This Could Work
SaylorThis Could Work is a podcast where we celebrate creative risk taking and the people shaping the future of brands Host Will Trowbridge, founder of creative agency Saylor, sits down with founders and creatives to explore the real stories behind big leaps — no fluff, just the highs, lows, and everything in between.
| Publishes | Monthly | Episodes | 13 | Founded | 9 months ago |
|---|---|---|---|---|---|
| Number of Listeners | Category | Business | |||
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Latest Episodes
Creator marketing stole the show at Cannes Lions—and Tubi’s SVP of B2B Marketing Cynthia Clevenger is here to explain why.
In this special-edition micro-episode from the 2026 Cannes Lions International Festival of Creativity, host Will Trowbridge si... more
Nic Hill has spent the last decade helping brands evolve from traditional spots to immersive, interactive experiences. As co-founder and Chief Innovation Officer at Sawhorse, he’s worked with Walmart, Alo, and other major brands to build worlds on pl... more
Abby Ho has built her career at the intersection of fandom, social, and storytelling. As VP of Digital & Social at Disney Branded Television, she leads campaigns that help fans discover, connect with, and stay engaged with some of the most beloved fr... more
Nick Borenstein has dedicated his career to celebrating the best of the internet. As the General Manager of The Webby Awards, he oversees the most prestigious and competitive awards for digital creativity, honoring everyone from independent creators ... more
Monica Austin has built her career by following her curiosity into the heart of shifting industries. As the current SVP and Chief Marketing Officer at Blizzard, she oversees global marketing for iconic franchises like World of Warcraft, Diablo, and O... more
Independent agencies aren’t the scrappy underdogs anymore—they’re the ones pushing the industry forward.
In this episode, host Will Trowbridge sits down with Doug Zanger, founder and editor-in-chief of Indie Agency News, a member-first platform buil... more
When your brand becomes a meme (in a good way) you know something’s working.
In this episode, This Could Work host Will Trowbridge sits down with Celeste Roque, Head of Social at Tubi to unpack the bold, fandom-fueled strategy behind one of streamin... more
“You have to be a little bit crazy to start your own business and think ‘this could work.’”
Kevin Prince has quite literally done it *all* in Hollywood. From cutting his teeth as an NBC Page to building a career in entertainment marketing at CBS Ne... more
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Frequently Asked Questions About This Could Work
What is This Could Work about and what kind of topics does it cover?
The show centers on creative risk-taking in branding, featuring founders, agency leaders, and senior marketers who have built or steered innovative, often counterintuitive campaigns. Episodes regularly dive into immersive marketing, creator economies, social storytelling, and the tension between big ideas and measured impact. Guests span gaming, streaming, tech platforms, and experiential agencies, with practical takeaways on building teams, scaling creative capabilities, and navigating fast-changing media landscapes. A notable throughline is the emphasis on authentic storytelling, cross-functional collaboration, and bold yet grounded experimentation that ties creative ambition to real business outcomes.
Where can I find podcast stats for This Could Work?
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How many listeners does This Could Work get?
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What are the audience demographics for This Could Work?
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How many subscribers and views does This Could Work have?
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Which podcasts are similar to This Could Work?
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How many episodes of This Could Work are there?
This Could Work launched 9 months ago and published 13 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
How do I contact This Could Work?
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Where can I see ratings and reviews for This Could Work?
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What guests have appeared on This Could Work?
Recent guests on This Could Work include:
1. Cynthia Clevenger
2. Nic Hill
3. Abby Ho
4. Nick Borenstein
5. Monica Austin
6. Doug Zanger
7. Celeste Roque
8. Brendan Schmidt
To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.