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Artwork for Unprofessional

Unprofessional

Hilary Corna
Process Improvement
Toyota
PDCA
Operational Excellence
PDCA Methodology
Continuous Improvement
Goods and Information Flow
Artificial Intelligence
Leadership
Business Operations
Standardization
Kaizen
Trust In Team
Scaling a Business
Sales Optimization
Inefficient Processes
Acquisitions
Ops Edge Academy
Go Live
Training

Hilary Corna, former Toyota executive and process expert, empowers service-based businesses to streamline operations and scale with clarity using the PDCA methodology. Unprofessional is a community-driven podcast for bold leaders seeking actionable strategies, fresh perspectives, and the tools to build streamlined, impactful businesses with purpose.

PublishesTwice monthlyEpisodes160Founded6 years ago
Number of ListenersCategory
Business

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Artwork for Unprofessional

Latest Episodes

In this solo episode, Hilary Corna shares five operational trends she is seeing as organizations return from summer and prepare for Q4. She explains why teams often come back to too many competing priorities, how unresolved process issues begin to lo... more

In this special mashup episode, Hilary Corna brings together some of the strongest moments from the podcast so far in 2026. The episode highlights key themes around proactive leadership, continuous improvement, operational maturity, and the hidden wa... more

In this episode, Hilary sits down with Meghan Freed, CEO of FreedMarcroft, a Connecticut-based family and divorce law firm. They discuss the myth that entrepreneurship creates instant freedom, why employees should not be expected to “think like owner... more

In this solo episode, Hilary Corna shares the personal story behind her passion for Japanese culture, process improvement, and Toyota. She reflects on how childhood curiosity, studying Japanese, taking a leap to work abroad, and eventually joining To... more

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Recent Guests

Meghan Freed
Founder/CEO of FreedMarcroft
FreedMarcroft
Episode: Meghan Freed, CEO of FreedMarcroft
Bill Tyndall
CEO of Tynrose, Austin-based entrepreneur focused on digital transformation
Tynrose
Episode: CEO of Tynrose, Bill Tyndall
Borzou Azabdaftari
CEO and founder of NickelBronx
NickelBronx
Episode: Borzou Azabdaftari, CEO of NickelBronx
Ryan Fortner
Director of Operations at Williams Valve
Williams Valve
Episode: Ops Excellence with Ryan Fortner, Director of Operations for William Valve
Jon MacDonald
Founder and CEO of The Good, a digital experience optimization firm
The Good
Episode: Jon MacDonald CEO of The Good
Jim Manley
CEO of Manley Creative
Manley Creative
Episode: 3 Tools to Transform Your Business with Jim Manley, CEO of Manley Creative
Steve Niehoff
Chief Operating Officer at Group Plan Systems
Group Plan Systems
Episode: Streamlined Processes with Steve Niehoff, COO of Group Plan Systems
Andy Bailey
Founder of Boundless and Petra Coach, focuses on personal growth and business development
Boundless
Episode: Operational Excellence Andy Bailey, Founder of Petra Coach and Boundless
Melanie Balke
CEO of Email Marketers, an email marketing agency
EmailMarketers.com
Episode: The Art of Engagement with Melanie Balke CEO of EmailMarketers.com

Host

Hilary Corna
Host of Unprofessional with Toyota-rooted process expertise guiding actionable operations improvements.

Reviews

5.0 out of 5 stars from 76 ratings
  • Not Just a Podcast. I Left With a Roadmap

    I came to this podcast as an Operations Director in freight shipping, looking for more than just inspiration. What I found was a practical framework I could immediately apply to my work. Hilary's deep dives into PDCA are unlike anything else out there. She doesn't just explain the process — she builds your thinking around it, step by step, in a way that actually sticks.

    Apple Podcasts
    5
    Ale_Mendoza__
    United States5 months ago
  • Big fan of process here

    Awesome tools to get your business in the right track!! Finally found the solution I was looking for. Don’t miss an episode

    Apple Podcasts
    5
    josezamago
    United States5 months ago
  • So insightful!

    Hilary is a wealth of knowledge!!! I have gotten the pleasure of working with her recently and I have learned so much in a short amount of time. She is so wonderful and her content is just as amazing. The work she puts in speaks for itself.

    Apple Podcasts
    5
    Samantha2294
    United States5 months ago
  • Digestible and Useful Information

    What I love about the Unprofessional podcast is how digestible the information is. Everything is so actionable and easy to follow. It really helped me understand that my frustrations with process development were so real and so easy to fix!

    Apple Podcasts
    5
    tino22
    United States5 months ago
  • Expertise & Methodology

    Hillary shares her expertise in a thorough and digestible manner. The methodology is truly remarkable once you internalize it.

    Apple Podcasts
    5
    Frigleblah
    United States5 months ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Listeners value the host's practical, Toyota-inspired approach to leadership and operations.
People praise actionable, digestible process guidance that connects theory to real work.
Fans highlight the human-centric view on professionalism and the clarity of coaching rather than generic business advice.

Talking Points

Recent interactions between the hosts and their guests.

Borzou Azabdaftari, CEO of NickelBronx
Q: What's the biggest myth in marketing, and what should companies focus on instead?
A major myth is that you can buy your way out of a problem with ads; instead, brands should focus on building a strong, differentiated brand with clear purpose and alignment, because ads alone won't overcome a weak value proposition.
Borzou Azabdaftari, CEO of NickelBronx
Q: How do you see AI impacting marketing for your clients, and how are you using it internally?
AI is used as a tool to generate ideas, summarize and polish content, and provide baseline drafts; they rely on human oversight to ensure branding stays on tone and quality, with a preference for internal AI use for efficiency and for clients who value volume.
Borzou Azabdaftari, CEO of NickelBronx
Q: What exactly does NickelBronx do, and what makes your approach different from other digital agencies?
NickelBronx is a brand-first digital agency offering full-service digital work, but with a focus on ensuring consistency across content so the brand feels coherent and trustworthy; they emphasize brand positioning, content pillars, and a human, founder-led storytelling approach that resonates with clients.
Jon MacDonald CEO of The Good
Q: Tell people if they want to follow your journey or get in touch with the best way for them to do so.
Visit thegood.com or find me on LinkedIn.
Jon MacDonald CEO of The Good
Q: What are the biggest questions you're getting asked by your biggest clients right now?
The biggest question revolves around the rapidly changing landscape of digital and what aspects remain consistent.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
Gender Skew
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Household Income
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Frequently Asked Questions About Unprofessional

What is Unprofessional about and what kind of topics does it cover?

The show centers on turning process improvement into everyday practice for service-based businesses, built around PDCA, Kaizen, and systems thinking. Episodes critique superficial “improvement” theater and emphasize leadership accountability, psychological safety, and durable, scalable operations. A steady stream of actionable frameworks, real-world client anecdotes, and a hands-on path through programs like The Ops Edge Academy distinguish the show, with a clear emphasis on practical implementation over theory and a strong promotional cadence for training offerings. Listeners are likely operations leaders, founders, and managers seeking faster Go-Lives, standardized workflows, and measurable revenue impact through disciplined process desig... more

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Unprofessional launched 6 years ago and published 160 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on Unprofessional?

Recent guests on Unprofessional include:

1. Meghan Freed
2. Bill Tyndall
3. Borzou Azabdaftari
4. Ryan Fortner
5. Jon MacDonald
6. Jim Manley
7. Steve Niehoff
8. Andy Bailey

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