
The AdTech Therapy™ Podcast is just what the doctor ordered for sell-siders trying to make sense of the systems, incentives, and personalities that power digital media. Hosted by The AdTech Therapists Scott Messer and Jana Meron, the show digs into the real stories behind of our AdTech ailments, including the breakthroughs, the blind spots, and the moments when everything fell apart. Each call-in ... more
| Publishes | Weekly | Episodes | 23 | Founded | 7 months ago |
|---|---|---|---|---|---|
| Number of Listeners | Categories | ManagementBusiness | |||

Scott and Jana on agentic direct. Not a better programmatic pipe: campaigns negotiated by agents and booked straight into the publisher's ad server. Scott makes the case that it hands pricing power back to publishers, Jana asks the questions, and tog... more
A special replay. For AdExchanger Talks' 500th episode, the guests were our own Scott and Jana, so this week we're sharing that session with our listeners, with a new intro. Judge Brinkema's decision not to break up GAM, Google's impression-counting ... more
Scott and Jana on configuration management. What these platforms actually control on your page, how yield testing went from a full team to one tool, the downside of buying a Ferrari you don't have the staff to drive, whether you're big enough to need... more
Scott and Jana on RPM versus LTV. Why RPM was never a health metric and was never supposed to be, why most publishers had no lifetime value to measure when Google was the only customer that counted, how to start building LTV across sites, newsletters... more
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How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.
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Apple Podcasts | #231 |
Recent interactions between the hosts and their guests.
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Practical conversations about the systems, incentives and people shaping digital advertising, especially from the publisher and sell-side perspective. Regular hosts Jana Meron and Scott Messer combine industry experience with a candid, coaching-style approach, using audience questions and occasional interviews with experienced ad operations and monetization leaders. Topics include programmatic advertising, publisher revenue strategy, data, ad-tech platforms, automation and the tradeoffs behind new products and industry shifts. Discussions move between technical explanations, business decisions and lessons from real workplace situations, with concrete guidance on evaluating tools, interpreting metrics and aligning teams. The distinctive call... more
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These podcasts share a similar audience with AdTech Therapy™:
1. AdTech AdTalk
2. Marketecture: Get Smart. Fast.
3. Open Market
4. The Big Story
5. AdTechGod Pod
AdTech Therapy™ launched 7 months ago and published 23 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
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Recent guests on AdTech Therapy™ include:
1. Anthony Vargas
2. Emry Downinghall
3. Lila Hunt
4. Kiri Masters
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