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Artwork for PPC Town Hall

PPC Town Hall

Frederick Vallaeys
Google Ads
Digital Marketing
Privacy Regulations
PPC Advertising
First-Party Data
Generative AI
Third-Party Cookies
PPC
Performance Max
Linkedin Ads
Remarketing
Content Strategy
Campaign Management
Customer Journey
PPC Survey
B2B Marketing
Social Media Marketing
AI and Automation
SEO
Search Generative Experience

Host Fred Vallaeys, Co-founder of Optmyzr, is joined by PPC experts for a panel discussion on the latest hot topics in the search marketing world. Topics range from updates to Google, Bing, Facebook, and Amazon Ads, to changes in online search behavior, or changes in the business world. Learn what the experts are seeing in the industry, how they're reacting to make the most of the opportunity, and... more

PublishesMonthlyEpisodes129Founded6 years ago
Number of ListenersCategories
MarketingBusiness

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Artwork for PPC Town Hall

Latest Episodes

Host Frederick Vallaeys sits down with Jyll Saskin Gales, Google Ads educator, coach, and author of Inside Google Ads, to unpack how automation has changed the craft of PPC.They cover why “guiding, not controlling” is the new marketer’s mantra, how t... more

Watch the video version: youtu.be/pd3_0RNn0Ng

In this episode of PPC Town Hall, host Frederick Vallaeys (CEO & Co-founder of Optmyzr) sits down with Amy Hebdon, founder of Paid Search Magic and one of the most influential PPC experts in the ... more

Watch the video version here: youtu.be/97H74PpxrIE

Frederick Vallaeys sits down with Aaron Levy, long-time PPC leader and now Optmyzr Evangelist, to talk about the future of paid search, AI, and agency life.Aaron has spent nearly 20 years in... more

Watch the video version here: youtu.be/AEXzdt87ujU

Kirk Williams (Founder of ZATO Marketing) joins Frederick Vallaeys to explore how digital marketing agencies can not only survive but thrive in the new AI-powered world of advertising.As AI ... more

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Find out how many people listen to this podcast per episode and each month.

Recent Guests

Jyll Saskin Gales
Google Ads coach and author
Episode: Jyll Saskin Gales on Performance Max, AI Max, Audiences, Targeting & More | PPC TH 119
Jyll Gales
Expert in Google Ads, known for her books and courses on PPC management
Episode: Jyll Saskin Gales on Performance Max, AI Max, Audiences, Targeting & More | PPC TH 119
Amy Hebdon
Founder of Paid Search Magic and a longtime PPC expert
Paid Search Magic
Episode: PPC in the Age of AI: Amy Hebdon on Control vs. Automation | PPC TH 118
Aaron Levy
PPC expert with a robust background in managing large teams and accounts
Optmyzr
Episode: Lessons From 20 Years in PPC: How Agencies Should Prepare For The Future | PPC TH 117
Kirk Williams
PPC expert and co-founder of ZATO Marketing
ZATO Marketing
Episode: Kirk Williams on How Agencies Can Thrive In the Age of AI | PPC TH 116
Kasim Aslam
Former PPC specialist turned Answer Engine Optimization specialist, with extensive experience in PPC management.
Pareto Talent
Episode: The #1 Reason Your Brand is INVISIBLE to AI (And How to Fix It) | PPC TH 115
Ginny Marvin
Liaison at Google Ads with a background in digital marketing and agency experience.
Google
Episode: Google Ads Exclusive with Ginny Marvin, Ads Product Liaison | PPC TH 112
Sam Tomlinson
PPC expert and newsletter writer
ddl.media / samtomlinson.me
Episode: The Tariff Crisis: Survival Tips and Advice for Advertisers (Part 2) | PPC TH 111
Scott Degrossier
Expert in marketing attribution and co-founder of Wicked Reports
Wicked Reports
Episode: Why Your PPC Reports Are Misleading You | PPC TH 109

Hosts

Fred Vallaeys
Host of PPC Town Hall and Co-founder of Optmyzr.
Navah Hopkins
Marketing expert and co-founder of Optmyzr.

Chart Rankings

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Talking Points

Recent interactions between the hosts and their guests.

Jyll Saskin Gales on Performance Max, AI Max, Audiences, Targeting & More | PPC TH 119
Q: Why is targeting not as important anymore?
Bidding is integral in achieving good results, and even if targeting is not precise, effective bidding and creative can still yield great results.
Jyll Saskin Gales on Performance Max, AI Max, Audiences, Targeting & More | PPC TH 119
Q: What are your thoughts around strategic automation versus blind delegation?
Strategic automation is about understanding the system and providing good direction, while blind delegation is dangerous and can lead to poor results if practitioners do not know what their automation is doing.
Kirk Williams on How Agencies Can Thrive In the Age of AI | PPC TH 116
Q: How do you position different services when selling to customers?
Kirk discusses distinguishing between standard service offerings and business consulting services to better communicate value to clients.
Kirk Williams on How Agencies Can Thrive In the Age of AI | PPC TH 116
Q: What KPI should people think about as we approach another holiday shopping season and what should people be ready to measure?
Kirk emphasizes the importance of broader KPI understanding beyond just conversions, focusing on e-commerce complexities and the need for performance insights.
PPC in the Age of AI: Amy Hebdon on Control vs. Automation | PPC TH 118
Q: What's the biggest mistake that you see advertisers continue to make?
Many advertisers believe Google will act in their best interest without maintaining control.

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Frequently Asked Questions About PPC Town Hall

What is PPC Town Hall about and what kind of topics does it cover?

Listeners can expect in-depth conversations about the latest trends in search marketing, focusing heavily on pay-per-click (PPC) advertising strategies. Frequent discussions include shifts in major platforms like Google Ads, Bing, and Facebook Ads, and how these changes affect advertising strategies and consumer behavior. Episodes provide valuable insights from industry experts, who share their experiences and actionable tips to navigate the evolving landscape of digital marketing. The podcast also emphasizes the integration of artificial intelligence into marketing strategies and the impact of economic shifts on PPC campaigns, making it a relevant resource for marketers looking to stay ahead in this dynamic field.

Where can I find podcast stats for PPC Town Hall?

Rephonic provides a wide range of podcast stats for PPC Town Hall. We scanned the web and collated all of the information that we could find in our comprehensive podcast database. See how many people listen to PPC Town Hall and access YouTube viewership numbers, download stats, audience demographics, chart rankings, ratings, reviews and more.

How many listeners does PPC Town Hall get?

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What are the audience demographics for PPC Town Hall?

Rephonic provides comprehensive predictive audience data for PPC Town Hall, including gender skew, age, country, political leaning, income, professions, education level, and interests. You can access these listener demographics by upgrading your account.

How many subscribers and views does PPC Town Hall have?

To see how many followers or subscribers PPC Town Hall has on Spotify and other platforms such as Castbox and Podcast Addict, simply upgrade your account. You'll also find viewership figures for their YouTube channel if they have one.

How many episodes of PPC Town Hall are there?

PPC Town Hall launched 6 years ago and published 129 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact PPC Town Hall?

Our systems regularly scour the web to find email addresses and social media links for this podcast. We scanned the web and collated all of the contact information that we could find in our podcast database. But in the unlikely event that you can't find what you're looking for, our concierge service lets you request our research team to source better contacts for you.

Where can I see ratings and reviews for PPC Town Hall?

Rephonic pulls ratings and reviews for PPC Town Hall from multiple sources, including Spotify, Apple Podcasts, Castbox, and Podcast Addict.

View all the reviews in one place instead of visiting each platform individually and use this information to decide if a show is worth pitching or not.

How do I access podcast episode transcripts for PPC Town Hall?

Rephonic provides full transcripts for episodes of PPC Town Hall. Search within each transcript for your keywords, whether they be topics, brands or people, and figure out if it's worth pitching as a guest or sponsor. You can even set-up alerts to get notified when your keywords are mentioned.

What guests have appeared on PPC Town Hall?

Recent guests on PPC Town Hall include:

1. Jyll Saskin Gales
2. Jyll Gales
3. Amy Hebdon
4. Aaron Levy
5. Kirk Williams
6. Kasim Aslam
7. Ginny Marvin
8. Sam Tomlinson

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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