The Spin Sucks Podcast with Gini Dietrich
Gini Dietrich, Founder of Spin SucksWe're your one-stop shop for modern communications. The lines between PR, marketing, search, advertising, social, and content continue to blur, making it difficult to decide what belongs where. Rather than decide, let’s come together and work as one to grow organizations. We can change the PR industry...together.
| Publishes | Weekly | Episodes | 403 | Founded | 8 years ago |
|---|---|---|---|---|---|
| Number of Listeners | Categories | BusinessCareers | |||
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Latest Episodes
Your buyers are asking their AI tool of choice who to trust—and if AI doesn't cite you, you don't exist. Communicators missed SEO once because it felt "too technical," and the Lippincott data says we're on track to repeat history with AI. In this wee... more
A new Lippincott study says only 28% of CMOs feel they have real influence in their organization—and your CEO has probably already seen it. Most people blame short-term thinking, but Gini Dietrich argues that the real problem is structural. CMOs are ... more
You understand the PESO Model®, so why does it still feel like a pile of tactics instead of a system that runs? In this episode, Gini Dietrich takes you inside the PESO Model Certification® she tore down and rebuilt—what changed, what she refused to ... more
A cartoon pig ran one of the most integrated campaigns I've seen in years—and it still leaves the most important question unanswered. In this week’s Spin Sucks podcast episode, I run the Peppa Pig pregnancy campaign through the PESO Model® Diagnostic... more
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- The undisputed authority
Gini is on top of evy. This content is the living Bible for communication
Apple Podcasts5Adrienne Says So
United States9 months ago - Great podcast
Gini is a well known industry pro and always has timely and good things to share!
Apple Podcasts5HattrickmissyUnited States2 years ago - Always worth listening to!
I look forward to every new episode, & Gini’s insights into what’s happening in communications & PR.
Apple Podcasts5SBNZ13
New Zealand2 years ago - Must-listen
Gini’s ability to articulate the importance of communications at all levels of the organisation makes this show an invaluable part of any business professional’s toolkit.
Apple Podcasts5Fan of factoids
United Kingdom2 years ago - Walking and Spinning
Enjoying your podcast on my daily walk. Planning to go back to the Evaluating our work episode. Lots of great stuff here!
Apple Podcasts5DanSRF
Canada4 years ago
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Chart Rankings
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Apple Podcasts | #136 |  Ukraine/Business/Careers |
Apple Podcasts | #189 | New Zealand/Business/Careers |
Apple Podcasts | #201 |  Russia/Business/Careers |
Apple Podcasts | #208 |  Austria/Business/Careers |
Apple Podcasts | #240 |  South Africa/Business/Careers |
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Frequently Asked Questions About The Spin Sucks Podcast
What is The Spin Sucks Podcast about and what kind of topics does it cover?
A practical, practitioner-focused show about modern communications, blending PR, marketing, search, advertising, social, and content. Across episodes, core topics include the PESO Model, integrated governance, and how to build lasting visibility and credibility in an AI-enabled landscape. Listeners are guided with hands-on frameworks, such as diagnostic tools, editorial discipline for AI, and “visibility engineering” to connect owned and earned media. The content often emphasizes actionable steps, real-world case examples, and steps to engage with a supportive community. A notable strength is the host's ability to translate complex frameworks into quick, repeatable actions for busy professionals, making it useful for teams shaping corporate... more
Where can I find podcast stats for The Spin Sucks Podcast?
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How many listeners does The Spin Sucks Podcast get?
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What are the audience demographics for The Spin Sucks Podcast?
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How many subscribers and views does The Spin Sucks Podcast have?
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Which podcasts are similar to The Spin Sucks Podcast?
These podcasts share a similar audience with The Spin Sucks Podcast:
1. ReThinking
2. Worklife with Molly Graham
3. The PR Breakdown with Molly McPherson
4. Agency Leadership Podcast
5. The Headlines
How many episodes of The Spin Sucks Podcast are there?
The Spin Sucks Podcast launched 8 years ago and published 403 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
How do I contact The Spin Sucks Podcast?
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Where can I see ratings and reviews for The Spin Sucks Podcast?
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What guests have appeared on The Spin Sucks Podcast?
Recent guests on The Spin Sucks Podcast include:
1. Sarah Waddington
2. Alison Garwood-Jones
3. Kelly Dietrich
4. Addison Ellis Dietrich
To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.