一談就贏
Alex鄭志豪的談判教室最受歡迎的談判課程公開班【一談就贏】，現在也能用聽的喔！想知道談判能為你帶來多少好處嗎？ 讓在5個不同產業都有豐富經驗的Alex老師，為你帶來不同於其他課程的更多主題及多元觀點， 讓大家都能解決更多問題，為自己加分！ ☝️合作及發問請洽： service@nego.com.tw ☝️一談就贏網站： www.nego.com.tw ☝️Alex鄭志豪臉書粉絲專頁： www.facebook.com/dtrtthebest ☝更多內容歡迎訂閱免費電子報: www.nego.com.tw/subscribe -- Hosting provided by SoundOn
| Publishes | Twice weekly | Episodes | 298 | Founded | 3 years ago |
|---|---|---|---|---|---|
| Language |  Korean | Number of Listeners | Categories | EducationBusiness |
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以為孤注一擲的簽下喬丹，就已經是Nike耐吉當初最大的冒險之舉了嗎？其實Nike的整個創業歷程，就是一頁頁充滿高風險的傳奇故事啊！在這次「看電影學談判」的《Air》系列最後一集，就讓Alex鄭志豪老師帶大家一起來回顧，這段打造運動界第一品牌的精彩過程，以及讓Nike之所以與眾不同的10項核心經營原則，讓大家更了解Nike的發展史。
☝️ 合作及發問請洽： service@nego.com.tw
☝️ 一談就贏網站： nego.com.tw
☝️ 鄭志豪Alex老師臉書粉絲專頁： fa... more
Nike與喬丹之間的合作，進而催生了Air Jordan這個到現在都歷久不衰的品牌，讓早已退休的麥可喬丹，到現在都還可以每年坐收數以億計的分潤。回顧當年，Nike和喬丹這一方不講什麼「共謀雙贏」，但卻實際上達成了雙贏的成果，並且改寫了整個業界的規則。本集讓我們繼續由麥特戴蒙和班艾佛列克主演的《Air》，來回顧這段從商業模式到廣告行銷都堪稱經典的案例。
☝️ 合作及發問請洽： service@nego.com.tw
☝️ 一談就贏網站： nego.com.tw
☝️ 鄭志豪Alex老師... more
你有聽過Stalking Horse這個詞嗎？你知道成名前的喬丹若被視為一匹足以勇奪冠軍的純種賽馬，當年的Nike卻曾被認為是匹只能用來馱貨的拉車馬嗎？本集讓我們繼續由麥特戴蒙和班艾佛列克主演的《Air》，來看其中運用的談判手法。
☝️ 合作及發問請洽： service@nego.com.tw
☝️ 一談就贏網站： nego.com.tw
☝️ 鄭志豪Alex老師臉書粉絲專頁： facebook.com/dtrtthebest
☝️ 一談就贏YouTube頻道： w... more
這集與其說是「看電影學談判」，不如說是「看電影學行銷」，而行銷其實也算是鄭志豪Alex老師的老本行。由麥特戴蒙和班艾佛列克主演的《Air》，除了是麥可喬丹在耐吉Nike操盤下紅透半邊天的故事，其實也是Nike突圍闖出一條活路的商業史經典。有趣的是，當年瞄準利基市場niche market的其實並非Nike，而是Reebok銳步。假如你想知道自己的公司目前在市場上腹背受敵，既不如市場領導者來的大，又不如其他的市場新進者來得靈活，你該如何才能讓公司存活下去？請務必收聽本集。
☝️ 合作及發問請洽... more
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- 乾貨滿滿的頻道
Alex老師滿滿的實戰經驗分享加上專業的理論分析，真的獲益良多，如果有機會，真的要上一次老師的實體課程，保證值回票價！
Apple Podcasts5Olaparib
Taiwan2 years ago - 含金量超高
現聽現賺的Podcast，大推👍🏻
Apple Podcasts5Yun-WenTaiwan2 years ago - 知識和經驗滿滿的頻道！
收穫滿滿
Apple Podcasts5小小仔Taiwan2 years ago - 聽到賺到
這樣有內容的Podcast 聽到賺到👍🏻
Apple Podcasts5Ce1esteTaiwan2 years ago - 談判很重要
感謝老師無償提供優質好節目^_^
Apple Podcasts2一起捏卵蛋的男人Taiwan2 years ago
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一談就贏 launched 3 years ago and published 298 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
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