Rephonic
Artwork for Inside Google Ads

Inside Google Ads with Jyll Saskin Gales

Jyll Saskin Gales
Google Ads
Keyword Match Types
Performance Max
Quality Score
Smart Bidding
Brand Campaigns
Google Ad Grants
Budget Management
Broad Match
Phrase Match
Exact Match
Competitor Campaigns
Cost Per Conversion
Impression Share
Negative Keywords
Ad Rank
Auction Insights Report
Dynamic Insertion
Non-Profit Organizations
Amazon Ads

Do you want your burning Google Ads questions answered by a trusted Google Ads Expert? The Inside Google Ads podcast is hosted by Jyll Saskin Gales, a seasoned Google Ads coach with over a decade of Google Ads experience, including 6 years working at Google. Each weekly episode contains practical advice based on real-world experience with Google Ads accounts. You'll gain a deeper understanding of ... more

PublishesWeeklyEpisodes89Founded2 years ago
Number of ListenersCategories
BusinessMarketingManagement

Listen to this Podcast

Artwork for Inside Google Ads

Latest Episodes

We’ve all been there: you log into Google Ads ready to optimize, only to find the interface has changed and a key feature you rely on is gone. Google Ads is constantly introducing new tools, while retiring older ones.

In episode 89 of the Inside Goo... more

Should you even be using Google Ads? In Episode 88 of the Inside Google Ads podcast, host Jyll Saskin Gales shares a simple framework for business owners to determine how much they should spend on Google Ads and whether their business is even ready t... more

Is Performance Max the best or worst campaign type in Google Ads? In Episode 87 of Inside Google Ads, host Jyll Saskin Gales dives into the controversy surrounding PMax. She clarifies what Performance Max is and isn't, noting how it has evolved since... more

YouTube

There are many bid strategies to choose from in Google Ads, and they fall into three main categories of bidding: target, maximize, and manual. In Episode 86 of the Inside Google Ads podcast, host Jyll Saskin Gales explains how they work and why some ... more

YouTube

Key Facts

Accepts Guests
Contact Information
Podcast Host
Number of Listeners
Find out how many people listen to this podcast per episode and each month.

Similar Podcasts

Recent Guests

Jenna Harding
Expert in growing business and personal brands through organic social media.
Shiny New Clients
Episode: How to get started with Gmail Ads and YouTube Ads
James Deeney
Host of the Paid Media Lab podcast and a PPC expert.
Paid Media Lab
Episode: AI Max, Broad Match and the Keywordless Future of Google Ads
Cory Henke
Founder and CEO of Variable Media
Variable Media
Episode: How to promote your YouTube video with Google Ads
Heather Broussell
Founder of Antares Digital Marketing
Antares Digital Marketing
Episode: Do Google Ads Demand Gen campaigns work for lead generation?
Austin Lindquist
Director of PPC at Ring Ring Marketing
Ring Ring Marketing
Episode: Do Google Ads Demand Gen campaigns work for lead generation?
Jack Hepp
Founder of Industrious Marketing
Industrious Marketing
Episode: Do Google Ads Demand Gen campaigns work for lead generation?
Boris Beceric
Google Ads coach and specialist
Self-employed
Episode: What makes a good Responsive Search Ad?
Josh Okungbaiye
Facebook Ads expert and a top-rated consultant on Fiverr
Fiverr
Episode: 4 Facebook Ads Mistakes to Avoid ft. Josh Okungbaiye
Harrison Jack Hepp
Montana-based Google Ads expert and owner of a Google Ads management business.
Industrious Marketing
Episode: How can local businesses use Google Ads? ft. Harrison Jack Hepp

Host

Jyll Saskin Gales
Host of Inside Google Ads

Reviews

4.7 out of 5 stars from 34 ratings
  • Binge worthy!

    I started listening to this podcast a week ago and I think I’ve already got halfway through all of the episodes. Jyll shares so many useful tips on how to get the best out of Google Ads. She has already changed the way I use Google Ads. Thanks so much Jyll!

    Apple Podcasts
    5
    Martypartridgenz
    New Zealand3 months ago
  • Just Ok IMO

    Granted I’ve been doing google ads for 10+ years. I’ve never been fond of Google reps and there recommendations. Only working for P&G did I actually get a taste of having my own Google team problem solving for me on the daily. Most reco broad match/pmax and the most budget possible.

    This series although very small business based provides great answers for beginners and people getting started which was quite enjoyable to test my knowledge as she answered the questions.

    I went into this serie... more

    Apple Podcasts
    3
    Joshyyp00
    United Statesa year ago
  • So helpful!

    Google ads are very powerful but they can be super expensive when you’re not sure what you’re doing.

    This is really helping me to understand what’s best and what all those weird phrases mean 😂

    Apple Podcasts
    5
    Kittysmama72
    United Kingdom2 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Many find the content accessible and helpful, particularly for those new to Google Ads, while seasoned marketers remark it's a good refresher.
Listeners appreciate the practical tips offered on Google Ads, highlighting the show's ability to change their approach.
There are occasional critiques about depth, with some viewers looking for more advanced insights, but overall feedback remains positive.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Talking Points

Recent interactions between the hosts and their guests.

When should you use Target vs. Maximize vs. Manual bid strategies?
Q: Do you suggest not using manual bidding at all?
Yes, I see hundreds of Google Ads accounts a year, and there are very, very few use cases for manual bidding in 2025.
How does the Google Ads algorithm actually work?
Q: Isn't it a hint that Google uses for search targeting?
Yes, audience signals and search themes are hints for targeting, but they are not definitive targets; the algorithm ultimately decides what works based on conversion data and performance.
How does the Google Ads algorithm actually work?
Q: How do I get my bidding strategy out of learning fast in my Google search ads?
To get your bidding strategy out of learning fast, you need to provide it with a robust amount of conversion data, which may entail increasing your budget or utilizing micro conversions for better data accumulation.
Should you use AI Max for Search Campaigns in Google Ads?
Q: Are PPC jobs at risk due to AI taking over?
AI has been part of the job for years, and human skills in communication and nuance remain essential.
Should you use AI Max for Search Campaigns in Google Ads?
Q: Should I move my budget from PMax to AI Max?
You should examine the performance of your PMax to determine if moving to AI Max provides more control.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
Gender Skew
Location
Interests
Professions
Age Range
Household Income
Social Media Reach

Frequently Asked Questions About Inside Google Ads

What is Inside Google Ads about and what kind of topics does it cover?

Focusing on demystifying the complexities of Google Ads, the content features practical insights directly applicable to advertisers at all levels of experience. Each episode explores a wide range of topics from bidding strategies and keyword usage to campaign management and effective audience targeting. The host shares real-world experiences and challenges faced in Google Ads, assisting listeners in optimizing their campaigns for maximum return on investment. Notably, the resource-rich format encourages audience engagement through Q&A, making it a unique destination for learning and improving digital marketing strategies.

Where can I find podcast stats for Inside Google Ads?

Rephonic provides a wide range of podcast stats for Inside Google Ads. We scanned the web and collated all of the information that we could find in our comprehensive podcast database. See how many people listen to Inside Google Ads and access YouTube viewership numbers, download stats, audience demographics, chart rankings, ratings, reviews and more.

How many listeners does Inside Google Ads get?

Rephonic provides a full set of podcast information for three million podcasts, including the number of listeners. View further listenership figures for Inside Google Ads, including podcast download numbers and subscriber numbers, so you can make better decisions about which podcasts to sponsor or be a guest on. You will need to upgrade your account to access this premium data.

What are the audience demographics for Inside Google Ads?

Rephonic provides comprehensive predictive audience data for Inside Google Ads, including gender skew, age, country, political leaning, income, professions, education level, and interests. You can access these listener demographics by upgrading your account.

How many subscribers and views does Inside Google Ads have?

To see how many followers or subscribers Inside Google Ads has on Spotify and other platforms such as Castbox and Podcast Addict, simply upgrade your account. You'll also find viewership figures for their YouTube channel if they have one.

How many episodes of Inside Google Ads are there?

Inside Google Ads launched 2 years ago and published 89 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact Inside Google Ads?

Our systems regularly scour the web to find email addresses and social media links for this podcast. We scanned the web and collated all of the contact information that we could find in our podcast database. But in the unlikely event that you can't find what you're looking for, our concierge service lets you request our research team to source better contacts for you.

Where can I see ratings and reviews for Inside Google Ads?

Rephonic pulls ratings and reviews for Inside Google Ads from multiple sources, including Spotify, Apple Podcasts, Castbox, and Podcast Addict.

View all the reviews in one place instead of visiting each platform individually and use this information to decide if a show is worth pitching or not.

How do I access podcast episode transcripts for Inside Google Ads?

Rephonic provides full transcripts for episodes of Inside Google Ads. Search within each transcript for your keywords, whether they be topics, brands or people, and figure out if it's worth pitching as a guest or sponsor. You can even set-up alerts to get notified when your keywords are mentioned.

What guests have appeared on Inside Google Ads?

Recent guests on Inside Google Ads include:

1. Jenna Harding
2. James Deeney
3. Cory Henke
4. Heather Broussell
5. Austin Lindquist
6. Jack Hepp
7. Boris Beceric
8. Josh Okungbaiye

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

Find and pitch the right podcasts

We help savvy brands, marketers and PR professionals to find the right podcasts for any topic or niche. Get the data and contacts you need to pitch podcasts at scale and turn listeners into customers.
Try it free for 7 days