
We're your one-stop shop for modern communications. The lines between PR, marketing, search, advertising, social, and content continue to blur, making it difficult to decide what belongs where. Rather than decide, let’s come together and work as one to grow organizations. We can change the PR industry...together.
| Publishes | Weekly | Episodes | 388 | Founded | 8 years ago |
|---|---|---|---|---|---|
| Number of Listeners | Categories | CareersBusiness | |||

On this week’s Spin Sucks podcast episode, Gini Dietrich explores how hustle culture trained us to confuse keeping up with actually understanding, why the performance of consumption is not the same thing as thinking, and what communicators, marketers... more
The PESO Model® did not become less relevant because of AI—it became more necessary. In this episode, Gini Dietrich breaks down how AI exposed the flaws in disconnected marketing and why modern paid, earned, shared, and owned media must work as an in... more
Measurement isn’t math. It’s storytelling with numbers—and in a PESO Model® operating system, it’s how you prove what changed (not what you did).
In this Spin Sucks episode, Gini Dietrich breaks measurement down for marketers who would rather alphab... more
Running the PESO Model®as separate tactics creates noise, not momentum. In this episode, Gini Dietrich shares what PESO Model integration really is: repeatable decisions, a stop list that prevents chaos, and a one-page integration map that keeps ever... more
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Gini is on top of evy. This content is the living Bible for communication
Gini is a well known industry pro and always has timely and good things to share!
I look forward to every new episode, & Gini’s insights into what’s happening in communications & PR.
Gini’s ability to articulate the importance of communications at all levels of the organisation makes this show an invaluable part of any business professional’s toolkit.
Enjoying your podcast on my daily walk. Planning to go back to the Evaluating our work episode. Lots of great stuff here!
Key themes from listener reviews, highlighting what works and what could be improved about the show.
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Listeners, social reach, demographics and more for this podcast.
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Practical, framework-driven discussions focused on integrating paid, owned, earned, and shared media to drive measurable business results. Frequent emphasis on visibility engineering, credibility, and strategic storytelling helps listeners build cohesive communications programs rather than silos. Notable for its concise formats, real-world case applications, and a strong focus on how to align teams and leadership around a unified PESO-based operating system.
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1. Agency Leadership Podcast
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3. Good Hang with Amy Poehler
4. The Mel Robbins Podcast
5. Girls Gotta Eat
The Spin Sucks Podcast launched 8 years ago and published 388 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
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Recent guests on The Spin Sucks Podcast include:
1. Sarah Waddington
2. Alison Garwood-Jones
3. Kelly Dietrich
4. Addison Ellis Dietrich
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