We're your one-stop shop for modern communications. The lines between PR, marketing, search, advertising, social, and content continue to blur, making it difficult to decide what belongs where. Rather than decide, let’s come together and work as one to grow organizations. We can change the PR industry...together.
Publishes | Weekly | Episodes | 332 | Founded | 7 years ago |
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Number of Listeners | Categories | BusinessCareers |
AI search engines, and even traditional search engines using AI are changing how people look for and find information. For communicators, this means we need to update the way we're using the PESO Model© to make sure we're getting found where people a... more
The magic of the PESO model is integration between the different media types. Often the lines are blurred between the elements and that means you're doing it exactly right. On this week's episode of the Spin Sucks Podcast, Gini Dietrich is talking ab... more
More and more of the public have trust issues with companies and media. Gini Dietrich reviews the Annual Edelman Trust Barometer Report and how you can use the PESO Model to address trust challenges in today's communication landscape.
A mistake that companies and individuals often make with the PESO Model© is treating it like a checklist of tactics rather than what it really is - an integrated strategy. On This week's episode of the Spin Sucks Podcast, Gini Dietrich is talking abo... more
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Gini is a well known industry pro and always has timely and good things to share!
I look forward to every new episode, & Gini’s insights into what’s happening in communications & PR.
Gini’s ability to articulate the importance of communications at all levels of the organisation makes this show an invaluable part of any business professional’s toolkit.
Enjoying your podcast on my daily walk. Planning to go back to the Evaluating our work episode. Lots of great stuff here!
I am just getting into PR. I need to create a social media calendar for my assignment. Episode #21 was assigned as something to listen to. The I stayed for #22 & #23.
Very clear, concise and compelling.
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Listeners, engagement and demographics and more for this podcast.
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The Spin Sucks Podcast launched 7 years ago and published 332 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
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