Rephonic
Artwork for The Spin Sucks Podcast

The Spin Sucks Podcast with Gini Dietrich

Gini Dietrich, Founder of Spin Sucks
Public Relations
Artificial Intelligence
Generative AI
Media Measurement
PESO Model
Owned Media
Gender Equality
Tiktok
Search Engine Optimization
Earned Media
Thought Leadership
Double Standards
Contributed Content
Marketing
Media Relations
Social Media
Ethics
Workplace Dynamics
PACEL Model
Commenting

We're your one-stop shop for modern communications. The lines between PR, marketing, search, advertising, social, and content continue to blur, making it difficult to decide what belongs where. Rather than decide, let’s come together and work as one to grow organizations. We can change the PR industry...together.

PublishesWeeklyEpisodes376Founded8 years ago
Number of ListenersCategories
CareersBusiness

Listen to this Podcast

Artwork for The Spin Sucks Podcast

Latest Episodes

Most visibility programs fail because teams don’t know what to measure—or they measure too much, too late.

In this final episode of the Visibility Engineering series, Gini Dietrich breaks down three simple metrics that tell you whether your work is ... more

YouTube

You’ve built your anchor hubs, clarified your experts, and added external proof. Now Gini Dietrich shows you how to put your credibility into circulation—not by posting more, but by boosting only what your audience proves they value.

This is the wee... more

Saying “we’re the leading provider” isn’t a strategy. Corroboration is.

In this episode, Gini Dietrich explores how to build corroboration loops—the external proof points that show up in trade outlets, creator newsletters, podcasts, and partner chan... more

YouTube

Does your website read like a committee of ghosts wrote it? Logos, vague promises, stock photos—and no real humans your audience can actually trust?

In this episode of the Spin Sucks Podcast, Gini Dietrich introduces author footprints: a simple way ... more

Key Facts

Accepts Sponsors
Contact Information
Podcast Host
Number of Listeners
Find out how many people listen to this podcast per episode and each month.

Similar Podcasts

People also subscribe to these shows.

Recent Guests

Alison Garwood-Jones
Communications professional who provided insights on transitioning content to EEAT
Episode: Are you Creating the Best Content on the Earth for Your Topic?
Kelly Dietrich
Democratic political operative and founder of the National Democratic Training Committee.
National Democratic Training Committee
Episode: Celebrating 300 Episodes!
Addison Ellis Dietrich
Gini's rising sixth grader, participating in a fun segment.
Episode: Celebrating 300 Episodes!

Host

Gini Dietrich
Host of a modern communications podcast, Gini Dietrich brings expertise in public relations and strategic communications, often sharing practical tips for PR professionals.

Reviews

4.9 out of 5 stars from 108 ratings
  • The undisputed authority

    Gini is on top of evy. This content is the living Bible for communication

    Apple Podcasts
    5
    Adrienne Says So
    United States2 months ago
  • Great podcast

    Gini is a well known industry pro and always has timely and good things to share!

    Apple Podcasts
    5
    Hattrickmissy
    United Statesa year ago
  • Always worth listening to!

    I look forward to every new episode, & Gini’s insights into what’s happening in communications & PR.

    Apple Podcasts
    5
    SBNZ13
    New Zealand2 years ago
  • Must-listen

    Gini’s ability to articulate the importance of communications at all levels of the organisation makes this show an invaluable part of any business professional’s toolkit.

    Apple Podcasts
    5
    Fan of factoids
    United Kingdom2 years ago
  • Walking and Spinning

    Enjoying your podcast on my daily walk. Planning to go back to the Evaluating our work episode. Lots of great stuff here!

    Apple Podcasts
    5
    DanSRF
    Canada3 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Listeners commend Gini's expertise and her approachable teaching style, making complex PR and marketing concepts accessible to everyone.
The standout format and concise episodes are appreciated, with many noting the ability to dive into topics without overwhelming detail.
Gini provides actionable insights that are well-received by the audience, highlighting the podcast's practical focus on modern communications.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Apple Podcasts
#210
United Kingdom/Business/Careers
Apple Podcasts
#73
Australia/Business/Careers
Apple Podcasts
#224
Italy/Business/Careers
Apple Podcasts
#126
Ukraine/Business/Careers
Apple Podcasts
#145
Indonesia/Business/Careers
Apple Podcasts
#150
Finland/Business/Careers

Talking Points

Recent interactions between the hosts and their guests.

Measuring PR Results in the 21st Century
Q: What does the future of measurement hold?
The future of PR measurement is promising, with advancements in data sophistication and the potential for AI to correlate brand awareness with sales.
Measuring PR Results in the 21st Century
Q: How can we use AI to measure the effectiveness of PR?
AI can provide insights and trends from data that are often overlooked, helping to replicate successful strategies and streamline analysis.
Measuring PR Results in the 21st Century
Q: What is the number one challenge the industry faces when measuring results?
The biggest challenge is that much of PR work is nearly impossible to measure toward the results that executives care about, with a focus often on outputs rather than outcomes.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
Gender Skew
Location
Interests
Professions
Age Range
Household Income
Social Media Reach

Frequently Asked Questions About The Spin Sucks Podcast

What is The Spin Sucks Podcast about and what kind of topics does it cover?

Focused on the intersection of public relations, marketing, and modern communications, this podcast provides actionable insights for professionals looking to navigate the evolving landscape of these fields. Host Gini Dietrich discusses practical strategies around topics like visibility engineering, brand trust, and leveraging AI in communications, aiming to equip listeners with the tools necessary to thrive in their careers. Each episode encourages collaboration and innovative thinking, promoting a unified approach to communications in order to adapt and succeed in a rapidly changing environment.

Where can I find podcast stats for The Spin Sucks Podcast?

Rephonic provides a wide range of podcast stats for The Spin Sucks Podcast. We scanned the web and collated all of the information that we could find in our comprehensive podcast database. See how many people listen to The Spin Sucks Podcast and access YouTube viewership numbers, download stats, audience demographics, chart rankings, ratings, reviews and more.

How many listeners does The Spin Sucks Podcast get?

Rephonic provides a full set of podcast information for three million podcasts, including the number of listeners. View further listenership figures for The Spin Sucks Podcast, including podcast download numbers and subscriber numbers, so you can make better decisions about which podcasts to sponsor or be a guest on. You will need to upgrade your account to access this premium data.

What are the audience demographics for The Spin Sucks Podcast?

Rephonic provides comprehensive predictive audience data for The Spin Sucks Podcast, including gender skew, age, country, political leaning, income, professions, education level, and interests. You can access these listener demographics by upgrading your account.

How many subscribers and views does The Spin Sucks Podcast have?

To see how many followers or subscribers The Spin Sucks Podcast has on Spotify and other platforms such as Castbox and Podcast Addict, simply upgrade your account. You'll also find viewership figures for their YouTube channel if they have one.

Which podcasts are similar to The Spin Sucks Podcast?

These podcasts share a similar audience with The Spin Sucks Podcast:

1. The Mel Robbins Podcast
2. So Money with Farnoosh Torabi
3. Dressed: The History of Fashion
4. All the Hacks: Money, Points & Life
5. Up First from NPR

How many episodes of The Spin Sucks Podcast are there?

The Spin Sucks Podcast launched 8 years ago and published 376 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact The Spin Sucks Podcast?

Our systems regularly scour the web to find email addresses and social media links for this podcast. We scanned the web and collated all of the contact information that we could find in our podcast database. But in the unlikely event that you can't find what you're looking for, our concierge service lets you request our research team to source better contacts for you.

Where can I see ratings and reviews for The Spin Sucks Podcast?

Rephonic pulls ratings and reviews for The Spin Sucks Podcast from multiple sources, including Spotify, Apple Podcasts, Castbox, and Podcast Addict.

View all the reviews in one place instead of visiting each platform individually and use this information to decide if a show is worth pitching or not.

How do I access podcast episode transcripts for The Spin Sucks Podcast?

Rephonic provides full transcripts for episodes of The Spin Sucks Podcast. Search within each transcript for your keywords, whether they be topics, brands or people, and figure out if it's worth pitching as a guest or sponsor. You can even set-up alerts to get notified when your keywords are mentioned.

What guests have appeared on The Spin Sucks Podcast?

Recent guests on The Spin Sucks Podcast include:

1. Alison Garwood-Jones
2. Kelly Dietrich
3. Addison Ellis Dietrich

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

Find and pitch the right podcasts

We help savvy brands, marketers and PR professionals to find the right podcasts for any topic or niche. Get the data and contacts you need to pitch podcasts at scale and turn listeners into customers.
Try it free for 7 days