1000 HECTOS | Conseil, business, stratégie, tendances, branding et marketing dédié à la bière craft
Dorothée Van Agt & Ludovic Mornand1000 HECTOS est une émission produite par Dorothée Van Agt (Allegoria, Pink Boots Society) et Ludovic Mornand (Studio Blackthorns, SuperPotion™, The Bottlefield Show), tous deux experts dans la filière brassicole. Le podcast décrypte l'univers de la bière et des brasseries craft. 🍺 Au programme : conseil business, stratégie, tendances, interviews, repositionnement ou création de marques, architec... more
| Publishes | Weekly | Episodes | 43 | Founded | 2 years ago |
|---|---|---|---|---|---|
| Language |  French | Number of Listeners | Category | Society & Culture |
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Latest Episodes
Dans le monde de la bière artisanale, la quête de l'excellence est une passion partagée par les brasseurs et les amateurs. Qu'il s'agisse d'obtenir une certification zythologue reconnue ou de décrocher une prestigieuse médaille lors d'un concours rép... more
Prêt à donner vie à votre marque avec une mascotte percutante ? Dans ce nouvel épisode de 1000 Hectos, nous explorons le pouvoir des mascottes pour développer une identité de marque forte en 2024. Au programme : les meilleures pratiques pour concevoi... more
La nouvelle réglementation européenne sur les pesticides dans le houblon, entrée en vigueur le 15 septembre 2023, bouscule la filière brassicole française. Ludovic et Dorothée décryptent les enjeux de cette mesure qui vise à réduire drastiquement les... more
Où sont les femmes dans la bière artisanale en 2024 ? more
💥 COMMANDEZ VOS RAPPORTS TENDANCES 2024 💥 more
Dans ce deuxième volet "Distributeurs et Brasseries artisanales", Ludovic et Dorothée font le point sur les tensions qui existent entre distributeurs et petites brasseries artisanales. Après avoir mené l'enquête auprès de nombreux acteurs, ils consta... more
Dans cet épisode, Ludovic et Dorothée explorent de façon très ouverte et honnête le sujet de la stratégie de marque, un concept qui peut sembler intimidant pour beaucoup de brasseries artisanales. more
Dans ce quatrième volet des épisodes Tendances Bière 2024 de SuperPotion™, Ludovic explore avec Théodore Becquart les nouvelles boissons brassicoles qui pourraient faire fureur en 2024. more
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| Listeners per Episode | Gender Skew | Engagement Score | |||
|---|---|---|---|---|---|
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1000 HECTOS launched 2 years ago and published 43 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
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