The Paid Search Podcast | A Weekly Podcast About Google Ads and Online Marketing
Chris Schaeffer, Certified Google Ads SpecialistGoogle Ads expert and Premier Google Partner Chris Schaeffer talk pay per click, Google Ads, online marketing, and how to advertise your business effectively. This podcast helps business owners, digital marketing agency employees, and pay per click freelancers make the most of their Google AdWords budgets. New episodes come out every Monday, and ask your Google Ads questions at www.paidsearchpodc... more
| Publishes | Weekly | Episodes | 418 | Founded | 10 years ago |
|---|---|---|---|---|---|
| Number of Listeners | Categories | MarketingTechnologyBusiness | |||
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Latest Episodes
Let's talk about how to manage your keywords using this keyword risk process. Using low, moderate, and high risk keywords allow you to control the spend of your Google Ads search campaigns. Be sure and download the free PDF resource linked below!
Tr... more
In today's episode Chris Schaeffer answers a question from a listener that disagrees with him! Let's talk about manual bidding verses automated bidding.
Try Opteo for free for 28 days - opteo.com/psp
Chris Schaeffer - www.chrisschaef... more
Today Chris Schaeffer is talking about three big announcements that Google has made about Google Ads and why they should matter to you. We're talking about the upcoming "upgrade" from DSA to AI Max. Also the big push to get ads in the AI mode of Goog... more
Answering questions from listeners this week!
Try Opteo for free for 28 days - opteo.com/psp
Chris Schaeffer - www.chrisschaeffer.com
Submit a Question - www.paidsearchpodcast.com
Key Facts
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Reviews
- Paid Search Podcast review
No one else out there has a Google Ads podcast like Chris Schaeffer does. Chris is the real deal.. I’ve spoken with him by email repeatedly over the years and did a one hour consult with him on a plumbing campaign client, in a hyper competitive local market, that I just could not get enough legitimate traffic for, at a reasonable cost per click. I have been managing Google Ads since 2008 for my business and a fair amount for other companies as well. No hype with Chris, just pure how-to and grea... more
Apple Podcasts5Carlin Wayne
United Statesa year ago - True PPC wizard teacher
Chris’s PPC podcast is a truly great source of learning. Please keep it coming Chris!
Tim - Australia
Apple Podcasts5Timhenderson
Australia2 years ago - Great show for anyone interested in PPC
There are not many shows that continuously provide useful, actionable information in every episode. Great job.
Apple Podcasts5Richard1785
United Kingdom2 years ago - Very Helpful
This is the first podcast I have ever reviewed because it is just that useful. I especially loved the episode with Joey Bidner since I work with E-commerce brands. The code he provided for enhanced conversion tracking has helped me capture more sales!
Apple Podcasts5TheBruteBuckeyeUnited States2 years ago - Gr 8 podcast for google ads
A must listen
Apple Podcasts5FlflironmanUnited States2 years ago
Listeners Say
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Chart Rankings
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Apple Podcasts | #123 | United States/Business/Marketing |
Apple Podcasts | #186 |  Italy/Business/Marketing |
Apple Podcasts | #250 |  France/Business/Marketing |
Apple Podcasts | #8 |  Argentina/Business/Marketing |
Apple Podcasts | #42 |  Colombia/Business/Marketing |
Apple Podcasts | #45 |  Hong Kong/Business/Marketing |
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Frequently Asked Questions About The Paid Search Podcast
What is The Paid Search Podcast about and what kind of topics does it cover?
This show focuses on Google Ads and paid search tactics, delivering practical, data-driven guidance for advertisers, agencies, and business owners. Episodes consistently cover campaign structure, bidding strategies, measurement, and new platform updates, often with real-world examples and sponsor tools to streamline optimization. It stands out for its actionable framework, host-led depth, and a mix of tactical how-tos with big-picture insights on automation, attribution, and platform changes that shape paid media decisions.
Where can I find podcast stats for The Paid Search Podcast?
Rephonic provides a wide range of podcast stats for The Paid Search Podcast. We scanned the web and collated all of the information that we could find in our comprehensive podcast database. See how many people listen to The Paid Search Podcast and access YouTube viewership numbers, download stats, audience demographics, chart rankings, ratings, reviews and more.
How many listeners does The Paid Search Podcast get?
Rephonic provides a full set of podcast information for three million podcasts, including the number of listeners. View further listenership figures for The Paid Search Podcast, including podcast download numbers and subscriber numbers, so you can make better decisions about which podcasts to sponsor or be a guest on. You will need to upgrade your account to access this premium data.
What are the audience demographics for The Paid Search Podcast?
Rephonic provides comprehensive predictive audience data for The Paid Search Podcast, including gender skew, age, country, political leaning, income, professions, education level, and interests. You can access these listener demographics by upgrading your account.
How many subscribers and views does The Paid Search Podcast have?
To see how many followers or subscribers The Paid Search Podcast has on Spotify and other platforms such as Castbox and Podcast Addict, simply upgrade your account. You'll also find viewership figures for their YouTube channel if they have one.
Which podcasts are similar to The Paid Search Podcast?
These podcasts share a similar audience with The Paid Search Podcast:
1. Marketing School - Digital Marketing and Online Marketing Tips
2. Marketing Against The Grain
3. The Startup Ideas Podcast
4. AI Explored
5. Inside Google Ads with Jyll Saskin Gales
How many episodes of The Paid Search Podcast are there?
The Paid Search Podcast launched 10 years ago and published 418 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
How do I contact The Paid Search Podcast?
Our systems regularly scour the web to find email addresses and social media links for this podcast. We scanned the web and collated all of the contact information that we could find in our podcast database. But in the unlikely event that you can't find what you're looking for, our concierge service lets you request our research team to source better contacts for you.
Where can I see ratings and reviews for The Paid Search Podcast?
Rephonic pulls ratings and reviews for The Paid Search Podcast from multiple sources, including Spotify, Apple Podcasts, Castbox, and Podcast Addict.
View all the reviews in one place instead of visiting each platform individually and use this information to decide if a show is worth pitching or not.
How do I access podcast episode transcripts for The Paid Search Podcast?
Rephonic provides full transcripts for episodes of The Paid Search Podcast. Search within each transcript for your keywords, whether they be topics, brands or people, and figure out if it's worth pitching as a guest or sponsor. You can even set-up alerts to get notified when your keywords are mentioned.
What guests have appeared on The Paid Search Podcast?
Recent guests on The Paid Search Podcast include:
1. Scott Redgate
2. Joey Bidner
To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.