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The Worldly Marketer Podcast

Kathrin Bussmann

The Worldly Marketer Podcast explores what it takes to build a global brand in today's digital, social, multilingual marketplace. Join Kathrin Bussmann as she talks to experts in global business, global marketing, and localization. Her new focus: how green brands are going global, how global brands are going green, and how marketing can facilitate a more sustainable world economy.

PublishesTwice monthlyEpisodes240Founded10 years ago
Categories
MarketingEntrepreneurshipBusiness

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Latest Episodes

John Yunker is a well-known pioneer in the field of web and software globalization, and, by now, one of the perennial contributors to this podcast. I've featured him on three previous episodes: #059, #182 and, most recently, #221. He is the Co-Founde... more

Andy Klump is a renewable energy executive with nearly two decades of experience living and working in Asia. He is the founder, owner, and CEO of Clean Energy Associates (CEA), a solar energy and storage advisory firm that specializes in technical du... more

Kathleen MacLean is the Head of Growth at ev.energy, a London-based Cleantech startup that empowers electric vehicle owners to charge their EV in a simpler, cheaper, and greener way. Launched in 2018, ev.energy's innovative app keeps track of when en... more

María González-Calvo de Miguel is the Global Lead for Marketing and Communications at Sonnedix, a multi-national Independent Power Producer (IPP) that develops, finances, builds, owns, and operates solar power plants around the globe. Founded in 2009... more

This episode is a special cross-post. As the producer & host of The Worldly Marketer Podcast, Kathrin Bussmann is usually the one asking the questions. But in early 2022, she was invited to be a guest on The International Business Podcast, and found ... more

This week, instead of bringing you a podcast interview, I'd like to share something a bit more personal. I'd like tell you about my father, Prof. Dr. Max G. Krell. In so many ways, he's the reason I'm the person I am today.

My father was a nuclear ... more

Simon Kemp is a global authority on how people use the Internet. As Founder & CEO at Kepios, a strategy consultancy, he helps organizations all over the world to make sense of what people are really doing online, to identify changes in digital behavi... more

Michelle Carvill is a strategic marketer and entrepreneur, as well as a successful speaker, podcaster, and author. Her latest book, published in 2021, is called Sustainable Marketing – How to Drive Profits with Purpose.

In parallel to the book, whi... more

Key Facts

Accepts Guests
Accepts Sponsors
Contact Information
Podcast Host

Reviews

4.9 out of 5 stars from 70 ratings
  • Essential Listening!

    A year ago I wrote this review:

    “Anyone involved in international trade should subscribe to this podcast. Kathrin Bussmann covers a range of topics both evergreen and current affairs. The interviews with top experts offer fascinating insights into global markets and intercultural knowledge. I look forward to every new episode.”

    Each new episode since then just confirms this opinion!

    Apple Podcasts
    5
    CaveyR
    Austria4 years ago
  • Amazing global marketing podcast!

    Lots of great marketing info for anyone working internationally. Guests have deep expertise & the content is diverse. There’s something for everyone.

    Apple Podcasts
    5
    Nicole Barile
    United States5 years ago
  • Always an inspiring listen!

    Kathrin gives us inside access to so many talented global marketers in her podcast - each one bringing a different perspective that’s always relevant. Thank you Kathrin!!

    Apple Podcasts
    5
    Sharon@Fairmont
    France5 years ago
  • Positioning us to take advantage of the virtual world we live in today, and to expand on that.

    I listened to Kathrin’s podcast even before I was a guest on the show and was impressed by her array of guests and content. Kathrin curates valuable insights on how we can thoughtfully and respectfully grow globally, from an operational, product strategy and marketing perspective. Lots to be learned and gained in navigating this complex growth and scaling strategy.

    Apple Podcasts
    5
    Suraya Y.
    United States5 years ago
  • Thanks for building Cross-cultural bridges!

    Kathrin and her award-winning The Worldly Marketer Podcast is truly an impactful cross-cultural bridge between East and West, Past and Future & Business and Humanity! I enjoyed speaking and being a loyal audience for this wonderful and mission-driven platform. Keep up the awesome work!

    Apple Podcasts
    5
    Yingfluence27
    United States5 years ago
  • A gold mine of insights for marketers!

    Kathrin is doing an amazing job while crossing perspectives from various experts from different horizons. A very enriching and entertaining podcast! Keep going!

    Apple Podcasts
    5
    llaur984t
    United States5 years ago
  • Essential Listening!

    Anyone involved in international trade should subscribe to this podcast. Kathrin Bussmann covers a range of topics both evergreen and current affairs. The interviews with top experts offer fascinating insights into global markets and intercultural knowledge. I look forward to every new episode.

    Apple Podcasts
    5
    CaveyR
    Austria6 years ago
  • Excellent podcast series with knowledgeable speakers

    Kathrin has maintained an extremely high standard for her on going podcast. A recent interview about China was one of the best I've heard. There were insights anyone considering doing business in China needs to hear. Thanks for making so much information information available for your listeners.

    Apple Podcasts
    5
    Laniedenslow
    United States6 years ago
  • Plenty of resources for global brands

    If you are a global brand or planning to become one, The Worldly Marketer is the right podcast for you!

    Kathrin is a skilled and kind professional who asks the right questions to provide the audience with the most relevant information.

    Highly recommended!

    Apple Podcasts
    5
    SusFio
    France6 years ago
  • Informative and relevant

    Kathrin does a phenomenal job of including modern and relevant information in her podcasts. The people she interviews are on the cutting edge of technology, processes, and non-typical globalization models. It's incredibly informative and a must-listen if you work in globalization, translation, or localization.

    Apple Podcasts
    5
    gueroJeff
    United States6 years ago
  • Amazing Podcast

    Kathrin put a lot of efforts and great content in this podcast! Love it and highly recommend it!! Enjoy! :-)

    Apple Podcasts
    5
    biloumiami
    United States6 years ago
  • An amazing podcast for those of us in the global marketing space!

    Kathrin’s podcast is one of my go-to places to stay up-to-date on the latest global digital marketing trends. Her slew of weekly experts help me understand what’s happening in the space, learn how companies are going global, and what best practices we as marketers should implement.

    Apple Podcasts
    5
    Matteo Ceurvels
    United States6 years ago
  • Great information for global marketers

    I had the pleasure on being on Kathrin's show and really enjoyed speaking with her about global and multiingual SEO. Her podcast features a ton of experts who share their incredible knowledge. Two thumbs up!

    Apple Podcasts
    5
    Chris Raulf
    United States6 years ago
  • Thanks for such a great podcast!!

    Kathrin, thanks for your continuous commitment and devotion to our community! All your interviews are a must-listen to every one interests in languages, marketing and digital worlds! Thanks! Passion shows!

    Apple Podcasts
    5
    LiftValue Translations
    Argentina7 years ago
  • Awesome weekly global marketing podcast!!!

    My new go to podcast for global marketing strategies and news. Every week I am amazed by the fresh and relevant guest interviews that is posted by Verbacino on a weekly basis. Kathrin Bussmann is a talented podcaster who has her finger on the pulse of the global marketing community. Her podcast should be must listen to anyone involved in global marketing today. Highly recommended!

    Apple Podcasts
    5
    Clem Fandango 2019
    Canada7 years ago

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