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Artwork for TRAP: The Real Adviser Podcast
Financial Planning
Investment Strategies
Financial Advisory
Market Volatility
Bitcoin
Retirement Planning
Investing
Client Relationships
Investment Strategy
Artificial Intelligence
Cryptocurrency
Personal Finance
Behavioral Finance
Client Communication
Pensions
Financial Services
Financial Advice
Risk Profiling
Passive Investing
Vanguard

Four business-owning entrepreneurial knuckleheads chew the fat on the sometimes murky, always quirky, world of UK and Irish personal finance.

PublishesTwice monthlyEpisodes100Founded4 years ago
Number of ListenersCategories
InvestingBusinessEntrepreneurship

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Artwork for TRAP: The Real Adviser Podcast

Latest Episodes

In this latest pile of TRAP, the Trap Pack discuss

• Topical Titbits

• Meat and Potatoes: TRAP - Taking Stock and Moving Forward

• TRAPist question from beloved TRAPist Tom Goodwin www.linkedin.com/in/tom-goodwin-992b24a8/ 

• Culture Corner more

In this latest pile of TRAP, live and in front of 240 devoted and very thirsty TRAPists at 229 Great Portland Street, the Trap Pack discuss

• Topical Titbits

• Meat and Potatoes: TRAP TRACK 2026

• TRAPist question from… our audience, strictly Chatha... more

In this latest pile of TRAP, the Trap Pack discuss

• Topical Titbits

• Meat and Potatoes: RORY SUTHERLAND - Life, The Universe, and Everything

• Culture Corner

Show links: tiny.cc/traplinks

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Take part in the con... more

In this latest pile of TRAP, the Trap Pack discuss

• Topical Titbits

• Meat and Potatoes: The Pessimist Perception Problem

• TRAPist question from Ash S

• Culture Corner

Show links: tiny.cc/traplinks

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Take part ... more

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Find out how many people listen to this podcast per episode and each month.

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Recent Guests

Rory Sutherland
Renowned thinker on behavioral insights and marketing
Independent advisor / speaker
Episode: 96 - RORY SUTHERLAND - AI, The Universe, and Everything
Matt Abouzeid
Founder of And Together, financial planning firm
And Together
Episode: 94 - MATT ABOUZEID - Institutional to Individual: Asset Management to Full Fat FP
Madison McCall
Senior Multi-Asset Product Specialist at Vanguard
Vanguard
Episode: 93 - MADISON McCALL: At The Vanguard of Full Fat Financial Planning
Rohit Vaish
Co-founder of Saturn, focused on enhancing financial resilience and access to financial planning.
Saturn
Episode: 91 - ROHIT VAISH FROM SATURN: AI: Revolution or Ruin for Financial Planning?
Brett Davidson
A leading figure in financial planning, with a focus on helping firms grow and succeed.
FP Advance
Episode: 90 - BRETT DAVIDSON: The Financial Planning Wizard of Aus
Ola Abdul
Founder and CEO of Fundment
Fundment
Episode: 89 - OLA ABDUL: Fundment Fundamentals
Pete Matthew
Financial commentator and advisor
Episode: 86 - The Big Lessons of 2025 (with special guest Pete Matthew)
Paul Armson
Financial advisor and lifestyle planning expert
Inspiring Advisors
Episode: 84 - PAUL ARMSON: Mr Marmite!
Cathi Harrison
CEO of Verve
Verve
Episode: 80 - CATHI HARRISON: The Girl's Got Verve

Hosts

Alan Smith
Co-host and storyteller, principal host of the advisory-focused show
Carl DeLavoce
Co-host contributing industry know-how and mentorship
Andy Ultraheart
Co-host and advisor, known for candid discussion
Lick Ninkan
Frequent host with a strong perspective on the profession and industry trends

Reviews

4.8 out of 5 stars from 472 ratings
  • Poor

    So “financial advisors” who don’t know whether public sector pensions are career average or final salary (they are still a mix). Amazing, but always error after error from these amateurs. A good listen to remind me why I don’t use a financial ripoff merchant.

    Apple Podcasts
    1
    Spanner 35
    United Kingdoma month ago
  • Full Fat Financial Planning

    Been a listener for a long time. Love the show - the wit and honesty…I look forward to listening bi-weekly on a Thursday, often listening to it twice!

    I’ve been working in this profession of ours since I was 16 years old - 11 years now… this podcast has certainly made be reflect and I’ve learned bucket loads.

    Cheers boys!

    P.S. I think you should copyright “Full Fat Financial Planning”. It’s part of my vocabulary now.

    FFFP!

    Apple Podcasts
    5
    Harry.Sims
    United Kingdom2 months ago
  • 6 out of 5 Stars

    These four are introducing the world to a revolution in the industry, by promoting proper financial planning focusing on goals, dreams and ambitions, not product sales. It’s a great podcast, with a very witty and well-scripted format and excellent banter and guests. What more could you want?

    Apple Podcasts
    5
    Iceandfire78
    United Kingdom3 months ago
  • Full of themselves

    4 guys who are so abnoxiously and opinionated. Carl you thought Terry Smith was abnoxious in his interview...listen to yourself and co hosts....WAY worse

    Nick doesn't use bonds

    Andrew says trusts give him "the hee bee gee bees"

    Alan won't use VCTs

    Carl seems to spend more time making promotional content and going to seminars that clients pay for.

    Full fat financial planning? Hmm

    Podcast Addict
    2
    Paul Revere
    3 months ago
  • Podcast Addict
    Paul Revere
    3 months ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Consistently helpful for navigating industry changes and client relationships.
A must-listen for young advisers planning career moves.
Engaging, practical CPD with blunt honesty.
Irreverent but incredibly informative for practicing planners.
Genuine community feel; invites diverse practitioner perspectives.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Talking Points

Recent interactions between the hosts and their guests.

93 - MADISON McCALL: At The Vanguard of Full Fat Financial Planning
Q: What changes has Vanguard made recently to Life Strategy, and what innovations do you see coming?
We lowered fees across Life Strategy from 22 to 20 basis points, adjusted the UK tilt, and introduced Life Strategy Global, which removes the UK bias for a fully global portfolio. We're also focusing on blended solutions that mix indexed and selective active components, supported by a broad Advisor Alpha research platform.
94 - MATT ABOUZEID - Institutional to Individual: Asset Management to Full Fat FP
Q: What are you doing to attract clients and where are you getting them from?
Matt explains they are six months in with a healthy client base largely through introductions and a focus on targeting business owners, emphasizing authenticity and personal connection over traditional marketing; growth relies on consistent service and leveraging a strong network.
92 - Star Fund Managers: Fairytales or Superheroes?
Q: What is the panel's stance on active fund management vs. indexing?
They argue that active management generally underperforms over time, advocate for diversified indexing or systematic approaches, and emphasize client education and planning rather than chasing star managers.
90 - BRETT DAVIDSON: The Financial Planning Wizard of Aus
Q: What do advisors keep getting wrong?
Davidson pointed out the misalignment of incentives and failure to separate servicing and new business advisory roles as significant mistakes.
90 - BRETT DAVIDSON: The Financial Planning Wizard of Aus
Q: What firms do you see being in the most trouble?
Davidson noted that firms that fail to build strong teams and those that sell out due to inability to grow are typically in trouble.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
Gender Skew
Location
Interests
Professions
Age Range
Household Income
Social Media Reach

Frequently Asked Questions About TRAP: The Real Adviser Podcast

What is TRAP: The Real Adviser Podcast about and what kind of topics does it cover?

The show features blunt, practical discussions about UK and Irish personal finance, with a focus on advisor realities, evidence-based investing, and the evolving role of technology in client relationships. Across episodes, hosts challenge conventional investing wisdom (favoring passive strategies), dissect industry moves like mergers and private markets, and share candid experiences from running advisory firms. Expect high-energy banter, real-world tips for growing practices, and guest perspectives from fintech founders, planners shifting toward independence, and industry commentators. A standout element is the blend of irreverent humor with actionable CPD-worthy insights, plus ongoing sponsor involvement that ties into the advisor ecosyste... more

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Which podcasts are similar to TRAP: The Real Adviser Podcast?

These podcasts share a similar audience with TRAP: The Real Adviser Podcast:

1. Adviser 3.0: The Podcast
2. The Meaningful Money Personal Finance Podcast
3. Bulletproof Entrepreneur
4. The Money To The Masses Podcast
5. The Plannex Podcast

How many episodes of TRAP: The Real Adviser Podcast are there?

TRAP: The Real Adviser Podcast launched 4 years ago and published 100 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on TRAP: The Real Adviser Podcast?

Recent guests on TRAP: The Real Adviser Podcast include:

1. Rory Sutherland
2. Matt Abouzeid
3. Madison McCall
4. Rohit Vaish
5. Brett Davidson
6. Ola Abdul
7. Pete Matthew
8. Paul Armson

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