Rephonic
Artwork for A Question of Drinks
Wine
Rosé Wine
Prosecco
Wine Innovation
Champagne
Rosé
Guinness
Natural Wine
Gin
Tonic Water
United Kingdom
Spain
Juniper
Gen Z
Half Bottles
Canned Wine
Beer
Wine Industry
Red Wine
Alcohol Consumption

Why do we drink what we do? Is it just the taste — or are there other drivers behind what's on the shelf? Drinks data expert Lulie Halstead joins writer and editor Felicity Carter to explore the economic, technological and social turning points that determine what's in the glass.

PublishesTwice monthlyEpisodes35Foundeda year ago
Number of ListenersCategories
BusinessArtsFood

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Artwork for A Question of Drinks

Latest Episodes

Global wine consumption fell another 2.7% in 2025 —part of a cumulative 14% drop since 2018. Across the top 20 markets, wine volumes are down more than 20% since 2019. That’s one in five bottles, gone.

But Lulie presents the case for why wine remain... more

Global wine consumption recently hit its lowest point since 1961, the same year most people were filling jerry cans with wine from the local cooperative and serving it for dinner. In this episode, Felicity takes the first half of a two-part debate wi... more

Lulie and Felicity touched a nerve with their recent debate on storytelling — so they decided to go one step further. Lulie brought along a full-page Sunday Times ad for the Sunday Times Wine Club with all the ingredients of good storytelling — and t... more

Felicity and Lulie tear apart the wine industry's most cherished marketing belief: that the thing that will drive more sales and loyalty is better storytelling. Felicity, a guest lecturer in brand storytelling at the University of Cape Town Business ... more

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Similar Podcasts

People also subscribe to these shows.

Drinks Insider
Drinks InsiderFelicity Carter
Wine Blast with Susie and Peter
Wine Blast with Susie and PeterSusie and Peter, Masters of Wine

Recent Guests

Lulie Halstead
Drinks data expert, guest on sabbatical
Episode: Ep 28: Non-Alcoholic, The Category That's Booming, Stumbling, and Broken, All at Once
Justin Cohen
Associate Professor, Ehrenberg-Bass Institute for Marketing Science
Ehrenberg-Bass Institute for Marketing Science
Episode: Ep 26: Justin Cohen on Why Most Wineries Are Marketing to the Wrong People
Marian Leitner-Waldman
Founder of Archer Roose
Archer Roose
Episode: Ep 25: How Marian Leitner-Waldman Turned Archer Roose Into a Scalable Brand

Hosts

Lulie Halstead
Co-host of A Question of Drinks; drinks data expert and writer/editor with a focus on wine and beverages.
Felicity Carter
Writer and editor; co-host who guides discussions and provides industry context.

Reviews

5.0 out of 5 stars from 43 ratings
  • Listen, learn, and enjoy!

    Love this podcast. Fun, informative and thought provoking in an approachable and enjoyable style. Tackling tough topics through enaging dialogue and discussion. Thank you!

    Apple Podcasts
    5
    #CorkDork
    United States7 months ago
  • Smart, sharp, candid, timely, entertaining

    There's a lot to learn from the way these two pros prep, probe, and ponder for our benefit.

    Apple Podcasts
    5
    ValKat12
    United States8 months ago
  • Packed with great insights

    Love this! Lulie & Felicity are informative without being dry. There’s so much here for even the most discerning drinkers!

    Apple Podcasts
    5
    HK Podcast Fan
    United Kingdoma year ago
  • Loved it!

    Really engaging and interesting podcast 🍷

    Apple Podcasts
    5
    ListenerE
    United Kingdoma year ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

The hosts prep and probe with insight, making complex topics approachable.
They strike a balance between data, storytelling, and practical takeaways for the drinks industry.
Smart and candid discussions that add real value for brands and listeners alike.
Engaging format with thoughtful guests and on-point analysis.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Apple Podcasts
#154
France/Arts/Food
Apple Podcasts
#39
Finland/Arts/Food
Apple Podcasts
#52
Russia/Arts/Food
Apple Podcasts
#72
New Zealand/Arts/Food
Apple Podcasts
#92
South Africa/Arts/Food
Apple Podcasts
#103
Poland/Arts/Food

Talking Points

Recent interactions between the hosts and their guests.

Ep 26: Justin Cohen on Why Most Wineries Are Marketing to the Wrong People
Q: Can you tell me what the Ehrenberg-Bass Institute is and what it does?
The Institute is a leading center for research into marketing principles, focusing on how brands grow across many categories, from wine to consumer goods, and offering both private workshops and public programs to help organizations embed these laws.
Summer Repeat: Why Isn't There More Wine In Small Bottles? (Or Cans?)
Q: Why isn't there more wine in small bottles or cans?
The economics and production costs do not favor small formats, but there is a growing demand that may change this.
Ep 5: The Unstoppable Rise and Rise of Rosé Wine
Q: Is the Rosé wine boom here to stay or is it just a fad?
The Rosé boom is expected to remain, as it has become more visible and appealing despite some decline in global consumption.
Ep 11: Who Really Invented Champagne?
Q: Is there any difference in sugar content and calories across various champagnes?
Champagne comes in different sweetness levels, which affects calorie content, with Brut being the most common style ranging from 80 to 90 calories in a typical serving.
Ep 4: What’s Driving Us All to Drink Less?
Q: So today's question is a hot topic for many alcoholic beverage producers, distributors and retailers. Why are we drinking less alcohol?
People are cutting back due to several factors, including health concerns, changes in social norms, and awareness about the effects of alcohol on health.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
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Frequently Asked Questions About A Question of Drinks

What is A Question of Drinks about and what kind of topics does it cover?

A data-driven exploration of how taste, economics, technology, and social trends shape what ends up on the glass. The hosts dissect market data, consumer behavior, and industry shifts across wine, beer, and non-alcoholic options, with a strong emphasis on branding, authenticity, and the changing dynamics of Gen Z and younger consumers. Unique angles include the role of celebrity associations, packaging innovations, and the ongoing tension between tradition and innovation in the drinks world. This show is likely to appeal to listeners who want actionable insights for brands, retailers, and marketing professionals navigating a rapidly evolving beverage landscape.

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Which podcasts are similar to A Question of Drinks?

These podcasts share a similar audience with A Question of Drinks:

1. Drinks Insider
2. Wine Blast with Susie and Peter
3. Uncensored CMO
4. ARENI Global: In Conversation
5. The Rest Is Politics: US

How many episodes of A Question of Drinks are there?

A Question of Drinks launched a year ago and published 35 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on A Question of Drinks?

Recent guests on A Question of Drinks include:

1. Lulie Halstead
2. Justin Cohen
3. Marian Leitner-Waldman

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