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Artwork for The Studio CEO: Business Coaching For Yoga & Pilates Teachers & Studio Owners

The Studio CEO: Business Coaching For Yoga & Pilates Teachers & Studio Owners

Jackie Murphy
Yoga
Yoga Industry
Business Coaching
Pilates
Business Growth
Marketing
Yoga Business
Business Strategy
Marketing Strategies
Leadership
Entrepreneurship
Marketing Strategy
Community Building
Pilates Industry
Mindset
Profitability
Client Conversion
Email Marketing
Third Place
Coaching

Welcome to The Studio CEO, the only podcast that empowers yoga and Pilates teachers and studio owners to step confidently into their roles as CEOs. If you're ready to take your business seriously, show up with passion, and scale your studio to new heights without burning out, you're in the right place.

I’m your host, Jackie Murphy, an award-winning, certified business coach with 12+ years in the y... more

PublishesWeeklyEpisodes298Founded6 years ago
Number of ListenersCategories
BusinessMarketingEntrepreneurship

Listen to this Podcast

Artwork for The Studio CEO: Business Coaching For Yoga & Pilates Teachers & Studio Owners

Latest Episodes

Send Jackie A Message!

Most studio owners think overpaying is a money problem. It isn't.

This week I had the same conversation with four different studio owners. Different people, different numbers, but the same thing underneath every time. And not... more

Send Jackie A Message!

Every summer, studio owners brace for the same thing: attendance drops, members travel, energy shifts. So you white-knuckle through it and wait for September.

Here's the problem—summer isn't your slow season. It's your setup ... more

Send Jackie A Message!

Before every onsite VIP day, I send an anonymous upward feedback survey to my client's team. It's the fastest way to read the real culture of a studio, the stuff owners can't see because they're too close to it. And after runn... more

Send Jackie A Message!

You opened your studio with a vision, and somewhere along the way, you started throwing offer after offer at the wall out of pure desperation. New class pack. New workshop. New retreat. Sound familiar?

In this episode, Jackie... more

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Recent Guests

Talia Blackburn
Owner, Refuge Healing Studio; Ayurveda health coach; Greensboro, North Carolina
Refuge Healing Studio
Episode: How Talia Increased Revenue By 108% in 6 Months
Rachel Eidson
Studio owner and guest on client interview episode
Elevate Coleman
Episode: Studio Success in a Small Town with Rachel Eidson
Nicole Byars
Studio owner and yoga instructor, founder of Honest Yoga
Honest Yoga
Episode: Wanting to Quit to Thriving in Her Studio with Nicole Byars
Sandra Vanatko
Yoga studio owner transitioning to online and founder of an online membership
Fort Worth, Texas-based yoga instructor and studio owner
Episode: Closing a 16 Year Old Studio To Thriving Online with Sandra Vanatko
Katie Pulsifer
Master certified life coach, creator of the Golden Coaching Certification, and a trusted guide for midlife women.
Katie Pulsifer Coaching
Episode: You Can't Scale Past Your Own Thinking—Here's How Coaching Fixes That (with Katie Pulsifer)
Julian Barnes
CEO of the BFS Network, creator of industry reports, educator, and entrepreneur with extensive experience in fitness and wellness.
BFS Network
Episode: Why Most Yoga Studios Stay Stuck at 1–9% Profit (And What the Data Says to Do Instead) with Julian Barnes
Alana Orofino
Owner of Orofino Wellness, Pilates instructor, and nutritionist.
Orofino Wellness
Episode: How to Build a Leadership Team That Runs Your Studio Without You (While Scaling to Multiple Locations)
Angelica Govaert
Passionate yoga instructor with almost 40 years of experience, former owner of Nevada's largest yoga studio, and teacher trainer recognized for excellence.
Episode: From Teacher to CEO: Creating a Million-Dollar Yoga Business with Angelica Govaert
Erin Ford
Owner of OM Old Orchard yoga studio, based in St. Louis, Missouri
Yoga Underground
Episode: Community is a Must Have in 2025

Host

Jackie Murphy
Host of The Studio CEO Podcast; The Studio CEO (host)

Reviews

4.8 out of 5 stars from 143 ratings
  • Love JM podcasts

    I always enjoy listening to Jackie’s podcasts

    Very insightful and informative

    Apple Podcasts
    5
    Amy Gear
    United Kingdom5 months ago
  • My to-be inspiration source

    Just followed Jackie's podcast for a week now. It makes my each day's commute so meaningful...love the content..can echo to many of them. Highly recommend

    Apple Podcasts
    5
    KateT318
    Hong Kong6 months ago
  • Welcome back, Jackie!

    Wow, what an exciting upgrade! I always get so much value from each episode, so it was bittersweet at the end of last season. I learned so much during the yoga boss podcast, but studio CEO is right up my alley for my current goals! I cannot WAIT to learn more about being the CEO of my business with or without owning a physical yoga space. Great pivot!

    Apple Podcasts
    5
    vestes
    United States2 years ago
  • Jackie is a “Yoga-preneur” Queen

    Many of my newbie yoga entrepreneurial-friends always ask me for resources on marketing.

    I have always referred Jackie’s Yoga Boss as she’s spearheading the movement for more yoga teachers to embrace entrepreneurship. She makes marketing accessible in layman’s terms that super easy to understand for beginners.

    Even as an email marketer myself, I get a lot of value listening to her podcast. Her episodes helped serve conscious minded clients so they can see the value of marketing.

    The thing ... more

    Apple Podcasts
    5
    kavikien
    United States2 years ago
  • Wow! It’s like you’re in my head!

    I found this podcast through an ig ad, and just needed to keep learning more! This podcast really helped me callout the specific fears and limiting beliefs i associate to selling my self/services as a yoga teacher. It’s like you’re in my head! Thank you so much for the advice you give. It’s extremely actionable. Will be listening to more!

    Apple Podcasts
    5
    Fhajay
    United States2 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

The show is praised for empowering yoga and fitness entrepreneurs to think like CEOs.
The host's energy and clarity help listeners stay motivated and apply concepts quickly.
Listeners find the content practical and actionable for growing a wellness business.
Guests are described as relatable and credible, offering real-world growth insights.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Talking Points

Recent interactions between the hosts and their guests.

How Talia Increased Revenue By 108% in 6 Months
Q: What shift in strategy most contributed to the revenue growth?
Rethinking pricing and, more importantly, implementing a targeted email strategy to nurture warm leads and convert them into members, while keeping membership as the core focus.
How Talia Increased Revenue By 108% in 6 Months
Q: What was the turning point that convinced you to open the studio despite fear and uncertainty?
A combination of a strong personal calling, supportive partner, and a clear realization that life is short; the financial readiness from the partner's finance background helped convert a dream into a tangible plan.
What Happens When You Sell Memberships Before You Have a Lease with Heather Dana
Q: What would you tell someone considering joining the Mastermind?
Investing in coaching and a supportive peer group provided a clear path forward, helping open confidently and manage money concerns, with the community and accountability proving invaluable for growth.
What Happens When You Sell Memberships Before You Have a Lease with Heather Dana
Q: What role did advertising play in early reach?
With a tight $5/day budget, Meta ads generated leads that paid for themselves by driving signups and awareness, illustrating that small, consistent paid efforts can be highly effective when paired with a simple funnel.
What Happens When You Sell Memberships Before You Have a Lease with Heather Dana
Q: How did you structure the founding memberships and pricing over time?
They began at $99/month for three months, then increased to $109/month, and later to $129/month with the $129 locked in for life for founders; a New Year's Eve through January 21st early-access period added another tier at $141/month.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

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Frequently Asked Questions About This Podcast

What is This Podcast about and what kind of topics does it cover?

This show targets yoga and Pilates professionals who run studios or teach at scale, focusing on turning passion into a scalable business without burnout. Episodes emphasize CEO mindset, pricing, marketing, retention, and revenue growth through practical, action-oriented strategies drawn from real studio cases. A standout theme is empowering practitioners to lead with clarity and become comfortable selling as a leadership practice, not as manipulation. The format often blends mindset with concrete tactics, guest stories, and step-by-step plans that listeners can implement quickly.

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Rephonic provides a wide range of podcast stats for this podcast. We scanned the web and collated all of the information that we could find in our comprehensive podcast database. See how many people listen to this podcast and access YouTube viewership numbers, download stats, audience demographics, chart rankings, ratings, reviews and more.

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Which podcasts are similar to this podcast?

These podcasts share a similar audience with this podcast:

1. the bossbabe podcast
2. On Purpose with Jay Shetty
3. Yogaland Podcast
4. Powerhouse Women
5. The Mel Robbins Podcast

How many episodes of this podcast are there?

this podcast launched 6 years ago and published 298 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on this podcast?

Recent guests on this podcast include:

1. Talia Blackburn
2. Rachel Eidson
3. Nicole Byars
4. Sandra Vanatko
5. Katie Pulsifer
6. Julian Barnes
7. Alana Orofino
8. Angelica Govaert

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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