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This Is Uncomfortable

Marketplace
Money
Financial Therapy
Community
Prenups
Gaza
Financial Anxiety
Grief
Mental Health
Personal Finance
Money Management
Divorce
American Dream
Friendship
Happiness
Fast Fashion
Financial Communication
Workplace Dynamics
Parenthood
Coin Collecting
Office Relationships

This is Uncomfortable is the award-winning show about life and how money messes with it. Each week, Marketplace’s Reema Khrais explores how money shapes our decisions, relationships, and sense of self through conversations that are intimate, surprising, and deeply human. From the economic headlines that hit our wallets to the choices that keep us up at night, the show digs into the money questions... more

PublishesWeeklyEpisodes219Founded7 years ago
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Artwork for This Is Uncomfortable

Latest Episodes

BOO!! We’re back with even more financial tales from the crypt — from giving a hormonal teen a debit card to getting into business with a scammer. Plus, a Backstreet Boys obsession that goes awry.

If you like this episode, share it with a friend! An... more

Surprise! We’ve got more creepy money stories to get you in the Halloween spirit. A while back, listener Hayden started getting these surprise gifts in the mail. Once he realized who sent them to him, he wondered just how far the gift giver would go.... more

With Halloween around the corner, we revisit listeners’ spine-chilling money horror stories — you know, the financial choices that are still haunting them, or the spending secrets they hope to take to the grave.

If you like this episode, share it w... more

For many adult children of immigrants, success comes with pressure to give back. This week, Reema asks, what do we owe our families, and how do we care for the people we love without losing ourselves in the process?

She talks with fellow first-gen ... more

Key Facts

Accepts Guests
Accepts Sponsors
Contact Information
Podcast Host
Number of Listeners
Find out how many people listen to this podcast per episode and each month.

Similar Podcasts

People also subscribe to these shows.

Marketplace
MarketplaceMarketplace
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This American Life
This American LifeThis American Life

Recent Guests

Sahaj Kaur Kohli
Therapist, Washington Post advice columnist, and creator of Brown Girl Therapy
Brown Girl Therapy
Episode: What do we owe our families?
Gigi Gonzalez
Financial educator and author of Cultura and Cash
Episode: What do we owe our families?
Ellyce Fulmore
Neurodivergent financial educator and author of Keeping Finance Personal.
Episode: Trick yourself into better money habits
Katherine Sorensen
Online clothing reseller with a Poshmark following and resale side hustle.
Episode: Trick yourself into better money habits
Lindsey Weber
Co-host of Who Weekly, author
Who Weekly / HarperCollins
Episode: Why is every celebrity trying to sell me something?
Bobby Finger
Co-host of Who Weekly, author
Who Weekly / HarperCollins
Episode: Why is every celebrity trying to sell me something?
Min Jin Lee
Author of American Hagwon; writer in residence at Amherst College
Amherst College
Episode: Min Jin Lee asks, is college still a reliable investment?
Josh Lora
Cultural commentator and writer of the Tell the Bees substack
Freelance / Tell the Bees
Episode: Is money ruining fan fiction?
Elizabeth Minkel
Editor-in-chief for Fansplaining
Fansplaining
Episode: Is money ruining fan fiction?

Reviews

4.6 out of 5 stars from 5k ratings
  • Disappointed hearing lBlack, Diaspora & Caribbean omitted from collectivism & caring for parents.

    It is difficult to hear Black Americans be excluded from the experience of first generation access to opportunity, education and homeownership.

    Within the comparison of individualism vs collectivism, omitting the impact Black collectivism had and has on our nation and warms the grounds for others to build opportunities on is disheartening. The culture of adultification, one's value, visibility and safety being directly linked to their helpfulness, self- sacrifice , over-doing and over-performin... more

    Apple Podcasts
    3
    IdaB216
    United States10 days ago
  • Journalism?

    This show was once a bright light, mixing up human elements and financial literacy. Now there is only anecdotal commentary and people making a lot of assumptions that aren’t fact checked on the show. Where is the data? Where is the global perspective to American societal struggles? Where are stories of people finding real solutions out of their financial hardship? The privilege of the host and her guests on this show is over the top. Very upper middle class problems. Some people might relate to ... more

    Apple Podcasts
    1
    100 :-)
    United States4 months ago
  • Informative, intelligent, and always evolving

    I‘m a long-time listener of TIU and I cannot say enough good things about it. Reema is a triple threat when it comes to podcasting: she’s a masterful storyteller, an empathetic listener, and a skilled researcher armed with the right amount of data points to educate (without overwhelming) her listeners. I‘m happy to see that more episodes are being released this year. Thank you, and please keep up the excellent work!

    Apple Podcasts
    5
    An American in Germany
    Germany5 months ago
  • No more experts please

    I used to love listening to this podcast because the stories were all told from the perspective of ordinary individuals who had unique experiences. Now each episode just features an “expert” who has studied this topic, which makes the show boring and just like any other boring podcast. Please bring back the ordinary individuals and stop interviewing the “experts.”

    Apple Podcasts
    3
    Occasional iPhone user 123
    United States6 months ago
  • Beyond the Balance Sheet: Relatable Stories on Life’s Most Taboo Topic

    Marketplace has a true gem in This Is Uncomfortable. The show consistently delivers a superb selection of topics that go far beyond simple budgeting, diving into the messy ways money tangles with our relationships, identities, and secrets.

    What sets this podcast apart is the perfect balance of storytelling and authority. By bringing in top-tier experts, the show provides actionable wisdom without ever feeling clinical or dry. A standout example for me was the episode on prenuptial agreements. It... more

    Apple Podcasts
    5
    Dark Horse Lover
    United States7 months ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Many fans appreciate deep, relatable conversations that connect money with daily life and relationships.
Some listeners feel recent formats lean more toward experts, missing ordinary individuals.
A number of reviews emphasize high-quality interviews and thought-provoking topics.
Feedback highlights value of actionable takeaways and caution on perceived biases.
Listeners praise the show for humane storytelling and practical money wisdom, with strong appreciation for host empathy and research.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Apple Podcasts
#150
United States/Business
Apple Podcasts
#100
Canada/Business
Apple Podcasts
#127
Australia/Business
Apple Podcasts
#131
Philippines/Business
Apple Podcasts
#151
South Africa/Business
Apple Podcasts
#199
Israel/Business

Talking Points

Recent interactions between the hosts and their guests.

What do we owe our families?
Q: How do you recommend people navigate a relationship where one partner feels responsible for financially helping their parents and the other resents it?
Gigi Gonzalez describes explaining the importance of family support and making her own choices with her money. Kohli says couples should discuss culture, family involvement, money, and expectations early in the relationship.
What do we owe our families?
Q: Where does that guilt come from, and how do you help people work through it?
Sahaj Kaur Kohli describes chronic guilt among children of immigrants and encourages examining whether a person has violated their own values or is reacting to unfamiliar opportunities and expectations imposed by others.
Trick yourself into better money habits
Q: I have a lot of anxiety about not having enough money for emergencies. I logically know I have enough money, but sometimes the panic takes over. How would you navigate this?
Fulmore suggests addressing the anxiety itself rather than assuming that earning or saving more will resolve it. She recommends finding a middle ground on overtime and protecting time for therapy, friends and other forms of mental health care.
Trick yourself into better money habits
Q: I have ADHD and struggle with impulse spending, but these purchases aren't from Amazon or Target. They're from places like Facebook Marketplace. Do I just need to delete Facebook?
Ellyce Fulmore recommends introducing a pause before buying, using a personal checklist to consider the item's purpose, available space and affordability. Asking the seller whether an item is available can also create time to reconsider, and keeping a wishlist can defer the decision.
Why is every celebrity trying to sell me something?
Q: Is there a future risk of fans turning away if endorsements become too pervasive?
Yes, if endorsements feel hollow or inconsistent with a star's image; however, the industry also notes that many brands and fans tolerate or even expect some level of celebrity-driven commerce as long as the product remains credible and beneficial to the fan.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
Gender Skew
Location
Interests
Professions
Age Range
Household Income
Social Media Reach

Frequently Asked Questions About This Is Uncomfortable

What is This Is Uncomfortable about and what kind of topics does it cover?

A narrative-driven exploration of money's influence on everyday life, exploring intimate stories and rigorous analysis about how finances shape decisions, relationships, and self-identity. Recent episodes span subscriptions and consumer behavior, workplace dynamics and career pivots, wealth and parenting in affluent circles, chosen families and nontraditional caregiving, wedding culture and debt, and the ethics of tech interventions in climate and society. The show frequently balances personal storytelling with expert insight, mixing compassionate conversations with data-driven context to help listeners feel less alone in financial complexity. Its strength lies in humanizing money topics—turning abstract issues into relatable experiences—wh... more

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Which podcasts are similar to This Is Uncomfortable?

These podcasts share a similar audience with This Is Uncomfortable:

1. Marketplace
2. Death, Sex & Money
3. What We Spend
4. Proxy with Yowei Shaw
5. This American Life

How many episodes of This Is Uncomfortable are there?

This Is Uncomfortable launched 7 years ago and published 219 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on This Is Uncomfortable?

Recent guests on This Is Uncomfortable include:

1. Sahaj Kaur Kohli
2. Gigi Gonzalez
3. Ellyce Fulmore
4. Katherine Sorensen
5. Lindsey Weber
6. Bobby Finger
7. Min Jin Lee
8. Josh Lora

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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