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Artwork for Mobile Signal

Mobile Signal

Josh Chandley
Cloudx
Applovin
Adjoe
Craftsman Plus
Appmagic
Playables
META
Agentic Buying

The mechanisms behind mobile growth's biggest wins. Decoded. We break down the platforms shaping mobile performance marketing. AppLovin and AXON, Unity and Vector, Meta, Moloco, Google, plus deep synthesis on where the industry is actually heading. Hosted by Josh Chandley, founder with 15 years in mobile growth. Guests include executives from the top ad networks shaping the space. → Subscribe to u... more

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Artwork for Mobile Signal

Latest Episodes

CloudX just announced Agentic Buying, a move onto the demand side. CEO Jim Payne returns to explain whether it’s an ad network, a DSP, or something new. And whether CloudX can vertically integrate while still calling itself neutral.

Chapters:

1:23 –... more

AppLovin is the apex predator of in-app ads, and it just keeps pulling away. 59% revenue growth, 90% incremental flow-through to EBITDA, and self-serve going global this month. So can anyone actually catch it?

Host Josh Chandley (WildCard Games) dec... more

Rewarded user acquisition has always carried a reputation problem: users show up for the rewards… then disappear. But adjoe's data says the opposite. That’s why they ranked #6 on AppsFlyer’s iOS Gaming Power Index. In this episode, Josh Chandley sits... more

Networks own targeting. They set the bids. Ad creative is the last input mobile gaming advertisers still control. Now Meta is generating ads with AI at scale, and AppLovin has over 100 advertisers in their network-generated creative pilot. The window... more

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Recent Guests

Jim Payne
Co-founder and CEO of CloudX
CloudX
Episode: CloudX Agentic Buying: Neutral Infrastructure or a New Ad Network? Jim Payne, Mobile Ad Tech
Matthew Kanterman
Director of Research with financial grounding on gaming industry
Blue River Financial Group
Episode: AppLovin: Can Anyone Catch The Apex Predator?
Vincent Février
Former Chief Marketing Officer at Tap Nation, ad mediation and UA expert
Tap Nation
Episode: AppLovin: Can Anyone Catch The Apex Predator?
Thomas Yannopoulos
Runs the Americas for Adjoe, veteran ad tech executive
Adjoe
Episode: Adjoe: Beating Meta on iOS | How Rewarded UA Survives Your Best Players
Olivia Barnett
COO of Craftsman Plus
Craftsman Plus
Episode: Race For The Last Lever | Olivia Barnett, COO of Craftsman+, on AI Creative, Ad Networks
Dan Sack
Founder, MAX; Co-founder of CloudX
MAX / CloudX
Episode: CloudX: The New Neutral | Jim Payne & Dan Sack, the Founders of MAX, on What Comes Next

Host

Josh Chandley
Host of Mobile Signal and related shows, facilitator of industry discussions

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Talking Points

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Race For The Last Lever | Olivia Barnett, COO of Craftsman+, on AI Creative, Ad Networks
Q: All right. So for an advertiser, what's the input, what's the output?
The input is what the designer sets in the platform (goals, title, running location) and the output is a set of data-backed creative directions, including recommended concepts, elements, and rationale, with the option for an interactive dialogue to refine the concept.
Adjoe: Beating Meta on iOS | How Rewarded UA Survives Your Best Players
Q: What makes Adjoe's reward structure different from traditional offer walls?
Adjoe focuses on depth over installs, using milestone-based events and cash back to create a broader, longer-term engagement, while maintaining publisher margins through real-time optimization and fraud protection.
CloudX: The New Neutral | Jim Payne & Dan Sack, the Founders of MAX, on What Comes Next
Q: What does CloudX look like when it works, and what share of supply would need to run through CloudX for investors to see strong returns?
CloudX is envisioned as a comprehensive platform where publishers control monetization with high flexibility, leveraging AI and an integrated toolkit to attract incremental demand. While exact market share is not fixed, the founders convey that CloudX should become a large, high-leverage platform rather than needing to capture 100% of the market to be successful.

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Frequently Asked Questions About Mobile Signal

What is Mobile Signal about and what kind of topics does it cover?

This show consistently explores the frontiers of mobile growth, monetization, and programmatic advertising through conversations with senior executives and technology leaders. Episodes commonly center on new platform architectures, publisher and advertiser economics, and the evolving blend of AI, data, and automation shaping user acquisition, creative testing, and ad supply. Notable throughlines include neutral infrastructure versus vertical integration, the future of supply-side platforms and mediation, and the tension between scale-driven performance and publisher control. Listeners are likely decision-makers in growth, monetization, and media buying who want strategic, data-informed perspectives on how to navigate a rapidly changing mobi... more

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Which podcasts are similar to Mobile Signal?

These podcasts share a similar audience with Mobile Signal:

1. Mobile Dev Memo Podcast
2. Deconstructor of Fun
3. The Twenty Minute VC (20VC): Venture Capital | Startup Funding | The Pitch
4. All-In with Chamath, Jason, Sacks & Friedberg
5. The Daily

How many episodes of Mobile Signal are there?

Mobile Signal launched 3 months ago and published 5 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact Mobile Signal?

Our systems regularly scour the web to find email addresses and social media links for this podcast. We scanned the web and collated all of the contact information that we could find in our podcast database. But in the unlikely event that you can't find what you're looking for, our concierge service lets you request our research team to source better contacts for you.

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Rephonic pulls ratings and reviews for Mobile Signal from multiple sources, including Spotify, Apple Podcasts, Castbox, and Podcast Addict.

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What guests have appeared on Mobile Signal?

Recent guests on Mobile Signal include:

1. Jim Payne
2. Matthew Kanterman
3. Vincent Février
4. Thomas Yannopoulos
5. Olivia Barnett
6. Dan Sack

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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