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The Spin Sucks Podcast with Gini Dietrich

Gini Dietrich, Founder of Spin Sucks
Public Relations
Artificial Intelligence
Generative AI
Media Measurement
PESO Model
Owned Media
Gender Equality
Tiktok
Search Engine Optimization
Earned Media
Thought Leadership
Double Standards
Contributed Content
Marketing
Media Relations
Social Media
Ethics
Workplace Dynamics
PACEL Model
Commenting

We're your one-stop shop for modern communications. The lines between PR, marketing, search, advertising, social, and content continue to blur, making it difficult to decide what belongs where. Rather than decide, let’s come together and work as one to grow organizations. We can change the PR industry...together.

PublishesWeeklyEpisodes364Founded8 years ago
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Latest Episodes

Ten billion dollars in pharma advertising just got a whole lot less effective. With Trump’s new memo cracking down on DTC ads—TV, social, digital, influencers, even online pharmacies—your pipeline may be at risk.

In this episode of the Spin Sucks Po... more

For too long, marketing and communications have been judged by clicks, impressions, and vanity metrics. But those numbers don’t move a boardroom.

Executives talk about pipeline, revenue, market share, and shareholder value. If your work isn’t tied t... more

For decades, we’ve built personas around titles, demographics, and buyer journeys. But today, your most important persona doesn’t have a job title—it has an algorithm.

In this episode, Gini Dietrich explains why AI platforms like ChatGPT, Gemini, an... more

Your reputation isn’t just what people say anymore—it’s what machines decide is true.

In this episode of Spin Sucks, Gini Dietrich explains why structured trust is the new currency of reputation—and how AI tools are already encoding your brand. If y... more

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Recent Guests

Alison Garwood-Jones
Communications professional who provided insights on transitioning content to EEAT
Episode: Are you Creating the Best Content on the Earth for Your Topic?
Kelly Dietrich
Democratic political operative and founder of the National Democratic Training Committee.
National Democratic Training Committee
Episode: Celebrating 300 Episodes!
Addison Ellis Dietrich
Gini's rising sixth grader, participating in a fun segment.
Episode: Celebrating 300 Episodes!

Host

Gini Dietrich
Host of a communications-focused podcast, providing insights into public relations, marketing strategies, and the integration of various communication tools.

Reviews

4.9 out of 5 stars from 108 ratings
  • Great podcast

    Gini is a well known industry pro and always has timely and good things to share!

    Apple Podcasts
    5
    Hattrickmissy
    United Statesa year ago
  • Always worth listening to!

    I look forward to every new episode, & Gini’s insights into what’s happening in communications & PR.

    Apple Podcasts
    5
    SBNZ13
    New Zealand2 years ago
  • Must-listen

    Gini’s ability to articulate the importance of communications at all levels of the organisation makes this show an invaluable part of any business professional’s toolkit.

    Apple Podcasts
    5
    Fan of factoids
    United Kingdom2 years ago
  • Walking and Spinning

    Enjoying your podcast on my daily walk. Planning to go back to the Evaluating our work episode. Lots of great stuff here!

    Apple Podcasts
    5
    DanSRF
    Canada3 years ago
  • Listened to 3 in a Row

    I am just getting into PR. I need to create a social media calendar for my assignment. Episode #21 was assigned as something to listen to. The I stayed for #22 & #23.

    Very clear, concise and compelling.

    Apple Podcasts
    5
    Rosalita9899
    United States4 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

The engaging storytelling ability of the host is often mentioned as a strong aspect, making complex topics more relatable and understandable.
Listeners appreciate the actionable insights provided in each episode, highlighting their usefulness for both seasoned professionals and newcomers in the PR field.
Audience members note the podcast's balanced approach between technical know-how and creative storytelling, making it a valuable resource for personal and professional growth.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Talking Points

Recent interactions between the hosts and their guests.

Measuring PR Results in the 21st Century
Q: What does the future of measurement hold?
The future of PR measurement is promising, with advancements in data sophistication and the potential for AI to correlate brand awareness with sales.
Measuring PR Results in the 21st Century
Q: How can we use AI to measure the effectiveness of PR?
AI can provide insights and trends from data that are often overlooked, helping to replicate successful strategies and streamline analysis.
Measuring PR Results in the 21st Century
Q: What is the number one challenge the industry faces when measuring results?
The biggest challenge is that much of PR work is nearly impossible to measure toward the results that executives care about, with a focus often on outputs rather than outcomes.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
Gender Skew
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Frequently Asked Questions About The Spin Sucks Podcast

What is The Spin Sucks Podcast about and what kind of topics does it cover?

A resource for modern communications, this podcast addresses the integration of public relations, marketing, advertising, and content in a rapidly evolving industry. The host, who has extensive expertise in PR, discusses strategies to help organizations adapt to changes and become more effective in their communications. Episodes often provide actionable insights, focusing on topics like data storytelling, outcome measurement, and the evolution of industry practices. It aims to equip listeners with the skills necessary to navigate complex communications landscapes, encouraging a collaborative approach to strengthen PR and communications strategies across organizations.

Where can I find podcast stats for The Spin Sucks Podcast?

Rephonic provides a wide range of podcast stats for The Spin Sucks Podcast. We scanned the web and collated all of the information that we could find in our comprehensive podcast database. See how many people listen to The Spin Sucks Podcast and access YouTube viewership numbers, download stats, audience demographics, chart rankings, ratings, reviews and more.

How many listeners does The Spin Sucks Podcast get?

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What are the audience demographics for The Spin Sucks Podcast?

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How many subscribers and views does The Spin Sucks Podcast have?

To see how many followers or subscribers The Spin Sucks Podcast has on Spotify and other platforms such as Castbox and Podcast Addict, simply upgrade your account. You'll also find viewership figures for their YouTube channel if they have one.

Which podcasts are similar to The Spin Sucks Podcast?

These podcasts share a similar audience with The Spin Sucks Podcast:

1. The CMO Podcast
2. The PR Breakdown with Molly McPherson
3. IMO with Michelle Obama and Craig Robinson
4. The Artificial Intelligence Show
5. Social Media Marketing Talk Show

How many episodes of The Spin Sucks Podcast are there?

The Spin Sucks Podcast launched 8 years ago and published 364 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact The Spin Sucks Podcast?

Our systems regularly scour the web to find email addresses and social media links for this podcast. We scanned the web and collated all of the contact information that we could find in our podcast database. But in the unlikely event that you can't find what you're looking for, our concierge service lets you request our research team to source better contacts for you.

Where can I see ratings and reviews for The Spin Sucks Podcast?

Rephonic pulls ratings and reviews for The Spin Sucks Podcast from multiple sources, including Spotify, Apple Podcasts, Castbox, and Podcast Addict.

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What guests have appeared on The Spin Sucks Podcast?

Recent guests on The Spin Sucks Podcast include:

1. Alison Garwood-Jones
2. Kelly Dietrich
3. Addison Ellis Dietrich

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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