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となりの経営者

tonarino keieisha

この番組は小さなブランドオーナーである二人が「となりの経営者のリアル」を語る番組です。 クラフトジンのブランド「HOLON」代表の堀江麗と、サステナブルファッションブランド「KAPOK KNOT」代表の深井喜翔が、 お互いのブランドづくりの過程や経営のいろはなど、さまざまな一次情報をお届けしていきます。 【MC】 深井喜翔/ KAPOK KNOT 堀江麗/ HOLON

PublishesTwice monthlyEpisodes7Founded3 months ago
Language
Japanese
Number of ListenersCategories
ManagementBusiness

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Latest Episodes

00:20 雑談 最近何してる? HOLONオーナー堀江麗が関わる大多喜有用植物園(ハーブ農園)の活動について

ー今回のテーマ:ブランド深掘り HOLON編ー

08:29 HOLONジン 各フレーバーはどのように生まれた?

11:02 各フレーバーの説明表示が違う意図

13:03 シーズナルシリーズの開発について キーフレーバーの決め方/情景を香りに/香りの落としどころ/開発パートナー/「SEASONAL 蜜柑」誕生秘話

24:28 HOLON 商品開発のこれから

【トークテーマ】0:23 雑談 盛り盛りのプレゼン、伝わらない問題 / 2:58 今回のトピック チーム作り 成長期編 / 4:12 事例① HOLON チーム構成 | カルチャーフィットが最優先 | 代表がピープルマネジメント担当 / 10:47 事例②KAPOK KNOT チーム構成 | ブランドチームと開発チームの横断 / 16:38 一人一役制度のチーム内で、ブランドとしてのトンマナを揃えるには? / 20:37 両ブランドのトンマナづくり / 24:45 代表の取扱説明書とカルチャーの... more

【トークテーマ】0:30 1月、お餅食べ終わったか問題 / 3:54 今回のトピック:どうやってチームを立ち上げた? / 7:00 HOLONのチーム立ち上げについて / 10:06 立ち上げ時のチームコミュニケーション / 14:20 余談:立ち上げ時の予算 / 19:23 初期プロダクトとチームの関わり方 / 23:10 新メンバーとのコミュニケーションの仕方

【トークテーマ】それぞれの年末年始の集い方/会社名とブランド名/語感の重要さ/思想を纏うvs世の中に新しい選択肢を提示する/個人名を冠したブランドの背負うもの

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