The Paid Search Podcast | A Weekly Podcast About Google Ads and Online Marketing
Chris Schaeffer, Certified Google Ads SpecialistGoogle Ads expert and Premier Google Partner Chris Schaeffer talk pay per click, Google Ads, online marketing, and how to advertise your business effectively. This podcast helps business owners, digital marketing agency employees, and pay per click freelancers make the most of their Google AdWords budgets. New episodes come out every Monday, and ask your Google Ads questions at www.paidsearchpodc... more
| Publishes | Weekly | Episodes | 407 | Founded | 10 years ago |
|---|---|---|---|---|---|
| Number of Listeners | Categories | BusinessMarketingTechnology | |||
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Latest Episodes
This week Chris Schaeffer answers questions from listeners. He covers topics around conversion actions in your campaigns, hidden search terms, image assets and display campaigns. And Joey Bidner shares a great tip for optimizing your product title in... more
Feed the algorithm! That's the secret we are talking about in today's podcast. Learn how to create a campaign that can be trained to generate better traffic than other traditional methods. This strategy focuses on using a website that drives a large ... more
How do you start over in Google Ads? Is manual bidding a practical option for busy managers? Have you tried Portfolio Bidding Strategies? All of this and more in this week's Paid Search Podcast with Chris Schaeffer. Answering questions from listeners... more
If you are not using ad groups to break up your broad match keywords then you are missing a big part of Google's methodology of keywords matching. In today's podcast Chris Schaeffer discusses the best way to get more out of your broad match keywords.... more
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- Paid Search Podcast review
No one else out there has a Google Ads podcast like Chris Schaeffer does. Chris is the real deal.. I’ve spoken with him by email repeatedly over the years and did a one hour consult with him on a plumbing campaign client, in a hyper competitive local market, that I just could not get enough legitimate traffic for, at a reasonable cost per click. I have been managing Google Ads since 2008 for my business and a fair amount for other companies as well. No hype with Chris, just pure how-to and grea... more
Apple Podcasts5Carlin Wayne
United Statesa year ago - True PPC wizard teacher
Chris’s PPC podcast is a truly great source of learning. Please keep it coming Chris!
Tim - Australia
Apple Podcasts5Timhenderson
Australiaa year ago - Great show for anyone interested in PPC
There are not many shows that continuously provide useful, actionable information in every episode. Great job.
Apple Podcasts5Richard1785
United Kingdom2 years ago - Very Helpful
This is the first podcast I have ever reviewed because it is just that useful. I especially loved the episode with Joey Bidner since I work with E-commerce brands. The code he provided for enhanced conversion tracking has helped me capture more sales!
Apple Podcasts5TheBruteBuckeyeUnited States2 years ago - Gr 8 podcast for google ads
A must listen
Apple Podcasts5FlflironmanUnited States2 years ago
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Chart Rankings
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Apple Podcasts | #214 | United States/Business/Marketing |
Apple Podcasts | #45 |  Italy/Business/Marketing |
Apple Podcasts | #51 |  France/Business/Marketing |
Apple Podcasts | #41 |  South Korea/Business/Marketing |
Apple Podcasts | #75 |  Argentina/Business/Marketing |
Apple Podcasts | #90 |  Hong Kong/Business/Marketing |
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Frequently Asked Questions About The Paid Search Podcast
What is The Paid Search Podcast about and what kind of topics does it cover?
This show covers practical Google Ads tactics, PPC strategy, and overall paid search marketing for business owners, agency staff, and freelancers. Topics frequently center on keyword matching, bidding strategies, and campaign types (including Performance Max and standard Shopping), with real-world examples and interviews that illuminate how changes in Google's algorithms and tooling affect traffic quality and costs. A distinctive thread is a candid, tactical approach to budgeting, measurement, and tooling (e.g., Google Ads Editor) to stay ahead in a fast-evolving landscape. Listeners can expect actionable guidance, data-driven decision making, and occasional guest perspectives that expand the scope beyond core search advertising. Notable st... more
Where can I find podcast stats for The Paid Search Podcast?
Rephonic provides a wide range of podcast stats for The Paid Search Podcast. We scanned the web and collated all of the information that we could find in our comprehensive podcast database. See how many people listen to The Paid Search Podcast and access YouTube viewership numbers, download stats, audience demographics, chart rankings, ratings, reviews and more.
How many listeners does The Paid Search Podcast get?
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What are the audience demographics for The Paid Search Podcast?
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How many subscribers and views does The Paid Search Podcast have?
To see how many followers or subscribers The Paid Search Podcast has on Spotify and other platforms such as Castbox and Podcast Addict, simply upgrade your account. You'll also find viewership figures for their YouTube channel if they have one.
Which podcasts are similar to The Paid Search Podcast?
These podcasts share a similar audience with The Paid Search Podcast:
1. The Google Ads Podcast
2. Inside Google Ads with Jyll Saskin Gales
3. The Digital Marketing Podcast
4. Marketing School - Digital Marketing and Online Marketing Tips
5. AI Explored
How many episodes of The Paid Search Podcast are there?
The Paid Search Podcast launched 10 years ago and published 407 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
How do I contact The Paid Search Podcast?
Our systems regularly scour the web to find email addresses and social media links for this podcast. We scanned the web and collated all of the contact information that we could find in our podcast database. But in the unlikely event that you can't find what you're looking for, our concierge service lets you request our research team to source better contacts for you.
Where can I see ratings and reviews for The Paid Search Podcast?
Rephonic pulls ratings and reviews for The Paid Search Podcast from multiple sources, including Spotify, Apple Podcasts, Castbox, and Podcast Addict.
View all the reviews in one place instead of visiting each platform individually and use this information to decide if a show is worth pitching or not.
How do I access podcast episode transcripts for The Paid Search Podcast?
Rephonic provides full transcripts for episodes of The Paid Search Podcast. Search within each transcript for your keywords, whether they be topics, brands or people, and figure out if it's worth pitching as a guest or sponsor. You can even set-up alerts to get notified when your keywords are mentioned.
What guests have appeared on The Paid Search Podcast?
Recent guests on The Paid Search Podcast include:
1. Joey Bidner
2. Scott Redgate
To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.