The Strategic Marketing Show delivers strategic insights from today’s enterprise marketing thought leaders and is brought to you by Insights for Professionals – providing access to the latest industry insights from trusted brands, all in a customized, tailored experience. Find out more at InsightsForProfessionals.com.
Publishes | Weekly | Episodes | 39 | Founded | 3 years ago |
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Categories | MarketingBusinessManagement |
How can improved customer experience result in more sales and better customers? That's what we're discussing today with a lady who has 25 years of experience in the B2B media industry, working on many large accounts, including IBM, HSBC and Oracle.
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What makes customer experience great, and what makes it not so good? And what can big companies learn from small companies about customer experience?
That's what we're discussing today with a lady who has 12 years of experience in customer-centric r... more
What email copy is likely to resonate with your target market and what's likely to turn them off? And has this changed much over the years?
That's what we're discussing today with a lady who was the copywriter behind winning emails for eight and nin... more
How much do you know about which lead or inquiry led to a purchase? And are you able to tell which steps were key along the way?
That's what we're talking about today with a lady who, last year, was named in the BIMA 100, a list of the top 100 Peopl... more
How many martech subscriptions do you have that you struggle to justify? And how do you decide what martech you really need? And how do you maximize the impact of the martech that you keep?
That’s what we're discussing today with a seasoned marketin... more
Content is an essential part of building engagement into your marketing activities. But, it's getting harder to get your content seen by the right audience, and AI might be making this even tougher. So, what does highly engaging content look like? An... more
How do you know if your content is likely to resonate with your users? And how do you decide on what content you should be publishing?
That's what we're discussing today with a lady who believes that demonstrating experience, expertise, authority, a... more
Is marketing automation just a way that you execute your marketing tasks? Or should it actually be part of your broader strategy? And if so, how?
That's what we're discussing today with a marketing automation and lifecycle marketing expert who helps... more
How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.
Apple Podcasts | #235 |
Listeners, social reach, demographics and more for this podcast.
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The Strategic Marketing Show launched 3 years ago and published 39 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
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