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Artwork for The Studio CEO: Business Coaching For Yoga & Pilates Teachers & Studio Owners

The Studio CEO: Business Coaching For Yoga & Pilates Teachers & Studio Owners

Jackie Murphy
Yoga Business
Yoga Industry
Business Strategy
Marketing
Yoga
Marketing Strategies
Effective Business Strategies
St. Croix
Yoga Community
Physical Therapy
Yoga Marketing Strategies
Island Movement Yoga and Wellness Center
Yoga Teachers
Business Growth
Niche Marketing
Business Coaching
Grow Mastermind
Selling
Foundational Offer
Yoga Business Strategies

Welcome to The Studio CEO, the only podcast that empowers yoga and Pilates teachers and studio owners to step confidently into their roles as CEOs. If you're ready to take your business seriously, show up with passion, and scale your studio to new heights without burning out, you're in the right place.

I’m your host, Jackie Murphy, an award-winning, certified business coach with 12+ years in the y... more

PublishesWeeklyEpisodes265Founded6 years ago
Number of ListenersCategories
BusinessEntrepreneurshipMarketing

Listen to this Podcast

Artwork for The Studio CEO: Business Coaching For Yoga & Pilates Teachers & Studio Owners

Latest Episodes

Send Jackie A Message!

In this episode, we’re kicking off the Pack Your Classes Challenge with one powerful truth: strategy alone won’t fill your classes—leadership will.

You’ll learn:

• Why leadership, not just strategy, is the multiplier for gro... more

Send Jackie A Message!

What does it really take to scale a thriving yoga or Pilates studio? In this episode of The Studio CEO Podcast, Jackie Murphy recaps her recent visit to Greensboro Power Studios and breaks down three powerful lessons every stu... more

Send Jackie A Message!

Episode Summary:

If your emails are only telling people when your next class is… they’re probably not working.

Most yoga and Pilates studio owners think they’re nurturing their audience when they send a weekly newsletter. But... more

Send Jackie A Message!

Episode 40: The Truth About Running Ads: What Works, What Doesn't, and What You Need to Know

Thinking about running paid ads for your studio or wellness business? Before you hand over your credit card to Meta or Google, there... more

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Recent Guests

Angelica Govaert
Passionate yoga instructor with almost 40 years of experience, former owner of Nevada's largest yoga studio, and teacher trainer recognized for excellence.
Episode: From Teacher to CEO: Creating a Million-Dollar Yoga Business with Angelica Govaert
Erin Ford
Owner of OM Old Orchard yoga studio, based in St. Louis, Missouri
Yoga Underground
Episode: Community is a Must Have in 2025
Mariah Hatch
Former middle school teacher turned yoga entrepreneur
Honey Bee Yoga
Episode: How Mariah Achieved 550% Growth While Launching a Course—and a Baby!
Tabby Johnston
Yoga teacher and entrepreneur who has successfully transitioned from a corporate career to building her own yoga business.
Episode: From Passion to Profession: Tabby Johnston’s Journey to Building a Successful Yoga Business
Francesca Cervero
A full-time yoga teacher and host of The Mentor Sessions podcast
Episode: Building a Successful Private Yoga Practice: Francesca Cervero's Journey
Dr. Kennedi Pierce
Chiropractor and owner of Journey Mindfully
Journey Mindfully
Episode: Balancing Business and Wellness: Dr. Kennedi Pierce's Journey of Building a Yoga Studio
Mariesa Barbara
Owner of Island Movement Yoga and Wellness Center, yoga teacher, and doctor of physical therapy
Island Movement Yoga and Wellness Center
Episode: Creating a Island Movement & Five Figure Months with Mariesa
Brett Larkin
Founder of Uplifted Yoga and author of Yoga Life
Uplifted Yoga
Episode: Youtube Channel to Yoga Life Book: Guest Interview with Brett Larkin
Bethany Bouquet
Owner of Fit Flow Yoga, running coach, and yoga teacher
Fit Flow Yoga
Episode: 300% Business Growth With Bethany Bouquet

Host

Jackie Murphy
Certified business coach with over 12 years of experience in the yoga industry, empowering yoga and Pilates teachers and studio owners to step confidently into their roles as CEOs. Focuses on actionable business strategies and personal anecdotes to guide listeners.

Reviews

4.8 out of 5 stars from 135 ratings
  • Welcome back, Jackie!

    Wow, what an exciting upgrade! I always get so much value from each episode, so it was bittersweet at the end of last season. I learned so much during the yoga boss podcast, but studio CEO is right up my alley for my current goals! I cannot WAIT to learn more about being the CEO of my business with or without owning a physical yoga space. Great pivot!

    Apple Podcasts
    5
    vestes
    United Statesa year ago
  • Jackie is a “Yoga-preneur” Queen

    Many of my newbie yoga entrepreneurial-friends always ask me for resources on marketing.

    I have always referred Jackie’s Yoga Boss as she’s spearheading the movement for more yoga teachers to embrace entrepreneurship. She makes marketing accessible in layman’s terms that super easy to understand for beginners.

    Even as an email marketer myself, I get a lot of value listening to her podcast. Her episodes helped serve conscious minded clients so they can see the value of marketing.

    The thing ... more

    Apple Podcasts
    5
    kavikien
    United Statesa year ago
  • Wow! It’s like you’re in my head!

    I found this podcast through an ig ad, and just needed to keep learning more! This podcast really helped me callout the specific fears and limiting beliefs i associate to selling my self/services as a yoga teacher. It’s like you’re in my head! Thank you so much for the advice you give. It’s extremely actionable. Will be listening to more!

    Apple Podcasts
    5
    Fhajay
    United Statesa year ago
  • This is phenomenal

    In a chiropractor I stumbled onto this pod and it’s actually incredible. It’s helping me with my Chiro business mindset. Thanks.

    Apple Podcasts
    5
    Eric Liss
    United States2 years ago
  • Better than MBA

    I’ve been listening to Jackie’s podcast every week for more than 2 years. She took me from a girl who did not believe she could ever have a business to creating my own niche and building a business that feels true to me. She has an incredible gift of tuning out all the noise and really focus on what matters, no matter what stage and season of a business you’re in. And if you hate selling or marketing, be prepared - she’s gonna make you fall in love with it too! This podcast is the best biz educa... more

    Apple Podcasts
    5
    Hedvika Ticha
    Germany2 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

The content is often cited as inspiring, relatable, and easy to digest, facilitating a clear understanding of complex business concepts.
Listeners appreciate the practical, actionable advice tailored specifically for service-based entrepreneurs in the yoga and Pilates market.
Many find Jackie's insights beneficial for developing a growth mindset and overcoming fears surrounding sales and marketing.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Talking Points

Recent interactions between the hosts and their guests.

From Teacher to CEO: Creating a Million-Dollar Yoga Business with Angelica Govaert
Q: What's your view on Yoga Alliance and teacher training?
Angelica critiques the Yoga Alliance for its lack of true regulatory power and emphasizes the importance of meaningful teacher training over merely being registered.
From Teacher to CEO: Creating a Million-Dollar Yoga Business with Angelica Govaert
Q: How did you find yoga and become the owner of the largest yoga studio in Nevada?
Angelica shares that she started practicing yoga at 11 years old and was inspired by a yoga studio in Arizona, which led her to open her own studio after losing her corporate job.
Listener Q&A: How I Plan My Week, Prioritize What Matters, Pivot in Marketing & Build Rich Relationships
Q: How do I know when to press into a marketing strategy and when to pivot?
Stick with a marketing strategy for six months to a year, evaluate its performance, and tweak specific parts rather than abandoning the whole strategy.
Listener Q&A: How I Plan My Week, Prioritize What Matters, Pivot in Marketing & Build Rich Relationships
Q: How do I decide what's most important on a list of important tasks and projects without letting the less important tasks on that same list slip through the cracks?
Focus on whether tasks are tied to revenue, retaining students, or moving closer to overarching goals, and use the Eisenhower Matrix to prioritize.
Who Should You Hire First? The Real Answer to ‘I’ll Just Do It Myself’
Q: How do I determine who to hire first?
By assessing your workload and identifying areas where you spend too much time on tasks that could be delegated, you can determine whether to hire an operations manager or a marketing and sales manager first.

Audience Metrics

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Frequently Asked Questions About This Podcast

What is This Podcast about and what kind of topics does it cover?

This podcast focuses on empowering yoga and Pilates instructors and studio owners to embrace their roles as business leaders. It addresses the unique challenges they face, offering insights on business growth, marketing strategies, and client retention. Key topics include effective leadership, marketing tactics, seasonal planning, and developing a CEO mindset. The host provides actionable advice drawn from her extensive experience in the yoga industry, aiming to help listeners create scalable businesses while maintaining a wellness-focused ethos. The content is characterized by a supportive yet straightforward approach, making it especially feasible for those striving to balance entrepreneurship with their passion for yoga and Pilates.

No... more

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Which podcasts are similar to this podcast?

These podcasts share a similar audience with this podcast:

1. Yogaland Podcast
2. The Marie Forleo Podcast
3. Let's Talk Yoga
4. the bossbabe podcast
5. J. Brown Yoga Talks

How many episodes of this podcast are there?

this podcast launched 6 years ago and published 265 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on this podcast?

Recent guests on this podcast include:

1. Angelica Govaert
2. Erin Ford
3. Mariah Hatch
4. Tabby Johnston
5. Francesca Cervero
6. Dr. Kennedi Pierce
7. Mariesa Barbara
8. Brett Larkin

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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