Marketing China
Coolio YangWelcome to Marketing China (formerly Eastbound Insights) — your definitive guide to cracking the code of the world’s most dynamic and complex market. Curated by Coolio Yang, a seasoned industry veteran and former Vice President of Ogilvy and Greater China CEO of Kantar’s media division, this podcast delivers high-level strategic clarity for Western brand owners and global marketers. Doing business... more
| Publishes | Twice monthly | Episodes | 22 | Founded | a year ago |
|---|---|---|---|---|---|
| Number of Listeners | Category | Business | |||
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Latest Episodes
In this episode, we dive into the spectacular 72-hour unraveling of OPPO's 2026 Mother's Day campaign in China.
What started as an attempt to celebrate modern, multidimensional mothers with a nod to celebrity fan culture—featuring the controversial ... more
For decades, China's digital marketplace was a "Wild West" ruled by a cold, hyper-pragmatic approach known as Machiavellian marketing. Brands acted as hunters, relying on dark patterns, addictive algorithmic loops, fabricated reviews known as "water ... more
In this episode, we dive into a fascinating shift in China's consumer landscape: the "Not Going Home for Chinese New Year" phenomenon. Based on insights from Coolio Yang, we explore why nearly 19 million people engaged with this topic on social media... more
Did you know Adidas China allegedly lost a staggering $2.8 billion (19.5 billion RMB) to marketing corruption and kickback schemes? In this episode, we dive deep into the explosive scandal rocking the advertising world, where GroupM executives are fa... more
What happens when a marketing expert stops playing it safe and starts betting their own money on a client’s success?.
In this episode, we dive into the disruptive world of Coolio Yang, a marketing consultant who walked away from guaranteed service ... more
Is your marketing team ready for the hyper-evolved, AI-accelerated landscape of 2026?
The era of simply "writing copy, buying ads, and checking dashboards" is officially over in China. As we look toward 2026, a critical talent gap has emerged: effe... more
Brand crises in China are no longer anomalies; they are part of the operating reality. In this insightful episode, we explore why a wave of sudden reputational and regulatory crises is escalating for both international and Chinese brands.
What start... more
This episode dives deep into a question making waves in China's marketing circles: “If AI Agents can do what advertising agencies do, what will be left for you?”. This isn't just a humorous remark; it reflects a widespread anxiety and a genuine turni... more
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Frequently Asked Questions About Marketing China
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How many episodes of Marketing China are there?
Marketing China launched a year ago and published 22 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
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