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Artwork for Unlocking Retail Media

Unlocking Retail Media

Kevel
Retail Media
E-Commerce
Agentic Commerce
Retail Media Networks
Retail Media Network
Kevel
First-Party Data
The Trade Desk
Amazon
Commerce Media
Supply Chain Innovation
Dollar General
Ifood
Growth By Science
Dunn-Humvee Network Alliance
Marketplace Models
Chatgpt
Starcom
Walmart
Customer Experience

Unlocking Retail Media is the essential podcast for leaders and marketers navigating the rapidly evolving world of retail advertising. We move beyond day-to-day operations to explore the strategic future of the industry, covering major investment trends, the shift to hybrid marketplace models, and the existential disruption posed by Agentic Commerce. Host James Avery brings in top industry veteran... more

PublishesTwice monthlyEpisodes25Foundeda year ago
Number of ListenersCategories
MarketingBusiness

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Artwork for Unlocking Retail Media

Latest Episodes

James Avery sits down with Matthew Fantazier, VP of Retail Data Partnerships at The Trade Desk, to unpack the first-of-its-kind three-way partnership between The Trade Desk, Dollar General, and Kevel that brings onsite retail media into the same prog... more

James Avery sits down with Art Sebastian, founder of NexChapter and a 30-year retail industry veteran who has built and operated retail media programs from every angle: the merchant floor, the brand side at Kraft Foods, e-commerce at Meijer, data str... more

James Avery sits down with Andrew Connell, Chief Growth Officer at dunnhumby, to unpack one of the most ambitious structural moves in retail media right now: the dunnhumby network alliance. Built in partnership with Kevel and anchored by Tesco, the a... more

James Avery sits down with David Glaza, founder and CEO of DIGITS Agency, one of the fastest-growing retail media agencies in the country. David brings a rare insider perspective on what it actually takes to make retail media work across CPG brands, ... more

James Avery sits down with Matt "Vig" Vignieri, Chief Growth Officer at Skai, the AI-powered omnichannel marketing platform helping the world's biggest CPG brands manage campaigns simultaneously across 200+ retail media networks from a single command... more

James Avery sits down with Elizabeth Neubauer-Donovan, EVP and Global Head of Retail and Commerce Media Networks at Acxiom — a 60-year-old data and identity company now operating inside the world's largest global ad agency, Omnicom. Elizabeth brings ... more

In this special live episode of Unlocking Retail Media, recorded on stage at the Retail Media FC Summit in São Paulo, Brazil, James Avery sits down with Sam James, VP of Ads at iFood — the dominant food and grocery delivery platform commanding roughl... more

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Recent Guests

Matthew Fantazier
VP of Retail Data Partnerships
The Trade Desk
Episode: Your Share, Not Your Sales: Rethinking Retail Media Measurement with Matthew Fantazier
Art Sebastian
Adviser to retailers and brands on retail media, founder of NexChapter
NexChapter
Episode: Building a Retail Media Network From Scratch with Art Sebastian
Andrew Connell
Chief Growth Officer at Dunn-Humvee
Dunn-Humvee
Episode: How Retailers Can Fight Back Against Big Tech: Inside the dunnhumby network alliance with Andrew Connell
David Glaza
Founder and CEO of DIGITS Agency
DIGITS Agency
Episode: What Brands Get Wrong About Retail Media (And How to Fix It) with David Glaza
Matt Vignieri
Chief Growth Officer at Skai
Skai
Episode: How Brands Win Across 200+ Retail Media Networks with Matt Vignieri
Elizabeth Neubauer-Donovan
EVP and global head of retail and commerce media networks at Acxiom
Acxiom (Omnicom)
Episode: What Brands Actually Want From Retail Media with Elizabeth Neubauer-Donovan
Sam James
VP of Ads at iFood
iFood
Episode: How iFood Became the Fastest-Growing Retail Media Network in the World with Sam James
Grant Steadman
Retail media veteran with leadership roles at Dunnhub y, Kroger, and advisory work at Astra Works AI
Reciprocal Advisory Ventures; Astra Works AI; Bain & Co
Episode: The Shift to Intelligence: AI and the Evolution of Retail Media with Grant Steadman
Austin Leonard
VP and General Manager of DG Media Network, Dollar General's retail media operation
Dollar General
Episode: Building From the Inside Out: Scaling a Retail Media Powerhouse with Austin Leonard

Host

James Avery
Host of the show, focusing on retail media strategy, networks, and evolving technology.

Talking Points

Recent interactions between the hosts and their guests.

What Brands Get Wrong About Retail Media (And How to Fix It) with David Glaza
Q: What are the biggest mistakes brands make in retail media, especially with Target?
Smaller brands often fail to budget adequately and wait too long to start, and there is a gap between local sales teams and centralized media teams that can hinder timely, promotions-aligned campaigns.
What Brands Get Wrong About Retail Media (And How to Fix It) with David Glaza
Q: What is DIGITS and what do you focus on?
DIGITS is a retail media agency that helps brands and grocers build, launch, run, and operate retail media initiatives, including managing regional networks and coordinating across online and in-store channels.
Building From the Inside Out: Scaling a Retail Media Powerhouse with Austin Leonard
Q: Can you describe the integration with The Trade Desk and what it enables for advertisers?
The integration is designed to unify on-site and off-site buying, tie DG's inventory into campaigns, and move toward a unified campaign experience that could eventually offer self-service options, improving efficiency and measurement.
Building From the Inside Out: Scaling a Retail Media Powerhouse with Austin Leonard
Q: What role does AI play in DG Media Network today, and how might it evolve?
AI is used to crunch large datasets, build audience models, accelerate insights reporting, and enable creative optimization for audio and dynamic ad generation, with caution to maintain human authenticity in messaging.
Building From the Inside Out: Scaling a Retail Media Powerhouse with Austin Leonard
Q: How do you think about building out the network at scale given Dollar General's footprint and community focus?
Austin explains that DG started with a strong in-store toolkit and then built offsite reach, expanding to a digital footprint while leveraging the massive store network to reach customers with same-day delivery and a unified, data-driven media approach.

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Frequently Asked Questions About Unlocking Retail Media

What is Unlocking Retail Media about and what kind of topics does it cover?

The show centers on retail media ecosystems, data-driven advertising, and the evolving role of retailers in shaping branded experiences. Across episodes, conversations frequently explore multi-network strategies, first‑party data, measurement innovations, and AI-enabled approaches like agentic commerce to improve ROAS, incrementality, and cross-channel impact. Notable threads include the shift toward retailer-led and commerce media networks, the importance of data governance and privacy, and practical guidance for brands and retailers navigating a fragmented, rapidly changing landscape. The format often features industry veterans, founders, and senior marketers sharing real-world lessons on scaling networks, testing new formats (CTV, in-sto... more

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Which podcasts are similar to Unlocking Retail Media?

These podcasts share a similar audience with Unlocking Retail Media:

1. The Big Story
2. Lenny's Podcast: Product | Career | Growth
3. All-In with Chamath, Jason, Sacks & Friedberg

How many episodes of Unlocking Retail Media are there?

Unlocking Retail Media launched a year ago and published 25 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on Unlocking Retail Media?

Recent guests on Unlocking Retail Media include:

1. Matthew Fantazier
2. Art Sebastian
3. Andrew Connell
4. David Glaza
5. Matt Vignieri
6. Elizabeth Neubauer-Donovan
7. Sam James
8. Grant Steadman

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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