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What Next?

Publicis Groupe
Artificial Intelligence
Leadership
Future Of Work
Storytelling
Advertising
Digital Transformation
Creativity
Workforce Learning
Meta
Large Language Models
Howard Gossage
Cybersecurity
Glasswing Ventures
Deep Learning
Trust
Covid-19
Interactive Advertising
Advertising History
Fun In Advertising
Women In Leadership

"What Next?" explores the evolving landscape of business, leadership, advertising, and the future of work. Hosted by Rishad Tobaccowala, the podcast dives into how globalization, technology, and demographic shifts reshape how we create, consume, and communicate. Rishad Tobaccowala engages with CEOs, creative leaders, and visionaries to discuss innovative strategies, technology’s impact on media, a... more

PublishesTwice monthlyEpisodes142Founded4 years ago
Number of ListenersCategory
Business

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Artwork for What Next?

Latest Episodes

Brian Solis, futurist and digital anthropologist on his bestselling book Mindshift: Transform Leadership, Drive Innovation, and Reshape the Future. The Head of Global Innovation at ServiceNow, and a special advisor to the United Nations Global Innova... more

Rei Inamoto, founder of global innovation firm, I&CO and former chief creative officer at AKQA, on the shift from storytelling to trusted differentiation as a core brand strategy. The author of "Brand Shift" says that the rise of short videos, person... more

Natalia Zacharin, founder of Zacharin Consulting, on her journey from corporate life to scaling her firm to $3 million in six years. The Inc 5000 honoree who specializes in fractional CFO services and strategic financial planning, argues the importan... more

Rebecca Hinds, author of "Your Best Meeting Ever" on the principles for designing effective meetings. The founder of Work Innovation Lab at Asana and the Work AI Institute at Glean, emphasizes the importance of applying product design principles to m... more

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Recent Guests

Brian Solis
Globally recognized futurist and digital anthropologist; Head of Global Innovation at ServiceNow; adviser to UN Global Innovation Team
ServiceNow; United Nations Global Innovation Team
Episode: Mindshift: Cognitive Darwinism, iteration and innovation
Rei Inamoto
Founder and Global Innovation Firm I&CO partner; former Chief Creative Officer, AKQA
I&CO; AKQA
Episode: Trusted Differentiation in Brand Storytelling
Natalia Zacharin
Founder of Zacharin Consulting
Zacharin Consulting
Episode: Bookkeeping and the Rise of the Small Business
Rebecca Hinds
Leading expert on organizational behavior and the future of work; founder of the Work Innovation Lab at Asana and the Work AI Institute at Glean
Asana (Work Innovation Lab), Glean (Work AI Institute)
Episode: Reducing the Meeting Debt
Jason P. Carroll
Serial entrepreneur; founder of Aptive Index
Aptive Index
Episode: Behavior Assessment and Decision-making Science
Damien Wassel
CEO of Vault, graphic novel publisher
Vault
Episode: Storytelling and the Graphic Novel in an Age of Distraction
Betsy Kauffman
Founder and CEO of Cross Impact Coaching; TED speaker; executive leadership coach
Cross Impact Coaching
Episode: The Human Context Protocol
Hannah Bauer
Founder and CEO of Heartnomics, leadership and organizational transformation expert
Heartnomics
Episode: The Heart of Business
Warren Kornblum
Marketing leader and first-time author, known for shaping major consumer brands.
Shadow Branding Group
Episode: Share of Heart in Building Brands

Host

Rishad Tobaccowala
Host of What Next?

Reviews

4.9 out of 5 stars from 64 ratings
  • A Roadmap to The Future

    What Next? with the always insightful Rishad Tobaccowala offers listeners a valuable perspective on work, strategy, marketing, building company culture, and how to navigate a rapidly changing world. As someone who has followed the host for years, I deeply appreciate his wisdom and sharp insights on change—both its challenges and opportunities—and how business leaders can and should adapt.

    Apple Podcasts
    5
    GardenDistrictVC
    United Statesa year ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

The show is noted for thoughtful exploration of AI's role in work and society.
Guests consistently bring diverse perspectives from tech, marketing, and leadership.
Episodes are praised for actionable strategies and real-world applicability.
Listeners value the host's deep experience and practical, future-focused approach.

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Talking Points

Recent interactions between the hosts and their guests.

Mindshift: Cognitive Darwinism, iteration and innovation
Q: What does cognitive Darwinism mean for leaders today?
It means moving beyond simply making AI faster and cheaper; leaders should push for broader thinking, experimentation, and redefining work and value through AI collaborations, which can prevent stagnation and unlock new capabilities.
Mindshift: Cognitive Darwinism, iteration and innovation
Q: Can you share a bit about your background and what shaped your focus on Mindshift?
Brian discusses his Silicon Valley roots, early category creation, and building a community that helped invent digital tools and philosophies, which laid the groundwork for Mindshift as a framework to help leaders reframe opportunities and invest in iteration and innovation.
Trusted Differentiation in Brand Storytelling
Q: Let me share the three provocations, and then you can talk about the book, and then we can talk more about the three provocations. The three provocations are, number one, the obsession with storytelling is hurting brands.
The guest reframes storytelling as essential but insufficient, arguing that brands must shift toward trusted differentiation, where trust and proof points drive long-term differentiation beyond mere narratives.
Bookkeeping and the Rise of the Small Business
Q: What should startups prioritize when building financial foundations for growth?
Focus on solid bookkeeping and understanding the financials as a forward-looking GPS for the business, set upfront payment terms, and ensure you have sufficient profit to hire and scale, rather than chasing revenue alone.
Storytelling and the Graphic Novel in an Age of Distraction
Q: What makes graphic novels uniquely suited to storytelling in the digital age?
Graphic novels demand full attention and invite readers to engage deeply with both image and text, creating a shared, immersive experience that can forge a stronger connection than passive media.

Audience Metrics

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Frequently Asked Questions About What Next?

What is What Next? about and what kind of topics does it cover?

The show features in-depth conversations with top leaders across marketing, technology, and business, exploring how AI, hybrid work, leadership, and storytelling reshape organizations. Episodes highlight practical frameworks for redesigning meetings, leveraging AI as a collaborative partner, and aligning leadership and culture during digital transformations. Noteworthy are the host's focus on human-centric leadership, the tension between automation and people, and a consistently pragmatic, strategy-driven lens on the future of work and brand building.

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How many episodes of What Next? are there?

What Next? launched 4 years ago and published 142 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on What Next??

Recent guests on What Next? include:

1. Brian Solis
2. Rei Inamoto
3. Natalia Zacharin
4. Rebecca Hinds
5. Jason P. Carroll
6. Damien Wassel
7. Betsy Kauffman
8. Hannah Bauer

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