Rephonic
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two & a half gamers

Lancaric.me
User Acquisition
Ad Monetization
Top Heroes
Game Design
AFK Journey
4X Games
Legend Of Mushroom
Game Monetization
Idle Rpgs
Lilith Games
AFK Arena
Legend Of Slime
RPG
Mobile Gaming
Apple
Hyper Casual Games
Casual Games
Rewarded Games
AI In Game Development
Ios

This is a no BS gaming podcast. We share insights, knowledge and fun gossip relating to the topics of User Acquisition, Game Design and Ad monetisation. You will find here actionable insights in a fun and relaxed atmosphere. A safe space where we mimic the honesty of a 4am conference discussion. Enjoy & let us know your feedback!

PublishesDailyEpisodes409Founded4 years ago
Number of ListenersCategories
Video GamesLeisure

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Latest Episodes

Mobile Gaming & AI Industry Breaking News. This week’s biggest stories reveal major shifts in platform power, investment flows and UA channel consolidation.

In this Breaking News segment of Two and a Half Gamers, Felix explains:

• How Apple is maki... more

Slay the Spire 2 just proved that game design still wins

In this episode of Two and a Half Gamers, we break down one of the biggest indie launches in recent years.

Slay the Spire 2 reportedly generated over $100M in revenue within two weeks of earl... more

YouTube

Influencer marketing in mobile gaming is growing fast, but most campaigns still fail. Not because creators are bad or games are weak. The real problem is setup.

In this episode of Two and a Half Gamers, Marion breaks down the real execution framewor... more

YouTube

How Super Bear Adventure Became a Massive Ad Revenue Machine

In this episode of Two and a Half Gamers, Matej, Jakub and Felix break down one of the most surprising mobile success stories right now.

Super Bear Adventure looks like a nostalgic low-bu... more

Key Facts

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Recent Guests

Akin Babayigit
Kingpin of Mobile Gaming, co-founder of Tripledot, managing partner at Arcadia
Tripledot, Arcadia
Episode: Mobile Gaming OG Akin Babayigit: The real truth about mobile gaming success
Luis de la Cámara
VP Global Marketing at Rovio
Rovio
Episode: Angry Birds RUSH: Rovio's next $1BILLION mobile game!
Stan Dewavrin
CEO of Oh BiBi and creator of the Asphalt franchise
Oh BiBi
Episode: Angry Birds RUSH: Rovio's next $1BILLION mobile game!
Bogdan Nesvit
Co-founder and co-CEO of Holywater, an AI First Entertainment Network
Holywater
Episode: Why short drama is beating games at Engagement & UA (Holywater's Bogdan Nesvit Explains)
Ridzki Syahputera
Co-founder at PVX, a financing platform for gaming and consumer apps
PVX
Episode: The Art of Scaling games: The Creative arms race
David Pan
Director of business development at Habby
Habby
Episode: 🎮 Habby finally SPEAKS: The template evolves! First-ever Habby Western interview
John Wright
Guest on the podcast
Episode: 🚨 EMERGENCY EPISODE 🚨 Is EU’s Digital Fairness Act REALLY killing Free-to-Play games?
Chen Yang
Ecosystem operation expert at Cocos with over 10 years of experience as a developer and publisher.
Cocos
Episode: 💰 Mini-Games = Mega Revenue: Inside China’s gaming revolution
Jeff Cohen
Leads the origination team at PVX, specializes in funding for gaming companies.
PVX
Episode: 💸 UA financing Secrets: Scale your game without selling your soul

Hosts

Matej Lancaric
Host and frequent co-host; central figure in discussions about UA, game design, and monetization.
Felix Braberg
Co-host and co-presenter; contributes expertise on ad monetization, UA strategies, and industry trends.
Jakub Remiar
Co-host and contributor; involved in discussions around game design, UA, and market movements.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Talking Points

Recent interactions between the hosts and their guests.

How Malpa Games scaled “Boring” puzzle games to millions!
Q: What impact did external financing have on your scaling capabilities?
Financing provided capital for marketing and growth while also delivering strategic financing competence, enabling better cash flow management and more reliable projections, beyond just the money.
How Malpa Games scaled “Boring” puzzle games to millions!
Q: How do you structure A/B tests across channels to optimize retention and monetization?
They test across media sources with segmentation but keep user groups broadly similar by channel, emphasizing iterative testing and data-backed decisions rather than channel-specific hacks.
D2C Trends: Apple bringing back fees & Why is that a good thing!
Q: What is the impact of post-click attribution windows on revenue tracking?
A 24-hour attribution window (Google) versus a longer window (Apple) changes how revenue is tracked and can influence when and how often you steer players back to the web store to maximize lifetime value, making governance around promotions and timing critical.
D2C Trends: Apple bringing back fees & Why is that a good thing!
Q: How quickly can a studio launch a web store once they decide to move forward?
Best-case timelines can be days, but more typically weeks as you complete onboarding with a merchant of record and align product catalogs; larger studios may take longer depending on priorities and integration complexity.
Sandloop review: It looks simple. That’s the point.
Q: How much do you think they're spending per day?
Approximately 120k per day in ad spend based on early growth metrics.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
Gender Skew
Location
Interests
Professions
Age Range
Household Income
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Frequently Asked Questions About two & a half gamers

What is two & a half gamers about and what kind of topics does it cover?

This show covers mobile gaming, user acquisition, game design, and ad monetization with a practical, no-nonsense approach. Across recent episodes, topics include rewarded UA strategies and the maturation of offer walls, D2C and off-store monetization, the role of AI in ad creatives, and the economics of UA testing, live ops, and regional localization. Guests range from publishers and analysts to platform experts, bringing case studies and tactical takeaways for developers and marketers aiming to optimize growth and profitability in a competitive mobile games landscape. A few episodes spotlight industry trends like the evolving impact of platform fees, playable ads, and creative testing, making it valuable for listeners who want actionable i... more

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Which podcasts are similar to two & a half gamers?

These podcasts share a similar audience with two & a half gamers:

1. Dwarkesh Podcast
2. The a16z Show
3. The Rest Is History
4. Hard Fork
5. The Rest Is Politics

How many episodes of two & a half gamers are there?

two & a half gamers launched 4 years ago and published 409 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on two & a half gamers?

Recent guests on two & a half gamers include:

1. Akin Babayigit
2. Luis de la Cámara
3. Stan Dewavrin
4. Bogdan Nesvit
5. Ridzki Syahputera
6. David Pan
7. John Wright
8. Chen Yang

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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