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Artwork for The Paid Search Podcast

The Paid Search Podcast | A Weekly Podcast About Google Ads and Online Marketing

Chris Schaeffer, Certified Google Ads Specialist
Google Ads
Automated Bidding
Negative Keywords
Manual Bidding
PPC Management
Bidding Strategies
Digital Marketing
Performance Max Campaigns
Brand Advertising
Prescription Drugs Policies
Conversion Tracking
Quality Score
Competitors In Ads
Conversion Value Over Cost
Cost Per Click
Broad Match Keywords
Consent Mode
Search Campaigns
Client Communication
Physical Store Marketing

Google Ads expert and Premier Google Partner Chris Schaeffer talk pay per click, Google Ads, online marketing, and how to advertise your business effectively. This podcast helps business owners, digital marketing agency employees, and pay per click freelancers make the most of their Google AdWords budgets. New episodes come out every Monday, and ask your Google Ads questions at www.paidsearchpodc... more

PublishesWeeklyEpisodes401Founded10 years ago
Number of ListenersCategories
BusinessTechnologyMarketing

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Artwork for The Paid Search Podcast

Latest Episodes

This week Chris Schaeffer answers 6 questions from listeners. Great questions covering a wide variety of topics like the dying industry of home services on google ads, AI, the future of PPC on Google, how to recover from a crashing campaign, and if s... more

Let's get to the point, your Google Ads is wasting money! This week Chris Schaeffer talks about the three most common reasons your account is wasting money. Keywords do not represent the real traffic you are getting, some bid strategies do not allow ... more

Have you heard about the new mandatory changes coming to Google Shopping campaigns? This week Joey Bidner joins Chris Schaeffer to talk about the upcoming changes and how you need to respond. Also, Chris discusses three ways you can stand out in a PP... more

Let's talk about your biggest questions in Google Ads. These questions come directly from listeners and Chris Schaeffer provides answers to the big issues that haunt PPC managers today. This week we are talking about how to deal with a sudden drop in... more

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Accepts Sponsors
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Recent Guests

Scott Redgate
Marketing growth strategist and YouTuber
Scott Redgate
Episode: Discussing SEO and How it Affects PPC (Episode 416)
Joey Bidner
Offering PPC management services
Episode: 5 Biggest Mistakes I See In Accounts (Episode #401)

Host

Chris Schaeffer
Host of a weekly show providing expert insights on Google Ads and online marketing.

Reviews

4.8 out of 5 stars from 777 ratings
  • Paid Search Podcast review

    No one else out there has a Google Ads podcast like Chris Schaeffer does. Chris is the real deal.. I’ve spoken with him by email repeatedly over the years and did a one hour consult with him on a plumbing campaign client, in a hyper competitive local market, that I just could not get enough legitimate traffic for, at a reasonable cost per click. I have been managing Google Ads since 2008 for my business and a fair amount for other companies as well. No hype with Chris, just pure how-to and grea... more

    Apple Podcasts
    5
    Carlin Wayne
    United States10 months ago
  • True PPC wizard teacher

    Chris’s PPC podcast is a truly great source of learning. Please keep it coming Chris!

    Tim - Australia

    Apple Podcasts
    5
    Timhenderson
    Australiaa year ago
  • Great show for anyone interested in PPC

    There are not many shows that continuously provide useful, actionable information in every episode. Great job.

    Apple Podcasts
    5
    Richard1785
    United Kingdoma year ago
  • Very Helpful

    This is the first podcast I have ever reviewed because it is just that useful. I especially loved the episode with Joey Bidner since I work with E-commerce brands. The code he provided for enhanced conversion tracking has helped me capture more sales!

    Apple Podcasts
    5
    TheBruteBuckeye
    United States2 years ago
  • Gr 8 podcast for google ads

    A must listen

    Apple Podcasts
    5
    Flflironman
    United States2 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

The podcast is particularly praised for its practical approach to common challenges faced in PPC advertising, appealing to working professionals in the field.
Feedback is generally positive, noting the host's expertise and ability to simplify complex concepts for a broad audience.
Listeners appreciate the high level of actionable information shared, making it a valuable resource for Google Ads and online marketing strategies.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Talking Points

Recent interactions between the hosts and their guests.

Q&A: Answering Questions from Listeners (Episode 497)
Q: What has been your experience with the 'bid for new customers only' setting in Google Ads?
Chris explains he doesn't use this setting due to its reliance on complex and unreliable data tracking methods.
Q&A: Answering Questions from Listeners (Episode 497)
Q: Can you go into depth on different campaign types within Google Ads?
Chris emphasizes that search campaigns are where serious budgets are spent and discusses the efficacy of standard shopping campaigns versus Performance Max.
Q&A: Answering Questions from Listeners (Episode 497)
Q: Why didn't you mention optimization scores in your last episode?
Chris did not include optimization scores because the focus was on the negative implications of the recommendation system and he didn't want to discuss how to game the system.
Q&A: Answering Questions from Listeners (Episode 497)
Q: What is your approach when a sudden drop in performance happens in Google Ads?
Schaffer suggests checking if the tracking has broken, analyzing bid adjustments, and re-evaluating targeting strategies to isolate the cause of the drop.
Answering PPC Questions from Subscribers (Episode 489)
Q: Should I put different themes in ad groups into one campaign or separate campaigns?
Build campaigns based on strategic relevance and simplicity; avoid unnecessary complexity.

Audience Metrics

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Listeners per Episode
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Frequently Asked Questions About The Paid Search Podcast

What is The Paid Search Podcast about and what kind of topics does it cover?

This podcast focuses on the intricacies of Google Ads and online marketing, featuring expert insights from a highly knowledgeable host with extensive experience in pay-per-click advertising. The program covers a wide range of topics relevant to business owners, marketing agency personnel, and PPC freelancers, providing actionable strategies and practical advice on optimizing Google Ads campaigns, understanding keyword selection, and generating quality traffic. Unique elements include a thorough exploration of manual bidding strategies, the importance of tailored ad copy, and real-world examples that illustrate both successful and ineffective advertising approaches. By engaging with listener questions and addressing common industry challenge... more

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How many listeners does The Paid Search Podcast get?

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To see how many followers or subscribers The Paid Search Podcast has on Spotify and other platforms such as Castbox and Podcast Addict, simply upgrade your account. You'll also find viewership figures for their YouTube channel if they have one.

Which podcasts are similar to The Paid Search Podcast?

These podcasts share a similar audience with The Paid Search Podcast:

1. Marketing School - Digital Marketing and Online Marketing Tips
2. Social Media Marketing Podcast
3. The Google Ads Podcast
4. Inside Google Ads with Jyll Saskin Gales
5. The Startup Ideas Podcast

How many episodes of The Paid Search Podcast are there?

The Paid Search Podcast launched 10 years ago and published 401 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact The Paid Search Podcast?

Our systems regularly scour the web to find email addresses and social media links for this podcast. We scanned the web and collated all of the contact information that we could find in our podcast database. But in the unlikely event that you can't find what you're looking for, our concierge service lets you request our research team to source better contacts for you.

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What guests have appeared on The Paid Search Podcast?

Recent guests on The Paid Search Podcast include:

1. Scott Redgate
2. Joey Bidner

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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