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Artwork for A Question of Drinks
Wine
Rosé Wine
Prosecco
Wine Industry
Wine Innovation
Champagne
Rosé
Guinness
Natural Wine
Gin
Tonic Water
Gen Z
United Kingdom
Spain
Juniper
Beer
Half Bottles
Canned Wine
Red Wine
Alcohol Consumption

Why do we drink what we do? Is it just the taste — or are there other drivers behind what's on the shelf? Drinks data expert Lulie Halstead joins writer and editor Felicity Carter to explore the economic, technological and social turning points that determine what's in the glass.

PublishesMonthlyEpisodes40Founded2 years ago
Number of ListenersCategories
FoodArtsBusiness

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Artwork for A Question of Drinks

Latest Episodes

Like it or not, AI is now the gatekeeper between your wine or spirits brand and your consumer. So how do you ensure that when consumers go looking for a product, that you come up in the recommendations?

Felicity and Lulie do a deep dive into the evi... more

Why do cool drinks feel so refreshing? And how did coldness become an essential selling point for drinks?

The link between chilled drinks and refreshment is so common today that it feels natural — but it took 2,000 years of innovation to get there. more

How did the spritz take over every pub, bar and supermarket this summer? Is it a fad — or is it the result of clever marketing?

While Aperol dates back to 1919, the seeds of its success were planted in 2003, when Campari bought the brand and introdu... more

Felicity has just returned from a conference in Dublin devoted to drinking studies, an academic field that examines alcohol's role in history and culture from angles the wine world rarely considers. This prompts Lulie to reveal the ordeal she suffere... more

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Recent Guests

Lulie Halstead
Drinks data expert and founder of Wine Intelligence
Wine Intelligence (former) / IWSR collaborator
Episode: Ep 37: How to Make Sure AI Recommends Your Wine or Spirits Brand
Justin Cohen
Associate Professor, Ehrenberg-Bass Institute for Marketing Science
Ehrenberg-Bass Institute for Marketing Science
Episode: Ep 26: Justin Cohen on Why Most Wineries Are Marketing to the Wrong People
Marian Leitner-Waldman
Founder of Archer Roose
Archer Roose
Episode: Ep 25: How Marian Leitner-Waldman Turned Archer Roose Into a Scalable Brand

Hosts

Lulie Halstead
Drinks data expert and co-host, often exploring wine industry dynamics with data-driven insights.
Felicity Carter
Writer and editor; co-host bringing industry storytelling, publication experience, and critical analyses to discussions.

Reviews

5.0 out of 5 stars from 45 ratings
  • I want to binge-watch this podcast!

    It feels like being in Felicity and Lulie’s kitchen with the most interesting friends - who also happen to be world experts in the business of drinks. I fantasize about binge-watching this podcast.

    Apple Podcasts
    5
    InesHoy
    United States2 months ago
  • Favourite wine podcastt

    My favourite wine podcast: Interesting, amusing, agreeable disagreements, so much accidental learning while being entertained. Episode 29 is a particular favourite; I have listened back to this one several times.

    Apple Podcasts
    5
    Darren Oemcke
    Australia2 months ago
  • Listen, learn, and enjoy!

    Love this podcast. Fun, informative and thought provoking in an approachable and enjoyable style. Tackling tough topics through enaging dialogue and discussion. Thank you!

    Apple Podcasts
    5
    #CorkDork
    United Statesa year ago
  • Smart, sharp, candid, timely, entertaining

    There's a lot to learn from the way these two pros prep, probe, and ponder for our benefit.

    Apple Podcasts
    5
    ValKat12
    United Statesa year ago
  • Packed with great insights

    Love this! Lulie & Felicity are informative without being dry. There’s so much here for even the most discerning drinkers!

    Apple Podcasts
    5
    HK Podcast Fan
    United Kingdom2 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Smart, sharp, candid, timely, entertaining
Really engaging and interesting podcast 🍷
Packed with great insights, Love this! Lulie & Felicity are informative without being dry.
There's a lot to learn from the way these two pros prep, probe, and ponder for our benefit.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Apple Podcasts
#231
United Kingdom/Arts/Food
Apple Podcasts
#225
Australia/Arts/Food
Apple Podcasts
#16
Argentina/Arts/Food
Apple Podcasts
#87
New Zealand/Arts/Food
Apple Podcasts
#100
Chile/Arts/Food
Apple Podcasts
#102
Finland/Arts/Food

Talking Points

Recent interactions between the hosts and their guests.

Ep 26: Justin Cohen on Why Most Wineries Are Marketing to the Wrong People
Q: Can you tell me what the Ehrenberg-Bass Institute is and what it does?
The Institute is a leading center for research into marketing principles, focusing on how brands grow across many categories, from wine to consumer goods, and offering both private workshops and public programs to help organizations embed these laws.
Summer Repeat: Why Isn't There More Wine In Small Bottles? (Or Cans?)
Q: Why isn't there more wine in small bottles or cans?
The economics and production costs do not favor small formats, but there is a growing demand that may change this.
Ep 5: The Unstoppable Rise and Rise of Rosé Wine
Q: Is the Rosé wine boom here to stay or is it just a fad?
The Rosé boom is expected to remain, as it has become more visible and appealing despite some decline in global consumption.
Ep 11: Who Really Invented Champagne?
Q: Is there any difference in sugar content and calories across various champagnes?
Champagne comes in different sweetness levels, which affects calorie content, with Brut being the most common style ranging from 80 to 90 calories in a typical serving.
Ep 4: What’s Driving Us All to Drink Less?
Q: So today's question is a hot topic for many alcoholic beverage producers, distributors and retailers. Why are we drinking less alcohol?
People are cutting back due to several factors, including health concerns, changes in social norms, and awareness about the effects of alcohol on health.

Audience Metrics

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Frequently Asked Questions About A Question of Drinks

What is A Question of Drinks about and what kind of topics does it cover?

A discussion-driven show exploring why people drink what they do, focusing on economic, technological, and social turning points in the drinks world. The hosts—Lulie Halstead, a drinks data expert, and Felicity Carter, a writer and editor—chase insights across branding, consumer behavior, packaging, and distribution, with frequent case studies from wine, beer, spirits, and no/low alcohol categories. Episodes blend data, storytelling, and industry anecdotes to illuminate how markets, culture, and technology shape what ends up in the glass. Noteworthy is the data-forward approach to branding, distribution, and consumer occasions, plus a willingness to challenge traditional wine-world norms and spotlight non-traditional channels and formats fo... more

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Which podcasts are similar to A Question of Drinks?

These podcasts share a similar audience with A Question of Drinks:

1. The Diary Of A CEO with Steven Bartlett
2. Huberman Lab
3. Wine Blast with Susie and Peter
4. The Drinking Hour: With David Kermode - FoodFM
5. The Rest Is Politics

How many episodes of A Question of Drinks are there?

A Question of Drinks launched 2 years ago and published 40 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on A Question of Drinks?

Recent guests on A Question of Drinks include:

1. Lulie Halstead
2. Justin Cohen
3. Marian Leitner-Waldman

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