Rephonic
Artwork for Unlocking Retail Media

Unlocking Retail Media

Kevel
Retail Media
E-Commerce
Retail Media Networks
Agentic Commerce
Retail Media Network
Kevel
First-Party Data
The Trade Desk
Amazon
Commerce Media
Supply Chain Innovation
Dollar General
Ifood
Growth By Science
Dunn-Humvee Network Alliance
Marketplace Models
Chatgpt
Starcom
Walmart
Incrementality

Unlocking Retail Media is the essential podcast for leaders and marketers navigating the rapidly evolving world of retail advertising. We move beyond day-to-day operations to explore the strategic future of the industry, covering major investment trends, the shift to hybrid marketplace models, and the existential disruption posed by Agentic Commerce. Host James Avery brings in top industry veteran... more

PublishesTwice monthlyEpisodes26Foundeda year ago
Number of ListenersCategories
MarketingBusiness

Listen to this Podcast

Artwork for Unlocking Retail Media

Latest Episodes

This episode of Unlocking Retail Media  features Frank Mulcahy, Head of Chewy Ads, to talk about what it actually means to run a retail media network like a media company. Frank came to retail media from the ad side and he's spent more than 20 years ... more

YouTube

James Avery sits down with Matthew Fantazier, VP of Retail Data Partnerships at The Trade Desk, to unpack the first-of-its-kind three-way partnership between The Trade Desk, Dollar General, and Kevel that brings onsite retail media into the same prog... more

James Avery sits down with Art Sebastian, founder of NexChapter and a 30-year retail industry veteran who has built and operated retail media programs from every angle: the merchant floor, the brand side at Kraft Foods, e-commerce at Meijer, data str... more

Key Facts

Accepts Guests
Contact Information
Podcast Host
Number of Listeners
Find out how many people listen to this podcast per episode and each month.

Similar Podcasts

People also subscribe to these shows.

Recent Guests

Frank Mulcahy
Head of Chewy Ads with more than 20 years of digital advertising experience
Chewy
Episode: Running Retail Media Like a Media Company: Inside Chewy Ads with Frank Mulcahy
Herik Mourão
Founder of Retail Media FC, leader in Latam retail media community
Retail Media FC, Keble (Latin America)
Episode: A Market Without Amazon: Why Brazil's Retail Media Landscape Looks Different with Herik Mourão
Matthew Fantazier
VP of Retail Data Partnerships
The Trade Desk
Episode: Your Share, Not Your Sales: Rethinking Retail Media Measurement with Matthew Fantazier
Art Sebastian
Adviser to retailers and brands on retail media, founder of NexChapter
NexChapter
Episode: Building a Retail Media Network From Scratch with Art Sebastian
Andrew Connell
Chief Growth Officer at Dunn-Humvee
Dunn-Humvee
Episode: How Retailers Can Fight Back Against Big Tech: Inside the dunnhumby network alliance with Andrew Connell
David Glaza
Founder and CEO of DIGITS Agency
DIGITS Agency
Episode: What Brands Get Wrong About Retail Media (And How to Fix It) with David Glaza
Matt Vignieri
Chief Growth Officer at Skai
Skai
Episode: How Brands Win Across 200+ Retail Media Networks with Matt Vignieri
Elizabeth Neubauer-Donovan
EVP and global head of retail and commerce media networks at Acxiom
Acxiom (Omnicom)
Episode: What Brands Actually Want From Retail Media with Elizabeth Neubauer-Donovan
Sam James
VP of Ads at iFood
iFood
Episode: How iFood Became the Fastest-Growing Retail Media Network in the World with Sam James

Host

James Avery
Host of the show, focusing on retail media strategy, networks, and evolving technology.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Talking Points

Recent interactions between the hosts and their guests.

Running Retail Media Like a Media Company: Inside Chewy Ads with Frank Mulcahy
Q: What would you tell someone who has just started building a retail media network about what they need to get right in the first couple of years?
Mulcahy recommends identifying the executive sponsor and internal client, setting realistic expectations for addressable spend, and focusing on one product that can demonstrate results before expanding. He also stresses hiring people who can work across merchant and advertising organizations.
Running Retail Media Like a Media Company: Inside Chewy Ads with Frank Mulcahy
Q: What was the transition like going from the media side to Wayfair?
Mulcahy found that retailers lacked many standard publisher capabilities, and learned that digital ad salespeople could struggle because merchants, rather than media teams, own vendor relationships. Retail media teams must align with merchants while building the people, billing, operations and analytics needed to run an ad business.
What Brands Get Wrong About Retail Media (And How to Fix It) with David Glaza
Q: What are the biggest mistakes brands make in retail media, especially with Target?
Smaller brands often fail to budget adequately and wait too long to start, and there is a gap between local sales teams and centralized media teams that can hinder timely, promotions-aligned campaigns.
What Brands Get Wrong About Retail Media (And How to Fix It) with David Glaza
Q: What is DIGITS and what do you focus on?
DIGITS is a retail media agency that helps brands and grocers build, launch, run, and operate retail media initiatives, including managing regional networks and coordinating across online and in-store channels.
Building From the Inside Out: Scaling a Retail Media Powerhouse with Austin Leonard
Q: Can you describe the integration with The Trade Desk and what it enables for advertisers?
The integration is designed to unify on-site and off-site buying, tie DG's inventory into campaigns, and move toward a unified campaign experience that could eventually offer self-service options, improving efficiency and measurement.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
Gender Skew
Location
Interests
Professions
Age Range
Household Income
Social Media Reach

Frequently Asked Questions About Unlocking Retail Media

What is Unlocking Retail Media about and what kind of topics does it cover?

The show centers on retail media ecosystems, data-driven advertising, and the evolving role of retailers in shaping branded experiences. Across episodes, conversations frequently explore multi-network strategies, first‑party data, measurement innovations, and AI-enabled approaches like agentic commerce to improve ROAS, incrementality, and cross-channel impact. Notable threads include the shift toward retailer-led and commerce media networks, the importance of data governance and privacy, and practical guidance for brands and retailers navigating a fragmented, rapidly changing landscape. The format often features industry veterans, founders, and senior marketers sharing real-world lessons on scaling networks, testing new formats (CTV, in-sto... more

Where can I find podcast stats for Unlocking Retail Media?

Rephonic provides a wide range of podcast stats for Unlocking Retail Media. We scanned the web and collated all of the information that we could find in our comprehensive podcast database. See how many people listen to Unlocking Retail Media and access YouTube viewership numbers, download stats, audience demographics, chart rankings, ratings, reviews and more.

How many listeners does Unlocking Retail Media get?

Rephonic provides a full set of podcast information for four million podcasts, including the number of listeners. View further listenership figures for Unlocking Retail Media, including podcast download numbers and subscriber numbers, so you can make better decisions about which podcasts to sponsor or be a guest on. You will need to upgrade your account to access this premium data.

What are the audience demographics for Unlocking Retail Media?

Rephonic provides comprehensive predictive audience data for Unlocking Retail Media, including gender skew, age, country, political leaning, income, professions, education level, and interests. You can access these listener demographics by upgrading your account.

How many subscribers and views does Unlocking Retail Media have?

To see how many followers or subscribers Unlocking Retail Media has on Spotify and other platforms such as Castbox and Podcast Addict, simply upgrade your account. You'll also find viewership figures for their YouTube channel if they have one.

Which podcasts are similar to Unlocking Retail Media?

These podcasts share a similar audience with Unlocking Retail Media:

1. Retail Media Breakfast Club
2. The Twenty Minute VC (20VC): Venture Capital | Startup Funding | The Pitch
3. Unharnessed

How many episodes of Unlocking Retail Media are there?

Unlocking Retail Media launched a year ago and published 26 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact Unlocking Retail Media?

Our systems regularly scour the web to find email addresses and social media links for this podcast. We scanned the web and collated all of the contact information that we could find in our podcast database. But in the unlikely event that you can't find what you're looking for, our concierge service lets you request our research team to source better contacts for you.

Where can I see ratings and reviews for Unlocking Retail Media?

Rephonic pulls ratings and reviews for Unlocking Retail Media from multiple sources, including Spotify, Apple Podcasts, Castbox, and Podcast Addict.

View all the reviews in one place instead of visiting each platform individually and use this information to decide if a show is worth pitching or not.

How do I access podcast episode transcripts for Unlocking Retail Media?

Rephonic provides full transcripts for episodes of Unlocking Retail Media. Search within each transcript for your keywords, whether they be topics, brands or people, and figure out if it's worth pitching as a guest or sponsor. You can even set-up alerts to get notified when your keywords are mentioned.

What guests have appeared on Unlocking Retail Media?

Recent guests on Unlocking Retail Media include:

1. Frank Mulcahy
2. Herik Mourão
3. Matthew Fantazier
4. Art Sebastian
5. Andrew Connell
6. David Glaza
7. Matt Vignieri
8. Elizabeth Neubauer-Donovan

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

Find and pitch the right podcasts

We help savvy brands, marketers and PR professionals to find the right podcasts for any topic or niche. Get the data and contacts you need to pitch podcasts at scale and turn listeners into customers.
Try it free for 7 days