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Artwork for The Sports Entrepreneurs Podcast by Marcus Luer

The Sports Entrepreneurs Podcast by Marcus Luer

Marcus Luer
Indian Premier League
BCCI
Cricket
Olympics
IPL
Cultural Identity
Event Production
FIFA World Cup
Franz Beckenbauer
Champions League
Venice
Tokyo Olympics
Sports Revenue
Digital Marketing
Two Circles
Data-Driven Approaches
NFL Plus
FIFA Plus
Manchester City
England and Wales Cricket Board

The Sports Entrepreneurs Podcast is an “audio biography” series with the leading Entrepreneurs and Movers & Shakers in the business of Sports & Esports of the past 40 years. Marcus drills deep into the career of his guests, what worked and what didn’t, the learning from the good, bad and ugly. Through his wide network, Marcus is able to host top guests from across the industry and from around the ... more

PublishesMonthlyEpisodes100Founded6 years ago
Number of ListenersCategories
EntrepreneurshipBusinessSports

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Artwork for The Sports Entrepreneurs Podcast by Marcus Luer

Latest Episodes

Patrick Nally, one of the founding fathers of the sports marketing industry through his agency West Nally, was a true “gamechanger” at the peak of his success. In this episode, we dive deep into Patrick’s journey—from leaving school at 15 to pioneeri... more

Ken Hershman, former Showtime Sports and then HBO Sports President involved in some of the biggest Boxing events over the past 25 years.  Great stories from his 25 years at those networks and beyond from Mike Tyson to Don King and Mayweather vs Pacqu... more

Lalit Modi, the founder of the IPL, the final episode uncovers how it all went wrong at the end.  From threats to his life, assassination attempts, to being banned for life and having to leave the country.  One final amazing episode to wrap up our fo... more

In our 3rd episode with Lalit Modi, we will dive deep into the crazy 2nd Season of the IPL (which was held in South Africa) and as a bonus discuss the stories behind the creation of the Champions League Twenty20 (CLT20), including the Mumbai Terroris... more

Key Facts

Accepts Guests
Accepts Sponsors
Contact Information
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Number of Listeners
Find out how many people listen to this podcast per episode and each month.

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Recent Guests

Professor Dr. Sascha Schmidt
A professor at WHU and expert in sports management and technology.
WHU - Otto Beisheim School of Management
Episode: Prof. Dr. Sascha Schmidt, "Sports Tech Talk"

Host

Marcus Luer
Host of The Sports Entrepreneurs Podcast.

Reviews

4.7 out of 5 stars from 14 ratings
  • Outstanding

    Fantastic guests and Marcus does a great job curating the conversations. Great listen for sports business professionals.

    Apple Podcasts
    5
    UConnNYC
    United States6 years ago
  • Roger Woodall

    An absolute fantastic podcast and anyone who loves sport & business should definitely have a listen.

    Well done Marcus for some great questions which really delves further 👍🏼

    Apple Podcasts
    5
    Dodge Woodall
    United Kingdom6 years ago
  • Open talk ...

    Great job off Interviewing a great business man like Donald Bell ... well done Marcus.

    Especially the review of Donald's business life ... the "EGO" thing ... great!!!

    You can learn so much from those guys ...

    Apple Podcasts
    5
    MarcBremer
    Germany6 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Feedback indicates that the discussions often provide valuable lessons and learning opportunities for aspiring entrepreneurs in the sports sector.
Listeners appreciate the fantastic range of guests and Marcus's ability to curate engaging conversations that resonate with sports business professionals.
The podcast is highly recommended for anyone interested in the intersection of sports and entrepreneurship, with many noting the insightful questions posed by the host.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Talking Points

Recent interactions between the hosts and their guests.

Gareth Balch, "Data Driven Sports Revenue"
Q: What future markets is Two Circles looking to enter?
Balch mentions intentions to expand into American markets as well as increasing efforts in previously underserved European markets like Germany.
Gareth Balch, "Data Driven Sports Revenue"
Q: How has Two Circles grown over the years?
Balch highlights the agency’s consistent growth each year, emphasizing a focus on delivering value for clients and acquiring companies to expand capabilities.
Gareth Balch, "Data Driven Sports Revenue"
Q: What is the approach of Two Circles in working with its clients?
Balch outlines that their approach is client-centric, focusing on building deep, long-term relationships and tailoring remuneration models to suit client needs.
Gareth Balch, "Data Driven Sports Revenue"
Q: What sort of services does Two Circles offer to sports organizations?
Balch describes that Two Circles helps sports organizations by utilizing data to enhance revenue streams and improve fan engagement.
Gareth Balch, "Data Driven Sports Revenue"
Q: How do we then get from running around in circles to Two Circles?
Balch explains that his background and insights gained during his running career laid the groundwork for his entrepreneurial vision, eventually leading him to co-found Two Circles with Matt Rogan.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
Gender Skew
Location
Interests
Professions
Age Range
Household Income
Social Media Reach

Frequently Asked Questions About This Podcast

What is This Podcast about and what kind of topics does it cover?

The podcast features in-depth discussions with prominent entrepreneurs and influential figures from the sports and esports industries, covering a variety of business experiences spanning over the past 40 years. Episodes highlight personal stories, insights on successes and failures, and the evolution of the industry, creating a rich tapestry of knowledge that appeals to those interested in the intersection of sports and business. The host's extensive network allows for a diverse range of guests from different parts of the world, resulting in a unique blend of East-West perspectives on sports entrepreneurship. This distinctive approach is likely to engage listeners who are keen on learning from industry pioneers about the dynamics of sports ... more

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Which podcasts are similar to this podcast?

These podcasts share a similar audience with this podcast:

1. Leaders Worth Knowing Podcast
2. Unofficial Partner Podcast
3. Are You Not Entertained?
4. Sports Business Radio Podcast
5. Front Office Sports Today

How many episodes of this podcast are there?

this podcast launched 6 years ago and published 100 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on this podcast?

Recent guests on this podcast include:

1. Professor Dr. Sascha Schmidt

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