The Steel CodCast
Anthony Fors and Jon BeresfordThe Steel Codcast is a daily podcast delivering expert commentary, industry insight, and real world perspective for professionals across the appliance industry. Hosted by Jon, VP of Sales, and Anthony, President of Steel Cod, the show blends evergreen education with breaking appliance industry news to help listeners sell smarter, position products more effectively, and stay current in a fast movin... more
| Publishes | Daily | Episodes | 15 | Founded | a month ago |
|---|---|---|---|---|---|
| Categories | EducationBusiness | ||||
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Latest Episodes
Thermador’s ExtraLow simmer is often celebrated as a precision win, but rarely explained all the way through. In this episode of The Steel Codcast, Anthony and Jon unpack why praising how low the temperature goes without defining its boundaries can q... more
LG InstaView is one of the most recognizable refrigerator features on the market, yet it is often framed in a way that quietly destroys its value. In this episode of The Steel Codcast, Anthony and Jon explain why positioning InstaView as a novelty or... more
Miele’s QuickIntenseWash is often misunderstood as just another fast dishwasher cycle. In this episode of The Steel Codcast, Anthony and Jon break down why that assumption creates hesitation on the sales floor and how the name itself can quietly unde... more
Sub-Zero’s air purification system is one of the hardest features to sell because customers cannot see it working. In this episode of The Steel Codcast, Anthony and Jon explain why leading with NASA inspired technology or ethylene gas actually weaken... more
The Thermador Star Burner is often oversimplified on the sales floor as a design choice or an easy-to-clean feature. In this episode of The Steel Codcast, Anthony and Jon explain why leading with cleaning misses the real reason this burner exists and... more
The Fisher & Paykel CoolDrawer is one of the most misunderstood refrigeration products on the sales floor. In this episode of The Steel Codcast, Anthony and Jon break down why positioning the CoolDrawer as an “extra drawer” or indulgent add on immedi... more
LG TurboWash is one of the most misunderstood laundry cycles on the sales floor. In this episode of The Steel Codcast, Anthony and Jon break down why the word “turbo” creates the wrong assumptions for customers and how that misunderstanding leads sal... more
Samsung Family Hub is one of the most misunderstood features on the sales floor. In this episode of The Steel Codcast, Anthony and Jon break down why positioning Family Hub as a TV, tablet, or piece of tech creates confusion instead of excitement.
T... more
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How many episodes of The Steel CodCast are there?
The Steel CodCast launched a month ago and published 15 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
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