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Drinks Insider

Felicity Carter
Non-Alcoholic Beverages
Wine Industry
A Question Of Drinks
Premiumization
Consumer Behavior
China
Wine
Wine Market
Gen Z
Alcohol Industry
Dirty Shirley
Alcohol Consumption
Alcohol
Red Bull
Gordon Ramsay
Sunny With a Chance Of Flowers
Los Cuernos Wine
Proxies
Boxed Wine
Heineken

The podcast that's interested in everything drinks. If you can drink it, sell it, and make money from it, we'll talk about it, though we're (mostly) fascinated by beverage alcohol. It's all about the intersection of drinks and commerce.

PublishesMonthlyEpisodes55Founded2 years ago
Number of ListenersCategories
EntrepreneurshipBusiness

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Artwork for Drinks Insider

Latest Episodes

Ian Ford arrived in China in 1995, started importing wine in 1999, and has spent the decades since watching the market transform from an expat novelty into one of the world’s most significant markets. He now runs Nimbility, an export management and m... more

Brace yourself! Professor Simone Loose has some truth bombs to drop.

She holds the Chair in Business Economics of the Wine and Beverage Sector at Hochschule Geisenheim in Germany, where her institute has spent over 35 collecting financial data from ... more

Simon Farr has spent 50 years in the wine trade, most of that on things everyone else considered unnecessary, premature, or mildly alarming. He co-founded Bibendum in 1982 on the then-radical idea of cutting out middlemen and selling directly from pr... more

Spiros Malandrakis, industry manager for alcohol drinks at Euromonitor International, has spent more than two decades watching the beverage industry expand, and is now watching it contract. In this wide-ranging conversation, he discusses what he call... more

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Recent Guests

Ian Ford
Founder/CEO of Nimbility, export management and market development expert for Asia Pacific
Nimbility
Episode: Ep 46: Ian Ford on the Single Biggest Mistake Wine Brands Make When They Enter Asia
Simone Loose
Professor, Geisenheim University
Geisenheim University
Episode: Ep 45: Prof. Simone Loose on How the Golden Age of Wine Came to an End
Simon Farr
Wine entrepreneur, co-founder of Bibendum and founder of Cru World Wine
Bibendum, Cru World Wine
Episode: Ep 44: Simon Farr on Fine Wine, Bad Markets, and Where He Sees the Opportunities
Spiros Malandrakis
Industry Manager for Alcohol Drinks at Euromonitor
Euromonitor
Episode: Ep. 43 Spiros Malandrakis's Blueprint for a Drinks Industry Comeback
Seva Nikolaev
Global Vice President of Premium Brands at Carlsberg
Carlsberg Group
Episode: Ep 42: Why Carlsberg Chose Robert Pattinson to Sell the Beer That Converts Wine Drinkers
Kirk French
Assistant Professor of Anthropology and Film Production and Media Studies, Penn State University
Penn State University
Episode: Ep 9: Kirk French Explains Why Humans Have Been Drinking for 10 Million Years
Caitlin Vartain Ward
Brand Director, Bread & Butter
Bread & Butter (WX Brands)
Episode: Ep 41: How Bread & Butter Turned Wine Anxiety Into a Growth Strategy With Caitlin Ward
Ed Mundy
Managing Director of Beverages Research at Jefferies
Jefferies
Episode: Ep 40: Ed Mundy From Jefferies on Alcohol's 27 Head Winds
Justin Cohen
Associate Professor at Ehrenberg-Bass Institute
Ehrenberg-Bass Institute for Marketing Science
Episode: Ep 39: Justin Cohen Says Chasing Loyalty Is Killing Your Wine Brand

Host

Felicity Carter
Host of Drinks Insider, bringing expertise in beverages and commerce with an engaged interviewing style.

Reviews

4.8 out of 5 stars from 32 ratings
  • Must listen!

    Drinks Insider is in my top three podcasts for wine. Felicity takes complex topics and interviews experts on those topics in a way that is thought-provoking, challenging, and simultaneously respectful. I love the nuggets and insights gleaned from each episode regardless of the topic. No weekend is complete for me without a walk with my dog and a drinks Insider podcast in my ear.

    Apple Podcasts
    5
    #CorkDork
    United Statesa year ago
  • Most important podcasts for wine industry professionals

    Felicity is a great journalist her guests are extremely relevant the interviews are entertaining and enlightening. A must listen

    Apple Podcasts
    5
    Celfauve
    United States2 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

The show is regarded as a crucial resource for professionals in the wine industry, offering significant insights and expert interviews.
Listeners praise the engaging and thought-provoking discussions on industry trends and dynamics.

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Talking Points

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Ep. 43 Spiros Malandrakis's Blueprint for a Drinks Industry Comeback
Q: What role do non-alcoholic products play going forward?
Non-alcoholic products are a growth area but must avoid premium pricing without strong value propositions; brands should balance moderation messaging with accessibility and practical usage occasions, and consider adding functional aspects beyond simply removing alcohol.
Ep. 43 Spiros Malandrakis's Blueprint for a Drinks Industry Comeback
Q: How should brands respond to the premiumization trend turning into depremiumization?
Brands should diversify growth engines beyond premium tiers, lean into RTDs, non-alcoholic categories, and authentic, locally sourced products while recognizing the limits of legacy premiumization strategies after long expansion.
Ep. 43 Spiros Malandrakis's Blueprint for a Drinks Industry Comeback
Q: What do you think is the biggest current threat to the alcohol industry?
Macro economic headwinds, plus shifting consumer attitudes toward alcohol, with a secondary emphasis on evolving lifestyles and a rise in non-alcoholic options that compete for share. He also flags regulatory and health-wellness dynamics as ongoing pressures.
Ep 37: How Rod Micallef Turned Lemons into 3.5M Bottles of Gold
Q: How did you navigate the tax classification to keep costs viable?
Rod explains the negotiation with the Australian Taxation Office to classify the product in a way that minimizes tax burden, including iterations with a zero-alcohol Prosecco to hit required percentages, which ultimately allowed the product to launch commercially.
Ep 37: How Rod Micallef Turned Lemons into 3.5M Bottles of Gold
Q: How did the idea for a lemon cello spritz come about, and why Prosecco?
The concept emerged from peeling lemons late at night and recognizing an opportunity to bottle a lemon-based spritz; Prosecco was added to create a ready-to-drink format that differentiated the product and matched regulatory and tax considerations.

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Frequently Asked Questions About Drinks Insider

What is Drinks Insider about and what kind of topics does it cover?

This podcast explores a wide range of topics related to the commerce of drinks, with a special emphasis on beverage alcohol. Episodes often feature conversations with industry experts who provide insights into the dynamics of different markets, consumer trends, and innovation within the beverage landscape. Listeners can expect discussions that span from the intricacies of wine markets in various regions to the emergence of non-alcoholic beverages and the changing consumer preferences among younger generations.

Noteworthy about this podcast is its blend of entertainment and education, catering to everyone from industry professionals to casual enthusiasts. By featuring an array of guests, including journalists, entrepreneurs, and market anal... more

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Which podcasts are similar to Drinks Insider?

These podcasts share a similar audience with Drinks Insider:

1. A Question of Drinks
2. ARENI Global: In Conversation
3. The Diary Of A CEO with Steven Bartlett
4. Uncensored CMO
5. VinePair Podcast

How many episodes of Drinks Insider are there?

Drinks Insider launched 2 years ago and published 55 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact Drinks Insider?

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What guests have appeared on Drinks Insider?

Recent guests on Drinks Insider include:

1. Ian Ford
2. Simone Loose
3. Simon Farr
4. Spiros Malandrakis
5. Seva Nikolaev
6. Kirk French
7. Caitlin Vartain Ward
8. Ed Mundy

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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