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On Top of PR with Jason Mudd

Jason Mudd, Axia Public Relations
Public Relations
Artificial Intelligence
Media Relations
Journalism
Social Media Management
Social Media
Crisis Communication
Marketing
Generative AI
Media Relationships
Media Coverage
AI In Communications
Earned Media
Stress Management
Internal Communications
Earning Media Coverage
Communication Strategies
Content Creation
Crisis Management
Networking

On Top of PR is a podcast dedicated to helping corporate communications leaders leverage the power of PR to build a strong brand and great reputation. Each episode features guests to discuss PR and marketing topics, tips, and trends. We want to help every active and aspiring communication professional stay on top of PR.

It is one of the top 2.5% most popular podcast shows globally, according to ... more

PublishesWeeklyEpisodes188Founded6 years ago
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Latest Episodes

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In this episode, Ron Culp joins host Jason Mudd to discuss why business acumen now outweighs writing skills in PR hiring, the three stages of a corporate PR career, and five practical ways to build business acumen at any career stag... more

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In this episode, Jessica Barber Scott joins host Jason Mudd to discuss how public relations professionals can move beyond impressions and advertising value equivalency to measure outcomes and impact, build measurement frameworks aro... more

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In this episode, Ken Jacobs, principal of Jacobs Consulting & Executive Coaching, joins host Jason Mudd to discuss how communications leaders can apply proven leadership principles to AI adoption.

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In this episode, LA County communications leader Brenda Duran joins host Jason Mudd to discuss how to manage communications and public relations in the AI era through trust and authentic storytelling.

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Recent Guests

Heidi Howell
Marketing executive who leads efforts to transform marketing into revenue, focusing on healthcare staffing and HR tech
Marketing executive in workforce solutions / staffing
Episode: Why PR is the last budget line you should cut (and what happens if you do)
Matt Mosich
Communication and speaking coach for executives and teams
The Mosich Group
Episode: The secrets every professional speaker knows (that you don't)
Tiffany Anthony
Journalist transitioning into PR and corporate communications; former CNN producer with 18+ years in news
CNN, local TV stations
Episode: From newsroom to PR: How journalists can successfully make the switch
Shelby Bridges
Head of user success at Qwoted, expert in PR-media technology
Qwoted
Episode: Advanced AI media relations strategies for public relations
Michele Ehrhart
Chief Marketing and Communications Officer for the University of Memphis
University of Memphis
Episode: When a crisis hits, say this or stay silent
Camden Bernatz
Author of Stop Asking for Pitches, 10 Rules to Fix the Client-Agency Relationship
Author, Speaker
Episode: Stop agency pitches: Build better client partnerships
Richard Shotton
Behavioral scientist and founder of Astroten
Astroten
Episode: Behavioral science secrets behind top brands
Carly Roszkowski
AARP Vice President of Financial Resilience Programming
AARP
Episode: Ageism in the workplace: Hiring bias, careers, and the future of work
Greg Galant
CEO of Muck Rack and founder of the AI-powered PR platform
Muck Rack
Episode: Embedded AI: The future of PR and communication workflows

Host

Jason Mudd
Host of On Top of PR

Reviews

4.9 out of 5 stars from 78 ratings
  • Eavesdropping on the smartest conversations in comms

    Disclosure: I was a featured guest on this podcast.

    There's something genuinely fun about listening in as fellow communicators nerd out on the details of our profession — the kind of shop talk that usually only happens over coffee at a conference, not in a polished, accessible format anyone can tune into. Jason Mudd has built a show where that happens episode after episode.

    If you love hearing peers dig into the real mechanics of the work — measurement, strategy, the stuff that doesn't make i... more

    Apple Podcasts
    5
    JessicaBScott
    United States16 days ago
  • Informative & Thoughtful

    Informative and thoughtful conversations

    Apple Podcasts
    5
    BeeDee5
    United Statesa month ago
  • Well run, thoughtfully executed

    Lately, I’ve listened to a bunchof episodes here and I'm impressed with both the quality of questions and quality of guests. I feel like I learn something tangible from every episode.

    Also had the fortune of recently being on the show and it highlighted how great of an experience that Jason creates for everyone involved.

    Apple Podcasts
    5
    Matt_Mosich
    United States3 months ago
  • Great guests, useful info

    Just discovered this podcast and have found the episodes I’ve listened to thus far relevant, timely and applicable for any PR pro. The guests are industry leaders with a wealth of knowledge.

    Apple Podcasts
    5
    Emstur24
    United States5 months ago
  • This podcast has been so helpful to me professionally

    The topics seem to be timely and relevant to my day-to-day work, so much so that it’s uncanny! I listen on my commute, and it’s very common for me to have actionable steps I take right into work with me that day.

    Apple Podcasts
    5
    AbbyLeva
    United States5 months ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Engaging and insightful show with practical, actionable PR tips.
Well run with strong questions and tangible takeaways for listeners.
Thoughtful conversations and high-quality guests; consistently informative.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Talking Points

Recent interactions between the hosts and their guests.

Stop agency pitches: Build better client partnerships
Q: What should brands look for when selecting an agency?
Focus on genuine expertise and alignment with the client's problem, not just the agency's broad capabilities. Look at the founder's strengths, agency specialization, and whether the relationship is seen as a strategic partnership.
Stop agency pitches: Build better client partnerships
Q: Why should brands stop asking agencies for pitches?
Pitches can bias both sides toward superficial performance in the moment; they often push for a pleasing impression rather than a deep understanding of the client's needs, which undermines long-term effectiveness.
Inside the newsroom: Media relations advice from a former CNN producer
Q: What pacing and duration should we consider for TV interviews or sound bites?
Aim for 15-30 seconds per answer; long-winded responses reduce coverage opportunities, and producers will cut or rearrange to fit time constraints.
Inside the newsroom: Media relations advice from a former CNN producer
Q: What are the key differences between local and national newsrooms when pitching stories?
Local news is more relationship-driven and narrower in beats, while national outlets like CNN require precise targeting of reporters and shows, with stories that matter to a broader audience and fit the outlet's format.
Why PR is the last budget line you should cut (and what happens if you do)
Q: What does it look like when leadership finally understands PR as a revenue function rather than a cost center?
They recognize that reputation directly impacts recruiting and revenue; PR should be treated as an investment that sustains the talent pipeline and client base, with measurable ties to conversions, placements, and market share.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
Gender Skew
Location
Interests
Professions
Age Range
Household Income
Social Media Reach

Frequently Asked Questions About On Top of PR

What is On Top of PR about and what kind of topics does it cover?

This show centers on public relations, corporate communications, and marketing strategy, featuring practiced practitioners, researchers, and executives who share practical tactics for earning credible coverage, managing reputations, and aligning PR with business outcomes. Episodes often explore media relations, AI's impact on PR, crisis management, employer branding, and the evolving role of storytelling in corporate strategy. Noteworthy is the show's emphasis on data-driven insights, real-world case studies, and a facilitator who can translate complex concepts into actionable steps for listeners at various career stages. The format tends to balance tactical how-tos with broader trend analysis, making it useful for both practitioners seekin... more

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How many episodes of On Top of PR are there?

On Top of PR launched 6 years ago and published 188 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact On Top of PR?

Our systems regularly scour the web to find email addresses and social media links for this podcast. We scanned the web and collated all of the contact information that we could find in our podcast database. But in the unlikely event that you can't find what you're looking for, our concierge service lets you request our research team to source better contacts for you.

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What guests have appeared on On Top of PR?

Recent guests on On Top of PR include:

1. Heidi Howell
2. Matt Mosich
3. Tiffany Anthony
4. Shelby Bridges
5. Michele Ehrhart
6. Camden Bernatz
7. Richard Shotton
8. Carly Roszkowski

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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