The Paid Search Podcast | A Weekly Podcast About Google Ads and Online Marketing
Chris Schaeffer, Certified Google Ads SpecialistGoogle Ads expert and Premier Google Partner Chris Schaeffer talk pay per click, Google Ads, online marketing, and how to advertise your business effectively. This podcast helps business owners, digital marketing agency employees, and pay per click freelancers make the most of their Google AdWords budgets. New episodes come out every Monday, and ask your Google Ads questions at www.paidsearchpodc... more
| Publishes | Weekly | Episodes | 432 | Founded | 10 years ago |
|---|---|---|---|---|---|
| Number of Listeners | Categories | MarketingBusinessTechnology | |||
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Latest Episodes
Chris Schaeffer, one of the best Google Ads managers in the world, breaks down semantic intent in this episode—exposing how Google attempts to read the minds of both you and the searcher by matching underlying goals rather than literal words. If your... more
Thinking about bidding on your rival’s brand name? It sounds like an aggressive, high-reward growth strategy: bid on a competitor’s name or trademarked product, show up at the top of the page, and offer a compelling alternative to pull high-intent bu... more
Learn how value based bidding can be used to improved the quality of your leads. In today's podcast Chris Schaeffer discusses how offline conversion tracking works and how you can get setup for this kind of bidding strategy.
Try Opteo for free for 2... more
Guest host Joey Bidner discusses the huge changes in the Google Ads Merchant Center that have recently been released. If you are an e-commerce advertiser looking to get more out of your shopping and Performance Max campaigns this is an important anno... more
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- Paid Search Podcast review
No one else out there has a Google Ads podcast like Chris Schaeffer does. Chris is the real deal.. I’ve spoken with him by email repeatedly over the years and did a one hour consult with him on a plumbing campaign client, in a hyper competitive local market, that I just could not get enough legitimate traffic for, at a reasonable cost per click. I have been managing Google Ads since 2008 for my business and a fair amount for other companies as well. No hype with Chris, just pure how-to and grea... more
Apple Podcasts5Carlin Wayne
United Statesa year ago - True PPC wizard teacher
Chris’s PPC podcast is a truly great source of learning. Please keep it coming Chris!
Tim - Australia
Apple Podcasts5Timhenderson
Australia2 years ago - Great show for anyone interested in PPC
There are not many shows that continuously provide useful, actionable information in every episode. Great job.
Apple Podcasts5Richard1785
United Kingdom2 years ago - Very Helpful
This is the first podcast I have ever reviewed because it is just that useful. I especially loved the episode with Joey Bidner since I work with E-commerce brands. The code he provided for enhanced conversion tracking has helped me capture more sales!
Apple Podcasts5TheBruteBuckeyeUnited States2 years ago - Gr 8 podcast for google ads
A must listen
Apple Podcasts5FlflironmanUnited States3 years ago
Listeners Say
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Chart Rankings
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Apple Podcasts | #223 | United States/Business/Marketing |
Apple Podcasts | #75 |  France/Business/Marketing |
Apple Podcasts | #193 | Australia/Business/Marketing |
Apple Podcasts | #217 |  Germany/Business/Marketing |
Apple Podcasts | #25 |  Argentina/Business/Marketing |
Apple Podcasts | #71 |  Hong Kong/Business/Marketing |
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Frequently Asked Questions About The Paid Search Podcast
What is The Paid Search Podcast about and what kind of topics does it cover?
A practical, practitioner-focused show centered on Google Ads, PPC strategy, and online marketing workflows. Episodes cover bidding tactics, conversion tracking, AI-powered tooling, audits, and real-world case studies, often with actionable steps, tactical frameworks, and sponsor integrations. The format blends host-led guidance with guest insights, delivering timely updates on Google Ads features (e.g., AI Max, Performance Max) and pragmatic advice for advertisers, agencies, and freelancers aiming to squeeze more value from their budgets. Noteworthy traits include a strong emphasis on data-informed decision making, a candid take on agency practices, and consistent sponsorships that offer free trials or tooling to listeners, making it a go-... more
Where can I find podcast stats for The Paid Search Podcast?
Rephonic provides a wide range of podcast stats for The Paid Search Podcast. We scanned the web and collated all of the information that we could find in our comprehensive podcast database. See how many people listen to The Paid Search Podcast and access YouTube viewership numbers, download stats, audience demographics, chart rankings, ratings, reviews and more.
How many listeners does The Paid Search Podcast get?
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What are the audience demographics for The Paid Search Podcast?
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How many subscribers and views does The Paid Search Podcast have?
To see how many followers or subscribers The Paid Search Podcast has on Spotify and other platforms such as Castbox and Podcast Addict, simply upgrade your account. You'll also find viewership figures for their YouTube channel if they have one.
Which podcasts are similar to The Paid Search Podcast?
These podcasts share a similar audience with The Paid Search Podcast:
1. AI Explored
2. The Digital Marketing Podcast
3. Social Media Marketing Podcast
4. Inside Google Ads with Jyll Saskin Gales
5. Marketing School - Digital Marketing and Online Marketing Tips
How many episodes of The Paid Search Podcast are there?
The Paid Search Podcast launched 10 years ago and published 432 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
How do I contact The Paid Search Podcast?
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Where can I see ratings and reviews for The Paid Search Podcast?
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What guests have appeared on The Paid Search Podcast?
Recent guests on The Paid Search Podcast include:
1. Joey Bidner
2. Scott Redgate
To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.