Rephonic
Artwork for Parenting, apparently

Parenting, apparently

Pok Pok
Parenting
Screen Time
Pok Pok
Motherhood
Child Development
Autism
ADHD
Emotional Regulation
Community Support
Neurodiversity
Sleep Training
Formula Feeding
Sensory Processing
Mental Load
Inclusion
Willful
Play
Play-Based Learning
Donor Conception
Judgment

Parenthood doesn't come with instructions, and neither does building a company. Melissa and Esther are figuring out both on opposite sides of the world, as friends and founders of award-winning kids’ media brand Pok Pok.

Since 2021, running Pok Pok has been a front-row seat to the inner world of parents: the real wins that don’t make it to Instagram, as well as the unspoken fears and questions tha... more

PublishesWeeklyEpisodes31Founded8 months ago
Number of ListenersCategories
EducationParentingSelf-ImprovementKids & Family

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Artwork for Parenting, apparently

Latest Episodes

Is there such a thing as safe social media for kids? If so, what does it actually take to build it?

This week, Melissa and Esther are joined by Leah Ringelstein, co-founder and CEO of Zigazoo, the kid-safe social media app designed to help children ... more

This week, Esther and Melissa dive into the world of YouTube, AI slop, and the challenge of finding healthier media for kids. After creating their own low-stimulation kids’ channel, Studio Pok Pok, and navigating the YouTube Kids approval process, th... more

YouTube

Sam Doll is a musician, writer, filmmaker, and creator with over a million followers online. In this episode about finding yourself after kids, Sam joins Melissa and Esther to talk about the identity shift that comes with motherhood, postpartum strug... more

YouTube

Courtney Phillips Spoehr, senior creative executive at Calm, joins Melissa and Esther to talk about summer parenting stress and the pressure of the “18 summers” mindset.

This conversation explores what real summer parenting looks like behind the hig... more

YouTube

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Recent Guests

Courtney Phillips Spoehr
Senior Creative Executive at Calm, leads music/audio for sleep, mindfulness, and mental health
Calm
Episode: Finding Calm in Summer Parenting with Courtney Phillips Spoehr
Freya Lyon
The Queer Mama, donor-conceived and advocate for transparent parenting
The Queer Mama
Episode: Donor Conception & Answering Kids Honestly with Freya Lyon
Kathy Hirsh-Pasek
Infant Language Laboratory, Temple University; Senior Fellow at Brookings Institution
Temple University; Brookings Institution
Episode: Why play is key for child development with Dr. Kathy Hirsch-Pasek
Ben Drury
Co-founder and CEO of Yoto
Yoto
Episode: Building More Intentional Kids’ Tech with Ben Drury of Yoto
Marlie Cohen
Founder of Bounce Forward; former spin instructor and fitness content creator
Bounce Forward
Episode: Trading “Bounce-Back” Culture for Maternal Well-being with Marlie Cohen
Erin Bury
Founder of Willful; tech journalist and writer
Willful; Globe and Mail; Today's Parent
Episode: Lightening The Parental Weight of Wills, Work, and Future Worries with Erin Bury
Mills Brown
Multidisciplinary artist and producer
Modern Art Oxford
Episode: Raising Creative Kids through Play
Vanessa Grant
Editor-in-Chief of Today's Parent
Today's Parent
Episode: BTS: The Truth Behind Parent Media
Devon Kuntzman
ICF certified toddler parenting coach and author of Transforming Toddlerhood
Transforming Toddlerhood
Episode: The Power of Playful Parenting with Devon Kuntzman

Hosts

Esther Huybreghts
Co-founder of Pok Pok; host and storyteller with a focus on parenting insights and company journey.
Melissa Cash
Co-founder of Pok Pok; host and voice behind community-centered parenting content and storytelling.

Reviews

4.5 out of 5 stars from 38 ratings
  • Great. Smart. Calming.

    I really like this podcast. Really smart guests with helpful actionable advice. The vibe is very relaxed and nonjudgmental. I don’t appreciate parenting content that just makes me feel like I’m doing everything wrong. This is the opposite.

    Apple Podcasts
    5
    Jordanls2000
    United States5 months ago
  • Found this helpful

    Not sure about all the negative reviews. There’s some really good stuff here, especially recent interview.

    Apple Podcasts
    5
    DaiterrTaterr
    United States6 months ago
  • We really are doing great! :)

    It’s been a long time since I’ve had the luxury of sitting down, coffee in hand, and listening to an entire podcast from start to finish. As a mother to a rambunctious and beautiful little boy, and now pregnant again, uninterrupted moments feel almost impossible to find. But wow, did I ever need this one!

    The title alone grabbed me: We’re Doing Great. Thank you. I didn’t realize how much I needed that reminder. Like so many of us, I’m trying my best. I make mistakes, I learn, and I keep going, ... more

    Apple Podcasts
    5
    Lo. K
    Canada8 months ago
  • SO REAL and useful!!

    I can’t get over how fun AND useful this podcast is to listen to. It feels like a breath of fresh air to get off IG and hear fundamental truths and advice about parenting from experts who just get what I’m going through. So excited to see who comes on next.

    Apple Podcasts
    5
    mmunich
    Canada8 months ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Listeners appreciate the candid, non-judgmental vibe and actionable takeaways.
Guests are consistently smart and relatable, adding real value.
The show feels like a supportive, coffee-chat approach to parenting and entrepreneurship.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Talking Points

Recent interactions between the hosts and their guests.

Donor Conception & Answering Kids Honestly with Freya Lyon
Q: Welcome Freya, could you tell us a bit about your journey and how you approach talking to kids about donor conception?
Freya shares that transparency is central to her parenting philosophy; she describes how acknowledging the donor as a person who contributed to their child's story helps children understand identity without compromising family harmony. She emphasizes answering questions honestly as they arise and weaving in other diverse stories to broaden a child's perspective.
Finding Calm in Summer Parenting with Courtney Phillips Spoehr
Q: What would you want your kids to know about you during this time in their lives?
Courtney reflects that she wants her kids to remember moments of vulnerability, honesty, and feeling seen, rather than a perfectly orchestrated summer, and hopes they recall adventures, friendship, and freedom.
Finding Calm in Summer Parenting with Courtney Phillips Spoehr
Q: How do you hold it together during the summer with kids home and schedules shifting?
Courtney shares grounding practices learned at Calm and emphasizes honest communication with children about being overwhelmed, plus the importance of protecting personal time to reset and show up better for the family.
Lightening The Parental Weight of Wills, Work, and Future Worries with Erin Bury
Q: Why did you start Willful, and how did you convince your husband to use it?
Willful began as a broader project to organize non-will information, but the team quickly realized people dread estate planning. They narrowed the product to wills because that's the core pain point, and it's what families most need to prevent government defaults from taking control. Erin explains the value of having a clear plan and a trusted executor, which makes it easier to discuss and implement with a partner.
BTS: The Truth Behind Parent Media
Q: Who decides what parents worry about?
Vanessa explains that decisions are shaped by audience needs, scientific grounding, and editorial integrity, balancing what readers search for with what is responsible and useful for families.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
Gender Skew
Location
Interests
Professions
Age Range
Household Income
Social Media Reach

Frequently Asked Questions About Parenting, apparently

What is Parenting, apparently about and what kind of topics does it cover?

Two hosts explore the messy, real side of parenting while simultaneously building a business in the kids' media space. Across episodes, topics orbit around work-life balance, authenticity, practical parenting tactics, and the challenges and joys of entrepreneurship, often anchored by guests who bring expertise in parenting, education, health, or family tech. The show blends personal anecdotes with candid conversations and a community-driven vibe, making it feel like informal coaching for parents who want practical advice without judgment. A notable strength is how it normalizes imperfect parenting while spotlighting founder perspectives and real-world strategies for sustaining creative ventures alongside family life.

Where can I find podcast stats for Parenting, apparently?

Rephonic provides a wide range of podcast stats for Parenting, apparently. We scanned the web and collated all of the information that we could find in our comprehensive podcast database. See how many people listen to Parenting, apparently and access YouTube viewership numbers, download stats, audience demographics, chart rankings, ratings, reviews and more.

How many listeners does Parenting, apparently get?

Rephonic provides a full set of podcast information for three million podcasts, including the number of listeners. View further listenership figures for Parenting, apparently, including podcast download numbers and subscriber numbers, so you can make better decisions about which podcasts to sponsor or be a guest on. You will need to upgrade your account to access this premium data.

What are the audience demographics for Parenting, apparently?

Rephonic provides comprehensive predictive audience data for Parenting, apparently, including gender skew, age, country, political leaning, income, professions, education level, and interests. You can access these listener demographics by upgrading your account.

How many subscribers and views does Parenting, apparently have?

To see how many followers or subscribers Parenting, apparently has on Spotify and other platforms such as Castbox and Podcast Addict, simply upgrade your account. You'll also find viewership figures for their YouTube channel if they have one.

Which podcasts are similar to Parenting, apparently?

These podcasts share a similar audience with Parenting, apparently:

1. Good Hang with Amy Poehler
2. Handsome
3. Good Inside with Dr. Becky
4. Armchair Expert with Dax Shepard
5. The Toast

How many episodes of Parenting, apparently are there?

Parenting, apparently launched 8 months ago and published 31 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact Parenting, apparently?

Our systems regularly scour the web to find email addresses and social media links for this podcast. We scanned the web and collated all of the contact information that we could find in our podcast database. But in the unlikely event that you can't find what you're looking for, our concierge service lets you request our research team to source better contacts for you.

Where can I see ratings and reviews for Parenting, apparently?

Rephonic pulls ratings and reviews for Parenting, apparently from multiple sources, including Spotify, Apple Podcasts, Castbox, and Podcast Addict.

View all the reviews in one place instead of visiting each platform individually and use this information to decide if a show is worth pitching or not.

How do I access podcast episode transcripts for Parenting, apparently?

Rephonic provides full transcripts for episodes of Parenting, apparently. Search within each transcript for your keywords, whether they be topics, brands or people, and figure out if it's worth pitching as a guest or sponsor. You can even set-up alerts to get notified when your keywords are mentioned.

What guests have appeared on Parenting, apparently?

Recent guests on Parenting, apparently include:

1. Courtney Phillips Spoehr
2. Freya Lyon
3. Kathy Hirsh-Pasek
4. Ben Drury
5. Marlie Cohen
6. Erin Bury
7. Mills Brown
8. Vanessa Grant

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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