The Unfair Advantage
YOUKNOW TechnologiesThe Unfair Advantage podcast, hosted by Kelvin Jonck and Don Packett, is your behind-the-scenes guide to building growth that actually sticks. From product-led growth (PLG) strategies to real-world insights, each episode serves up honest conversations, expert interviews, and actionable advice for marketers, product teams, and digital leaders. Whether you're in fintech, SaaS, QSR, or beyond, this i... more
| Publishes | Twice monthly | Episodes | 24 | Founded | 5 years ago |
|---|---|---|---|---|---|
| Number of Listeners | Categories | BusinessMarketing | |||
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Latest Episodes
We’ve all been scrolling so long we’ve forgotten why we even opened our apps in the first place. 📱🧟♂️
In Episode 17 of The Unfair Advantage, Kelvin Jonck and Don Packett sit down with Jason Van Dyk, founder of the Sociable app, to talk about the ... more
Welcome to Episode 16 of The Unfair Advantage. While we start off lighthearted with some numerology on the "Sweet 16," this quickly becomes one of the most sobering and important conversations we’ve ever hosted.
Kelvin Jonck and Don Packett are join... more
What if you could do three full-time jobs and still have time to sleep? In Episode 15 of The Unfair Advantage, Kelvin Jonck and Don Packett sit down with tech legend Vincent Maher to discuss the "Time Compression" era of AI.
From the early days of V... more
In Episode 14 of The Unfair Advantage, Kelvin Jonck and Don Packett sit down with Leigh Stefanski, Managing Director of Now Boarding, to tackle the tension between rapid AI acceleration and the foundational craft of UX/UI.
From her journey through ... more
This episode is for anyone who’s ever ran out of drinks at a braai and wondered, "Why can't I just get this delivered?" Join us in The Unfair Advantage where, Don Packett and Kelvin Jonck sit down with the spectacularly awesome Enrico Ferrigolli, the... more
Welcome to Episode 12 of The Unfair Advantage. In this episode, we're joined by our mate, the co-founder and CEO of Roger Wilco, Charlie Stewart, to unpack the findings of their latest CX report. Charlie doesn't hold back, diving into the biggest cus... more
Do your employees really love your product? Like, really? In this episode of The Unfair Advantage, Don Packett and Kelvin Jonck chat with Kaylin Phillips, the Digital Product Manager at Netstar. Kaylin reveals a core strategy for building a product t... more
Welcome to Episode 10 of The Unfair Advantage. In this episode, Don Packett and Kelvin Jonck dive into the paradoxical idea of speed in business and marketing. The conversation is sparked by a clip from our previous episode with Kate Syuma, which get... more
Key Facts
Chart Rankings
How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.
Apple Podcasts | #77 |  South Africa/Business/Marketing |
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Audience Metrics
Listeners, social reach, demographics and more for this podcast.
| Listeners per Episode | Gender Skew | Location | |||
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| Interests | Professions | Age Range | |||
| Household Income | Social Media Reach | ||||
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The Unfair Advantage launched 5 years ago and published 24 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
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