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Public Relations Stories and Strategies

Stories and Strategies https://storiesandstrategies.ca/
Public Relations
Artificial Intelligence
Social Media
Marketing
Misinformation
Generative AI
Storytelling
Communication
Tiktok
Crisis Management
Behavioral Science
Trust
Linkedin
Instagram
Reputation Management
Disinformation
Polarization
Authenticity
Personal Branding
Emotional Intelligence

Every organization has a story people believe about it. Most leaders didn't choose that story. They inherited it, stumbled into it, or lost control of it somewhere along the way.

Stories and Strategies is the podcast that changes that.

Host Doug Downs talks with the communicators, executives, and strategists who understand that narrative isn't a marketing function. It's a leadership one. Each ep... more

PublishesWeeklyEpisodes276Founded6 years ago
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MarketingBusinessSociety & Culture

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Artwork for Public Relations Stories and Strategies

Latest Episodes

Every PR person knows the moment: you're holding a coffee or a glass of wine at a networking event, the small talk has dried up, and the person standing next to you outranks you by a lot. Shawn Spitaleri has spent years collecting the kind of beverag... more

YouTube

Most people don’t experience a country… they experience its reputation. 

Long before a flight is booked or a business deal is considered, a story has already landed in your mind. A headline. A search result. A clip that went viral. A warning someone... more

YouTube

Most of us are waiting for mentorship to look a certain way. A senior person who takes us under their wing. A scheduled coffee every two weeks. A defined relationship with a clear beginning and a clear end. 

And while we are waiting for that version... more

YouTube

As a communications professional you’ve used ChatGPT, Claude, or Copilot in the last 30 days. 

Probably in the last week. 

Probably earlier today. 

And at some point you’ve had the same experience: you put in a prompt, you get back something that’... more

YouTube

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Recent Guests

Diane Chase
Past International Chair for IABC; North Carolina Chair and Southern Region Chair
IABC
Episode: Communications Needs a New Compass
Brad Whitworth
IABC Fellow, former IABC chair
IABC
Episode: The “Transmission” Problem in Public Relations
Ann-Marie Blake
Chartered Fellow with CIPR, co-founder of TRU, specializes in behavioral science and communications
CIPR; TRU
Episode: Choice Architecture: The Framework You're Already Using
Howard Craze
Co-founder mentioned in conversation (context: True consultancy)
TRU
Episode: Choice Architecture: The Framework You're Already Using
Neil Brown
Editor, former president of the Poynter Institute; journalist and media advocate
Poynter Institute
Episode: The Case for Good Journalism in Today’s World
Tom Rudnai
Founder and CEO of Demand-Genius, a London-based AI search intelligence platform
Demand-Genius
Episode: Why Public Relations May Be the Secret Weapon in AI Search
Carolyn Furnell
History instructor and writer with awards from major institutions
Historian and writer, University of Chicago-trained
Episode: The History of Color
William Branham
Former Navy SEAL, sniper instructor, and team leader with Iraq/Afghanistan experience
U.S. Navy SEALs
Episode: Why Communication is a Navy Seal's Greatest Asset
Rory Sutherland
Guest expert on nudge theory and behavioral economics
Ogilvy (implied via discussion)
Episode: Nudge Theory | Rory Sutherland

Hosts

Doug Downs
Host of Stories and Strategies, guiding leadership-focused conversations in public relations and strategic communication.
Farzana Badual
Co-host/guest co-host in multiple episodes, contributing expertise from Curzon Public Relations and related PR leadership discussions.

Reviews

5.0 out of 5 stars from 125 ratings
  • Love to show

    Farzana and Doug are a great team. Very insightful.

    Apple Podcasts
    5
    JH at Strait
    Canadaa year ago
  • Excellent

    Great. I am a bbc fan.

    Apple Podcasts
    5
    DICKWAY
    Canadaa year ago
  • By far the most relevant PR podcast out there today. So many great episodes with insights and strategies for anyone in the industry. Love their consistency too, they never miss an episode weekly. 10 Stars!

    Podchaser
    5
    Paroledapoet
    a year ago
  • Stories

    Doug is the ultimate host - he is always well prepared and engaged with his guests. You can tell he does his homework, which can be rare in the podcast world. I appreciate all he brings to these episodes. Anyone in PR, communications or marketing should be sure to listen!

    Apple Podcasts
    5
    PRStrategist
    United States2 years ago
  • Chock Full of Insight

    Doug is putting some great stories and conversations center stage on this show. Tremendous insight for listeners in all aspects of life and business. I enjoyed my time as a guest talking about the rise and fall of Haliey Welch. Highly recommend checking this podcast out!

    Apple Podcasts
    5
    jasoncercone
    United States2 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Guests are frequently high-caliber experts delivering practical, leadership-focused insights.
Audiences describe the show as insightful for PR, communications, and marketing pros.
Listeners praise the host and guests for preparation and engaging conversations.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Talking Points

Recent interactions between the hosts and their guests.

Communications Needs a New Compass
Q: What was your process for developing the Seven C's and ensuring they stay integrated across an organization?
The author started from the idea that we're in a new era of communication and needed a touchstone to keep professionals grounded. The seven C's are designed to be intertwined and mutually reinforcing, with calibration ensuring all pieces fit together and measurement focused on meaningful outcomes such as trust, engagement, and real-world impact.
Communications Needs a New Compass
Q: Walk me through what those seven C's are and how they work as a North Star for modern communications.
The seven C's are Collaboration, Connection, Compassion, Cohesion, Community, Congruency, and Calibration. Each C serves as a guiding principle that helps teams break down silos, align messaging with core values, build human-centered relationships, and measure what matters to keep communications relevant and agile across channels.
The “Transmission” Problem in Public Relations
Q: Give me an example of something you saw or heard that worked really well, that stood out to you, and pulled you in to absorb more beyond the headline or caption.
Brad explains that an identity moment, such as opening in Spanish to connect with a diverse audience and then switching to English, can immediately engage people, making them feel seen and prompting deeper engagement beyond the surface message.
Why Public Relations May Be the Secret Weapon in AI Search
Q: If a public relations director is listening to this and they want to make the case internally that earned media builds AI influence, what metric should they bring to the table?
They should show third-party references and citations across sources, demonstrate how content earns recognition beyond their own channels, and quantify how that earned content translates into AI recognizability and citations when asked about the brand.
The Case for Good Journalism in Today’s World
Q: So what do you define as journalism in 2020?
Neil Brown emphasizes that journalism requires rigorous reporting, independence, transparency about sources, and relevance to daily life, even as forms of delivery multiply and polarization increases.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
Gender Skew
Location
Interests
Professions
Age Range
Household Income
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Frequently Asked Questions About Public Relations Stories and Strategies

What is Public Relations Stories and Strategies about and what kind of topics does it cover?

This program centers on understanding how reputation, trust, and public perception are shaped at leadership levels, drawing on behavioral science, media intelligence, and ethical persuasion. Episodes tend to explore frameworks for responsible storytelling, two-way engagement, and practical leadership communication, with real-world stories from PR executives, researchers, and practitioners. Notable strengths include a leadership-forward lens that treats narrative as a strategic discipline, a mix of historical context and contemporary tactics, and a track record of accessible, insight-driven conversations with high-caliber guests. Potential listeners who want to move beyond tactics to understand how stories influence organizational credibilit... more

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Which podcasts are similar to Public Relations Stories and Strategies?

These podcasts share a similar audience with Public Relations Stories and Strategies:

1. The Mel Robbins Podcast
2. PR Matters - The Public Relations Podcast
3. The Oprah Podcast
4. Coaching Real Leaders
5. The PR Breakdown with Molly McPherson

How many episodes of Public Relations Stories and Strategies are there?

Public Relations Stories and Strategies launched 6 years ago and published 276 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on Public Relations Stories and Strategies?

Recent guests on Public Relations Stories and Strategies include:

1. Diane Chase
2. Brad Whitworth
3. Ann-Marie Blake
4. Howard Craze
5. Neil Brown
6. Tom Rudnai
7. Carolyn Furnell
8. William Branham

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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