
Growing Steady is for online creators who want to grow their business without burning out. Each week, we (Jason & Caroline Zook) share practical lessons on building businesses that are profitable, predictable, and still leave room for a good life.
| Publishes | Monthly | Episodes | 270 | Founded | 8 years ago |
|---|---|---|---|---|---|
| Number of Listeners | Categories | CareersBusinessEntrepreneurship | |||

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After years of burnout and staying off camera (and content creation), I'm finally climbing Cringe Mountain. Want to come along for the ride with me? 😂
In this episode:
• The shift... more
It's the night before our launch and I'm recording this from bed while Leon sleeps upstairs and Caroline finishes a few things with our SceneRoll sales page 😂.
This is the quick story of building SceneRoll, from closing our coaching business after... more
Caroline's first solo unfiltered episode! 😱 Recorded while tidying the art room 😂...
• We're both more excited about business than we've been in years
• Leaning into AI with curiosity instead of fear has been one of the best decisions we've made more
Unfiltered episode recorded on a Sunday walk while Leon naps:
• Haven't felt this excited about building since iWearYourShirt in 2009
• Claude Code (especially the Mac app) has been a game changer (way beyond what Lovable could do for us)
• Built an... more
As a creative small business owner, this is my favorite favorite favorite podcast. Carol and Jason give such nuggets of business gold while making me laugh/smile. The best combo!!!
Full of realistic advice that recognises people have a life outside of their computers, and refreshingly open and honest about the ups and downs of running a business.
I love this podcast and won’t miss a single one. As a husband and wife entrepreneur team, I especially enjoyed the episode recently about working with your spouse, but not an episode goes by where I don’t take away some actionable step or just feeling inspired to do something new. Love it, listen to it!
I’ve been a listener since 2017 and then a WAIMer 😺 I adore this style of sharing and teaching and always look forward to whatever fun is next.
This ranks really high up there in my list of favorite podcasts for creative business owners. Jason and Caroline are a breath of fresh air in what often feels like a very crowded online space. They blend their quirky sense of humor with practical, spot-on conversations and insights on everything from running a business to navigating a relationship to working as a creative to making perfect cinnamon rolls. Definitely a must-listen for any creative small business/service providers/digital product ... more
Key themes from listener reviews, highlighting what works and what could be improved about the show.
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Apple Podcasts | #124 |
Recent interactions between the hosts and their guests.
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A practical, creator-focused show that helps online entrepreneurs grow sustainable businesses without burning out. Episodes cover AI-enabled workflows, product launches, and building with life in perspective—often pairing actionable strategy with candid personal stories from a dual-host duo. Listeners get real-world frameworks for content pipelines, micro SaaS ideas, and balancing parenting with entrepreneurship, all delivered with humor and transparency. Noteworthy is the consistent emphasis on humanity in business—building in public, sharing failures, and prioritizing life rhythm alongside growth.
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Growing Steady launched 8 years ago and published 270 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
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Recent guests on Growing Steady include:
1. Michelle Rohr
2. Wayne Fick
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