
We're your one-stop shop for modern communications. The lines between PR, marketing, search, advertising, social, and content continue to blur, making it difficult to decide what belongs where. Rather than decide, let’s come together and work as one to grow organizations. We can change the PR industry...together.
| Publishes | Weekly | Episodes | 374 | Founded | 8 years ago |
|---|---|---|---|---|---|
| Number of Listeners | Categories | CareersBusiness | |||

Saying “we’re the leading provider” isn’t a strategy. Corroboration is.
In this episode, Gini Dietrich explores how to build corroboration loops—the external proof points that show up in trade outlets, creator newsletters, podcasts, and partner chan... more
Does your website read like a committee of ghosts wrote it? Logos, vague promises, stock photos—and no real humans your audience can actually trust?
In this episode of the Spin Sucks Podcast, Gini Dietrich introduces author footprints: a simple way ... more
Most buying happens before a call—so if you’re not answering buyer questions up front, the algorithms (and the humans) move on. Gini Dietrich provides a no-fluff visibility engineering sprint to help you prepare for a January launch.
Most of the decision happens before sales. In this episode, Gini Dietrich breaks down Visibility Engineering and how to use the PESO Model© to build anchor hubs that become the safest thing to cite, earn analyst/AI reuse, and measure results. You’ll ... more
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Gini is on top of evy. This content is the living Bible for communication
Gini is a well known industry pro and always has timely and good things to share!
I look forward to every new episode, & Gini’s insights into what’s happening in communications & PR.
Gini’s ability to articulate the importance of communications at all levels of the organisation makes this show an invaluable part of any business professional’s toolkit.
Enjoying your podcast on my daily walk. Planning to go back to the Evaluating our work episode. Lots of great stuff here!
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This podcast focuses on the intersection of public relations, marketing, advertising, and communications in a rapidly evolving digital landscape. Key themes across episodes include the importance of adapting communication strategies in light of AI developments, the necessity of integrating various media channels through frameworks like the PESO model, and the significance of structured trust and reputation management. The host often emphasizes actionable insights and practical advice for professionals seeking to navigate these complexities, making it a resource for anyone looking to enhance their skills in modern communications. Unique to this podcast is its commitment to discussing how PR professionals can act as 'visibility engineers,' ad... more
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These podcasts share a similar audience with The Spin Sucks Podcast:
1. The PR Breakdown with Molly McPherson
2. Worklife with Adam Grant
3. The Daily
4. Fixable
5. How I Built This with Guy Raz
The Spin Sucks Podcast launched 8 years ago and published 374 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
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Recent guests on The Spin Sucks Podcast include:
1. Alison Garwood-Jones
2. Kelly Dietrich
3. Addison Ellis Dietrich
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