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Growing Steady | Intentional Creative Business Podcast

Wandering Aimfully
Wandering Aimfully
Teachery
Content Creation
Calm Launch Formula
Instagram
Digital Products
Online Business
WAIM Unlimited
Social Media
Entrepreneurship
Online Courses
AI Tools
Youtube
Tiktok
Canva
Email Marketing
Mental Health
Business Coaching
Content Strategy
Lovable

Growing Steady is for online creators who want to grow their business without burning out. Each week, we (Jason & Caroline Zook) share practical lessons on building businesses that are profitable, predictable, and still leave room for a good life.

PublishesMonthlyEpisodes270Founded8 years ago
Number of ListenersCategories
CareersBusinessEntrepreneurship

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Artwork for Growing Steady

Latest Episodes

Learn more about Solo Content Studio at solocontent.studio

After years of burnout and staying off camera (and content creation), I'm finally climbing Cringe Mountain. Want to come along for the ride with me? 😂

In this episode:

• The shift... more

It's the night before our launch and I'm recording this from bed while Leon sleeps upstairs and Caroline finishes a few things with our SceneRoll sales page 😂.

This is the quick story of building SceneRoll, from closing our coaching business after... more

Caroline's first solo unfiltered episode! 😱 Recorded while tidying the art room 😂...

• We're both more excited about business than we've been in years 

• Leaning into AI with curiosity instead of fear has been one of the best decisions we've made more

Unfiltered episode recorded on a Sunday walk while Leon naps:

• Haven't felt this excited about building since iWearYourShirt in 2009

• Claude Code (especially the Mac app) has been a game changer (way beyond what Lovable could do for us)

• Built an... more

Key Facts

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Recent Guests

Michelle Rohr
A digital products entrepreneur known for her intuitive approach to creating and marketing courses and planners.
Secret OWL Society
Episode: 219 - $1m+ in digital products as an intuitive creator (Michelle Rohr interview)
Wayne Fick
Digital product creator and brand designer
Created by Wayne
Episode: 217 - From 7 sales to $30,000 launch (Wayne Fick interview)

Hosts

Jason Zook
Host of Growing Steady; frequently discusses business strategy, product development, and personal experiences.
Caroline Zook
Co-host of Growing Steady; covers parenting, life design, and business operations with humor and candor.

Reviews

4.9 out of 5 stars from 185 ratings
  • Gold nuggets and LOLs

    As a creative small business owner, this is my favorite favorite favorite podcast. Carol and Jason give such nuggets of business gold while making me laugh/smile. The best combo!!!

    Apple Podcasts
    5
    marycwick
    United Statesa year ago
  • One of my favourite business podcasts.

    Full of realistic advice that recognises people have a life outside of their computers, and refreshingly open and honest about the ups and downs of running a business.

    Apple Podcasts
    5
    KatieMorwenna
    United Kingdom2 years ago
  • My favourite business and life podcast

    I love this podcast and won’t miss a single one. As a husband and wife entrepreneur team, I especially enjoyed the episode recently about working with your spouse, but not an episode goes by where I don’t take away some actionable step or just feeling inspired to do something new. Love it, listen to it!

    Apple Podcasts
    5
    Lou799
    United Kingdom2 years ago
  • So much yes!

    I’ve been a listener since 2017 and then a WAIMer 😺 I adore this style of sharing and teaching and always look forward to whatever fun is next.

    Apple Podcasts
    5
    Instagram Cat Mom
    United States3 years ago
  • One of my favorite business podcasts!!

    This ranks really high up there in my list of favorite podcasts for creative business owners. Jason and Caroline are a breath of fresh air in what often feels like a very crowded online space. They blend their quirky sense of humor with practical, spot-on conversations and insights on everything from running a business to navigating a relationship to working as a creative to making perfect cinnamon rolls. Definitely a must-listen for any creative small business/service providers/digital product ... more

    Apple Podcasts
    5
    Iheartwriting
    United States3 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Hosts are relatable and transparent about their growth, failures, and daily life.
The show blends practical business insights with humor and real-life honesty.
Listeners praise actionable steps and the human-angle in building a business.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Talking Points

Recent interactions between the hosts and their guests.

253 - 10 most common questions we get asked
Q: How do I market myself without feeling awkward or salesy?
Finding your authentic style in content creation and avoiding emulating others can reduce feelings of awkwardness while promoting yourself.
253 - 10 most common questions we get asked
Q: How do I find the time to grow my business when I'm already stretched thin?
Creating systems for essential tasks and prioritizing your schedule can help you better manage your business during hectic periods.
253 - 10 most common questions we get asked
Q: How do I launch something without over complicating the process?
Starting your launch planning at least 2-3 months in advance can streamline the process and help you manage unexpected challenges effectively.
253 - 10 most common questions we get asked
Q: How do I increase sales without feeling pushy?
Sales can be less daunting if you're genuinely excited about your product, and developing a positive mindset towards selling can help ease the discomfort.
245 - We asked AI to interview us...
Q: How has your definition of enough changed in your business over the past three years?
The idea of 'enough' has evolved from merely financial metrics to include emotional fulfillment and flexibility in ambitions.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
Gender Skew
Location
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Age Range
Household Income
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Frequently Asked Questions About Growing Steady

What is Growing Steady about and what kind of topics does it cover?

A practical, creator-focused show that helps online entrepreneurs grow sustainable businesses without burning out. Episodes cover AI-enabled workflows, product launches, and building with life in perspective—often pairing actionable strategy with candid personal stories from a dual-host duo. Listeners get real-world frameworks for content pipelines, micro SaaS ideas, and balancing parenting with entrepreneurship, all delivered with humor and transparency. Noteworthy is the consistent emphasis on humanity in business—building in public, sharing failures, and prioritizing life rhythm alongside growth.

Where can I find podcast stats for Growing Steady?

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How many listeners does Growing Steady get?

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What are the audience demographics for Growing Steady?

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How many subscribers and views does Growing Steady have?

To see how many followers or subscribers Growing Steady has on Spotify and other platforms such as Castbox and Podcast Addict, simply upgrade your account. You'll also find viewership figures for their YouTube channel if they have one.

Which podcasts are similar to Growing Steady?

These podcasts share a similar audience with Growing Steady:

1. Building your Brand

How many episodes of Growing Steady are there?

Growing Steady launched 8 years ago and published 270 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact Growing Steady?

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Where can I see ratings and reviews for Growing Steady?

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What guests have appeared on Growing Steady?

Recent guests on Growing Steady include:

1. Michelle Rohr
2. Wayne Fick

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