
Welcome to The Studio CEO, the only podcast that empowers yoga and Pilates teachers and studio owners to step confidently into their roles as CEOs. If you're ready to take your business seriously, show up with passion, and scale your studio to new heights without burning out, you're in the right place.
I’m your host, Jackie Murphy, an award-winning, certified business coach with 12+ years in the y... more
| Publishes | Weekly | Episodes | 297 | Founded | 6 years ago |
|---|---|---|---|---|---|
| Number of Listeners | Categories | MarketingEntrepreneurshipBusiness | |||

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Every summer, studio owners brace for the same thing: attendance drops, members travel, energy shifts. So you white-knuckle through it and wait for September.
Here's the problem—summer isn't your slow season. It's your setup ... more
Send Jackie A Message!
Before every onsite VIP day, I send an anonymous upward feedback survey to my client's team. It's the fastest way to read the real culture of a studio, the stuff owners can't see because they're too close to it. And after runn... more
Send Jackie A Message!
You opened your studio with a vision, and somewhere along the way, you started throwing offer after offer at the wall out of pure desperation. New class pack. New workshop. New retreat. Sound familiar?
In this episode, Jackie... more
Send Jackie A Message!
I just wrapped Day 1 of the new Grow Mastermind cohort. Full day. Marketing and sales in the morning. Leadership and team in the afternoon.
Every person in that room is smart. Works hard. Loves what they do.
But they were al... more
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I always enjoy listening to Jackie’s podcasts
Very insightful and informative
Just followed Jackie's podcast for a week now. It makes my each day's commute so meaningful...love the content..can echo to many of them. Highly recommend
Wow, what an exciting upgrade! I always get so much value from each episode, so it was bittersweet at the end of last season. I learned so much during the yoga boss podcast, but studio CEO is right up my alley for my current goals! I cannot WAIT to learn more about being the CEO of my business with or without owning a physical yoga space. Great pivot!
Many of my newbie yoga entrepreneurial-friends always ask me for resources on marketing.
I have always referred Jackie’s Yoga Boss as she’s spearheading the movement for more yoga teachers to embrace entrepreneurship. She makes marketing accessible in layman’s terms that super easy to understand for beginners.
Even as an email marketer myself, I get a lot of value listening to her podcast. Her episodes helped serve conscious minded clients so they can see the value of marketing.
The thing ... more
I found this podcast through an ig ad, and just needed to keep learning more! This podcast really helped me callout the specific fears and limiting beliefs i associate to selling my self/services as a yoga teacher. It’s like you’re in my head! Thank you so much for the advice you give. It’s extremely actionable. Will be listening to more!
Key themes from listener reviews, highlighting what works and what could be improved about the show.
How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.
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Recent interactions between the hosts and their guests.
Listeners, social reach, demographics and more for this podcast.
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This show targets yoga and Pilates professionals who run studios or teach at scale, focusing on turning passion into a scalable business without burnout. Episodes emphasize CEO mindset, pricing, marketing, retention, and revenue growth through practical, action-oriented strategies drawn from real studio cases. A standout theme is empowering practitioners to lead with clarity and become comfortable selling as a leadership practice, not as manipulation. The format often blends mindset with concrete tactics, guest stories, and step-by-step plans that listeners can implement quickly.
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These podcasts share a similar audience with this podcast:
1. the bossbabe podcast
2. On Purpose with Jay Shetty
3. Yogaland Podcast
4. Powerhouse Women
5. The Mel Robbins Podcast
this podcast launched 6 years ago and published 297 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
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Recent guests on this podcast include:
1. Talia Blackburn
2. Rachel Eidson
3. Nicole Byars
4. Sandra Vanatko
5. Katie Pulsifer
6. Julian Barnes
7. Alana Orofino
8. Angelica Govaert
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