
The Worldly Marketer Podcast explores what it takes to build a global brand in today's digital, social, multilingual marketplace. Join Kathrin Bussmann as she talks to experts in global business, global marketing, and localization. Her new focus: how green brands are going global, how global brands are going green, and how marketing can facilitate a more sustainable world economy.
| Publishes | Twice monthly | Episodes | 240 | Founded | 10 years ago |
|---|---|---|---|---|---|
| Categories | MarketingEntrepreneurshipBusiness | ||||

John Yunker is a well-known pioneer in the field of web and software globalization, and, by now, one of the perennial contributors to this podcast. I've featured him on three previous episodes: #059, #182 and, most recently, #221. He is the Co-Founde... more
Andy Klump is a renewable energy executive with nearly two decades of experience living and working in Asia. He is the founder, owner, and CEO of Clean Energy Associates (CEA), a solar energy and storage advisory firm that specializes in technical du... more
María González-Calvo de Miguel is the Global Lead for Marketing and Communications at Sonnedix, a multi-national Independent Power Producer (IPP) that develops, finances, builds, owns, and operates solar power plants around the globe. Founded in 2009... more
This episode is a special cross-post. As the producer & host of The Worldly Marketer Podcast, Kathrin Bussmann is usually the one asking the questions. But in early 2022, she was invited to be a guest on The International Business Podcast, and found ... more
This week, instead of bringing you a podcast interview, I'd like to share something a bit more personal. I'd like tell you about my father, Prof. Dr. Max G. Krell. In so many ways, he's the reason I'm the person I am today.
My father was a nuclear ... more
Simon Kemp is a global authority on how people use the Internet. As Founder & CEO at Kepios, a strategy consultancy, he helps organizations all over the world to make sense of what people are really doing online, to identify changes in digital behavi... more
Michelle Carvill is a strategic marketer and entrepreneur, as well as a successful speaker, podcaster, and author. Her latest book, published in 2021, is called Sustainable Marketing – How to Drive Profits with Purpose.
In parallel to the book, whi... more
A year ago I wrote this review:
“Anyone involved in international trade should subscribe to this podcast. Kathrin Bussmann covers a range of topics both evergreen and current affairs. The interviews with top experts offer fascinating insights into global markets and intercultural knowledge. I look forward to every new episode.”
Each new episode since then just confirms this opinion!
Lots of great marketing info for anyone working internationally. Guests have deep expertise & the content is diverse. There’s something for everyone.
Kathrin gives us inside access to so many talented global marketers in her podcast - each one bringing a different perspective that’s always relevant. Thank you Kathrin!!
I listened to Kathrin’s podcast even before I was a guest on the show and was impressed by her array of guests and content. Kathrin curates valuable insights on how we can thoughtfully and respectfully grow globally, from an operational, product strategy and marketing perspective. Lots to be learned and gained in navigating this complex growth and scaling strategy.
Kathrin and her award-winning The Worldly Marketer Podcast is truly an impactful cross-cultural bridge between East and West, Past and Future & Business and Humanity! I enjoyed speaking and being a loyal audience for this wonderful and mission-driven platform. Keep up the awesome work!
Kathrin is doing an amazing job while crossing perspectives from various experts from different horizons. A very enriching and entertaining podcast! Keep going!
Anyone involved in international trade should subscribe to this podcast. Kathrin Bussmann covers a range of topics both evergreen and current affairs. The interviews with top experts offer fascinating insights into global markets and intercultural knowledge. I look forward to every new episode.
Kathrin has maintained an extremely high standard for her on going podcast. A recent interview about China was one of the best I've heard. There were insights anyone considering doing business in China needs to hear. Thanks for making so much information information available for your listeners.
If you are a global brand or planning to become one, The Worldly Marketer is the right podcast for you!
Kathrin is a skilled and kind professional who asks the right questions to provide the audience with the most relevant information.
Highly recommended!
Kathrin does a phenomenal job of including modern and relevant information in her podcasts. The people she interviews are on the cutting edge of technology, processes, and non-typical globalization models. It's incredibly informative and a must-listen if you work in globalization, translation, or localization.
Kathrin put a lot of efforts and great content in this podcast! Love it and highly recommend it!! Enjoy! :-)
Kathrin’s podcast is one of my go-to places to stay up-to-date on the latest global digital marketing trends. Her slew of weekly experts help me understand what’s happening in the space, learn how companies are going global, and what best practices we as marketers should implement.
I had the pleasure on being on Kathrin's show and really enjoyed speaking with her about global and multiingual SEO. Her podcast features a ton of experts who share their incredible knowledge. Two thumbs up!
Kathrin, thanks for your continuous commitment and devotion to our community! All your interviews are a must-listen to every one interests in languages, marketing and digital worlds! Thanks! Passion shows!
My new go to podcast for global marketing strategies and news. Every week I am amazed by the fresh and relevant guest interviews that is posted by Verbacino on a weekly basis. Kathrin Bussmann is a talented podcaster who has her finger on the pulse of the global marketing community. Her podcast should be must listen to anyone involved in global marketing today. Highly recommended!
How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.
Apple Podcasts | #65 |










Listeners, social reach, demographics and more for this podcast.
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The Worldly Marketer Podcast launched 10 years ago and published 240 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
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