Rephonic
Artwork for Home Care Marketing & Sales Solutions by ASN

Home Care Marketing & Sales Solutions by ASN

Valerie VanBooven RN BSN
Home Care Marketing
Home Care
Community Engagement
Linkedin
Caregiver Burnout
Technology In Health Care
Artificial Intelligence
Google SEO
Home Care Websites
Search Engine Optimization
Home Care Marketing Strategies
Dementia Care
Trust
Remote Monitoring
Health Care Regulations
Patient Care
Telehealth
Mobile Optimization
Long Form Content
Mobile Responsiveness

Dawn Fiala, Lisa Marsolais, Annette Ziegler, and Valerie VanBooven RN BSN provide insight into home care marketing strategies. They cover in-person, in-field sales and online marketing every other week. These podcast episodes are part of the Home Care Marketing Mastermind, sponsored by Approved Senior Network®. Find more information at ASNHomeCareMarketing.com

PublishesTwice monthlyEpisodes487Founded12 years ago
Number of ListenersCategories
MarketingBusinessEntrepreneurship

Listen to this Podcast

Artwork for Home Care Marketing & Sales Solutions by ASN

Latest Episodes

Send us Fan Mail

👀 Does your home care agency suddenly need an “AI website”?

Probably not.

AI search is changing FAST.

But there is also an enormous amount of noise right now.

GEO.

AEO.

AI SEO.

LLM.txt.

AI-built websites.

“Guaranteed” ChatGPT r... more

Send us Fan Mail

One bad caregiver hire doesn’t just create a scheduling headache, it can break family trust, put a client at risk, and damage your home care agency’s reputation in a single shift. We walk through a practical, field-tested approach t... more

Send us Fan Mail

Posted at homecaremarketingnews.com/handling-family-conflict-how-home-care-agencies-can-help-families-get-to-yes-faster/

Families don’t delay home care because they love waiting. They delay because everyone in the room is p... more

Send us Fan Mail

Google is starting to answer home care questions for families before they ever click a website, and that shift changes everything about how we market, write, and respond. We walk through what “practical AI” really looks like for a h... more

Key Facts

Accepts Guests
Accepts Sponsors
Contact Information
Podcast Host
Number of Listeners
Find out how many people listen to this podcast per episode and each month.

Similar Podcasts

People also subscribe to these shows.

Recent Guests

Nancy Gillette
Chief Growth Officer at PocketRN
PocketRN
Episode: Medicare’s GUIDE Model: A New Opportunity for Home Care Agencies Supporting Dementia Families
Bill Nolan
Founder of Nolan Elder Law / Alabama Elder Law Firm
Nolan Elder Law, Alabama Elder Law Firm
Episode: How Elder Law Attorneys Choose Home Care Partners And What Wins Trust
Sam Sibu
Owner of Family First Healthcare Services
Family First Healthcare Services
Episode: How to Turn a Home Care Website into a Lead Engine in 2026
Annette Ziegler
Successful community liaison with extensive experience in home care marketing.
Touching Hearts at Home
Episode: Home Care Marketing: AI Chatbots, DFY Leave-Behinds, and an Interview with Annette Ziegler, Successful Community Liaison
Christina Ramos
Marketer at Touching Hearts at Home, involved in innovative community engagement strategies
Touching Hearts at Home
Episode: Home Care Marketing & Community Engagement: Interview with Christina Ramos, Successful Home Care Marketer

Hosts

Valerie VanBooven
RN, founder of Approved Senior Network, leads with marketing focus and hosts sessions.
Lisa Marsolais
Host and marketing/operations contributor focused on scheduling, client communications, and field guidance.
Annette Ziegler
Co-host, sales trainer and caregiver expertise; leads sales/content sessions.
Dawn Fiala
Host of mastermind and home care marketing sessions; field experience and program coordination.

Reviews

4.6 out of 5 stars from 12 ratings
  • Fabulous

    When I don't have time to view a webinar I just listen to the podcast in my car!

    Apple Podcasts
    5
    valerievanbooven
    United States12 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Fabulous—great for on-the-go listening and learning practical home care marketing tactics.
Listeners appreciate actionable templates and real-world examples that can be implemented quickly.
The format blends strategy with field-tested practices, useful for both newbies and seasoned pros.
Strong value for sales training and lead generation discussions; hosts offer clear, battle-tested guidance.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Talking Points

Recent interactions between the hosts and their guests.

Marketing Masterminds: Success Stories from Top Home Care Liaisons
Q: What is the day-to-day life like for you in this role?
Both Gigi and Tess describe a mix of meetings with referral sources, community events, and proactive outreach, with a focus on personal relationship-building and constant community presence.
Marketing Masterminds: Success Stories from Top Home Care Liaisons
Q: What path brought you into the marketing liaison role in home care?
Gigi describes a lifetime passion for seniors and a transition from senior living to home care, leveraging years of sales experience to lead marketing and sales initiatives that grew revenue.
The Hybrid Marketing Strategy for Home Care Success
Q: Is ADA accessibility important to have on a website?
Yes. ADA accessibility should be on every website because it serves a broad population and reduces legal risk; features like text-to-speech, color contrast options, and easy navigation are crucial.
How Elder Law Attorneys Choose Home Care Partners And What Wins Trust
Q: How many referrals can a home care agency expect from an elder law attorney per month?
Referral volume varies, but a realistic expectation is about one to two referrals per week in a typical market, depending on geographic footprint and the attorney's client base. Building reciprocal referrals through ongoing collaboration helps convert these into actionable client engagements.
How Elder Law Attorneys Choose Home Care Partners And What Wins Trust
Q: How do we find the right elder law attorney in their area to market to or partner with?
Start with online searches for elder law specialists, then directly reach out to receptionists to arrange introductory meetings. Offer to bring educational materials and show how your agency can support clients' planning needs, emphasizing elder law focus and localized expertise.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
Gender Skew
Location
Interests
Professions
Age Range
Household Income
Social Media Reach

Frequently Asked Questions About This Podcast

What is This Podcast about and what kind of topics does it cover?

A practical, practitioner-focused show delivering home care marketing and sales strategies, with a strong emphasis on in-person sales, referral development, and online presence. Episodes often blend tactical playbooks, real-world anecdotes, and templates—from branding consistency and AI-enabled marketing to caregiver recruitment and SNF discharge partnerships—designed for agency leaders, marketers, and frontline sales teams. Notable strengths include actionable frameworks, cross-functional collaboration between marketing and field teams, and a focus on speed, empathy, and measurable outcomes to accelerate growth in home care services.

Where can I find podcast stats for this podcast?

Rephonic provides a wide range of podcast stats for this podcast. We scanned the web and collated all of the information that we could find in our comprehensive podcast database. See how many people listen to this podcast and access YouTube viewership numbers, download stats, audience demographics, chart rankings, ratings, reviews and more.

How many listeners does this podcast get?

Rephonic provides a full set of podcast information for four million podcasts, including the number of listeners. View further listenership figures for this podcast, including podcast download numbers and subscriber numbers, so you can make better decisions about which podcasts to sponsor or be a guest on. You will need to upgrade your account to access this premium data.

What are the audience demographics for this podcast?

Rephonic provides comprehensive predictive audience data for this podcast, including gender skew, age, country, political leaning, income, professions, education level, and interests. You can access these listener demographics by upgrading your account.

How many subscribers and views does this podcast have?

To see how many followers or subscribers this podcast has on Spotify and other platforms such as Castbox and Podcast Addict, simply upgrade your account. You'll also find viewership figures for their YouTube channel if they have one.

Which podcasts are similar to this podcast?

These podcasts share a similar audience with this podcast:

1. Home Care Strategy Lab
2. Home Care Hindsight
3. THE ED MYLETT SHOW
4. The Oprah Podcast
5. BigDeal

How many episodes of this podcast are there?

this podcast launched 12 years ago and published 487 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact this podcast?

Our systems regularly scour the web to find email addresses and social media links for this podcast. We scanned the web and collated all of the contact information that we could find in our podcast database. But in the unlikely event that you can't find what you're looking for, our concierge service lets you request our research team to source better contacts for you.

Where can I see ratings and reviews for this podcast?

Rephonic pulls ratings and reviews for this podcast from multiple sources, including Spotify, Apple Podcasts, Castbox, and Podcast Addict.

View all the reviews in one place instead of visiting each platform individually and use this information to decide if a show is worth pitching or not.

How do I access podcast episode transcripts for this podcast?

Rephonic provides full transcripts for episodes of this podcast. Search within each transcript for your keywords, whether they be topics, brands or people, and figure out if it's worth pitching as a guest or sponsor. You can even set-up alerts to get notified when your keywords are mentioned.

What guests have appeared on this podcast?

Recent guests on this podcast include:

1. Nancy Gillette
2. Bill Nolan
3. Sam Sibu
4. Annette Ziegler
5. Christina Ramos

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

Find and pitch the right podcasts

We help savvy brands, marketers and PR professionals to find the right podcasts for any topic or niche. Get the data and contacts you need to pitch podcasts at scale and turn listeners into customers.
Try it free for 7 days