Public Relations Stories and Strategies

Stories and Strategies https://storiesandstrategies.ca/

Public Relations

Artificial Intelligence

Social Media

Marketing

Misinformation

Generative AI

Storytelling

Communication

Tiktok

Crisis Management

Behavioral Science

Trust

Instagram

Reputation Management

Disinformation

Polarization

Authenticity

Personal Branding

Emotional Intelligence

Every organization has a story people believe about it. Most leaders didn't choose that story. They inherited it, stumbled into it, or lost control of it somewhere along the way.

Stories and Strategies is the podcast that changes that.

Host Doug Downs talks with the communicators, executives, and strategists who understand that narrative isn't a marketing function. It's a leadership one. Each ep... more

125 ratings

Publishes	Weekly	Episodes	279	Founded	6 years ago
Number of Listeners		Categories	MarketingBusinessSociety & Culture

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Guests Hosts Reviews Charts Talking Points

Latest Episodes

What it Takes to Sell Your Brand Across the Atlantic

Every brand that crosses the Atlantic faces the same unspoken question, and almost nobody asks it out loud before they've already spent the budget: should we act like ourselves, or should we act like we belong here?

Volkswagen bet on staying unmist... more

29 Sep 2026 • 23 min

YouTube

World PR Forum Wants Your Say on Public Relations Rules

Take the Global Alliance Survey before October 2, 2026

Who actually makes up the rules for public relations? Who decided what counts as good measurement, how you're supposed to structure a comms team, what you tell an executive when they ask "why do... more

22 Sep 2026 • 21 min

Cognitive Surrender and What it Means to Public Relations

For decades, PR professionals have tried to influence what people think or how they think it.

AI may be changing something even more fundamental: whether people do much of that thinking themselves.

Researchers call it “Cognitive Surrender.” The t... more

15 Sep 2026 • 22 min • Most popular

YouTube

Turn Small Talk Over Drinks into Your Best Public Relations Tool

Every PR person knows the moment: you're holding a coffee or a glass of wine at a networking event, the small talk has dried up, and the person standing next to you outranks you by a lot. Shawn Spitaleri has spent years collecting the kind of beverag... more

8 Sep 2026 • 24 min

YouTube

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Find out how many people listen to this podcast per episode and each month.

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Recent Guests

Adrian Cropley

Director on the Board of the Global Alliance for Public Relations and Communication Management; co-founder of the Centre for Strategic Communication Excellence; Medal of the Order of Australia recipient

Global Alliance for Public Relations and Communication Management; Centre for Strategic Communication Excellence

Episode: World PR Forum Wants Your Say on Public Relations Rules

Steven Shaw

Assistant Professor of Marketing at King's College London and visiting scholar at Wharton School

King's College London; Wharton School

Episode: Cognitive Surrender and What it Means to Public Relations

Eduvie Martin

Past president, IABC UK & Ireland; CIPR affiliate; based in London

IABC UK & Ireland; CIPR

Episode: Sticky Stories Start with the Itch Your Audience is Already Scratching

Diane Chase

Past International Chair for IABC; North Carolina Chair and Southern Region Chair

IABC

Episode: Communications Needs a New Compass

Brad Whitworth

IABC Fellow, former IABC chair

IABC

Episode: The “Transmission” Problem in Public Relations

Ann-Marie Blake

Chartered Fellow with CIPR, co-founder of TRU, specializes in behavioral science and communications

CIPR; TRU

Episode: Choice Architecture: The Framework You're Already Using

Howard Craze

Co-founder mentioned in conversation (context: True consultancy)

TRU

Episode: Choice Architecture: The Framework You're Already Using

Neil Brown

Editor, former president of the Poynter Institute; journalist and media advocate

Poynter Institute

Episode: The Case for Good Journalism in Today’s World

Tom Rudnai

Founder and CEO of Demand-Genius, a London-based AI search intelligence platform

Demand-Genius

Episode: Why Public Relations May Be the Secret Weapon in AI Search

Hosts

Doug Downs

Host of Stories and Strategies, guiding leadership-focused conversations in public relations and strategic communication.

Farzana Badual

Co-host/guest co-host in multiple episodes, contributing expertise from Curzon Public Relations and related PR leadership discussions.

Reviews

5.0 out of 5 stars from 125 ratings

Very Helpful
I appreciate the various guest on this podcast. Stories and Strategies has helped me greatly!
If you are thinking of starting a podcast reach out to them!
Apple Podcasts
5
clutzer12345
Canada5 days ago
Love to show
Farzana and Doug are a great team. Very insightful.
Apple Podcasts
5
JH at Strait
Canadaa year ago
Excellent
Great. I am a bbc fan.
Apple Podcasts
5
DICKWAY
Canadaa year ago
By far the most relevant PR podcast out there today. So many great episodes with insights and strategies for anyone in the industry. Love their consistency too, they never miss an episode weekly. 10 Stars!
Podchaser
5
Paroledapoet
a year ago
Stories
Doug is the ultimate host - he is always well prepared and engaged with his guests. You can tell he does his homework, which can be rare in the podcast world. I appreciate all he brings to these episodes. Anyone in PR, communications or marketing should be sure to listen!
Apple Podcasts
5
PRStrategist
United States2 years ago

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Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Guests are frequently high-caliber experts delivering practical, leadership-focused insights.

Audiences describe the show as insightful for PR, communications, and marketing pros.

Listeners praise the host and guests for preparation and engaging conversations.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Apple Podcasts	#44	Mexico/Business/Marketing
Apple Podcasts	#94	Sweden/Business/Marketing
Apple Podcasts	#99	Austria/Business/Marketing
Apple Podcasts	#127	India/Business/Marketing
Apple Podcasts	#142	United Arab Emirates/Business/Marketing
Apple Podcasts	#154	Belgium/Business/Marketing

Talking Points

Recent interactions between the hosts and their guests.

Sticky Stories Start with the Itch Your Audience is Already Scratching

Q: What are the five tips to create memorable, sticky stories?

Eduvie outlines five steps: find the frustration that motivates the audience, understand the audience's path and walk through their day, walk the path to align the story with their daily life, write for one specific person, and break the fourth wall to inject authenticity and surprise. These steps help ensure the message is both memorable and actionable.

World PR Forum Wants Your Say on Public Relations Rules

Q: What is the practical value of the World PR Forum process, beyond creating a declaration?

The process is intended to gather diverse input so the resulting declaration can guide regional implementation, organizational adoption, and practical action that reflects local cultures and needs.

Cognitive Surrender and What it Means to Public Relations

Q: Walk me through this experiment that you did. Thirteen hundred people. What were you asking people to do? What did you observe that led to the term cognitive surrender?

Participants answered a set of seven logic and reasoning questions; they were exposed to AI as an optional aid. The AI sometimes gave correct answers and sometimes incorrect ones. What stood out was that people adopted AI-provided answers at high rates even when the information was wrong, and their confidence in those answers rose, revealing a tendency to outsource reasoning to AI.

Communications Needs a New Compass

Q: What was your process for developing the Seven C's and ensuring they stay integrated across an organization?

The author started from the idea that we're in a new era of communication and needed a touchstone to keep professionals grounded. The seven C's are designed to be intertwined and mutually reinforcing, with calibration ensuring all pieces fit together and measurement focused on meaningful outcomes such as trust, engagement, and real-world impact.

Communications Needs a New Compass

Q: Walk me through what those seven C's are and how they work as a North Star for modern communications.

The seven C's are Collaboration, Connection, Compassion, Cohesion, Community, Congruency, and Calibration. Each C serves as a guiding principle that helps teams break down silos, align messaging with core values, build human-centered relationships, and measure what matters to keep communications relevant and agile across channels.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
Gender Skew
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Frequently Asked Questions About Public Relations Stories and Strategies

What is Public Relations Stories and Strategies about and what kind of topics does it cover?

This program centers on understanding how reputation, trust, and public perception are shaped at leadership levels, drawing on behavioral science, media intelligence, and ethical persuasion. Episodes tend to explore frameworks for responsible storytelling, two-way engagement, and practical leadership communication, with real-world stories from PR executives, researchers, and practitioners. Notable strengths include a leadership-forward lens that treats narrative as a strategic discipline, a mix of historical context and contemporary tactics, and a track record of accessible, insight-driven conversations with high-caliber guests. Potential listeners who want to move beyond tactics to understand how stories influence organizational credibilit... more

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How many listeners does Public Relations Stories and Strategies get?

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Which podcasts are similar to Public Relations Stories and Strategies?

These podcasts share a similar audience with Public Relations Stories and Strategies:

1. On Top of PR with Jason Mudd
2. When It Hits the Fan
3. The Mel Robbins Podcast
4. The Diary Of A CEO with Steven Bartlett
5. Social Media Marketing Podcast

How many episodes of Public Relations Stories and Strategies are there?

Public Relations Stories and Strategies launched 6 years ago and published 279 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact Public Relations Stories and Strategies?

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What guests have appeared on Public Relations Stories and Strategies?

Recent guests on Public Relations Stories and Strategies include:

1. Adrian Cropley
2. Steven Shaw
3. Eduvie Martin
4. Diane Chase
5. Brad Whitworth
6. Ann-Marie Blake
7. Howard Craze
8. Neil Brown

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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