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The Spin Sucks Podcast with Gini Dietrich

Gini Dietrich, Founder of Spin Sucks

We're your one-stop shop for modern communications. The lines between PR, marketing, search, advertising, social, and content continue to blur, making it difficult to decide what belongs where. Rather than decide, let’s come together and work as one to grow organizations. We can change the PR industry...together.

PublishesWeeklyEpisodes332Founded7 years ago
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Artwork for The Spin Sucks Podcast

Latest Episodes

AI search engines, and even traditional search engines using AI are changing how people look for and find information. For communicators, this means we need to update the way we're using the PESO Model© to make sure we're getting found where people a... more

The magic of the PESO model is integration between the different media types. Often the lines are blurred between the elements and that means you're doing it exactly right. On this week's episode of the Spin Sucks Podcast, Gini Dietrich is talking ab... more

More and more of the public have trust issues with companies and media. Gini Dietrich reviews the Annual Edelman Trust Barometer Report and how you can use the PESO Model to address trust challenges in today's communication landscape.

A mistake that companies and individuals often make with the PESO Model© is treating it like a checklist of tactics rather than what it really is - an integrated strategy. On This week's episode of the Spin Sucks Podcast, Gini Dietrich is talking abo... more

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Reviews

4.9 out of 5 stars from 98 ratings
  • Great podcast

    Gini is a well known industry pro and always has timely and good things to share!

    Apple Podcasts
    5
    Hattrickmissy
    United States7 months ago
  • Always worth listening to!

    I look forward to every new episode, & Gini’s insights into what’s happening in communications & PR.

    Apple Podcasts
    5
    SBNZ13
    New Zealanda year ago
  • Must-listen

    Gini’s ability to articulate the importance of communications at all levels of the organisation makes this show an invaluable part of any business professional’s toolkit.

    Apple Podcasts
    5
    Fan of factoids
    United Kingdoma year ago
  • Walking and Spinning

    Enjoying your podcast on my daily walk. Planning to go back to the Evaluating our work episode. Lots of great stuff here!

    Apple Podcasts
    5
    DanSRF
    Canada2 years ago
  • Listened to 3 in a Row

    I am just getting into PR. I need to create a social media calendar for my assignment. Episode #21 was assigned as something to listen to. The I stayed for #22 & #23.

    Very clear, concise and compelling.

    Apple Podcasts
    5
    Rosalita9899
    United States4 years ago

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