Tardigrades, not unicorns
Elliot BegounFrom Start Up to Scale. Bringing together the Natural Product industry's founders, experts, buyers, and legends, we discuss how to build Tardigrades, not Unicorns, nimble, capital-efficient, resilient brands that scale.
| Publishes | Weekly | Episodes | 143 | Founded | 6 years ago |
|---|---|---|---|---|---|
| Number of Listeners | Categories | BusinessEntrepreneurship | |||
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Latest Episodes
In this episode, Elliot Bisnow sits down with Miguel Leal, co-founder and CEO of Somos Foods — a better-for-you Mexican food brand now in 9,000+ U.S. stores. Miguel shares what it really takes to build from zero when you've spent a career scaling est... more
Elliot sits down with Jorge Azevedo, CEO of Fermented Food Holdings (FFH), to talk about what it really takes to build a lasting, scalable food business through acquisition, integration, and relentless operational discipline.
FFH was built through f... more
In this episode, Elliot sits down with Will Nitze, founder and CEO of IQBAR — a brain and body nutrition platform offering bars, bites, hydration, and mushroom coffee now in over 15,000 retail doors. What starts as an origin story quickly becomes a m... more
In this episode, Elliot sits down with Sarela Herrada and Matthew Cohen, the husband-and-wife co-founders of SIMPLi— the leading regenerative organic certified pantry staples brand known for their heirloom beans, single-origin grains, and premium oli... more
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Reviews
- Someone Who Really Cares - LISTEN & LEARN
Elliot is a master in the CPG space and shows how much he really cares about founders' success with each breath. He is kind, smart and gives so many pearls of wisdom! I have subscribed and each episode carries the same weight. SO impressed.
Apple Podcasts5knowerofthings
United States3 years ago - Insightful
Nothing like first hand information from people that are living right now growing a brand!
Apple Podcasts5fejidjfncuenuujfUnited States4 years ago - TIG Talks
Elliott is a great host always ready to provide context - TIG Talks is a mine of information and an opportunity to join a community for Natural Food entrepreneurs
Apple Podcasts5X0170United States5 years ago - Every Emerging Brand
This podcast is an honest, clear sharing of information that every emerging brand, regardless of size, needs to hear.
And Elliot’s trademark humor and presence ties it all together so well...may lead to binge-listening!
Apple Podcasts5Jhow1United States5 years ago - By far the best food/bev podcast out there
If you’re an early stage natural food/bev company, this is the podcast for you. What makes it so different is it’s targeted directly at early stage companies, unlike others that talk to founders once they’ve become successful. Elliot prides himself in providing actionable information, and this is where the podcast shines. Lots of specific and timely information about how to work through myriad early stage issues. The only drawback is that older podcasts aren’t yet available.
Apple Podcasts5TyrdgUnited States6 years ago
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Apple Podcasts | #152 |  Israel/Business/Entrepreneurship |
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| Listeners per Episode | Gender Skew | Location | |||
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| Interests | Professions | Age Range | |||
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Frequently Asked Questions About Tardigrades, not unicorns
What is Tardigrades, not unicorns about and what kind of topics does it cover?
This show concentrates on building nimble, capital-efficient consumer product brands in the natural foods space. Episodes center on founder journeys, scalable operating playbooks, leadership development, energy management, and disciplined go-to-market strategies, with a recurring emphasis on staying lean, prioritizing core principles, and maintaining optionality through external shocks. Guests range from bootstrapped founders to investors and operators, offering practical lessons on margins, growth discipline, culture, and mission-driven business models that endure beyond quick wins. A standout pattern is a strong focus on personal development and inner leadership as a driver of durable company performance, alongside concrete tactics for na... more
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How many listeners does Tardigrades, not unicorns get?
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Which podcasts are similar to Tardigrades, not unicorns?
These podcasts share a similar audience with Tardigrades, not unicorns:
1. Prof G Markets
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4. Hard Fork
How many episodes of Tardigrades, not unicorns are there?
Tardigrades, not unicorns launched 6 years ago and published 143 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
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What guests have appeared on Tardigrades, not unicorns?
Recent guests on Tardigrades, not unicorns include:
1. Will Nitze
2. Matthew Cohen
3. Dr. Mark Atkinson
4. Wayne Wu
5. Matt Parry
To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.