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Artwork for PPC Town Hall

PPC Town Hall

Frederick Vallaeys
Google Ads
Generative AI
PPC Advertising
PPC
E-Commerce
Performance Max
AI In Marketing
First-Party Data
Artificial Intelligence
Digital Marketing
Consumer Behavior
Microsoft Advertising
Automation
Privacy Regulations
Tariffs
Vibe Coding
Q4 Holiday Shopping
Third-Party Cookies
PPC Management
Linkedin Ads

Host Fred Vallaeys, Co-founder of Optmyzr, is joined by PPC experts for a panel discussion on the latest hot topics in the search marketing world. Topics range from updates to Google, Bing, Facebook, and Amazon Ads, to changes in online search behavior, or changes in the business world. Learn what the experts are seeing in the industry, how they're reacting to make the most of the opportunity, and... more

PublishesTwice monthlyEpisodes138Founded6 years ago
Number of ListenersCategories
BusinessMarketing

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Artwork for PPC Town Hall

Latest Episodes

Watch the video version here: youtu.be/QGhc7LCLslM

Host Frederick Vallaeys sits down with Anthony Higman, founder of Adsquire, to explore how AI and automation are changing Google Ads—especially in high-cost, high-risk verticals like legal P... more

Watch the video version here: youtu.be/YhWyTO1vn6E

Fred sat down with Lars Maat to talk about what it actually looks like to run an agency that’s fully leaning into AI.They get into how Lars introduced AI across his team, what worked (and wh... more

Watch the video version: youtu.be/yAGxJTvj6Ho

Host Frederick Vallaeys sits down with Ann Stanley, digital marketing expert and founder of Anika Digital, to explore how marketers can move beyond one-off prompts and start building AI workflows... more

Watch the video version: youtu.be/FnIwHT0VuD8

Host Frederick Vallaeys sits down with Menachem Ani, founder of JXT Group and Google Ads strategist, to break down when advertisers should use Performance Max vs Shopping, why lead quality matter... more

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Recent Guests

Anthony Higman
Founder and CEO of Adsquire
Adsquire
Episode: AI in PPC: Strong Case… But Some Weak Matches | PPC TH 127
Lars Maat
Founder of Maatwerk Online; co-founder of The Social Club
Maatwerk Online / The Social Club
Episode: How Lars Maat Built an AI-Driven Agency: Tools, Workflows, Team Adoption, and Risks | PPC TH 126
Ann Stanley
Founder and CEO of Anika Digital
Anika Digital
Episode: How Marketers Can Build AI Workflows That Produce Reliable and Consistent Results | PPC TH 125
Menachem Ani
Representative of JXT Group
JXT Group
Episode: How Experienced Marketers Work Differently With PMax and AI Max | PPC TH 124
Bia Camargo
PPC expert with 15+ years in the industry; head of Google at Ecom Nation
Ecom Nation
Episode: Performance Max Optimization: Structure, Signals & Intent Done Right | PPC TH 123
Julie Friedman Bacchini
President of Neptune Moon and host of PPC Chat, experienced in PPC since its inception.
Neptune Moon
Episode: AI in PPC: Where It Helps, Where It Breaks, and Where It’s Risky | PPC TH 122
Nils Rooijmans
PPC expert involved in programming for Google Ads through scripts.
Episode: Vibe Coding for PPC: How Marketers Can Build Google Ads Tools Without Coding | PPC TH 120
Jyll Saskin Gales
Google Ads coach and author
Episode: Jyll Saskin Gales on Performance Max, AI Max, Audiences, Targeting & More | PPC TH 119
Jyll Gales
Expert in Google Ads, known for her books and courses on PPC management
Episode: Jyll Saskin Gales on Performance Max, AI Max, Audiences, Targeting & More | PPC TH 119

Host

Fred Vallaeys
Host of PPC Town Hall; CEO and co-founder of Optmyzr

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Apple Podcasts
#19
Belgium/Business/Marketing
Apple Podcasts
#83
South Africa/Business/Marketing
Apple Podcasts
#179
Israel/Business/Marketing
Apple Podcasts
#183
Sweden/Business/Marketing
Apple Podcasts
#222
Belgium/Business

Talking Points

Recent interactions between the hosts and their guests.

AI in PPC: Strong Case… But Some Weak Matches | PPC TH 127
Q: Where do you see the role of first-party data evolving in a world of AI and automation?
He argues that first-party data could become the anchor for more precise, profitable outcomes if advertisers are given better levers to control audiences and timing, rather than relying solely on automated ad copy.
AI in PPC: Strong Case… But Some Weak Matches | PPC TH 127
Q: What have you seen when you tested AI-enabled ad placements like Performance Max for law firm clients?
The guest reports poor results and argues that automation tends to generalize across verticals, turning specialized law firms into generic “law firm” categories, which hurts targeting and relevance.
AI in PPC: Strong Case… But Some Weak Matches | PPC TH 127
Q: So how do you feel about the shift in who controls what in AI-driven campaigns, and is that a good or bad development for advertisers?
The guest expresses frustration with reduced advertiser control, arguing that automation often hides valuable insights and makes it harder to tailor messages, especially in sensitive verticals like law.
Vibe Coding for PPC: How Marketers Can Build Google Ads Tools Without Coding | PPC TH 120
Q: How does vibe coding change the software development landscape?
It enables non-technical users to create complex software applications quickly and interactively, facilitating on-demand software solutions.
Vibe Coding for PPC: How Marketers Can Build Google Ads Tools Without Coding | PPC TH 120
Q: What is Vibe coding?
Vibe coding allows users to interact with AI to generate software by describing their ideas, without needing advanced programming skills.

Audience Metrics

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Listeners per Episode
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Location
Interests
Professions
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Household Income
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Frequently Asked Questions About PPC Town Hall

What is PPC Town Hall about and what kind of topics does it cover?

The show consistently brings together senior PPC practitioners, agency leaders, and marketing technologists to dissect practical strategies around PPC, AI, and automation. Episodes frequently center on Google Ads innovations, PMAX and AI Max tooling, AI-driven workflows, and real-world implementations like coding-enabled tooling and AI-assisted reporting. It stands out for featuring hands-on tactics from agency owners and seasoned managers, plus a willingness to critique new tools and discuss risk, data quality, and governance in AI-enabled advertising. For potential listeners, it's a strong fit if you want clear, actionable advice from practitioners who balance automation with human strategy, and you're curious about how AI is reshaping PP... more

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To see how many followers or subscribers PPC Town Hall has on Spotify and other platforms such as Castbox and Podcast Addict, simply upgrade your account. You'll also find viewership figures for their YouTube channel if they have one.

Which podcasts are similar to PPC Town Hall?

These podcasts share a similar audience with PPC Town Hall:

1. Inside Google Ads with Jyll Saskin Gales
2. The Paid Search Podcast | A Weekly Podcast About Google Ads and Online Marketing
3. Hard Fork

How many episodes of PPC Town Hall are there?

PPC Town Hall launched 6 years ago and published 138 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact PPC Town Hall?

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What guests have appeared on PPC Town Hall?

Recent guests on PPC Town Hall include:

1. Anthony Higman
2. Lars Maat
3. Ann Stanley
4. Menachem Ani
5. Bia Camargo
6. Julie Friedman Bacchini
7. Nils Rooijmans
8. Jyll Saskin Gales

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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