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Artwork for Inside Google Ads

Inside Google Ads with Jyll Saskin Gales

Jyll Saskin Gales
Google Ads
Performance Max
Conversion Tracking
Smart Bidding
Audience Targeting
PPC
Digital Marketing
Quality Score
Bidding Strategies
Lead Generation
Keyword Match Types
Search Campaigns
Bid Strategies
Youtube
E-Commerce
Maximize Conversions
SEO
Impression Share
Budget Management
Micro Conversions

Do you want your burning Google Ads questions answered by a trusted Google Ads Expert? The Inside Google Ads podcast is hosted by Jyll Saskin Gales, a seasoned Google Ads coach with over a decade of Google Ads experience, including 6 years working at Google. Each weekly episode contains practical advice based on real-world experience with Google Ads accounts. You'll gain a deeper understanding of ... more

PublishesWeeklyEpisodes123Founded2 years ago
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Artwork for Inside Google Ads

Latest Episodes

Yes, keyword research still matters in Google Ads. And no, AI can't do it for you! The most successful Google Ads advertisers are the ones who provide campaigns with the foundation they need to learn from, and that includes properly selected and them... more

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Should you wait to gather data before using Maximize Conversions bidding? In episode 122 of the Inside Google Ads podcast, host Jyll Saskin Gales provides a definitive answer: you can start your campaigns with Maximize Conversions bidding, even in br... more

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It's hours after #GML2026, and Inside Google Ads host Jyll Saskin Gales is reporting live from Google's headquarters in Mountain View, California with special guest Ginny Marvin, Ads Product Liaison at Google and host of the Ads Decoded podcast. In t... more

Google Ads is no longer just about search. While search ads are a marketer's dream, they rely on users actively typing queries. If you are already dominating your core keywords, adding more budget often just leads to higher costs rather than more gro... more

YouTube

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Recent Guests

Ginny Marvin
Ads product liaison
Google
Episode: Google Marketing Live 2026 Recap & Analysis
Dana DiTomaso
Co-host of the webinar featuring Google Ads strategies
Analytics Playbook
Episode: 15 Google Ads Targeting Strategies For You To Steal
Jenna Harding
Expert in growing business and personal brands through organic social media.
Shiny New Clients
Episode: How to get started with Gmail Ads and YouTube Ads
James Deeney
Host of the Paid Media Lab podcast and a PPC expert.
Paid Media Lab
Episode: AI Max, Broad Match and the Keywordless Future of Google Ads
Cory Henke
Founder and CEO of Variable Media
Variable Media
Episode: 3 strategies to promote your YouTube video with Google Ads
Heather Broussell
Founder of Antares Digital Marketing
Antares Digital Marketing
Episode: Do Google Ads Demand Gen campaigns work for lead generation?
Austin Lindquist
Director of PPC at Ring Ring Marketing
Ring Ring Marketing
Episode: Do Google Ads Demand Gen campaigns work for lead generation?
Jack Hepp
Founder of Industrious Marketing
Industrious Marketing
Episode: Do Google Ads Demand Gen campaigns work for lead generation?
Boris Beceric
Google Ads coach and specialist
Self-employed
Episode: What makes a good Responsive Search Ad?

Host

Jyll Saskin Gales
Host of Inside Google Ads; Google Ads educator/coach with extensive practical experience

Reviews

4.8 out of 5 stars from 53 ratings
  • A must listen!!

    Devoured this podcast! The best advice and tips, especially when new to managing Google ads. Thank you so much, Jyll!! :)

    Apple Podcasts
    5
    Kate McSaunders
    Australia8 months ago
  • Binge worthy!

    I started listening to this podcast a week ago and I think I’ve already got halfway through all of the episodes. Jyll shares so many useful tips on how to get the best out of Google Ads. She has already changed the way I use Google Ads. Thanks so much Jyll!

    Apple Podcasts
    5
    Martypartridgenz
    New Zealanda year ago
  • Just Ok IMO

    Granted I’ve been doing google ads for 10+ years. I’ve never been fond of Google reps and there recommendations. Only working for P&G did I actually get a taste of having my own Google team problem solving for me on the daily. Most reco broad match/pmax and the most budget possible.

    This series although very small business based provides great answers for beginners and people getting started which was quite enjoyable to test my knowledge as she answered the questions.

    I went into this serie... more

    Apple Podcasts
    3
    Joshyyp00
    United States2 years ago
  • So helpful!

    Google ads are very powerful but they can be super expensive when you’re not sure what you’re doing.

    This is really helping me to understand what’s best and what all those weird phrases mean 😂

    Apple Podcasts
    5
    Kittysmama72
    United Kingdom2 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Some episodes are described as beginner-friendly while still valuable to veterans.
Audience notes the show is accessible and not just theory.
Listeners praise the host's real-world experience and actionable tips.
Helpful for newcomers who want practical wins and clear action steps.

Chart Rankings

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Talking Points

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Beyond the Black Box: How to Optimize Performance Max Campaigns NOW
Q: What about audience reporting for PMAX?
You can go to the Insights tab, which will show you how audiences are performing.
Beyond the Black Box: How to Optimize Performance Max Campaigns NOW
Q: Would the SearchTerm Report show historic data?
No, it goes historic to a point, but not as far back as last year.
Google Ads Remarketing in 2026: Your Cookie-Proof Strategy for Customer Match, Demand Gen, RLSA and More
Q: If I create a remarketing audience and the audience data is from the last 365 days, how does Google decide whom to target first?
Google does not analyze your list in a chronological format, but rather will target based on bid strategy and user intent.
PMax vs. Shopping vs. Search: Which is best for ecommerce?
Q: Is it okay to run search, shopping, and Performance Max campaigns for the same product?
While it's allowed, it is not recommended due to the potential for wasted budget and ineffective learning as only one campaign can compete in the auction for the same product.
PMax vs. Shopping vs. Search: Which is best for ecommerce?
Q: Which campaign type is better for an e-commerce product? Google Search or Google Shopping and why?
The recommendation is to start with Standard Shopping for better product visibility and conversion tracking, but Search allows keyword selection and ad text customization.

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Frequently Asked Questions About Inside Google Ads

What is Inside Google Ads about and what kind of topics does it cover?

The show delivers practical, battle-tested Google Ads guidance drawn from real campaigns and client work. Episodes cover bidding, conversion tracking, measurement, and creative best practices across search, video, and display, with emphasis on Demand Gen, Performance Max, and CRM/data integrations. Hosts often share actionable rules of thumb, case-based coaching, and strategies for improving ROI in both B2B and ecommerce contexts. A notable edge is the host's hands-on background, including time at Google, which informs grounded advice and up-to-date tactics for advertisers at various levels of experience.

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How many episodes of Inside Google Ads are there?

Inside Google Ads launched 2 years ago and published 123 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on Inside Google Ads?

Recent guests on Inside Google Ads include:

1. Ginny Marvin
2. Dana DiTomaso
3. Jenna Harding
4. James Deeney
5. Cory Henke
6. Heather Broussell
7. Austin Lindquist
8. Jack Hepp

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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