夜光宝盒｜夜经济新消费和长沙
PoPoPod小到可供把玩的潮流玩具，大到资本市场的战略决策，
夜经济，让每一座城市都充满无限活力。
| Publishes | Weekly | Episodes | 8 | Founded | 5 years ago |
|---|---|---|---|---|---|
| Language |  ZH-CN | Categories | EntrepreneurshipInvestingBusiness | ||
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简介：
在网红长沙，新茶饮竞速赛道火热又拥挤，茶颜悦色、果呀呀、柠季、良果芭、MAMACH、几个果子……面对逐渐饱和、激情褪去的市场，茶饮品牌如何在长沙立足，拓向全国？
近年来，不少茶饮品牌享受过“一夜爆红”的快乐，也咽下过“一夜失宠”的苦果。许留山、一芳水果茶、鹿角巷等品牌逐渐消失在消费者眼前。但不得不说，网红长沙对于茶饮品牌的包容度还是很大的。有数据显示，新茶饮在2020年的市场规模已有1136亿元，预计2025年将达到3400亿元。与此同时，新茶饮消费者规模正式突破了3.4亿人，且在持... more
本期，北京小诚互娱文化科技有限公司董事长，北京夜间经济促进联盟发起人刘敬元为我们分享如何用科技和文化的手段来赋能夜间经济的。
自有交易以来，消费品就已经存在，而随着时代的发展，消费品行业也在不断发生改变。如今，基于数字技术的新商业模式和社交网络的新消费行为，越来越多的新消费品牌脱颖而出，使得新消费成为一个新的风口。本期节目我们邀请到了关系品牌事务所创始人李倩、天图资本合伙人李康林和890新商学·新匠人新国货促进会执行会长胡晓东，一起来聊聊新消费那些事儿。本期时间轴：01：17 新国货的崛起是必然的02：25 2015年，中国第三轮国货运动刚刚开始03：10 中国的产品无法满足需求04：16 生活方式和文化观念发... more
如果商品是主角，那么便民服务从业者就是导演和编剧。一部电影好不好看、卖不卖座，除了主角的精彩表现以外，另一个影响票房的关键因素就是导演和编剧。24小时营业的便利店，配送到家的新鲜蔬果，都是便民服务的一种体现。本期节目邀请到了绿叶水果的副总经理冯俊，美宜佳人力资源部部长毛晓敏和兴盛优选创始人刘辉宇，一起来聊聊便民服务那些事儿。
本期时间轴：01：30 通过数字来快速提升管理效能03：00 绿叶水果在2020-2021阶段新增了500多家门店04：57 如果没有数据支撑，就不能快速做出决策08... more
现代青年最大的共性，夜生活一定算一个，围绕着“夜生活”这一个名词，更是衍生出诸如夜包子、夜豆浆等网红产品。但其实打开夜晚的方式有很多，网红街区、文旅小镇、运动场馆等等，都是度过漫漫长夜不错的选择。本期节目我们邀请到了新元智库总经理刘德良、北京五棵松文化体育中心负责人袁颖慧和长沙新华联铜官窑旅游管理分公司总经理苑赟，一起来聊聊夜间出游的故事。
本期时间轴：01：04 铜官窑古镇是怎样摇身一变，成为网红打卡地的？05：48 五棵松从奥运场馆变成网红商圈的故事08：05 新元智库在创造特色消费场... more
生活不止眼前的苟且，还有音乐和啤酒。当提到精酿啤酒，你是不是也会一下想到国外某些品牌？本期节目我们邀请到的是合纵文化的CEO徐小英、MAOLivehouse school李大龙和熊猫精酿的创始人潘丁浩。熊猫精酿如今在全国拥有十多家门店，致力于做一款有中国味道的啤酒，也成为了中国精酿啤酒的代表之一。那么普通啤酒与精酿啤酒到底有什么区别呢？让我们一起走进本期的《夜光宝盒》！
本期时间轴：01:06 国产精酿啤酒不应该只是小作坊里的劣质啤酒！05:36 因为热爱音乐，才有MAOlivehouse09:... more
【墨茉点心局】是怎样从无到有的？【熊猫不走】兴起背后的秘密是什么？【泡泡玛特】如何吸引年轻消费者？这三个国潮品牌的交汇点在什么地方？新消费品牌的发展壮大都需要什么条件？它们又如何为夜间经济赋能？本期《夜光宝盒》，带你揭秘新消费品牌背后的故事。
本期时间轴：02:09 墨茉点心局创立原因
02:33 熊猫不走挖掘生日蛋糕的“隐藏属性”
04:13 泡泡玛特用户增长指南
06:04 墨茉点心局门店布局策略
07:24 泡泡玛特的B面价值
11:13 熊猫不走的使命愿景
12:24 熊猫不走员工倍感幸... more
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