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The Spin Sucks Podcast with Gini Dietrich

Gini Dietrich, Founder of Spin Sucks
PESO Model
Public Relations
Artificial Intelligence
Social Media
Visibility Engineering
Marketing
Earned Media
Communications
Generative AI
Owned Media
Digital Marketing
Content Marketing
Content Strategy
Media Measurement
Content Creation
PACEL Model
Paid Media
PESOL Model
Crisis Communication
Thought Leadership

We're your one-stop shop for modern communications. The lines between PR, marketing, search, advertising, social, and content continue to blur, making it difficult to decide what belongs where. Rather than decide, let’s come together and work as one to grow organizations. We can change the PR industry...together.

PublishesWeeklyEpisodes411Founded9 years ago
Number of ListenersCategories
CareersBusiness

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Artwork for The Spin Sucks Podcast

Latest Episodes

In this week’s Spin Sucks podcast episode, Gini Dietrich explains why the AI persona you built last year just got promoted to referee, the only two signals it checks before it vouches for you, and the four moves to make before someone in your buildin... more

Everyone is writing the same article about AI visibility: it's a new discipline, and—what luck!—they sell the thing that fixes it. Nope. AI systems reward probability, not popularity, and probability gets built through the integrated program communic... more

YouTube

Everyone wants the AI visibility tool with the free trial and the dashboard. We don't have one to sell you, and neither does anyone else—because if AI isn't recommending your brand, that's usually a trust problem wearing a tooling costume.

In this w... more

YouTube

Duolingo built the internet's favorite brand on rented land—the best shared media engine on the planet, run through one green owl on platforms it doesn't control. In this month's PESO Model® Diagnostic, Gini Dietrich looks at what the legend leaves o... more

YouTube

Key Facts

Contact Information
Podcast Host
Number of Listeners
Find out how many people listen to this podcast per episode and each month.

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People also subscribe to these shows.

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Recent Guests

Martin Waxman
Industry expert and webinar speaker on communications and PR
Independent / Industry Speaker
Episode: How to Show Up Inside the Answer: A Visibility Engineering Playbook
Sarah Waddington
CEO of PRCA
Episode: Publicity Is Dead. PR Is Not.
Alison Garwood-Jones
Communications professional who provided insights on transitioning content to EEAT
Episode: Are you Creating the Best Content on the Earth for Your Topic?
Kelly Dietrich
Democratic political operative and founder of the National Democratic Training Committee.
National Democratic Training Committee
Episode: Celebrating 300 Episodes!
Addison Ellis Dietrich
Gini's rising sixth grader, participating in a fun segment.
Episode: Celebrating 300 Episodes!

Host

Gini Dietrich
Host of The Spin Sucks Podcast with Gini Dietrich

Reviews

4.9 out of 5 stars from 110 ratings
  • The undisputed authority

    Gini is on top of evy. This content is the living Bible for communication

    Apple Podcasts
    5
    Adrienne Says So
    United States10 months ago
  • Great podcast

    Gini is a well known industry pro and always has timely and good things to share!

    Apple Podcasts
    5
    Hattrickmissy
    United States2 years ago
  • Always worth listening to!

    I look forward to every new episode, & Gini’s insights into what’s happening in communications & PR.

    Apple Podcasts
    5
    SBNZ13
    New Zealand2 years ago
  • Must-listen

    Gini’s ability to articulate the importance of communications at all levels of the organisation makes this show an invaluable part of any business professional’s toolkit.

    Apple Podcasts
    5
    Fan of factoids
    United Kingdom3 years ago
  • Walking and Spinning

    Enjoying your podcast on my daily walk. Planning to go back to the Evaluating our work episode. Lots of great stuff here!

    Apple Podcasts
    5
    DanSRF
    Canada4 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Many appreciate the concise, digestible episode formats and real-world examples
Audiences appreciate the focus on systems and measurable impact for business outcomes
Listeners praise the host for clear, practical advice and timely insights
Positive, practical, actionable guidance for modern PR and communications

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Apple Podcasts
#202
United States/Business/Careers
Apple Podcasts
#197
United Kingdom/Business/Careers
Apple Podcasts
#33
Finland/Business/Careers
Apple Podcasts
#58
Ukraine/Business/Careers
Apple Podcasts
#72
Spain/Business/Careers
Apple Podcasts
#130
Israel/Business/Careers

Talking Points

Recent interactions between the hosts and their guests.

Measuring PR Results in the 21st Century
Q: What does the future of measurement hold?
The future of PR measurement is promising, with advancements in data sophistication and the potential for AI to correlate brand awareness with sales.
Measuring PR Results in the 21st Century
Q: How can we use AI to measure the effectiveness of PR?
AI can provide insights and trends from data that are often overlooked, helping to replicate successful strategies and streamline analysis.
Measuring PR Results in the 21st Century
Q: What is the number one challenge the industry faces when measuring results?
The biggest challenge is that much of PR work is nearly impossible to measure toward the results that executives care about, with a focus often on outputs rather than outcomes.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
Gender Skew
Location
Interests
Professions
Age Range
Household Income
Social Media Reach

Frequently Asked Questions About The Spin Sucks Podcast

What is The Spin Sucks Podcast about and what kind of topics does it cover?

This show targets communications and marketing professionals looking to navigate the intersection of PR, branding, social and content. Recent episodes consistently emphasize building a cohesive operating system for marketing and communications (PESO), making AI-enabled visibility work for brands, and translating marketing value into business terms that executives understand. Listeners can expect practical frameworks, such as governance for owned and earned media, tiered approvals to unlock faster publishing in regulated contexts, and actionable steps to improve brand voice, messaging discipline, and measurement. A notable throughline is the focus on turning strategic concepts into repeatable systems rather than one-off tactics, with a stron... more

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Which podcasts are similar to The Spin Sucks Podcast?

These podcasts share a similar audience with The Spin Sucks Podcast:

1. Pivot
2. The Curiosity Shop with Brené Brown and Adam Grant
3. Up First from NPR
4. The Daily
5. The Ezra Klein Show

How many episodes of The Spin Sucks Podcast are there?

The Spin Sucks Podcast launched 9 years ago and published 411 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on The Spin Sucks Podcast?

Recent guests on The Spin Sucks Podcast include:

1. Martin Waxman
2. Sarah Waddington
3. Alison Garwood-Jones
4. Kelly Dietrich
5. Addison Ellis Dietrich

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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