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Artwork for What Next?

What Next?

Publicis Groupe
Workforce Learning
Meta
Large Language Models
Digital Transformation
Glasswing Ventures
Deep Learning
Women In Leadership
Resilience
Creator Economy
Open Source Models
Education
The Glass Cliff
Leadership
Gender Inequality
Diversity and Inclusion
Amazon
Culture
Advertising Ethics
Side Hustle
Sports Media

"What Next?" explores the evolving landscape of business, leadership, advertising, and the future of work. Hosted by Rishad Tobaccowala, the podcast dives into how globalization, technology, and demographic shifts reshape how we create, consume, and communicate. Rishad Tobaccowala engages with CEOs, creative leaders, and visionaries to discuss innovative strategies, technology’s impact on media, a... more

PublishesWeeklyEpisodes133Founded4 years ago
Number of ListenersCategory
Business

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Artwork for What Next?

Latest Episodes

As Publicis Groupe celebrates its 100th anniversary, we’re revisiting a timeless conversation with Maurice Lévy — a leader whose legacy is deeply woven into the company’s story.

In this wide-ranging interview, Maurice shares the inside story of the ... more

Warren Kornblum, a marketing leader and author of Notes from The Brand Stand discusses the importance of “share of heart" in building brands by engendering and building trust. The former CMO of Toys R Us says that our need for trust, human connection... more

Carla Michelotti, a legend in advertising and law, discusses the importance of rebooting, staying relevant, and the need to grow new muscles before our “old” brain muscles become atrophied by AI. Carla has held senior roles at Leo Burnett, BCom3, and... more

Jess Butcher MBE, CEO and founder of Scrollaware on her transition from tech entrepreneur to social advocate for digital balance. The award-winning consumer tech entrepreneur, (most notably with AR pioneer, Blippar), a Fortune "Most Powerful Female E... more

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Recent Guests

Warren Kornblum
Marketing leader and first-time author, known for shaping major consumer brands.
Shadow Branding Group
Episode: Share of Heart in Building Brands
Carla Michelotti
A pioneering lawyer in advertising, inducted into the Advertising Hall of Fame.
Former Chief Legal Officer of Leo Burnett Worldwide
Episode: “A” in AI- The Alien in Law
Jess Butcher
CEO and founder of Scrollaware, a social enterprise advocating for a positive approach to the attention economy.
Scrollaware
Episode: The Marketer's Role is Tackling Doom-Scroll & Brain Rot: CSR + Brand Opportunity
Teresa Barreira
Chief Marketing and Communications Officer at Publicis Sapient
Publicis Sapient
Episode: The Explorer in the Hybrid Workplace
Todd Irwin
Chief strategy officer and founder of Fazer, expert in brand strategy and depositioning.
Fazer
Episode: Brand De-Positioning and the Art of Competitive Advantage
Veronika Kryuchkova
Global head of capability building for the Reckitt Marketing Academy
Reckitt
Episode: High-Agency. Capability Stacks. Micro-Reinvention – the new rules for thriving in a Human + Machine World.
Christian Godden
Head of strategy at Malmo FF, Sweden's biggest and most successful football club
Malmo FF
Episode: The Currency of the Belonging in Sport
Dr. Katie Best
Leadership coach, consultant, and author.
London School of Economics and various educational institutions.
Episode: SOLVE: How Talking and Listening Can Transform the Hybrid Workplace
Ross Benes
EMarketer senior analyst covering TV advertising.
EMarketer
Episode: Media Deregulation and The Rise of Valuable Trash

Host

Rishad Tobaccowala
Host of a podcast focusing on the evolving landscape of business, technology, and leadership. Engages with thought leaders, CEOs, and innovators to explore new ideas and strategies.

Reviews

4.9 out of 5 stars from 62 ratings
  • A Roadmap to The Future

    What Next? with the always insightful Rishad Tobaccowala offers listeners a valuable perspective on work, strategy, marketing, building company culture, and how to navigate a rapidly changing world. As someone who has followed the host for years, I deeply appreciate his wisdom and sharp insights on change—both its challenges and opportunities—and how business leaders can and should adapt.

    Apple Podcasts
    5
    GardenDistrictVC
    United Statesa year ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Listeners praise the insightful discussions and the relevance of topics covered, particularly regarding leadership, strategy, and technology.
Many appreciate the diverse range of expert guests that bring unique perspectives and knowledge.
There are comments highlighting the importance of adapting to change in the workplace, resonating with the experiences shared by the host and guests.

Top Business Podcasts

Talking Points

Recent interactions between the hosts and their guests.

Lévy on the Level
Q: Has there been a failure or two that has helped you drive some of what eventually turned out to be successes?
Lévy reflects on the failed merger with Omnicom as a difficult experience that ultimately led to new successful acquisitions like Sapient and Epsilon.
Lévy on the Level
Q: Can you speak a little bit about the concept of Power of One?
Lévy explains that Power of One aimed to break down silos within the organization to enhance collaboration, thus benefiting the clients more effectively.
Lévy on the Level
Q: What were some of the seminal moments of reinvention?
Lévy mentions pivotal moments such as the post-fire reconstruction in 1972, the transition of leadership from Marcel Bresson Blanchet to himself, and the embracing of globalization that celebrated diversity.
Share of Heart in Building Brands
Q: What are some of the key components of share of heart?
Key components include understanding the consumer's mindset, connecting emotionally through nostalgia and relatable experiences, and shifting focus from mere transactions to meaningful interactions.
Share of Heart in Building Brands
Q: What is share of heart?
Share of heart is when a brand not only gets customers to think about it but also connects emotionally with them, elevating the relationship beyond just a transactional level.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
Gender Skew
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Frequently Asked Questions About What Next?

What is What Next? about and what kind of topics does it cover?

Content focuses on the dynamic intersection of business, leadership, and technology, with discussions surrounding globalization, digital transformation, and the evolving workplace. It features insights on marketing strategies, organizational culture, and the impact of AI on future work dynamics, appealing to professionals seeking to stay ahead in their fields. The engaging conversations with industry leaders, thinkers, and innovators offer listeners practical guidance and innovative ideas to navigate the complexities of modern business. The unique blend of expert perspectives also makes it notable for those interested in the ongoing changes in how work is done and how companies adapt to these shifts.

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1. Pivot
2. 10% Happier with Dan Harris

How many episodes of What Next? are there?

What Next? launched 4 years ago and published 133 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on What Next??

Recent guests on What Next? include:

1. Warren Kornblum
2. Carla Michelotti
3. Jess Butcher
4. Teresa Barreira
5. Todd Irwin
6. Veronika Kryuchkova
7. Christian Godden
8. Dr. Katie Best

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