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Artwork for The Studio CEO: Business Coaching For Yoga & Pilates Teachers & Studio Owners

The Studio CEO: Business Coaching For Yoga & Pilates Teachers & Studio Owners

Jackie Murphy
Yoga
Yoga Industry
Business Coaching
Pilates
Business Growth
Marketing
Yoga Business
Business Strategy
Marketing Strategies
Entrepreneurship
Marketing Strategy
Leadership
Community Building
Pilates Industry
Mindset
Profitability
Client Conversion
Third Place
Coaching
Email Marketing

Welcome to The Studio CEO, the only podcast that empowers yoga and Pilates teachers and studio owners to step confidently into their roles as CEOs. If you're ready to take your business seriously, show up with passion, and scale your studio to new heights without burning out, you're in the right place.

I’m your host, Jackie Murphy, an award-winning, certified business coach with 12+ years in the y... more

PublishesWeeklyEpisodes293Founded6 years ago
Number of ListenersCategories
MarketingEntrepreneurshipBusiness

Listen to this Podcast

Artwork for The Studio CEO: Business Coaching For Yoga & Pilates Teachers & Studio Owners

Latest Episodes

Send Jackie A Message!

Heather spent 15 years in a public school classroom before walking away to open Lila Within Hot Yoga in Cortlandt Manor, New York. She sold founding memberships before she signed her lease, ran meta ads on $5 a day, and opened... more

Send Jackie A Message!

You've been running your studio for years. You survived the startup phase, you survived COVID, and now a competitor just opened down the street. You're still teaching most of the classes. And that teacher training you've been ... more

Send Jackie A Message!

If you've ever found yourself running your studio on fumes, resenting the business you built, and quietly googling "how do I sell a yoga studio"—this episode is for you.

Nicole Byers has been in this industry for 11 years. Sh... more

Send Jackie A Message!

Sandra Vanatko opened the first yoga studio in Parker County, Texas 16 years ago and built something real from scratch. After COVID changed the landscape, Sandra did something most studio owners are afraid to even consider and... more

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Accepts Guests
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Recent Guests

Rachel Eidson
Studio owner and guest on client interview episode
Elevate Coleman
Episode: Studio Success in a Small Town with Rachel Eidson
Nicole Byars
Studio owner and yoga instructor, founder of Honest Yoga
Honest Yoga
Episode: Wanting to Quit to Thriving in Her Studio with Nicole Byars
Sandra Vanatko
Yoga studio owner transitioning to online and founder of an online membership
Fort Worth, Texas-based yoga instructor and studio owner
Episode: Closing a 16 Year Old Studio To Thriving Online with Sandra Vanatko
Katie Pulsifer
Master certified life coach, creator of the Golden Coaching Certification, and a trusted guide for midlife women.
Katie Pulsifer Coaching
Episode: You Can't Scale Past Your Own Thinking—Here's How Coaching Fixes That (with Katie Pulsifer)
Julian Barnes
CEO of the BFS Network, creator of industry reports, educator, and entrepreneur with extensive experience in fitness and wellness.
BFS Network
Episode: Why Most Yoga Studios Stay Stuck at 1–9% Profit (And What the Data Says to Do Instead) with Julian Barnes
Alana Orofino
Owner of Orofino Wellness, Pilates instructor, and nutritionist.
Orofino Wellness
Episode: How to Build a Leadership Team That Runs Your Studio Without You (While Scaling to Multiple Locations)
Angelica Govaert
Passionate yoga instructor with almost 40 years of experience, former owner of Nevada's largest yoga studio, and teacher trainer recognized for excellence.
Episode: From Teacher to CEO: Creating a Million-Dollar Yoga Business with Angelica Govaert
Erin Ford
Owner of OM Old Orchard yoga studio, based in St. Louis, Missouri
Yoga Underground
Episode: Community is a Must Have in 2025
Mariah Hatch
Former middle school teacher turned yoga entrepreneur
Honey Bee Yoga
Episode: How Mariah Achieved 550% Growth While Launching a Course—and a Baby!

Host

Jackie Murphy
Host and certified business coach with over 12 years in the yoga industry, offering guidance and actionable strategies for yoga and Pilates teachers and studio owners.

Reviews

4.8 out of 5 stars from 141 ratings
  • Love JM podcasts

    I always enjoy listening to Jackie’s podcasts

    Very insightful and informative

    Apple Podcasts
    5
    Amy Gear
    United Kingdom4 months ago
  • My to-be inspiration source

    Just followed Jackie's podcast for a week now. It makes my each day's commute so meaningful...love the content..can echo to many of them. Highly recommend

    Apple Podcasts
    5
    KateT318
    Hong Kong5 months ago
  • Welcome back, Jackie!

    Wow, what an exciting upgrade! I always get so much value from each episode, so it was bittersweet at the end of last season. I learned so much during the yoga boss podcast, but studio CEO is right up my alley for my current goals! I cannot WAIT to learn more about being the CEO of my business with or without owning a physical yoga space. Great pivot!

    Apple Podcasts
    5
    vestes
    United States2 years ago
  • Jackie is a “Yoga-preneur” Queen

    Many of my newbie yoga entrepreneurial-friends always ask me for resources on marketing.

    I have always referred Jackie’s Yoga Boss as she’s spearheading the movement for more yoga teachers to embrace entrepreneurship. She makes marketing accessible in layman’s terms that super easy to understand for beginners.

    Even as an email marketer myself, I get a lot of value listening to her podcast. Her episodes helped serve conscious minded clients so they can see the value of marketing.

    The thing ... more

    Apple Podcasts
    5
    kavikien
    United States2 years ago
  • Wow! It’s like you’re in my head!

    I found this podcast through an ig ad, and just needed to keep learning more! This podcast really helped me callout the specific fears and limiting beliefs i associate to selling my self/services as a yoga teacher. It’s like you’re in my head! Thank you so much for the advice you give. It’s extremely actionable. Will be listening to more!

    Apple Podcasts
    5
    Fhajay
    United States2 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Many listeners consider the content relevant for not just yoga teachers but all service-based entrepreneurs, highlighting its broader applicability.
Feedback indicates that the teaching style is engaging and relatable, making complex business concepts easier to understand.
The podcast has been described as inspiring and motivational, often providing a much-needed push to overcome obstacles and limiting beliefs.
Listeners appreciate the practical, actionable advice that empowers them to grow their yoga and Pilates businesses.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Talking Points

Recent interactions between the hosts and their guests.

What Happens When You Sell Memberships Before You Have a Lease with Heather Dana
Q: What would you tell someone considering joining the Mastermind?
Investing in coaching and a supportive peer group provided a clear path forward, helping open confidently and manage money concerns, with the community and accountability proving invaluable for growth.
What Happens When You Sell Memberships Before You Have a Lease with Heather Dana
Q: What role did advertising play in early reach?
With a tight $5/day budget, Meta ads generated leads that paid for themselves by driving signups and awareness, illustrating that small, consistent paid efforts can be highly effective when paired with a simple funnel.
What Happens When You Sell Memberships Before You Have a Lease with Heather Dana
Q: How did you structure the founding memberships and pricing over time?
They began at $99/month for three months, then increased to $109/month, and later to $129/month with the $129 locked in for life for founders; a New Year's Eve through January 21st early-access period added another tier at $141/month.
What Happens When You Sell Memberships Before You Have a Lease with Heather Dana
Q: Why was it worth doing this before signing the lease?
The approach created early cash flow, validated market demand, and gave the studio confidence to commit to space and negotiations, ultimately helping secure favorable terms and avoid premature financial strain.
What Happens When You Sell Memberships Before You Have a Lease with Heather Dana
Q: What did selling memberships before the lease look like in practice?
Heather explained she started emailing her list, used social media, and ran a Meta ad campaign to generate leads, then offered a low-cost founding membership (initially $99/month) with a rising price over time, all before the lease was signed.

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Frequently Asked Questions About This Podcast

What is This Podcast about and what kind of topics does it cover?

This podcast focuses on empowering yoga and Pilates teachers and studio owners to adopt a CEO mindset. Each episode aims to equip listeners with actionable business strategies, insights, and practical advice that help enhance revenue, build effective teams, and create sustainable practices within the wellness industry. Noteworthy themes include the significance of effective marketing, overcoming psychological barriers to success, and adapting business practices to the evolving landscape of the yoga and Pilates markets. The host frequently shares personal experiences and success stories, emphasizing the balance between managing a business and nurturing personal well-being, which adds a unique perspective to the entrepreneurial journey.

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Which podcasts are similar to this podcast?

These podcasts share a similar audience with this podcast:

1. Yogaland Podcast
2. The Yoga Inspired Life
3. The Rachel Hollis Podcast
4. The Mel Robbins Podcast
5. Aspire with Emma Grede

How many episodes of this podcast are there?

this podcast launched 6 years ago and published 293 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on this podcast?

Recent guests on this podcast include:

1. Rachel Eidson
2. Nicole Byars
3. Sandra Vanatko
4. Katie Pulsifer
5. Julian Barnes
6. Alana Orofino
7. Angelica Govaert
8. Erin Ford

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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