Wolałabym NIE.
Lena Mitkowa / Leniva° StudioWolałabym NIE to podcast Leny Mitkowej z Leniva° Studio. To krótkie, konkretne do bólu materiały na temat budowania marki – z punktu widzenia strateżki, prowadzącej od kilkunastu lat studio brandingowe. Co należy wiedzieć o swojej marce? Jak rozmawiać z projektantem? W co warto inwestować? Bez ściemy i z pogodną rezygnacją.
| Publishes | Daily | Episodes | 6 | Founded | 5 months ago |
|---|---|---|---|---|---|
| Language |  Polish | Categories | BusinessMarketing | ||
Listen to the Podcast
Latest Episodes
Czy można zmienić identyfikację wizualną nie ruszając logo? Kiedy taka decyzja ma sens? Jakie są ryzyka? Jak podejść do tego procesu, żeby był najbardziej efektywny z punktu widzenia prowadzenia biznesu? more
Co koniecznie powinniśmy wiedzieć zanim zabierzemy się za tworzenie identyfikacji wizualnej dla nowej marki? Jak powinien wyglądać brief? Jakie są kroki w procesie brandingowe? more
Czym branding – mimo najlepszych chęci – nie jest i być nie może? Jakie są obietnice bez pokrycia? O 5 największych bull*** brandingu w niecałe 9 minut.
Czym jest rebranding? Kiedy ma sens? Jakie pytania warto sobie zadać przed rozpoczęciem zmiany identyfikacji wizualnej? Jak powinien wyglądać modelowy proces? I przede wszystkim – jak przygotować na niego psychicznie siebie i swój zespół? more
Co to jest strategia? O strategii biznesowej, marketingowej i strategii marki. Co koniecznie musimy zdefiniować, zanim weźmiemy się za budowanie marki? Jak zrobić minimum? Co się na to minimum składa? more
Co to jest strategia? O strategii biznesowej, marketingowej i strategii marki. Co koniecznie musimy zdefiniować, zanim weźmiemy się za budowanie marki? Jak zrobić minimum? Co się na to minimum składa? more
Insights
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Chart Rankings
Apple Podcasts | #225 | Poland/Business/Marketing |
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Audience
Listeners, engagement and demographics and more for this podcast.
| Gender Skew | Engagement Score | Primary Location | |||
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