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The Superwall Podcast

Superwall
Tiktok
Superwall
AI Content Generation
Fitted
UGC
Consumer Apps
Tiktok Marketing
Social Media Marketing
Attention Intelligence
Content Strategy
AI Fashion App
Fashion Industry
Viral Marketing
Consumer Club
App Development
Paywalls
Massive
Influencer Marketing
Retail Arbitrage
Entrepreneurship

The Superwall Podcast dives into the minds of the world’s most innovative app developers. Each episode, we sit down with the people behind today’s most successful apps to uncover what really drives growth, retention, and revenue in the mobile world. From product decisions and paywall strategies to hard-earned lessons and breakthrough experiments, we explore the stories, tactics, and insights that ... more

PublishesWeeklyEpisodes45Foundeda year ago
Number of ListenersCategories
BusinessEntrepreneurship

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Artwork for The Superwall Podcast

Latest Episodes

Cedric Roberge hit $100K in revenue in 70 days. As a college student. His app, Pep AI, did it by studying every successful GLP-1 app, then doing the exact opposite.

In this episode of The Superwall Podcast, Cedric walks Joseph through the exact play... more

YouTube

Marcus Burke helped scale a subscription app to $2M/month in Meta ad spend. He's spent 14 years running paid social for apps, and his single best-performing ad crossed $1M in spend on its own.

In this episode of The Superwall Podcast, Joseph sits do... more

YouTube

Evan Yadegari scaled his app Locked to over $14,000 a month at 14 years old. Then he built 10x, a Shopify for apps, and hit $30K ARR in its first 30 days.

In this episode of The Superwall Podcast, Evan walks Joseph through the exact influencer playb... more

YouTube

Drew Levin has watched over 500 million views roll in across SideShift's top campaigns. As Co-Founder and CTO, he's built the platform that powers UGC for some of the fastest-growing consumer apps on the internet.

In this episode of The Superwall Po... more

YouTube

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Recent Guests

Marcus Burke
Ads expert with 14 years of Meta ads experience for apps
Independent consultant / former agency exec
Episode: Marcus Burke - How to Build a $2M/Month App (Copy Me)
Drew Levin
Co-founder of SideShift
SideShift
Episode: Drew Levin - I Studied 1,000,000 UGC Ads, This Is What Will Grow Your App
Kiran Desai
Head of Marketing for StudyFetch AI
StudyFetch AI
Episode: Kiran Desai - The EXACT System to Go From 0-$10M+ With Your App
Yannis Chaouche
Machine learning scientist turned growth marketer focused on viral TikTok formats for apps
Independent researcher/creator
Episode: Yannis Chaouche - The NEW Short Form Strategy Dominating For App Growth
Nicole Cheung
App founder discussed in interview, built GlamUp and Sprout
Independent app creator
Episode: Nicole Cheung - she makes $400k/mo from ai apps (while in college)
Daniel Heintzma
Founder of Sway AI; Co-founder of Cal AI
Cal AI, Sway AI
Episode: Daniel Heintzma - I speedran a new app from 0 to $2m/year in 6 months (here's how)
Alex Vech
Founder of Boost App Social, involved in paid acquisition and creator outreach strategy
Boost App Social / former owner of Boost Social
Episode: Alex Vech - Copy This Facebook Ads Strategy, It'll Blow Up Your SaaS
Morrie Schonfeld
Founder of Pingo, language learning app
Pingo
Episode: Morrie Schonfeld - How I built a $500k/mo ai app (so you can just copy me)
Brett Bauman
Co-founder of Coconote, former Loom product/engineering leader
Quizlet (formerly Coconote)
Episode: Brett Bauman & Zack Hargett - COPY this ai app's $6.7m/yr marketing strategy

Host

Joseph Choi
Host of The Superwall Podcast and founder involved with Consumer Club

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Talking Points

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Rafael Kramer - this 14 yr old makes $100k/mo PROFIT building apps with ai (here's how)
Q: What lesson stands out most from your influencer-driven growth strategy?
The biggest takeaway is that the right influencer can dramatically accelerate distribution, but the fit matters more than follower counts. You need influencers whose audience actually engages with the concept and is receptive to a game or app, and you must incentivize them to contribute meaningfully, often through ownership or partnerships that make the project feel like theirs.
Rafael Kramer - this 14 yr old makes $100k/mo PROFIT building apps with ai (here's how)
Q: How did you start making money with meme-based games at a young age, and what was your first big breakthrough?
I started by turning viral memes into simple games using no-code tools, promoting them on TikTok, and focusing on distribution to gain downloads. My first big breakthrough came with a DaBaby meme game that accumulated millions of downloads in a month, showing that rapid content creation and influencer-driven reach could monetize even early, small projects.
Ivan Peskov & Nicholas Tsvietkov -The App Marketing Strategy No One Talks About
Q: How did you get into Instagram comments automation, and was it the initial idea or did you start with something else?
We started with automated posting on TikTok, but pivoted to comments because posting content at scale was hard and the feedback loop for engagement was better with comments. The shift allowed us to iterate more quickly and focus on creative ideas and the tech behind automation.
Marcus Burke - How to Build a $2M/Month App (Copy Me)
Q: How important is AI in your current workflow for copywriting and video production?
AI is a core enabler, used for copywriting after strong context is established, and for generative video and image work. The strategy is to use AI to handle context-rich prompts and maintain control over variables so testing remains efficient and scalable.
Marcus Burke - How to Build a $2M/Month App (Copy Me)
Q: Marcus, how do you structure your ad accounts to scale while keeping the cost per target in check?
We create five distinct ad sets based on media type, format, and messaging, set budgets at the ad-set level, and pull back on underperforming formats by moving them to separate campaigns so Meta can spend more on the better-performing ones while the others don't drag the overall cost up.

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Frequently Asked Questions About The Superwall Podcast

What is The Superwall Podcast about and what kind of topics does it cover?

The show spotlights the minds behind high-growth apps, exploring how founders and growth teams design products, monetize effectively, and achieve scale in a competitive mobile landscape. Across episodes, conversations typically center on product decisions, paywall and monetization strategies, influencer and creator-led growth, and clever, low-budget marketing tactics that drive virality and retention. Guests range from no-code founders to AI-powered app builders and growth marketers, offering practical playbooks on prototyping, onboarding optimization, content strategies, and community-driven growth. The series often highlights unconventional approaches—such as equity partnerships with influencers, creator-led monetization, and paywall expe... more

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Which podcasts are similar to The Superwall Podcast?

These podcasts share a similar audience with The Superwall Podcast:

1. My First Million
2. The Startup Ideas Podcast
3. Y Combinator Startup Podcast
4. Founders
5. The a16z Show

How many episodes of The Superwall Podcast are there?

The Superwall Podcast launched a year ago and published 45 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on The Superwall Podcast?

Recent guests on The Superwall Podcast include:

1. Marcus Burke
2. Drew Levin
3. Kiran Desai
4. Yannis Chaouche
5. Nicole Cheung
6. Daniel Heintzma
7. Alex Vech
8. Morrie Schonfeld

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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