
The AdTech Therapy™ Podcast is just what the doctor ordered for sell-siders trying to make sense of the systems, incentives, and personalities that power digital media. Hosted by The AdTech Therapists Scott Messer and Jana Meron, the show digs into the real stories behind of our AdTech ailments, including the breakthroughs, the blind spots, and the moments when everything fell apart. Each call-in ... more
| Publishes | Weekly | Episodes | 17 | Founded | 5 months ago |
|---|---|---|---|---|---|
| Number of Listeners | Categories | ManagementBusiness | |||

Scott and Jana on PMPs and what "private" actually means (hint: just not open). Marketplace deals versus one-to-one publisher deals, why almost every bid request now carries a deal ID, what a big CPG buyer says custom deals actually get them, and why... more
Our second guest takes the couch. Emry Downinghall of Unwind Media joins Scott and Jana on resellers versus direct paths. How to measure what a partner actually adds, why "unique demand" is usually repackaged demand, what a cheap reach label from Jou... more
Scott and Jana on sell-side decisioning. Magnite and PubMatic both told Wall Street they want to own the decision layer, and they're building it on publisher data. Why that's worse than disintermediation, what's still defensible, and why nothing coun... more
Scott and Jana on data strategy. What "we have good data" actually means, why your taxonomy makes or breaks the whole thing, when a DMP is worth the money (if you have to ask, you probably don't), and the real difference between a DMP and a CDP. Plus... more
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How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.
Apple Podcasts | #113 | |
Apple Podcasts | #225 |
Recent interactions between the hosts and their guests.
Listeners, social reach, demographics and more for this podcast.
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A practitioner-focused show where two ad tech veterans unpack real-world challenges across the ecosystem. Across episodes, the hosts explore topics from conferences, programmatic shifts, and agentic media to cost management, organizational alignment, and career advancement. The format blends listener questions, candid storytelling, and practical frameworks intended to help marketers, publishers, and operations leaders navigate complexities, justify travel or initiatives, and drive measurable impact. A notable strength is the human-centric, problem-solving approach set against a technically dense backdrop, with a bias toward actionable takeaways and cross-functional collaboration.
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These podcasts share a similar audience with AdTech Therapy™:
1. AdTech AdTalk
2. Marketecture: Get Smart. Fast.
3. AdTechGod Pod
4. Open Market
5. The Big Story
AdTech Therapy™ launched 5 months ago and published 17 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
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Recent guests on AdTech Therapy™ include:
1. Lila Hunt
2. Kiri Masters
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