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PR Matters - The Public Relations Podcast

Beverley Steele
Artificial Intelligence
Public Relations
Automation
New Zealand
Red Fan Communications
Customer Relationship Management
Recruitment
Austin, Texas

Welcome to PR Matters, the ultimate podcast for PR professionals and anyone seeking to master the world of public relations and marketing. Presented by Steele Public Relations and hosted by the experienced former journalist, Beverley Steele, this show is your essential guide to understanding the PR industry. In series 1&2,we embark on a journey to the core of PR by asking the fundamental question,... more

PublishesMonthlyEpisodes33Founded3 years ago
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Latest Episodes

Welcome to PR Matters – The Public Relations Podcast!

Whether you’re a PR professional, business owner, or simply passionate about compelling storytelling, this episode promises insights and inspiration you absolutely won’t want to miss!

In this e... more

Welcome to PR Matters – The Public Relations Podcast!

This is your number one podcast show for news, views and insights.

We get straight to the heart of a matter; no fluff, no adverts.

In this episode I explore automation for PRs, marketeers, and... more

Welcome to PR Matters – The Public Relations Podcast!

This is your number one podcast show for news, views and insights.

We get straight to the heart of a matter; no fluff, no adverts.

In this episode I talk to broadcast expert Phil Caplin of Bro... more

Welcome to PR Matters – The Public Relations Podcast!

Happy New Year to all of you, my listeners.

I really look forward to bringing you some brilliant podcasts as the year gets into full swing.

In this episode I take a reflective look back over... more

Welcome to PR Matters – The Public Relations Podcast!

In today’s episode, we're thrilled to introduce Paul Patton as guest podcast host along with his guest, Kate Williams, a senior recruitment consultant from New Zealand firm Momentum.

Paul take... more

Welcome to PR Matters – The Public Relations Podcast!

In today’s episode, I’m thrilled to introduce Francesca Gamble (Donnellan), the dynamic founder of 29 London, a leading independent creative communications agency.

29 London is renowned for el... more

Welcome back to the second series of PR Matters - The Public Relations Podcast.

This is growing to be your number one podcast for industry insights, whether you're a PR professional or in business wanting to know more about PR and Marketing service... more

Welcome back to the second series of PR Matters - The Public Relations Podcast.

We're getting back into the swing of things now! Btw, sorry about the sound on some of these podcasts. Bear with us. It's a temporary thing!

This is growing to be your... more

Key Facts

Accepts Guests
Contact Information
Podcast Host

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Recent Guests

Kathleen Lucente
Founder and CEO of Red Fan Communications
Red Fan Communications
Episode: The PR in Texas S2 E12
Phil Caplin
Founder, Broadcast Revolution
Broadcast Revolution
Episode: The PR Broadcast Report S2 E10
Kate Williams
Recruitment consultant specializing in comms and PR
Momentum, Auckland
Episode: The PR Recruiter New Zealand S2 E8
Fran Gamble
Founder of 29 London and Global Talent Network
29 London; Global Talent Network
Episode: The PR in London S2 E7

Host

Beverley Steele
Host of PR Matters, the Public Relations Podcast; experienced journalist-turned-PR professional; leads Steele Public Relations (UK)

Talking Points

Recent interactions between the hosts and their guests.

The PR Broadcast Report S2 E10
Q: What does a client need to provide to get a chief executive onto major programs like the Today Programme?
A well-thought-out plan that includes media training, a compelling, authentic narrative, and a clear run-through of the topics the executive will cover, supported by a concrete strategy for when and where the executive should appear.
The PR Broadcast Report S2 E10
Q: Do you think TV still holds authority in the age of social media?
TV remains highly trusted for news, and when paired with social media, it forms a complementary ecosystem where traditional outlets deliver credibility while social channels provide immediacy and reach; the key is integrating these platforms with a clear, outcomes-focused strategy.
The PR in London S2 E7
Q: What role does AI play in your current and future PR strategy?
She believes AI will be a powerful personal digital assistant and enhancement tool for planning and drafting, but emphasizes that human energy, emotion, and in-person engagement will remain essential to effective PR and event experiences.
The PR in London S2 E7
Q: How did you start your agency and what were the key determinants of your early success?
Fran explains she started with minimal resources, focusing on incremental progress, strong client-facing relationships, and strategic use of her networks to win initial clients, which allowed steady, controlled growth.
The PR Recruiter New Zealand S2 E8
Q: What trends are shaping candidate expectations regarding flexibility and work arrangements?
Flexibility and hybrid models are increasingly important, with a push for presence in the office for certain nonverbal communications, but overall productivity during lockdown showed performance did not decline, supporting flexible arrangements.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Gender Skew
Location
Interests
Professions
Age Range
Household Income
Social Media Reach

Frequently Asked Questions About PR Matters

What is PR Matters about and what kind of topics does it cover?

This show centers on practical PR and marketing strategy for professionals, with a strong emphasis on integrating traditional media with modern, data-driven approaches. Across episodes, listeners hear about brand positioning, earned media, and cross-functional alignment with sales, often through guest-led conversations that reveal real-world tactics for B2B tech, integrated marketing, and AI-assisted workflows. The host frequently explores how technology—ranging from automation and CRM to AI-assisted research—can augment human storytelling without replacing it, and how agencies and in-house teams can operate more efficiently while maintaining authentic, journalism-aligned messaging. A notable thread is the emphasis on actionable templates, ... more

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Which podcasts are similar to PR Matters?

These podcasts share a similar audience with PR Matters:

1. The News Agents

How many episodes of PR Matters are there?

PR Matters launched 3 years ago and published 33 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact PR Matters?

Our systems regularly scour the web to find email addresses and social media links for this podcast. We scanned the web and collated all of the contact information that we could find in our podcast database. But in the unlikely event that you can't find what you're looking for, our concierge service lets you request our research team to source better contacts for you.

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What guests have appeared on PR Matters?

Recent guests on PR Matters include:

1. Kathleen Lucente
2. Phil Caplin
3. Kate Williams
4. Fran Gamble

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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