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Artwork for PPC Town Hall

PPC Town Hall

Frederick Vallaeys
Google Ads
Digital Marketing
Privacy Regulations
PPC Advertising
First-Party Data
Generative AI
Third-Party Cookies
PPC
Performance Max
Linkedin Ads
Remarketing
Campaign Management
Content Strategy
Customer Journey
PPC Survey
B2B Marketing
Social Media Marketing
AI and Automation
SEO
Adthena

Host Fred Vallaeys, Co-founder of Optmyzr, is joined by PPC experts for a panel discussion on the latest hot topics in the search marketing world. Topics range from updates to Google, Bing, Facebook, and Amazon Ads, to changes in online search behavior, or changes in the business world. Learn what the experts are seeing in the industry, how they're reacting to make the most of the opportunity, and... more

PublishesTwice monthlyEpisodes128Founded5 years ago
Number of ListenersCategories
BusinessMarketing

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Artwork for PPC Town Hall

Latest Episodes

Watch the video version: youtu.be/pd3_0RNn0Ng

In this episode of PPC Town Hall, host Frederick Vallaeys (CEO & Co-founder of Optmyzr) sits down with Amy Hebdon, founder of Paid Search Magic and one of the most influential PPC experts in the ... more

Watch the video version here: youtu.be/97H74PpxrIE

Frederick Vallaeys sits down with Aaron Levy, long-time PPC leader and now Optmyzr Evangelist, to talk about the future of paid search, AI, and agency life.Aaron has spent nearly 20 years in... more

Watch the video version here: youtu.be/AEXzdt87ujU

Kirk Williams (Founder of ZATO Marketing) joins Frederick Vallaeys to explore how digital marketing agencies can not only survive but thrive in the new AI-powered world of advertising.As AI ... more

Watch the video version here: youtu.be/w6mD2Wv5Gh4

Is the era of the search engine over? Are we now living in the age of the Answer Engine?In this episode, Frederick Vallaeys sat down with Kasim Aslam, a trailblazer who went from running the... more

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Recent Guests

Amy Hebdon
Founder of Paid Search Magic and a longtime PPC expert
Paid Search Magic
Episode: PPC in the Age of AI: Amy Hebdon on Control vs. Automation | PPC TH 118
Aaron Levy
PPC expert with a robust background in managing large teams and accounts
Optmyzr
Episode: Lessons From 20 Years in PPC: How Agencies Should Prepare For The Future | PPC TH 117
Kirk Williams
PPC expert and co-founder of ZATO Marketing
ZATO Marketing
Episode: Kirk Williams on How Agencies Can Thrive In the Age of AI | PPC TH 116
Kasim Aslam
Former PPC specialist turned Answer Engine Optimization specialist, with extensive experience in PPC management.
Pareto Talent
Episode: The #1 Reason Your Brand is INVISIBLE to AI (And How to Fix It) | PPC TH 115
Ginny Marvin
Liaison at Google Ads with a background in digital marketing and agency experience.
Google
Episode: Google Ads Exclusive with Ginny Marvin, Ads Product Liaison | PPC TH 112
Scott Degrossier
Expert in marketing attribution and co-founder of Wicked Reports
Wicked Reports
Episode: Why Your PPC Reports Are Misleading You | PPC TH 109
Joshua Baines
Team Lead of Customer Success at Adthena
Adthena
Episode: PMax, First-Party Data, AI, and More: How to Win at PPC in 2025 | PPC TH 108
Jacques van der Wilt
Founder of DataFeedWatch
DataFeedWatch
Episode: AI Can’t Fix Your Bad Feeds Alone—Here’s Why You Still Matter! | PPC TH 107
Shawn Walker
PPC expert with extensive experience in automation and performance marketing.
Symphonic Digital
Episode: Practical Advice on How to Actually Make Smart Bidding Work for You | PPC TH 105

Host

Fred Vallaeys
Co-founder of Optmyzr and host of discussions focusing on the latest hot topics in PPC advertising, drawing insights from various industry experts.

Chart Rankings

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Talking Points

Recent interactions between the hosts and their guests.

Kirk Williams on How Agencies Can Thrive In the Age of AI | PPC TH 116
Q: How do you position different services when selling to customers?
Kirk discusses distinguishing between standard service offerings and business consulting services to better communicate value to clients.
Kirk Williams on How Agencies Can Thrive In the Age of AI | PPC TH 116
Q: What KPI should people think about as we approach another holiday shopping season and what should people be ready to measure?
Kirk emphasizes the importance of broader KPI understanding beyond just conversions, focusing on e-commerce complexities and the need for performance insights.
PPC in the Age of AI: Amy Hebdon on Control vs. Automation | PPC TH 118
Q: What's the biggest mistake that you see advertisers continue to make?
Many advertisers believe Google will act in their best interest without maintaining control.
PPC in the Age of AI: Amy Hebdon on Control vs. Automation | PPC TH 118
Q: What is your favorite new capability in PPC that you think more people should be using?
The ability to see what search partners are running, providing transparency.
PPC in the Age of AI: Amy Hebdon on Control vs. Automation | PPC TH 118
Q: How do you deploy that in your ad campaigns?
There's a lot more that Google can decide to show ads for that may seem less relevant.

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Listeners per Episode
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Frequently Asked Questions About PPC Town Hall

What is PPC Town Hall about and what kind of topics does it cover?

This podcast features insightful discussions among experts related to the ever-evolving world of pay-per-click (PPC) advertising. It often highlights recent updates from major digital platforms like Google Ads, LinkedIn Ads, and explores trends in consumer behavior, particularly influenced by advancements in technology and automation. Notably, guests share valuable strategies and insights about navigating challenges such as economic shifts, management of data feeds, and the integration of generative AI in digital marketing. The content is enriched with expert perspectives, aiming to equip marketers with practical advice and innovative strategies for adapting to a complex marketing landscape.

Where can I find podcast stats for PPC Town Hall?

Rephonic provides a wide range of podcast stats for PPC Town Hall. We scanned the web and collated all of the information that we could find in our comprehensive podcast database. See how many people listen to PPC Town Hall and access YouTube viewership numbers, download stats, audience demographics, chart rankings, ratings, reviews and more.

How many listeners does PPC Town Hall get?

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What are the audience demographics for PPC Town Hall?

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How many subscribers and views does PPC Town Hall have?

To see how many followers or subscribers PPC Town Hall has on Spotify and other platforms such as Castbox and Podcast Addict, simply upgrade your account. You'll also find viewership figures for their YouTube channel if they have one.

How many episodes of PPC Town Hall are there?

PPC Town Hall launched 5 years ago and published 128 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact PPC Town Hall?

Our systems regularly scour the web to find email addresses and social media links for this podcast. We scanned the web and collated all of the contact information that we could find in our podcast database. But in the unlikely event that you can't find what you're looking for, our concierge service lets you request our research team to source better contacts for you.

Where can I see ratings and reviews for PPC Town Hall?

Rephonic pulls ratings and reviews for PPC Town Hall from multiple sources, including Spotify, Apple Podcasts, Castbox, and Podcast Addict.

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How do I access podcast episode transcripts for PPC Town Hall?

Rephonic provides full transcripts for episodes of PPC Town Hall. Search within each transcript for your keywords, whether they be topics, brands or people, and figure out if it's worth pitching as a guest or sponsor. You can even set-up alerts to get notified when your keywords are mentioned.

What guests have appeared on PPC Town Hall?

Recent guests on PPC Town Hall include:

1. Amy Hebdon
2. Aaron Levy
3. Kirk Williams
4. Kasim Aslam
5. Ginny Marvin
6. Scott Degrossier
7. Joshua Baines
8. Jacques van der Wilt

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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