms and retailers building algorithmic black boxes?
No single technology will erase the ecosystem; automation will restructure roles, improve measurement, and push both buyers and sellers to adapt, while some layers may compress but the fundamental need for buy-side, sell-side, and exchanges remains.
Chasing the Wrong Ghost
Q: How do I convince sellers that Programmatic Direct won't cannibalize their sales opportunities?
The hosts explain that programmatic approaches and direct sales aren't mutually exclusive and that alignment on goals and the right to win across channels is crucial; emphasize how programmatic can complement direct sales by expanding reach and efficiency rather than replacing it.
One Question, Three Answers
Q: Our CEO keeps yelling about programmatic revenue not growing; how do I help them understand site design changes impact revenue?
Explain the before-and-after performance with the chosen metric (RPV) and show how a redesign can improve user experience while reducing revenue if the metric shifts; use data to demonstrate the trade-offs and emphasize a test-and-learn approach to avoid large, irreversible changes.
One Question, Three Answers
Q: What is a good testing period for new partners?
A practical approach is to give everything at least a week, but the exact timeframe should depend on rollout speed, partner learning curves, and how quickly the DSPs and SSPs respond to changes; build a framework to evaluate bake time versus the risk of continuing a faulty setup.
One Question, Three Answers
Q: Should I implement new wrappers or auctions besides pre-bid and TAM that I already have?
The host emphasizes asking for the big vision and ensuring any new wrapper truly adds unique value, while mapping how it would affect supply paths and revenue, so that the proposed change is justified and measurable rather than additive for its own sake.

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Frequently Asked Questions About AdTech Therapy™

What is AdTech Therapy™ about and what kind of topics does it cover?

A practitioner-focused show where two ad tech veterans unpack real-world challenges across the ecosystem. Across episodes, the hosts explore topics from conferences, programmatic shifts, and agentic media to cost management, organizational alignment, and career advancement. The format blends listener questions, candid storytelling, and practical frameworks intended to help marketers, publishers, and operations leaders navigate complexities, justify travel or initiatives, and drive measurable impact. A notable strength is the human-centric, problem-solving approach set against a technically dense backdrop, with a bias toward actionable takeaways and cross-functional collaboration.

Where can I find podcast stats for AdTech Therapy™?

Rephonic provides a wide range of podcast stats for AdTech Therapy™. We scanned the web and collated all of the information that we could find in our comprehensive podcast database. See how many people listen to AdTech Therapy™ and access YouTube viewership numbers, download stats, audience demographics, chart rankings, ratings, reviews and more.

How many listeners does AdTech Therapy™ get?

Rephonic provides a full set of podcast information for three million podcasts, including the number of listeners. View further listenership figures for AdTech Therapy™, including podcast download numbers and subscriber numbers, so you can make better decisions about which podcasts to sponsor or be a guest on. You will need to upgrade your account to access this premium data.

What are the audience demographics for AdTech Therapy™?

Rephonic provides comprehensive predictive audience data for AdTech Therapy™, including gender skew, age, country, political leaning, income, professions, education level, and interests. You can access these listener demographics by upgrading your account.

How many subscribers and views does AdTech Therapy™ have?

To see how many followers or subscribers AdTech Therapy™ has on Spotify and other platforms such as Castbox and Podcast Addict, simply upgrade your account. You'll also find viewership figures for their YouTube channel if they have one.

Which podcasts are similar to AdTech Therapy™?

These podcasts share a similar audience with AdTech Therapy™:

1. AdTech AdTalk
2. Pivot
3. The Daily
4. Good Hang with Amy Poehler
5. All-In with Chamath, Jason, Sacks & Friedberg

How many episodes of AdTech Therapy™ are there?

AdTech Therapy™ launched 4 months ago and published 10 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact AdTech Therapy™?

Our systems regularly scour the web to find email addresses and social media links for this podcast. We scanned the web and collated all of the contact information that we could find in our podcast database. But in the unlikely event that you can't find what you're looking for, our concierge service lets you request our research team to source better contacts for you.

Where can I see ratings and reviews for AdTech Therapy™?

Rephonic pulls ratings and reviews for AdTech Therapy™ from multiple sources, including Spotify, Apple Podcasts, Castbox, and Podcast Addict.

View all the reviews in one place instead of visiting each platform individually and use this information to decide if a show is worth pitching or not.

How do I access podcast episode transcripts for AdTech Therapy™?

Rephonic provides full transcripts for episodes of AdTech Therapy™. Search within each transcript for your keywords, whether they be topics, brands or people, and figure out if it's worth pitching as a guest or sponsor. You can even set-up alerts to get notified when your keywords are mentioned.

What guests have appeared on AdTech Therapy™?

Recent guests on AdTech Therapy™ include:

1. Kiri Masters

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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