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Artwork for What Next?

What Next?

Publicis Groupe
Artificial Intelligence
Leadership
Storytelling
Future Of Work
Advertising
Digital Transformation
Creativity
Trust
Workforce Learning
Meta
Large Language Models
Howard Gossage
Cybersecurity
Entrepreneurship
Covid-19
Glasswing Ventures
Deep Learning
Interactive Advertising
Advertising History
Fun In Advertising

"What Next?" explores the evolving landscape of business, leadership, advertising, and the future of work. Hosted by Rishad Tobaccowala, the podcast dives into how globalization, technology, and demographic shifts reshape how we create, consume, and communicate. Rishad Tobaccowala engages with CEOs, creative leaders, and visionaries to discuss innovative strategies, technology’s impact on media, a... more

PublishesTwice monthlyEpisodes149Founded4 years ago
Number of ListenersCategory
Business

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Artwork for What Next?

Latest Episodes

Dr. Rosalind Cohen, founder of Social Strategies on the integration of AI in HR to enhance belonging and inclusion. The author of The Engagement Dilemma: how to create a culture of belonging, she argues that AI's potential to automate administrative ... more

Mike Soutar, media entrepreneur and advisor to Lord Sugar on The Apprentice on the key findings from his new book, Next Gen CEO. The co-founder of Shortlist Media and start up mentor predicts that the next generation of leaders need to be humble enou... more

Kunal Sen, former CIO at Encyclopedia Britannica and Merriam-Webster on art and science in a world of AI. After 25 years as a scientist, Kunal became a visual artist at the age of 60 as well as the author of a critically acclaimed memoir, and brings ... more

Gabrielle Dolan, global expert in strategic storytelling on the power of storytelling in Communications. The best-selling author of eight books, including the latest - Story Intelligence: The Craft of Authentic Storytelling Made Smarter with AI, whic... more

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Recent Guests

Dr. Rosalind Cohen
Founder of Social Strategies, inclusion advisory and strategy expert
Social Strategies
Episode: Radical Connection in the AI Workplace
Mike Soutar
Media entrepreneur, board member, author of Next Gen CEO
Self/Next Gen CEO Book
Episode: Optimism, Self-Belief, Confidence and the Next Gen CEO
Kunal Sen
Artist, AI researcher and former CIO of Encyclopedia Britannica and Merriam-Webster
Encyclopedia Britannica, Merriam-Webster
Episode: Science, Art and AI in the Human Experience
Gabrielle Dolan
Global expert in strategic storytelling and real communication
Independent consultant/author
Episode: The Power of Our Authentic Stories in a World of AI
Jonathan David Lewis
Owner and President of McKee Wallwork, a brand strategy firm
McKee Wallwork
Episode: Rebuilders and The Trust Recession
Kendra MacDonald
CEO of Canada's Ocean Supercluster
Canada's Ocean Supercluster
Episode: Storytelling and the Ocean Economy
Ami Bhatt
Chief Innovation Officer at the American College of Cardiology; chair of the FDA Digital Health Advisory Committee
American College of Cardiology
Episode: Taking the Pulse of AI in The Future of Healthcare
Brian Solis
Globally recognized futurist and digital anthropologist; Head of Global Innovation at ServiceNow; adviser to UN Global Innovation Team
ServiceNow; United Nations Global Innovation Team
Episode: Mindshift: Cognitive Darwinism, iteration and innovation
Rei Inamoto
Founder and Global Innovation Firm I&CO partner; former Chief Creative Officer, AKQA
I&CO; AKQA
Episode: Trusted Differentiation in Brand Storytelling

Host

Rishad Tobaccowala
Host of What Next?

Reviews

4.9 out of 5 stars from 64 ratings
  • A Roadmap to The Future

    What Next? with the always insightful Rishad Tobaccowala offers listeners a valuable perspective on work, strategy, marketing, building company culture, and how to navigate a rapidly changing world. As someone who has followed the host for years, I deeply appreciate his wisdom and sharp insights on change—both its challenges and opportunities—and how business leaders can and should adapt.

    Apple Podcasts
    5
    GardenDistrictVC
    United States2 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Brings diverse guest perspectives with depth and relevance.
Engaging storytelling with actionable business impact.
Consistently high-quality guests and insights for sponsors and guests alike.
A clear lens on how AI can augment, not replace, human judgment.
Thoughtful, strategic, and practical—great takeaways for leaders.

Talking Points

Recent interactions between the hosts and their guests.

Optimism, Self-Belief, Confidence and the Next Gen CEO
Q: So what is a Next Gen CEO, and what differentiates them in uncertain times?
A Next Gen CEO leads effectively in environments with no clear point B, combining optimism, self-belief, and hard work with a strong willingness to learn and adapt, while maintaining humility and openness to feedback.
Science, Art and AI in the Human Experience
Q: Can machines be truly creative, and how do we define art in an AI context?
Creativity can be machine-assisted and produce useful outcomes, but art also hinges on intentionality and shared human experience; AI-generated works may lack the experiential origin that characterizes human art, at least until AGI enables shared experience.
Science, Art and AI in the Human Experience
Q: Will software engineering become fully automated, and what about AGI in the near term?
He believes common software tasks will be largely automated within a few years, but system-level thinking, production-grade reliability, and long-term shelf life of software will still require human engineers; AGI remains uncertain and contingent on breakthroughs beyond scaling up existing models.
Science, Art and AI in the Human Experience
Q: What made you pursue a degree in AI when the field was not well understood yet?
Sen describes shifting from physics to computer science after encountering 'Design for a Brain' and recognizing that the mind could be approached as a machine, which set him on a path to AI research.
The Power of Our Authentic Stories in a World of AI
Q: So your first point is why storytelling is needed now more than ever in a world of AI.
Gabrielle explains that storytelling helps people understand, remember, and retell messages, and that authenticity is what makes AI-assisted storytelling effective rather than bland or manipulated.

Audience Metrics

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Frequently Asked Questions About What Next?

What is What Next? about and what kind of topics does it cover?

The show consistently centers on leadership, strategy, and the future of work, with a strong emphasis on how AI, technology, and storytelling reshape business practice. Episodes frequently explore trust, transformation, and the human dimension of change, featuring guests who are builders, storytellers, and strategic thinkers across branding, finance, healthcare, and digital innovation. A notable strength is its knack for turning complex shifts—AI adoption, organizational design, and data-driven leadership—into practical guidance, often anchored by real-world case studies and personal journeys. This blend of bold thinking and actionable insights makes it a valuable resource for executives, marketers, and innovators seeking to navigate an era... more

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1. The a16z Show
2. The CMO Podcast
3. The Prof G Pod with Scott Galloway
4. Prof G Markets
5. Beyond The Prompt - How to use AI in your company

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What Next? launched 4 years ago and published 149 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on What Next??

Recent guests on What Next? include:

1. Dr. Rosalind Cohen
2. Mike Soutar
3. Kunal Sen
4. Gabrielle Dolan
5. Jonathan David Lewis
6. Kendra MacDonald
7. Ami Bhatt
8. Brian Solis

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