The Unfair Advantage
YOUKNOW TechnologiesThe Unfair Advantage podcast, hosted by Kelvin Jonck and Don Packett, is your behind-the-scenes guide to building growth that actually sticks. From product-led growth (PLG) strategies to real-world insights, each episode serves up honest conversations, expert interviews, and actionable advice for marketers, product teams, and digital leaders. Whether you're in fintech, SaaS, QSR, or beyond, this i... more
| Publishes | Twice monthly | Episodes | 14 | Founded | 5 years ago |
|---|---|---|---|---|---|
| Number of Listeners | Categories | BusinessMarketing | |||
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Latest Episodes
Ever wondered which South African banking apps actually make sense? Yeah, us too.
In this episode, Don and Kelvin are joined by product and payments pro, Shaheen Khatieb, who gives us the full story on his viral LinkedIn series. He's been brutally r... more
Welcome to Episode 6 of The Unfair Advantage. In this episode, hosts Don Packett and Kelvin Jonck are chatting to Kate Syuma, the founder of Growthmates and former Head of Growth Product Design at Miro. Kate shares her amazing career journey, from a ... more
Welcome to Episode 5 of The Unfair Advantage. Hosts Kelvin Jonck and Don Packett expose the self-service analytics dilemma, a "silent killer of productivity" that leaves teams stuck between simple reports and complex requests. They reveal why an over... more
Welcome to Episode 4 of The Unfair Advantage. In this one, we’ve got our very first guest, Annalize van Deijl, Head of CRM at Mr D, joining Kelvin Jonck (CEO at YOUKNOW Technologies) and Don Packett (COO) for a lekker chat about shiny tools, tech rea... more
Welcome to Episode 3 of The Unfair Advantage. A quick, practical listen for South African marketers, product folks and retention teams who know loyalty is more than just a sale. Hosted by Kelvin Jonck (CEO at YOUKNOW Technologies) and Don Packett (CO... more
Welcome to Episode 2 of The Unfair Advantage, your 15-minute power-up on all things PLG, made for marketers, product teams, and growth leads building brands in South Africa (and beyond).
Hosted by Kelvin Jonck (CEO at YOUKNOW Technologies) and Don P... more
The Unfair Advantage Podcast – EP01: Why African Brands Need Product-Led Growth: The Leapfrog Mindset for Growth in Africa
Welcome to Episode 1 of The Unfair Advantage. A 15-minute power session for anyone building, marketing, or scaling brands in S... more
In this episode, Kelvin speaks to Carlos Serra, the most connected man in the MarTech industry.
Carlos tells us of his days in Silicon Valley and how he joined SocialBro to help create the #1 Audience Intelligence tool in the world, Audiense.
Whil... more
Key Facts
Chart Rankings
How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.
Apple Podcasts | #223 |  South Africa/Business/Marketing |
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Audience Metrics
Listeners, social reach, demographics and more for this podcast.
| Listeners per Episode | Gender Skew | Location | |||
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| Interests | Professions | Age Range | |||
| Household Income | Social Media Reach | ||||
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The Unfair Advantage launched 5 years ago and published 14 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
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