行銷筆記 Marketing Handbook by Ellie
Ellie 艾莉嗨～ 最近生活發生了大轉變（有空再跟大家交代），所以一直無法錄製節目。讓我們期待五月的回歸吧！同時是否可以請你（妳）針對目前喜歡的內容在iTunes 上這個節目更多鼓勵呢？ —艾莉 04/20 「行銷筆記」音頻節目是主持人Ellie 分享自身在美國創業與在agency協助美國中小型品牌經營網路行銷的經驗分享。除了分析新的行銷趨勢外，節目裡分享的簡單的步驟，都能立即實作演練。白天的Ellie 擔任行銷公司的品牌顧問，協助美國客戶分析與研訂線上行銷策略。 Ellie的客戶涵蓋時尚、美妝、寵物、印刷、汽車業等。下了班後則是繼續經營自己的時尚副業，更在2018年獲得美國Home Business Magazine專題報導。除了行銷與創業，節目也會討論到時間管理、提升效率的方法等自我成長等話題。 Podcast每雙週三準時更新。參加行銷筆記專屬FB社團 歡迎到Ellie的IG @wandertalk... more
| Publishes | Twice monthly | Episodes | 25 | Founded | 6 years ago |
|---|---|---|---|---|---|
| Language |  Korean | Categories | EducationBusiness | ||
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將用戶隱私權還給用戶
直接面向消費者 (D2C) 行銷將起主導作用
更多線下產業投入數位行銷
內容更簡單精緻化
本集 文字與圖片內容
艾莉的 email聯繫方式
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Ellie的IG美國日常
除了利用社群媒體推廣你的品牌之外，我一直很推崇的另一個方式是利用電子報。在美國電子報Newsletter (台灣常叫做EDM) 是網路行銷裡非常重要的角色。最主要也是因為這是這幾乎是轉換率最高，也最便宜的方式。畢竟你有的客戶名單，你可以對他們進行再行銷很多次，而且不會有Facebook原生觸及率低或是一定要買廣告才能被自己粉絲團裡的粉絲看到的問題。
節目分享四個要素：
按興趣分眾
發送時間
信件標題
郵件的內容
最後再跟大家分享三個快速提升開信率的小技巧。
本集文字檔與圖片連結
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本集節目邀請到曾為多家電商代操臉書廣告的Sharon來分析針對台灣市場Facebook廣告的趨勢與實際操作的技巧。想進一步了解Facebook廣告的(妳）你千萬別錯過囉！
• Facebook 廣告2021年的趨勢？
• 精準選擇受眾的技巧？
• 哪一種形式的廣告互動率最高？ 提高廣告互動率的小技巧
• 粉絲專頁上與後台建立廣告的差異？
• 品牌該如何規劃Facebook 廣告預算
Bonus:
看到Facebook的廣告費如果顯示$1.5的ROAS 代表你花一塊錢的廣告成本可以帶... more
估值已經超過十億美金的Clubhouse打破了過往社會階級的距離，讓一個素人在舉手然後被邀請「上台」後，不僅能跟大咖同台，還能發表自己的想法，搞不好被大咖賞識加入追蹤名單。這樣的創新概念讓使用Clubhouse的人共同分享兩個特徵 - 一個是保持友善 (freindly)，一個是思想開明 (open-minded) 。大家尊重來自不同背景的人用自己的專業與大家分享意見，而這就是個人或是品牌可以善加利用Clubhouse來曝光，增加品牌能見度的好機會。
至於到底怎麼做呢？今天節目裡分享四個技巧讓... more
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- 講話籠言很多
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Apple Podcasts2正要18歲的小美人
Taiwan3 years ago - 分享好內容的podcast
喜歡Ellie分享很實用的內容，
經朋友介紹才發現這個優質podcast ，
希望能在更新～～
Apple Podcasts5Vicky199154Taiwan3 years ago - 感謝您的分享
對於想了解行銷的概念，非常實用，敘述的不複雜，簡單明瞭
Apple Podcasts5StanleyJoTaiwan4 years ago - 新朋友報到🙋🏻♀️🙋🏻♀️
您好～我是最近剛來的新朋友！無意間發現這個頻道點進來聽 覺得內容豐富且受用～
不過主持人有時候敘述的有點不是那麼順暢 很多地方都會有點卡詞或是延遲 聽起來會有一點辛苦💦不過還是很喜歡您的內容 謝謝分享❤️
Apple Podcasts4KELLY PANTSTaiwan4 years ago - 實用且精闢的經驗分享
很幸運發現這個節目，是我最喜歡的行銷Podcast，希望可以分享CRM的使用經驗與建議，謝謝Ellie
Apple Podcasts5木昂色熬過去桃園奧Taiwan4 years ago
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How many episodes of 行銷筆記 Marketing Handbook by Ellie are there?
行銷筆記 Marketing Handbook by Ellie launched 6 years ago and published 25 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
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