
Why do we drink what we do? Is it just the taste — or are there other drivers behind what's on the shelf? Drinks data expert Lulie Halstead joins writer and editor Felicity Carter to explore the economic, technological and social turning points that determine what's in the glass.
| Publishes | Monthly | Episodes | 40 | Founded | 2 years ago |
|---|---|---|---|---|---|
| Number of Listeners | Categories | FoodArtsBusiness | |||

Like it or not, AI is now the gatekeeper between your wine or spirits brand and your consumer. So how do you ensure that when consumers go looking for a product, that you come up in the recommendations?
Felicity and Lulie do a deep dive into the evi... more
Why do cool drinks feel so refreshing? And how did coldness become an essential selling point for drinks?
The link between chilled drinks and refreshment is so common today that it feels natural — but it took 2,000 years of innovation to get there. more
How did the spritz take over every pub, bar and supermarket this summer? Is it a fad — or is it the result of clever marketing?
While Aperol dates back to 1919, the seeds of its success were planted in 2003, when Campari bought the brand and introdu... more
Felicity has just returned from a conference in Dublin devoted to drinking studies, an academic field that examines alcohol's role in history and culture from angles the wine world rarely considers. This prompts Lulie to reveal the ordeal she suffere... more
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It feels like being in Felicity and Lulie’s kitchen with the most interesting friends - who also happen to be world experts in the business of drinks. I fantasize about binge-watching this podcast.
My favourite wine podcast: Interesting, amusing, agreeable disagreements, so much accidental learning while being entertained. Episode 29 is a particular favourite; I have listened back to this one several times.
Love this podcast. Fun, informative and thought provoking in an approachable and enjoyable style. Tackling tough topics through enaging dialogue and discussion. Thank you!
There's a lot to learn from the way these two pros prep, probe, and ponder for our benefit.
Love this! Lulie & Felicity are informative without being dry. There’s so much here for even the most discerning drinkers!
Key themes from listener reviews, highlighting what works and what could be improved about the show.
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Apple Podcasts | #231 | |
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Apple Podcasts | #16 | |
Apple Podcasts | #87 | |
Apple Podcasts | #100 | |
Apple Podcasts | #102 |
Recent interactions between the hosts and their guests.
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A discussion-driven show exploring why people drink what they do, focusing on economic, technological, and social turning points in the drinks world. The hosts—Lulie Halstead, a drinks data expert, and Felicity Carter, a writer and editor—chase insights across branding, consumer behavior, packaging, and distribution, with frequent case studies from wine, beer, spirits, and no/low alcohol categories. Episodes blend data, storytelling, and industry anecdotes to illuminate how markets, culture, and technology shape what ends up in the glass. Noteworthy is the data-forward approach to branding, distribution, and consumer occasions, plus a willingness to challenge traditional wine-world norms and spotlight non-traditional channels and formats fo... more
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These podcasts share a similar audience with A Question of Drinks:
1. The Diary Of A CEO with Steven Bartlett
2. Huberman Lab
3. Wine Blast with Susie and Peter
4. The Drinking Hour: With David Kermode - FoodFM
5. The Rest Is Politics
A Question of Drinks launched 2 years ago and published 40 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
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Recent guests on A Question of Drinks include:
1. Lulie Halstead
2. Justin Cohen
3. Marian Leitner-Waldman
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