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The Spin Sucks Podcast with Gini Dietrich

Gini Dietrich, Founder of Spin Sucks
Public Relations
Artificial Intelligence
Generative AI
Media Measurement
PESO Model
Owned Media
Gender Equality
Tiktok
Search Engine Optimization
Earned Media
Thought Leadership
Double Standards
Contributed Content
Marketing
Media Relations
Social Media
Ethics
Workplace Dynamics
PACEL Model
Commenting

We're your one-stop shop for modern communications. The lines between PR, marketing, search, advertising, social, and content continue to blur, making it difficult to decide what belongs where. Rather than decide, let’s come together and work as one to grow organizations. We can change the PR industry...together.

PublishesWeeklyEpisodes368Founded8 years ago
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Artwork for The Spin Sucks Podcast

Latest Episodes

The internet isn’t dead—it’s haunted. This week, Gini Dietrich explores the “dead internet” theory and why bots now outnumber humans online, which changes how we plan, measure, and defend our brands.

You’ll learn how to replace vanity metrics with h... more

Synthetic sparks, real fires.

Gini Dietrich unpacks how bot-created boycotts inflate “consensus,” jump to real influencers, and turn into costly crises.

This episode gives you a practical, hour-one playbook: capture an authenticity snapshot, choose... more

In today’s episode, we put you in the boardroom and show exactly why the current stack can’t answer the ROI question—then we install an operating system.

What you’ll learn:

• The ~$500B blind spot: marketing without an OS

• How a PESO Model© OS ... more

Generative AI is sliding into the “Trough of Disappointment.” The Atlantic is warning of an AI bubble. And if you’re a CMO chasing disconnected AI pilots without a plan, you could be next.

In this episode, Gini Dietrich explains why PESO isn’t just ... more

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Recent Guests

Alison Garwood-Jones
Communications professional who provided insights on transitioning content to EEAT
Episode: Are you Creating the Best Content on the Earth for Your Topic?
Kelly Dietrich
Democratic political operative and founder of the National Democratic Training Committee.
National Democratic Training Committee
Episode: Celebrating 300 Episodes!
Addison Ellis Dietrich
Gini's rising sixth grader, participating in a fun segment.
Episode: Celebrating 300 Episodes!

Host

Gini Dietrich
Host of a podcast focused on modern communications, Gini brings extensive expertise in public relations and marketing, with a commitment to helping professionals adapt to the latest industry challenges and opportunities.

Reviews

4.9 out of 5 stars from 108 ratings
  • Great podcast

    Gini is a well known industry pro and always has timely and good things to share!

    Apple Podcasts
    5
    Hattrickmissy
    United Statesa year ago
  • Always worth listening to!

    I look forward to every new episode, & Gini’s insights into what’s happening in communications & PR.

    Apple Podcasts
    5
    SBNZ13
    New Zealand2 years ago
  • Must-listen

    Gini’s ability to articulate the importance of communications at all levels of the organisation makes this show an invaluable part of any business professional’s toolkit.

    Apple Podcasts
    5
    Fan of factoids
    United Kingdom2 years ago
  • Walking and Spinning

    Enjoying your podcast on my daily walk. Planning to go back to the Evaluating our work episode. Lots of great stuff here!

    Apple Podcasts
    5
    DanSRF
    Canada3 years ago
  • Listened to 3 in a Row

    I am just getting into PR. I need to create a social media calendar for my assignment. Episode #21 was assigned as something to listen to. The I stayed for #22 & #23.

    Very clear, concise and compelling.

    Apple Podcasts
    5
    Rosalita9899
    United States4 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Listeners commend the host for her expertise in public relations and marketing, praising her ability to provide actionable tips in an accessible format.
Feedback highlights the show's relevance and timeliness, as it addresses current trends in communications and the impact of AI on PR strategies.
Many appreciate the podcast's practical approach, noting that it presents complex topics in a digestible manner.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Talking Points

Recent interactions between the hosts and their guests.

Measuring PR Results in the 21st Century
Q: What does the future of measurement hold?
The future of PR measurement is promising, with advancements in data sophistication and the potential for AI to correlate brand awareness with sales.
Measuring PR Results in the 21st Century
Q: How can we use AI to measure the effectiveness of PR?
AI can provide insights and trends from data that are often overlooked, helping to replicate successful strategies and streamline analysis.
Measuring PR Results in the 21st Century
Q: What is the number one challenge the industry faces when measuring results?
The biggest challenge is that much of PR work is nearly impossible to measure toward the results that executives care about, with a focus often on outputs rather than outcomes.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
Gender Skew
Location
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Professions
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Frequently Asked Questions About The Spin Sucks Podcast

What is The Spin Sucks Podcast about and what kind of topics does it cover?

This podcast focuses on the intersection of public relations, marketing, advertising, and communications in a rapidly evolving digital landscape. Key themes across episodes include the importance of adapting communication strategies in light of AI developments, the necessity of integrating various media channels through frameworks like the PESO model, and the significance of structured trust and reputation management. The host often emphasizes actionable insights and practical advice for professionals seeking to navigate these complexities, making it a resource for anyone looking to enhance their skills in modern communications. Unique to this podcast is its commitment to discussing how PR professionals can act as 'visibility engineers,' ad... more

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How many listeners does The Spin Sucks Podcast get?

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Which podcasts are similar to The Spin Sucks Podcast?

These podcasts share a similar audience with The Spin Sucks Podcast:

1. The PR Breakdown with Molly McPherson
2. Agency Leadership Podcast
3. Wiser Than Me with Julia Louis-Dreyfus
4. Today, Explained
5. Up First from NPR

How many episodes of The Spin Sucks Podcast are there?

The Spin Sucks Podcast launched 8 years ago and published 368 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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Our systems regularly scour the web to find email addresses and social media links for this podcast. We scanned the web and collated all of the contact information that we could find in our podcast database. But in the unlikely event that you can't find what you're looking for, our concierge service lets you request our research team to source better contacts for you.

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What guests have appeared on The Spin Sucks Podcast?

Recent guests on The Spin Sucks Podcast include:

1. Alison Garwood-Jones
2. Kelly Dietrich
3. Addison Ellis Dietrich

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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