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On Top of PR with Jason Mudd

Jason Mudd, Axia Public Relations
Public Relations
Artificial Intelligence
Media Relations
Social Media Management
Social Media
Journalism
Crisis Communication
Marketing
Generative AI
Media Relationships
Media Coverage
Earned Media
AI In Communications
Stress Management
Internal Communications
Earning Media Coverage
Communication Strategies
Content Creation
Crisis Management
Networking

On Top of PR is a podcast dedicated to helping corporate communications leaders leverage the power of PR to build a strong brand and great reputation. Each episode features guests to discuss PR and marketing topics, tips, and trends. We want to help every active and aspiring communication professional stay on top of PR.

It is one of the top 3% most popular podcast shows globally, according to Li... more

PublishesTwice monthlyEpisodes174Founded6 years ago
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Latest Episodes

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In this episode, Brand Revolt’s Camden Bernatz joins host Jason Mudd to discuss why traditional agency pitches often fail, how clients can build better partnerships, and why diagnosis must come before solutions.

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In this episode, Richard Shotton joins host Jason Mudd to discuss the behavioral science behind some of the world’s most successful brands and how to apply those principles in marketing and PR.

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In this episode, Carly Roszkowski joins host Jason Mudd to discuss ageism in the workplace, how it affects job seekers over 50, hiring bias, and strategies for multigenerational teams.

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In this episode, Muck Rack CEO Greg Galant joins host Jason Mudd to discuss how embedded AI is transforming PR and communications workflows.

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Recent Guests

Richard Shotton
Behavioral scientist and founder of Astroten
Astroten
Episode: Behavioral science secrets behind top brands
Carly Roszkowski
AARP Vice President of Financial Resilience Programming
AARP
Episode: Ageism in the workplace: Hiring bias, careers, and the future of work
Greg Galant
CEO of Muck Rack and founder of the AI-powered PR platform
Muck Rack
Episode: Embedded AI: The future of PR and communication workflows
Frank X. Shaw
Chief Communications Officer at Microsoft
Microsoft
Episode: Shaping the future of PR with AI: Insights from Microsoft’s Frank X. Shaw
Brandon Watts
Director of PR and Communications at Storyblok
Storyblok
Episode: Media-first PR in the AI era with Storyblok’s Brandon Watts
Brett Farmiloe
CEO of Help a Reporter Out (HARO); entrepreneur and author
Help a Reporter Out (HARO)
Episode: HARO’s comeback: Modern sourcing for journalists and brands
Martin Waxman
Artificial intelligence expert, AI and digital marketing trends author
Independent consultant and educator
Episode: How to stay ahead of AI in communication and marketing with Martin Waxman
Matthew Marcial
CEO of the Public Relations Society of America (PRSA)
PRSA
Episode: Navigating AI ethics in public relations with PRSA CEO Matthew Marcial
Johna Burke
CEO and Global Managing Director at the International Association for the Measurement and Evaluation of Communication (AMEC)
AMEC
Episode: Barcelona Principles 4.0: How to Measure PR Effectively with AMEC CEO Johna Burke

Host

Jason Mudd
Host of On Top of PR, Axia Public Relations

Reviews

4.9 out of 5 stars from 64 ratings
  • Great guests, useful info

    Just discovered this podcast and have found the episodes I’ve listened to thus far relevant, timely and applicable for any PR pro. The guests are industry leaders with a wealth of knowledge.

    Apple Podcasts
    5
    Emstur24
    United States12 days ago
  • This podcast has been so helpful to me professionally

    The topics seem to be timely and relevant to my day-to-day work, so much so that it’s uncanny! I listen on my commute, and it’s very common for me to have actionable steps I take right into work with me that day.

    Apple Podcasts
    5
    AbbyLeva
    United States20 days ago
  • Great Podcast!

    You won't want to miss this amazing podcast! It's got so many inspiring guests and super-useful communication insights. If you're a PR or communications pro, you need to listen!

    Apple Podcasts
    5
    Jonas Grossniklaus
    Switzerland21 days ago
  • Great conversations about PR

    Jason knows his stuff and is an excellent interviewer. You’ll come away from each conversation knowing what’s actually working in PR & Comms today.

    Apple Podcasts
    5
    brandon_watts
    United Statesa month ago
  • For everyone, not just PR pros.

    As a young man in the middle of a career change, I found this PR podcast both enjoyable and incredibly informative. The episode on handling stress really stood out to me—it offered practical tips and thoughtful insights that felt tailored to someone in my position. It helped me feel more grounded and confident about navigating the pressure that comes with starting fresh. I’ll definitely be tuning in regularly for more. Highly recommend to anyone looking to grow personally and professionally in t... more

    Apple Podcasts
    5
    wwjsisj
    United States9 months ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Show and host are praised for industry insight and accessible, engaging interview style.
Guests consistently provide practical, actionable PR tips that listeners can apply quickly.
Host asks smart, well-researched questions that provoke thoughtful discussion.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Talking Points

Recent interactions between the hosts and their guests.

Behavioral science secrets behind top brands
Q: Can you give an example of how a simple change in presentation affects perception?
Yes, Apple's use of concrete language such as '1,000 songs in your pocket' illustrates how visuals and concrete terms create sticky, memorable messages.
Behavioral science secrets behind top brands
Q: First of all, how did you get access to the information about these brands and their tactics?
Most of the data comes from public sources like market share and stock performance, and the tactics are supported by psychology literature or by our own controlled experiments.
Shaping the future of PR with AI: Insights from Microsoft’s Frank X. Shaw
Q: If someone is curious about the LinkedIn Learning course on AI tools for PR, how should they proceed?
They should search for the ' communicators guide to AI tools and mindsets for modern PR and media' on LinkedIn Learning, which should pop up for them to explore.
Shaping the future of PR with AI: Insights from Microsoft’s Frank X. Shaw
Q: What is the future of employment in PR with AI?
Adoption will grow; roles will evolve toward leveraging AI as a productivity tool, while humans provide judgment, strategy, storytelling, and integrity; opportunities will rise as tools become more available and specialized.
Shaping the future of PR with AI: Insights from Microsoft’s Frank X. Shaw
Q: What are some of the best practices that you and your team use AI for internally?
Focus on highest-value uses, break tasks into atomic steps, test and iterate, automate where possible, and maintain a human review layer to ensure quality and relevance.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
Gender Skew
Location
Interests
Professions
Age Range
Household Income
Social Media Reach

Frequently Asked Questions About On Top of PR

What is On Top of PR about and what kind of topics does it cover?

This show centers on public relations, marketing, and corporate communications with a focus on practical strategies, AI's impact, and ethical considerations. Recent episodes explore how AI transforms PR work, measurement frameworks like Barcelona Principles, media relations ethics around exclusives and embargoes, and real-world tactics for earned media, influencer alignment, and crisis-ready communications. Guests range from AI and analytics experts to senior PR leaders at nonprofits and agencies, offering frameworks, case studies, and actionable tips for practitioners aiming to build credible brands and strong reputations. A standout thread is blending human expertise with technology to craft credible, effective campaigns while maintaining... more

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How many episodes of On Top of PR are there?

On Top of PR launched 6 years ago and published 174 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on On Top of PR?

Recent guests on On Top of PR include:

1. Richard Shotton
2. Carly Roszkowski
3. Greg Galant
4. Frank X. Shaw
5. Brandon Watts
6. Brett Farmiloe
7. Martin Waxman
8. Matthew Marcial

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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