
Why do we drink what we do? Is it just the taste — or are there other drivers behind what's on the shelf? Drinks data expert Lulie Halstead joins writer and editor Felicity Carter to explore the economic, technological and social turning points that determine what's in the glass.
| Publishes | Twice monthly | Episodes | 32 | Founded | a year ago |
|---|---|---|---|---|---|
| Number of Listeners | Categories | BusinessFoodArts | |||

Felicity and Lulie tear apart the wine industry's most cherished marketing belief: that the thing that will drive more sales and loyalty is better storytelling. Felicity, a guest lecturer in brand storytelling at the University of Cape Town Business ... more
Non-alcoholic drinks are the industry's favourite growth story right now, but Felicity and Lulie begin by asking the question nobody in the trade wants to answer: is this actually a health movement, or is it simply the drinks industry colonising new ... more
Lulie and Felicity are back to talking about the drinks news! And the news is big. Diageo's new CEO Sir Dave Lewis (also known as “Drastic Dave”) has delivered his first major investor presentation, outlining many of the problems facing Diageo, inclu... more
A/Prof Justin Cohen from the Ehrenberg-Bass Institute takes wine marketing myths apart, one by one. He talks about why mental availability wins out over awareness, how to prioritise category entry points, and why the law of double jeopardy means smal... more
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Love this podcast. Fun, informative and thought provoking in an approachable and enjoyable style. Tackling tough topics through enaging dialogue and discussion. Thank you!
There's a lot to learn from the way these two pros prep, probe, and ponder for our benefit.
Love this! Lulie & Felicity are informative without being dry. There’s so much here for even the most discerning drinkers!
Really engaging and interesting podcast 🍷
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A data-driven exploration of how taste, economics, technology, and social trends shape what ends up on the glass. The hosts dissect market data, consumer behavior, and industry shifts across wine, beer, and non-alcoholic options, with a strong emphasis on branding, authenticity, and the changing dynamics of Gen Z and younger consumers. Unique angles include the role of celebrity associations, packaging innovations, and the ongoing tension between tradition and innovation in the drinks world. This show is likely to appeal to listeners who want actionable insights for brands, retailers, and marketing professionals navigating a rapidly evolving beverage landscape.
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2. VinePair Podcast
3. Wine Blast with Susie and Peter
4. GuildSomm Podcast
5. Off Menu with Ed Gamble and James Acaster
A Question of Drinks launched a year ago and published 32 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
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