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Artwork for Inside Google Ads

Inside Google Ads with Jyll Saskin Gales

Jyll Saskin Gales
Google Ads
Keyword Match Types
Performance Max
Quality Score
Smart Bidding
Brand Campaigns
Google Ad Grants
Budget Management
Exact Match
Broad Match
Phrase Match
Cost Per Conversion
Competitor Campaigns
Impression Share
Conversion Tracking
Negative Keywords
Ad Rank
Auction Insights Report
Dynamic Insertion
Non-Profit Organizations

Do you want your burning Google Ads questions answered by a trusted Google Ads Expert? The Inside Google Ads podcast is hosted by Jyll Saskin Gales, a seasoned Google Ads coach with over a decade of Google Ads experience, including 6 years working at Google. Each weekly episode contains practical advice based on real-world experience with Google Ads accounts. You'll gain a deeper understanding of ... more

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Artwork for Inside Google Ads

Latest Episodes

We often feel like Google Ads is trying to fight us. Whether it is limiting our budget, reach, or impressions, it can feel like the platform is holding back your performance. However, these constraints are actually the system telling you exactly what... more

YouTube

Is remarketing dead? Not exactly, but the old way of chasing users around the internet with low-quality banner ads certainly is. Relying on standard display campaigns for retargeting is way less effective than it used to be. In episode 102 of the Ins... more

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Google Ads released over 100 new features in the last year, but do you know which ones actually matter for your business? In episode 101 of the Inside Google Ads podcast, host Jyll Saskin Gales reveals the most impactful changes from the past year so... more

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Can you actually get high-quality leads on Google Ads with just $20 a day? The answer is yes, but only if you set it up the right way. In this special 100th episode of the Inside Google Ads podcast, Google Ads Coach Jyll Saskin Gales walks you throug... more

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Key Facts

Contact Information
Podcast Host
Number of Listeners
Find out how many people listen to this podcast per episode and each month.

Recent Guests

Dana DiTomaso
Co-host of the webinar featuring Google Ads strategies
Analytics Playbook
Episode: 15 Google Ads Targeting Strategies For You To Steal
Jenna Harding
Expert in growing business and personal brands through organic social media.
Shiny New Clients
Episode: How to get started with Gmail Ads and YouTube Ads
James Deeney
Host of the Paid Media Lab podcast and a PPC expert.
Paid Media Lab
Episode: AI Max, Broad Match and the Keywordless Future of Google Ads
Cory Henke
Founder and CEO of Variable Media
Variable Media
Episode: 3 strategies to promote your YouTube video with Google Ads
Heather Broussell
Founder of Antares Digital Marketing
Antares Digital Marketing
Episode: Do Google Ads Demand Gen campaigns work for lead generation?
Austin Lindquist
Director of PPC at Ring Ring Marketing
Ring Ring Marketing
Episode: Do Google Ads Demand Gen campaigns work for lead generation?
Jack Hepp
Founder of Industrious Marketing
Industrious Marketing
Episode: Do Google Ads Demand Gen campaigns work for lead generation?
Boris Beceric
Google Ads coach and specialist
Self-employed
Episode: What makes a good Responsive Search Ad?
Josh Okungbaiye
Facebook Ads expert and a top-rated consultant on Fiverr
Fiverr
Episode: 4 Facebook Ads Mistakes to Avoid ft. Josh Okungbaiye

Host

Jyll Saskin Gales
Host of Inside Google Ads and a seasoned Google Ads coach with over a decade of experience, including six years at Google.

Reviews

4.8 out of 5 stars from 43 ratings
  • A must listen!!

    Devoured this podcast! The best advice and tips, especially when new to managing Google ads. Thank you so much, Jyll!! :)

    Apple Podcasts
    5
    Kate McSaunders
    Australia3 months ago
  • Binge worthy!

    I started listening to this podcast a week ago and I think I’ve already got halfway through all of the episodes. Jyll shares so many useful tips on how to get the best out of Google Ads. She has already changed the way I use Google Ads. Thanks so much Jyll!

    Apple Podcasts
    5
    Martypartridgenz
    New Zealand6 months ago
  • Just Ok IMO

    Granted I’ve been doing google ads for 10+ years. I’ve never been fond of Google reps and there recommendations. Only working for P&G did I actually get a taste of having my own Google team problem solving for me on the daily. Most reco broad match/pmax and the most budget possible.

    This series although very small business based provides great answers for beginners and people getting started which was quite enjoyable to test my knowledge as she answered the questions.

    I went into this serie... more

    Apple Podcasts
    3
    Joshyyp00
    United States2 years ago
  • So helpful!

    Google ads are very powerful but they can be super expensive when you’re not sure what you’re doing.

    This is really helping me to understand what’s best and what all those weird phrases mean 😂

    Apple Podcasts
    5
    Kittysmama72
    United Kingdom2 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Feedback suggests that both beginners and more experienced users find value in the discussions, though some seek deeper insights for advanced users.
Listeners appreciate the practical advice and insights provided on maximizing Google Ads effectiveness.
Many find the content actionable, helping to reshape their advertising strategies and understanding of Google Ads.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Talking Points

Recent interactions between the hosts and their guests.

Google Ads Remarketing in 2026: Your Cookie-Proof Strategy for Customer Match, Demand Gen, RLSA and More
Q: If I create a remarketing audience and the audience data is from the last 365 days, how does Google decide whom to target first?
Google does not analyze your list in a chronological format, but rather will target based on bid strategy and user intent.
PMax vs. Shopping vs. Search: Which is best for ecommerce?
Q: Is it okay to run search, shopping, and Performance Max campaigns for the same product?
While it's allowed, it is not recommended due to the potential for wasted budget and ineffective learning as only one campaign can compete in the auction for the same product.
PMax vs. Shopping vs. Search: Which is best for ecommerce?
Q: Which campaign type is better for an e-commerce product? Google Search or Google Shopping and why?
The recommendation is to start with Standard Shopping for better product visibility and conversion tracking, but Search allows keyword selection and ad text customization.
Which Google Ads strategy is best for building awareness?
Q: Should YouTube ads be more like a TV commercial?
Jyll explains that YouTube ads should grab attention quickly and are structured differently than traditional TV commercials, emphasizing the importance of connecting with the viewer emotionally.
Which Google Ads strategy is best for building awareness?
Q: Do you think display is not useful even in an awareness campaign for a local services business?
Jyll suggests starting with Google-owned properties via a demand gen campaign and notes that display campaigns aren't as effective for local services compared to other options like demand gen or video.

Audience Metrics

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Listeners per Episode
Gender Skew
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Frequently Asked Questions About Inside Google Ads

What is Inside Google Ads about and what kind of topics does it cover?

Focused on providing practical insights and guidance, this show caters to both novice and experienced advertisers interested in maximizing their effectiveness with Google Ads. Topics frequently discussed include automation, bidding strategies, audience targeting, conversion tracking, and performance optimization for advertising campaigns. The host brings over a decade of experience, including a background at Google, offering a wealth of knowledge aimed at unraveling the complexities of online advertising. Unique aspects include real-world examples from various industries, encouraging listeners to adapt their approaches to Google Ads to achieve tangible results.

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How many episodes of Inside Google Ads are there?

Inside Google Ads launched 2 years ago and published 103 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on Inside Google Ads?

Recent guests on Inside Google Ads include:

1. Dana DiTomaso
2. Jenna Harding
3. James Deeney
4. Cory Henke
5. Heather Broussell
6. Austin Lindquist
7. Jack Hepp
8. Boris Beceric

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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