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The Vertical SaaS GTM Playbook

Orbital

The Vertical SaaS GTM Playbook is a podcast by Orbital that helps founders, GTM leaders, and investors learn exactly how the best vertical SaaS companies win their markets. Each episode unpacks proven playbooks - from how to acquire the first 100 customers to how to scale outbound, build distribution channels, and expand into new verticals. The goal is to give operators the insights and tactics th... more

PublishesDailyEpisodes4Founded2 months ago
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EntrepreneurshipBusiness

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Artwork for The Vertical SaaS GTM Playbook

Latest Episodes

In this episode of the Vertical SaaS GTM Playbook, Orbital’s Riley Soward sits down with Butch Hodson, VP of Sales at Sellfire and author of Sales Lab Scripting, to unpack the real playbook for hiring, onboarding, and coaching high-velocity sales tea... more

Going multi-product is the fastest way for vertical SaaS companies to grow ACV and retention, if done correctly. In this episode, Ershad Jamil (former CGO @ ServiceTitan) breaks down how his team evolved from a single platform to a portfolio of reven... more

In this episode of the Vertical SaaS GTM Playbook, Than Hancock, CRO at Podium, breaks down the go-to-market strategy that helped the company grow from $1 million to over $200 million in ARR.

Than joined Podium when it was still defining its first v... more

In this kickoff episode of The Vertical SaaS GTM Playbook, Riley Soward sits down with Ryan Heaphy to uncover the Top 5 go-to-market mistakes founders make when scaling vertical SaaS. They dive into why many early hires fail, how “free pilots” sabota... more

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