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Artwork for Today in Digital Marketing

Today in Digital Marketing

Tod Maffin
Google
Google Ads
Meta
Tiktok
Consumer Behavior
Digital Marketing
E-Commerce
Vicarious Haptic Effect
Brand Partnerships
Shopping Cart Abandonment
Pinterest
Miro
Social Media
Social Media Engagement
Youtube
Nerdwallet
Black Lives Matter
Brand Transcendence
Social Media Marketing
Apple

Every Friday: An information-packed 15-minute summary of everything you missed in the world of digital marketing, e-commerce, and social media that week. Every Tuesday: A deep-dive episode into one specific digital marketing topic.

PublishesTwice weeklyEpisodes1271Founded6 years ago
Categories
BusinessMarketingNewsTech News

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Artwork for Today in Digital Marketing

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The final episode.

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Here is your wrap-up of the last week in the digital marketing space.

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UPGRADE YOUR SKILLS

Google Ads for Beginners with Jyll Saskin Gales

I... more

Here is your wrap-up of the last week in the digital marketing space.

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UPGRADE YOUR SKILLS

Google Ads for Beginners with Jyll Saskin Gales

I... more

Here is your wrap-up of the last week in the digital marketing space.

This week: Shares are the new likes, Meta admits engagement is slipping, Google backpedals on cookies, Threads ads get the side-eye, AI is eating your clicks, and on X... drag Elo... more

Key Facts

Accepts Guests
Accepts Sponsors
Contact Information
Podcast Host

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Recent Guests

Jeremy Yang
Assistant professor of business administration at Harvard University
Harvard University
Episode: The New Metric That Can Predict Product Sales
Robert Smith
Associate Professor of Marketing at Tilburg University
Tilburg University
Episode: Is "Production Enjoyment" the New Marketing Hack?
Nick Bombay
Assistant Professor of Marketing at the University of Amsterdam
University of Amsterdam
Episode: How Posting About Diversity Affects Social Media Engagement
Jyll Saskin Gales
Former Google Ads employee and current correspondent
Inside Google Ads
Episode: What 2025 Holds for Google Ads and AI
Corbett Drummey
Co-founder of Popular Pays
Popular Pays
Episode: How Popular Pays' SafeCollab Tool Protects Brands
Tod Basil
Associate Professor of Marketing at Loyola University
Loyola University in New Orleans
Episode: Schadenfreude and Sympathy: Can Brands Win When Consumers Fight?
Andrew Foxwell
Runs the Foxwell Founders Community
Foxwell Digital
Episode: SPECIAL: Preparing for Q4 and Black Friday
Steve Pratt
Author, host, and co-founder of Pacific Content
Pacific Content
Episode: Earn It: Unconventional Strategies for Brave Marketers
Alex Davidson
Associate professor of Marketing
Wayne State University
Episode: The Politics of Search

Hosts

Tod Maffin
Host and founder of the podcast, with a focus on digital marketing updates and insights.
Steph Gunn
Co-host and contributor, occasionally stepping in for Tod Maffin, providing valuable insights into digital trends.

Reviews

4.8 out of 5 stars from 227 ratings
  • Excellent podcast

    I wish we could go back to daily episodes — I really miss the daily uploads! Great podcast in every way. Smart, informative, very current, and superb sound quality.

    Apple Podcasts
    5
    Mme Blink
    United States5 months ago
  • Excellent podcast

    I miss the daily uploads! I didn’t realize how addicted I was! Great podcast in every way. Smart, informative, very current, and superb sound quality.

    Apple Podcasts
    5
    Mme Blink
    United States6 months ago
  • New Format Really Working

    TIDM went to a new format a number of weeks ago and I must say I’m really enjoying it. Top news headlines and briefs one day a week provides a great industry overview covering various sectors. The Deep Dive going in depth on a particular topic with a subject matter expert, is the second show of the week. Has provided some really great insights for me. Tod Maffin clearly knows the trade is does great preparation and question formation for the deep dive shows. 5 Stars!

    Apple Podcasts
    5
    John T O'Farrell
    United States7 months ago
  • great

    informative and concise thank you

    Apple Podcasts
    5
    cael8976
    South Africaa year ago
  • Excellent podcast

    Great podcast in every way. Smart, informative, very current, and superb sound quality.

    Apple Podcasts
    5
    Mme Blink
    United Statesa year ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Overall, there is a strong appreciation for the insights provided, especially the relevance and applicability to listeners' work in digital marketing.
The format is well-received for being brief yet engaging, fitting well into daily routines.
Some podcast episodes have garnered mixed reviews focusing on perceived biases and the need for less subjectivity in discussions.
Listeners appreciate the concise and informative nature of the content, making it easy to stay updated on digital marketing trends.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Apple Podcasts
#107
Canada/Business/Marketing
Apple Podcasts
#204
Indonesia/Business/Marketing

Talking Points

Recent interactions between the hosts and their guests.

Explained: Meta's Big Changes to Advantage+ Campaigns
Q: Should we trust Meta's AI?
Most media buyers consider Meta's AI to be quite effective, but concerns exist regarding its ability to manage audience exclusions properly.
The New Metric That Can Predict Product Sales
Q: So, bottom line here, for marketers who are working with influencers, what should they be doing differently based on your findings?
Marketers should calculate the Product Engagement Score for past influencer videos to select influencers and evaluate the potential sales impact of content before posting.
The New Metric That Can Predict Product Sales
Q: Can we talk about your dataset that you had?
The video dataset was sourced from Douyin, the Chinese version of TikTok, and sales data was linked to external e-commerce sites like Taobao or Alibaba.
Is "Production Enjoyment" the New Marketing Hack?
Q: What sort of practical advice would you give them if they wanted to leverage this production enjoyment in their advertising?
Signal that you enjoy what you are doing; this can lead to higher engagement and willingness to pay from consumers.
How Posting About Diversity Affects Social Media Engagement
Q: Did you study how hashtags on those posts affected engagement?
Hashtags work better for diversity posts than they do for regular posts, leading to increased engagement.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Gender Skew
Location
Interests
Professions
Age Range
Household Income
Social Media Reach

Frequently Asked Questions About Today in Digital Marketing

What is Today in Digital Marketing about and what kind of topics does it cover?

Focusing on the fast-paced world of digital marketing, e-commerce, and social media, content is delivered in concise, informative episodes that cover both weekly summaries and in-depth explorations of pertinent topics. Each episode is designed to keep listeners well-informed about the latest trends, updates, and news affecting the industry, while highlighting practical applications for their marketing strategies. With a focus on relevant case studies, expert insights, and marketing innovations, the podcast stands out for its ability to translate complex digital marketing concepts into accessible information for both seasoned professionals and newcomers alike.

Where can I find podcast stats for Today in Digital Marketing?

Rephonic provides a wide range of podcast stats for Today in Digital Marketing. We scanned the web and collated all of the information that we could find in our comprehensive podcast database. See how many people listen to Today in Digital Marketing and access YouTube viewership numbers, download stats, audience demographics, chart rankings, ratings, reviews and more.

How many listeners does Today in Digital Marketing get?

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What are the audience demographics for Today in Digital Marketing?

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How many subscribers and views does Today in Digital Marketing have?

To see how many followers or subscribers Today in Digital Marketing has on Spotify and other platforms such as Castbox and Podcast Addict, simply upgrade your account. You'll also find viewership figures for their YouTube channel if they have one.

Which podcasts are similar to Today in Digital Marketing?

These podcasts share a similar audience with Today in Digital Marketing:

1. Marketing School - Digital Marketing and Online Marketing Tips
2. Marketing Against The Grain
3. Social Media Marketing Talk Show
4. The Digital Marketing Podcast
5. Social Media Marketing Podcast

How many episodes of Today in Digital Marketing are there?

Today in Digital Marketing launched 6 years ago and published 1271 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact Today in Digital Marketing?

Our systems regularly scour the web to find email addresses and social media links for this podcast. We scanned the web and collated all of the contact information that we could find in our podcast database. But in the unlikely event that you can't find what you're looking for, our concierge service lets you request our research team to source better contacts for you.

Where can I see ratings and reviews for Today in Digital Marketing?

Rephonic pulls ratings and reviews for Today in Digital Marketing from multiple sources, including Spotify, Apple Podcasts, Castbox, and Podcast Addict.

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How do I access podcast episode transcripts for Today in Digital Marketing?

Rephonic provides full transcripts for episodes of Today in Digital Marketing. Search within each transcript for your keywords, whether they be topics, brands or people, and figure out if it's worth pitching as a guest or sponsor. You can even set-up alerts to get notified when your keywords are mentioned.

What guests have appeared on Today in Digital Marketing?

Recent guests on Today in Digital Marketing include:

1. Jeremy Yang
2. Robert Smith
3. Nick Bombay
4. Jyll Saskin Gales
5. Corbett Drummey
6. Tod Basil
7. Andrew Foxwell
8. Steve Pratt

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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