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Growing Steady | Intentional Creative Business Podcast

Wandering Aimfully
Wandering Aimfully
Teachery
Content Creation
Calm Launch Formula
Instagram
Digital Products
Online Business
WAIM Unlimited
Social Media
Entrepreneurship
Online Courses
AI Tools
Youtube
Tiktok
Email Marketing
Canva
Mental Health
Business Coaching
Content Strategy
Lovable

Growing Steady is for online creators who want to grow their business without burning out. Each week, we (Jason & Caroline Zook) share practical lessons on building businesses that are profitable, predictable, and still leave room for a good life.

PublishesTwice monthlyEpisodes272Founded8 years ago
Number of ListenersCategories
EntrepreneurshipBusinessCareers

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Latest Episodes

Eight months into the year and the seeds are finally starting to sprout! A lot of numbers in this one, but that's a good problem to have. 🌱

In this episode:

• What it feels like going from $35K/month in coaching revenue to $30K total in eight mont... more

Leon's still sleeping (7 AM as of recording this) and here's 25 minutes of updates to cram in. Let's go. 😅

In this episode:

• How SceneRoll went from stalled to suddenly VERY capable (thanks to Claude Fable)

• The launch of Solo Content Studio, ou... more

Learn more about Solo Content Studio at solocontent.studio

After years of burnout and staying off camera (and content creation), I'm finally climbing Cringe Mountain. Want to come along for the ride with me? 😂

In this episode:

• The shift... more

It's the night before our launch and I'm recording this from bed while Leon sleeps upstairs and Caroline finishes a few things with our SceneRoll sales page 😂.

This is the quick story of building SceneRoll, from closing our coaching business after... more

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Recent Guests

Michelle Rohr
A digital products entrepreneur known for her intuitive approach to creating and marketing courses and planners.
Secret OWL Society
Episode: 219 - $1m+ in digital products as an intuitive creator (Michelle Rohr interview)
Wayne Fick
Digital product creator and brand designer
Created by Wayne
Episode: 217 - From 7 sales to $30,000 launch (Wayne Fick interview)

Hosts

Jason Zook
Host of the show and co-founder of the primary creative business ventures; known for sharing practical business lessons, experimentation with products, and transparent financials.
Caroline Zook
Co-host and entrepreneur focused on balancing life and business, frequently discusses parenting, AI-assisted workflows, and evolving product strategies.

Reviews

4.9 out of 5 stars from 185 ratings
  • Gold nuggets and LOLs

    As a creative small business owner, this is my favorite favorite favorite podcast. Carol and Jason give such nuggets of business gold while making me laugh/smile. The best combo!!!

    Apple Podcasts
    5
    marycwick
    United Statesa year ago
  • One of my favourite business podcasts.

    Full of realistic advice that recognises people have a life outside of their computers, and refreshingly open and honest about the ups and downs of running a business.

    Apple Podcasts
    5
    KatieMorwenna
    United Kingdom2 years ago
  • My favourite business and life podcast

    I love this podcast and won’t miss a single one. As a husband and wife entrepreneur team, I especially enjoyed the episode recently about working with your spouse, but not an episode goes by where I don’t take away some actionable step or just feeling inspired to do something new. Love it, listen to it!

    Apple Podcasts
    5
    Lou799
    United Kingdom2 years ago
  • So much yes!

    I’ve been a listener since 2017 and then a WAIMer 😺 I adore this style of sharing and teaching and always look forward to whatever fun is next.

    Apple Podcasts
    5
    Instagram Cat Mom
    United States3 years ago
  • One of my favorite business podcasts!!

    This ranks really high up there in my list of favorite podcasts for creative business owners. Jason and Caroline are a breath of fresh air in what often feels like a very crowded online space. They blend their quirky sense of humor with practical, spot-on conversations and insights on everything from running a business to navigating a relationship to working as a creative to making perfect cinnamon rolls. Definitely a must-listen for any creative small business/service providers/digital product ... more

    Apple Podcasts
    5
    Iheartwriting
    United States3 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Many fans say episodes are motivating and easy to implement, especially for creative founders.
Listeners frequently mention the hosts feel like friends offering honest guidance and support.
Listeners praise practical, actionable insights mixed with humor and personal authenticity.
Audience notes transparency about growth, life, and real-world constraints, not just hype.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Talking Points

Recent interactions between the hosts and their guests.

253 - 10 most common questions we get asked
Q: How do I market myself without feeling awkward or salesy?
Finding your authentic style in content creation and avoiding emulating others can reduce feelings of awkwardness while promoting yourself.
253 - 10 most common questions we get asked
Q: How do I find the time to grow my business when I'm already stretched thin?
Creating systems for essential tasks and prioritizing your schedule can help you better manage your business during hectic periods.
253 - 10 most common questions we get asked
Q: How do I launch something without over complicating the process?
Starting your launch planning at least 2-3 months in advance can streamline the process and help you manage unexpected challenges effectively.
253 - 10 most common questions we get asked
Q: How do I increase sales without feeling pushy?
Sales can be less daunting if you're genuinely excited about your product, and developing a positive mindset towards selling can help ease the discomfort.
245 - We asked AI to interview us...
Q: How has your definition of enough changed in your business over the past three years?
The idea of 'enough' has evolved from merely financial metrics to include emotional fulfillment and flexibility in ambitions.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
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Frequently Asked Questions About Growing Steady

What is Growing Steady about and what kind of topics does it cover?

- This show centers on building a creative, online business without sacrificing life balance. Episodes frequently cover pivots from coaching to product offerings, practical how-tos for content creation, and evolving use of AI tools to scale while staying authentic. Listeners can expect transparent discussions about launches, workflows, family life, and strategies to maintain momentum without burnout. The hosts blend humor with actionable guidance, often unpacking real-world trade-offs, pricing experiments, and community-building efforts that appeal to solo founders, small teams, and creative professionals.

- A notable strength is the presenter duo's willingness to share both successes and setbacks, including personal milestones (parenthood,... more

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Which podcasts are similar to Growing Steady?

These podcasts share a similar audience with Growing Steady:

1. Up First from NPR
2. Money For Couples with Ramit Sethi
3. If Books Could Kill
4. Sounds Like A Cult
5. Science Vs

How many episodes of Growing Steady are there?

Growing Steady launched 8 years ago and published 272 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on Growing Steady?

Recent guests on Growing Steady include:

1. Michelle Rohr
2. Wayne Fick

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