Rephonic
Artwork for The Steel CodCast
Appliance Industry
Sales Techniques
Miele
Food Preservation
Sub-Zero
Dishwashers
Thermador Extralow
Appliance Sales
Refrigerators
Turbowash
Fisher & Paykel Cooldrawer
Sales Strategies
LG Instaview
Precision Cooking
Samsung Flex Duo
Dacor
One Step Wash and Dry
Consumer Behavior
Speed Queen
Fabric Care

The Steel Codcast is a daily podcast delivering expert commentary, industry insight, and real world perspective for professionals across the appliance industry. Hosted by Jon, VP of Sales, and Anthony, President of Steel Cod, the show blends evergreen education with breaking appliance industry news to help listeners sell smarter, position products more effectively, and stay current in a fast movin... more

PublishesDailyEpisodes68Founded3 months ago
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EducationBusiness

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Artwork for The Steel CodCast

Latest Episodes

The internet loves the Speed Queen TC5. But that doesn’t mean it’s the better washer.

In this episode of The Steel CodCast, Anthony and Jon break down the real engineering differences between the Speed Queen TC5 and TR7 and why the internet conversa... more

Most people lump steam ovens and speed ovens into the same category. That comparison completely misses the point.

In this episode of The Steel CodCast, Anthony and Jon break down why steam ovens and speed ovens are fundamentally different cooking to... more

The gas vs induction debate isn’t really about cooking. It’s about identity.

In this episode of The Steel CodCast, Anthony and Jon break down one of the most heated arguments in appliances: gas cooking versus induction. Instead of leaning on myths, ... more

Most retailers assume affluent buyers want more information. In reality, they want the opposite.

In this episode of The Steel CodCast, Anthony and Jon sit down with Chris Riley to unpack how appliance retailers should approach luxury customers and w... more

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Hosts

Anthony Fors
President of Steel Cod, bringing extensive industry experience to discussions about appliance sales and marketing.
Jon Beresford
VP of Sales at Steel Cod, providing insights on retail strategies and sales techniques in the appliance industry.

Reviews

5.0 out of 5 stars from 4 ratings
  • Real talk!

    Great selling tips and true

    Industry discussion! A must listen for sellers

    Apple Podcasts
    5
    Jaymoney255
    United States2 months ago

Talking Points

Recent interactions between the hosts and their guests.

How Thermador’s Star Burner Delivers Control, Not Just Easy Cleaning
Q: If a customer has always been cooking on gas on a circular burner, how much of a difference are they going to feel?
They will feel a significant difference in cooking control and even heat distribution.
Why Frigidaire’s Pizza Mode Is a Sales Mistake If You Lead With Pizza
Q: What other sort of qualifying things am I asking?
Salespeople should consider what other meals or finishes can be achieved with high heat cooking instead of strictly focusing on pizza.
GE One Step Wash & Dry: How to Set Expectations the Right Way
Q: Will this feature help de-wrinkle my clothes?
Yes, it may help reduce wrinkles but its ability to do so depends on the weight and fabric of the clothes.
GE One Step Wash & Dry: How to Set Expectations the Right Way
Q: Can you do a full load with this feature?
No, you can't expect to dry a full load of jeans as this feature is not designed for heavy-duty fabrics or larger volumes.
GE One Step Wash & Dry: How to Set Expectations the Right Way
Q: How do I tiptoe around this without over-promising?
Focus on managing customer expectations by clearly explaining the limitations and appropriate uses of the One Step Wash and Dry feature.

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Frequently Asked Questions About The Steel CodCast

What is The Steel CodCast about and what kind of topics does it cover?

A daily podcast focused on the appliance industry, featuring expert commentary and real-world insights aimed at helping professionals navigate the complexities of appliance sales and marketing. The hosts, who are industry veterans, cover a wide range of topics including sales techniques, product positioning, and current trends within the appliance market. The episodes blend evergreen education with relevant news, ensuring listeners are equipped with actionable strategies that can be applied in their daily operations. This podcast is particularly beneficial for appliance sales professionals, manufacturers, distributors, and brand leaders looking to stay competitive in a rapidly evolving market.

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How many listeners does The Steel CodCast get?

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Which podcasts are similar to The Steel CodCast?

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1. Conan O’Brien Needs A Friend

How many episodes of The Steel CodCast are there?

The Steel CodCast launched 3 months ago and published 68 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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