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Artwork for The Paid Search Podcast

The Paid Search Podcast | A Weekly Podcast About Google Ads and Online Marketing

Chris Schaeffer, Certified Google Ads Specialist
Google Ads
Automated Bidding
Manual Bidding
PPC Management
Negative Keywords
Bidding Strategies
Digital Marketing
Performance Max Campaigns
Brand Advertising
Prescription Drugs Policies
Conversion Tracking
Quality Score
Competitors In Ads
Cost Per Click
Conversion Value Over Cost
Broad Match Keywords
Search Campaigns
Consent Mode
Client Communication
Physical Store Marketing

Google Ads expert and Premier Google Partner Chris Schaeffer talk pay per click, Google Ads, online marketing, and how to advertise your business effectively. This podcast helps business owners, digital marketing agency employees, and pay per click freelancers make the most of their Google AdWords budgets. New episodes come out every Monday, and ask your Google Ads questions at www.paidsearchpodc... more

PublishesWeeklyEpisodes390Founded10 years ago
Number of ListenersCategories
BusinessTechnologyMarketing

Listen to this Podcast

Artwork for The Paid Search Podcast

Latest Episodes

Chris answers 5 burning questions about Google Ads from listeners this week. We discuss how to deal with a campaign that has crashed and burned, manual bidding, finding traffic when it appears to not exist, and a question about how freelancers can be... more

This is the best way to pick the right keywords to use in your Google Ads campaign. Chris Schaeffer discusses an effective method that will ensure anyone can get the best qualified traffic for their business from Google in these simple steps!

Try Op... more

This week Chris Schaeffer gives simple steps for building a Google Ads campaign that will deliver reliable traffic with minimal effort. This method is great for those that are trying Google Ads for the first time and want to minimize wasting money in... more

This week Chris Schaeffer answers a question about how to structure your Google Ads campaigns. And Joey Bidner jumps in to discuss the role of Microsoft Ads for advertisers looking to diversify their PPC traffic.

Try Opteo for free for 28 days - htt... more

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Accepts Sponsors
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Recent Guests

Scott Redgate
Marketing growth strategist and YouTuber
Scott Redgate
Episode: Discussing SEO and How it Affects PPC (Episode 416)
Joey Bidner
Google Ads expert focused on reporting and analysis
joeybidner.com
Episode: Amazing New Ideas + Joey Bidner (Episode #392)

Host

Chris Schaeffer
Expert in Google Ads and online marketing, he provides practical strategies and insights into managing PPC campaigns effectively.

Reviews

4.8 out of 5 stars from 773 ratings
  • Paid Search Podcast review

    No one else out there has a Google Ads podcast like Chris Schaeffer does. Chris is the real deal.. I’ve spoken with him by email repeatedly over the years and did a one hour consult with him on a plumbing campaign client, in a hyper competitive local market, that I just could not get enough legitimate traffic for, at a reasonable cost per click. I have been managing Google Ads since 2008 for my business and a fair amount for other companies as well. No hype with Chris, just pure how-to and grea... more

    Apple Podcasts
    5
    Carlin Wayne
    United States7 months ago
  • True PPC wizard teacher

    Chris’s PPC podcast is a truly great source of learning. Please keep it coming Chris!

    Tim - Australia

    Apple Podcasts
    5
    Timhenderson
    Australiaa year ago
  • Great show for anyone interested in PPC

    There are not many shows that continuously provide useful, actionable information in every episode. Great job.

    Apple Podcasts
    5
    Richard1785
    United Kingdoma year ago
  • Very Helpful

    This is the first podcast I have ever reviewed because it is just that useful. I especially loved the episode with Joey Bidner since I work with E-commerce brands. The code he provided for enhanced conversion tracking has helped me capture more sales!

    Apple Podcasts
    5
    TheBruteBuckeye
    United Statesa year ago
  • Gr 8 podcast for google ads

    A must listen

    Apple Podcasts
    5
    Flflironman
    United States2 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Several listeners note the interactive element where questions are addressed, contributing to a more engaging experience.
There are occasional critiques about specific episodes not meeting expectations, primarily focusing on depth rather than breadth in discussions.
Listeners appreciate the actionable insights and practical strategies shared, highlighting personal anecdotes and real-life applications.
Positive feedback emphasizes the show's ability to cater to both beginners and experienced marketers, making it a versatile resource.
Overall, the tone is largely positive, with many expressing gratitude for the value it adds to their professional growth in Google Ads.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Talking Points

Recent interactions between the hosts and their guests.

Huge Q&A: 5 Questions + SPECIAL BONUS! (Episode 484)
Q: What should beginner managers track when optimizing accounts?
Use the notes feature in Google Ads to document changes and your reasoning, as they are saved indefinitely unlike change history.
Huge Q&A: 5 Questions + SPECIAL BONUS! (Episode 484)
Q: How can you control the kind of terms your shopping campaigns show up for when you aren't even able to choose keywords?
Optimizing product titles and descriptions is essential, along with using GTIN and MPN numbers. Consider switching to standard shopping campaigns for better control.
PPC Basics: How to Improve Quality Score (Episode 483)
Q: Do you think interruption-based advertising on Google for lead generation is worth putting effort into once a campaign has reached phase four or phase three?
Chris suggests that while Display and video campaigns are valuable, most companies struggle to fully saturate their market and should focus on optimizing their search campaigns first.
PPC Basics: How to Improve Quality Score (Episode 483)
Q: Should I advertise on DemandGen or Display for remarketing and lead generation?
Chris advocates for Display campaigns over DemandGen due to their better reporting and targeting capabilities.
A Warning to 10+ Year Old Accounts (Episode 481)
Q: Do you have any suggestions on additional methods to get rid of this job searching, employment, job applicant traffic?
Chris suggests avoiding generic search terms, utilizing more specific keywords, and isolating near-me searches into different campaigns for better management.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
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Frequently Asked Questions About The Paid Search Podcast

What is The Paid Search Podcast about and what kind of topics does it cover?

Focusing on Google Ads and online marketing, this podcast offers actionable insights and strategies for improving digital advertising performance. It addresses a variety of topics such as conversion tracking, bidding strategies, competition analysis, and audience segmentation, making it a comprehensive resource for advertisers of all levels. With a mix of expert advice, personal anecdotes from the host's experiences, and practical tips tailored to diverse needs, listeners can expect to gain valuable knowledge that can directly enhance their advertising results and business growth. The interactive nature of the episodes, where listener questions are addressed, adds a personal touch that keeps the content relevant and engaging.

Where can I find podcast stats for The Paid Search Podcast?

Rephonic provides a wide range of podcast stats for The Paid Search Podcast. We scanned the web and collated all of the information that we could find in our comprehensive podcast database. See how many people listen to The Paid Search Podcast and access YouTube viewership numbers, download stats, audience demographics, chart rankings, ratings, reviews and more.

How many listeners does The Paid Search Podcast get?

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What are the audience demographics for The Paid Search Podcast?

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How many subscribers and views does The Paid Search Podcast have?

To see how many followers or subscribers The Paid Search Podcast has on Spotify and other platforms such as Castbox and Podcast Addict, simply upgrade your account. You'll also find viewership figures for their YouTube channel if they have one.

Which podcasts are similar to The Paid Search Podcast?

These podcasts share a similar audience with The Paid Search Podcast:

1. The Digital Marketing Podcast
2. The Google Ads Podcast
3. Marketing Against The Grain
4. Inside Google Ads with Jyll Saskin Gales
5. Marketing School - Digital Marketing and Online Marketing Tips

How many episodes of The Paid Search Podcast are there?

The Paid Search Podcast launched 10 years ago and published 390 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact The Paid Search Podcast?

Our systems regularly scour the web to find email addresses and social media links for this podcast. We scanned the web and collated all of the contact information that we could find in our podcast database. But in the unlikely event that you can't find what you're looking for, our concierge service lets you request our research team to source better contacts for you.

Where can I see ratings and reviews for The Paid Search Podcast?

Rephonic pulls ratings and reviews for The Paid Search Podcast from multiple sources, including Spotify, Apple Podcasts, Castbox, and Podcast Addict.

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How do I access podcast episode transcripts for The Paid Search Podcast?

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What guests have appeared on The Paid Search Podcast?

Recent guests on The Paid Search Podcast include:

1. Scott Redgate
2. Joey Bidner

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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