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Financial Planning
Investment Strategies
Financial Advisory
Market Volatility
Bitcoin
Retirement Planning
Investing
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Investment Strategy
Artificial Intelligence
Cryptocurrency
Personal Finance
Behavioral Finance
Pensions
Client Communication
Financial Services
Financial Advice
Risk Profiling
Passive Investing
Vanguard

Four business-owning entrepreneurial knuckleheads chew the fat on the sometimes murky, always quirky, world of UK and Irish personal finance.

PublishesTwice monthlyEpisodes102Founded4 years ago
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BusinessEntrepreneurshipInvesting

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Artwork for TRAP: The Real Adviser Podcast

Latest Episodes

In this latest pile of TRAP, the Trap Pack discuss

• Topical Titbits

• Meat and Potatoes: 100 Not Out!

• TRAPist question from beloved TRAPist Tom L

• Culture Corner

Show links: tiny.cc/traplinks

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Take part in t... more

In this latest pile of TRAP, the Trap Pack discuss

• Topical Titbits

• Meat and Potatoes: COLIN LAWSON - Maintaining Equilibrium When Scaling

• TRAPist question from beloved TRAPist A Cooper on www.mandg.com/dam/pru/shared/documents/en/pruf1... more

In this latest pile of TRAP, the Trap Pack discuss

• Topical Titbits

• Meat and Potatoes: TRAP - Taking Stock and Moving Forward

• TRAPist question from beloved TRAPist Tom Goodwin www.linkedin.com/in/tom-goodwin-992b24a8/ 

• Culture Corner more

In this latest pile of TRAP, live and in front of 240 devoted and very thirsty TRAPists at 229 Great Portland Street, the Trap Pack discuss

• Topical Titbits

• Meat and Potatoes: TRAP TRACK 2026

• TRAPist question from… our audience, strictly Chatha... more

Key Facts

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Find out how many people listen to this podcast per episode and each month.

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Recent Guests

Morgan Housel
Keynote speaker at TRAP Live, noted author
Author; speaker at TRAP Live
Episode: 98 - TRAP: Taking Stock and Looking Forward
Rory Sutherland
Renowned thinker on behavioral insights and marketing
Independent advisor / speaker
Episode: 96 - RORY SUTHERLAND - AI, The Universe, and Everything
Matt Abouzeid
Founder of And Together, financial planning firm
And Together
Episode: 94 - MATT ABOUZEID - Institutional to Individual: Asset Management to Full Fat FP
Madison McCall
Senior Multi-Asset Product Specialist at Vanguard
Vanguard
Episode: 93 - MADISON McCALL: At The Vanguard of Full Fat Financial Planning
Rohit Vaish
Co-founder of Saturn, focused on enhancing financial resilience and access to financial planning.
Saturn
Episode: 91 - ROHIT VAISH FROM SATURN: AI: Revolution or Ruin for Financial Planning?
Brett Davidson
A leading figure in financial planning, with a focus on helping firms grow and succeed.
FP Advance
Episode: 90 - BRETT DAVIDSON: The Financial Planning Wizard of Aus
Ola Abdul
Founder and CEO of Fundment
Fundment
Episode: 89 - OLA ABDUL: Fundment Fundamentals
Pete Matthew
Financial commentator and advisor
Episode: 86 - The Big Lessons of 2025 (with special guest Pete Matthew)
Paul Armson
Financial advisor and lifestyle planning expert
Inspiring Advisors
Episode: 84 - PAUL ARMSON: Mr Marmite!

Hosts

Nick Lincoln
Host of The Real Adviser Podcast; frequent contributor with a focus on advisory practice, AI, and industry trends.
Alan Smith
Co-host and storyteller; known for irreverent insights and practical financial planning perspectives.
Carl Widger
Co-host with strong emphasis on client experience and practical industry observations.
Andrew Hart
Co-host, frequently contributes strategic and governance insights; known as a key voice among the quartet.

Reviews

4.8 out of 5 stars from 476 ratings
  • Thank you ❤️

    I was introduced to your podcast just under 3 months ago. Today I have officially listened to every single episode (that’s more than 1 episode a day on average).

    As a newly qualified IFA this has given me a massive boost in growing my client bank and giving the few clients I’ve got the best experience.

    I was fortunate enough to get one of the scholarship tickets for TRAP live. It was amazing meeting you four, along with other like minded people.

    I’ve still got so much more to learn, but this... more

    Apple Podcasts
    5
    Jonny Zimmermann
    United Kingdoma month ago
  • Okay 3 or 2 stars out of 6

    Haven’t vanguard increased their charges. Will listen periodically

    Apple Podcasts
    3
    244593780
    United Kingdoma month ago
  • Poor

    So “financial advisors” who don’t know whether public sector pensions are career average or final salary (they are still a mix). Amazing, but always error after error from these amateurs. A good listen to remind me why I don’t use a financial ripoff merchant.

    Apple Podcasts
    1
    Spanner 35
    United Kingdom2 months ago
  • Full Fat Financial Planning

    Been a listener for a long time. Love the show - the wit and honesty…I look forward to listening bi-weekly on a Thursday, often listening to it twice!

    I’ve been working in this profession of ours since I was 16 years old - 11 years now… this podcast has certainly made be reflect and I’ve learned bucket loads.

    Cheers boys!

    P.S. I think you should copyright “Full Fat Financial Planning”. It’s part of my vocabulary now.

    FFFP!

    Apple Podcasts
    5
    Harry.Sims
    United Kingdom3 months ago
  • 6 out of 5 Stars

    These four are introducing the world to a revolution in the industry, by promoting proper financial planning focusing on goals, dreams and ambitions, not product sales. It’s a great podcast, with a very witty and well-scripted format and excellent banter and guests. What more could you want?

    Apple Podcasts
    5
    Iceandfire78
    United Kingdom3 months ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Guests and hosts provide actionable insights and relatable, real-world stories.
Listeners value the honest, irreverent banter and practical advice for advisers.
Community around TRAP Live and the TRAP Academy is a strong draw for engaged listeners.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Talking Points

Recent interactions between the hosts and their guests.

93 - MADISON McCALL: At The Vanguard of Full Fat Financial Planning
Q: What changes has Vanguard made recently to Life Strategy, and what innovations do you see coming?
We lowered fees across Life Strategy from 22 to 20 basis points, adjusted the UK tilt, and introduced Life Strategy Global, which removes the UK bias for a fully global portfolio. We're also focusing on blended solutions that mix indexed and selective active components, supported by a broad Advisor Alpha research platform.
94 - MATT ABOUZEID - Institutional to Individual: Asset Management to Full Fat FP
Q: What are you doing to attract clients and where are you getting them from?
Matt explains they are six months in with a healthy client base largely through introductions and a focus on targeting business owners, emphasizing authenticity and personal connection over traditional marketing; growth relies on consistent service and leveraging a strong network.
92 - Star Fund Managers: Fairytales or Superheroes?
Q: What is the panel's stance on active fund management vs. indexing?
They argue that active management generally underperforms over time, advocate for diversified indexing or systematic approaches, and emphasize client education and planning rather than chasing star managers.
90 - BRETT DAVIDSON: The Financial Planning Wizard of Aus
Q: What do advisors keep getting wrong?
Davidson pointed out the misalignment of incentives and failure to separate servicing and new business advisory roles as significant mistakes.
90 - BRETT DAVIDSON: The Financial Planning Wizard of Aus
Q: What firms do you see being in the most trouble?
Davidson noted that firms that fail to build strong teams and those that sell out due to inability to grow are typically in trouble.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
Gender Skew
Location
Interests
Professions
Age Range
Household Income
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Frequently Asked Questions About TRAP: The Real Adviser Podcast

What is TRAP: The Real Adviser Podcast about and what kind of topics does it cover?

A candid, roundtable-style show that centers on the UK and Irish personal finance advisory scene, mixing practical practice tips with bold opinions on industry structure, technology, and client relationships. Episodes frequently cover live events, sponsorships, and the evolving balance between fee-based planning and product sales, with a strong through-line on AI tools, operational efficiency, and building independent advisory firms. Notable for its irreverent humor, real-world practitioner stories, and a community-driven vibe that often features high-profile guests and actionable takeaways for advisers aiming to modernize client service and grow their businesses.

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Which podcasts are similar to TRAP: The Real Adviser Podcast?

These podcasts share a similar audience with TRAP: The Real Adviser Podcast:

1. Adviser 3.0: The Podcast
2. The Meaningful Money Personal Finance Podcast
3. Bulletproof Entrepreneur
4. AJ Bell Money & Markets
5. The Money To The Masses Podcast

How many episodes of TRAP: The Real Adviser Podcast are there?

TRAP: The Real Adviser Podcast launched 4 years ago and published 102 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on TRAP: The Real Adviser Podcast?

Recent guests on TRAP: The Real Adviser Podcast include:

1. Morgan Housel
2. Rory Sutherland
3. Matt Abouzeid
4. Madison McCall
5. Rohit Vaish
6. Brett Davidson
7. Ola Abdul
8. Pete Matthew

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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