Dawn Fiala, Lisa Marsolais, Annette Ziegler, and Valerie VanBooven RN BSN provide insight into home care marketing strategies. They cover in-person, in-field sales and online marketing every other week. These podcast episodes are part of the Home Care Marketing Mastermind, sponsored by Approved Senior Network®. Find more information at ASNHomeCareMarketing.com
Publishes | Twice monthly | Episodes | 466 | Founded | 11 years ago |
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Number of Listeners | Categories | BusinessEntrepreneurshipMarketing |
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What separates exceptional home care marketers from the average? It's not about having the perfect pitch—it's about building genuine relationships that transcend business transactions.
In this illuminating conversation, we're joined ... more
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Trust isn't optional in home care—it's everything. When families search for care providers, the overwhelming majority look to online reviews as their north star. A staggering 94% of consumers consider these reviews trustworthy guides ... more
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When an elderly person falls, it often triggers a devastating cascade that extends far beyond physical injury. The statistics are alarming—one in four adults over 65 falls each year, with falls being the leading cause of emergency roo... more
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The most successful home care agencies don't choose between digital marketing and in-person relationship building – they master both. This comprehensive strategy session reveals why combining these approaches is essential for maximizi... more
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Focusing on the nuances of marketing and sales within the home care industry, episodes address innovative strategies that blend traditional outreach with modern marketing tactics. Discussion topics include the significance of emotional connections, community engagement, and innovative marketing strategies like cause marketing and partnership building. Episodes highlight real-life experiences and provide actionable insights for agencies looking to enhance their outreach efforts, foster trust, and position themselves effectively in a competitive marketplace. Noteworthy is the emphasis on both personal relationships and technology as vital elements in achieving success in home care marketing.
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this podcast launched 11 years ago and published 466 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
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Recent guests on this podcast include:
1. Annette Ziegler
2. Christina Ramos
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