Rephonic
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two & a half gamers

Lancaric.me
User Acquisition
Ad Monetization
Game Design
Top Heroes
4X Games
Legend Of Mushroom
Game Monetization
Idle Rpgs
Mobile Games
Legend Of Slime
Mobile Gaming
Apple
Hyper Casual Games
AI In Game Development
Rewarded Games
Casual Games
Ios
In-App Purchases
We Are Warriors
Web3

This is a no BS gaming podcast. We share insights, knowledge and fun gossip relating to the topics of User Acquisition, Game Design and Ad monetisation. You will find here actionable insights in a fun and relaxed atmosphere. A safe space where we mimic the honesty of a 4am conference discussion. Enjoy & let us know your feedback!

PublishesDailyEpisodes325Founded4 years ago
Number of ListenersCategories
Video GamesLeisure

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Artwork for two & a half gamers

Latest Episodes

We talk to David Pan, Director of Business Development at Habby, for the first-ever Western podcast appearance from the famously low-profile publisher behind Archero, Survivor.io, Capybara Go, and Whittle Defender.

This isn’t a press interview - it’... more

YouTube

We sit down with Chen Yang (Iwae) from Cocos again to unpack how AI is transforming the Chinese mini-game ecosystem across development, UA, and operations.

The conversation reveals how AI-generated 3D, playable automation, LoRA fine-tuning, and inst... more

Today, we talk with Colm Hayden, Head of Growth at Triumph - the app redefining real money gaming for a new generation of players.

🔥 Topics covered:

How Triumph scaled to $100M+ payouts with 13 mini-games

Why their audience is 21–35, not 60+

How... more

YouTube

Today, we, and special guest John Wright, unpack the chaos surrounding the EU’s proposed Digital Fairness Act (DFA) - a legislation that could redefine how free-to-play games operate in Europe.

Key insights:

Source: ec.europa.eu/commission/... more

YouTube

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Recent Guests

John Wright
Guest on the podcast
Episode: 🚨 EMERGENCY EPISODE 🚨 Is EU’s Digital Fairness Act REALLY killing Free-to-Play games?
Chen Yang
Ecosystem operation expert at Cocos with over 10 years of experience as a developer and publisher.
Cocos
Episode: 💰 Mini-Games = Mega Revenue: Inside China’s gaming revolution
Jeff Cohen
Leads the origination team at PVX, specializes in funding for gaming companies.
PVX
Episode: 💸 UA financing Secrets: Scale your game without selling your soul
Russell Owens
Expert in game analytics and author
Professor Arpdau
Episode: Game Analytics 101: Why waiting "One more week" can kill your game!
Darius Mora
App industry expert with a decade of experience
YouTube, School.com/Appsuccess
Episode: Inside $500M/Year Bending Spoons: TikTok Trends, Viral videos, UA & Paywall Science
Shobeir Shobeiri
Director of Publisher Sales at Moloco
Moloco
Episode: Inside In-App Ads: Past, Present, and What’s Next?
Zino Rost Van Tonningen
CEO of Tyr Ads, focused on rewarded advertising to promote games
Tyr Ads
Episode: One bad integration, $20,000 gone in minutes. Fraud is real! Rewarded UA is not dying, it’s evolving
Jane Whittaker
A veteran game developer with 44 years of experience, known for her work on titles like Alien vs Predator and GoldenEye 007.
Episode: The Real OG Jane Whittaker Unfiltered: 44 years in gaming, Alien vs Predator & Why fun still wins
Laura Taranto
Returning guest with insights on gaming strategies
Episode: 🧩 Can Century Games Crack the Match-3 Puzzle Genre? In Match3 genre, only the bold survive!

Hosts

Felix Braberg
Co-host who shares insights and experiences related to gaming and ad monetization.
Matej Lancaric
Co-host discussing creative trends in gaming and user acquisition strategies.
Jakub Remiar
Co-host providing insights into mobile gaming advertising and user experience.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Talking Points

Recent interactions between the hosts and their guests.

🤖 Ignore AI Ads now, regret it in 2026: AI creative trends
Q: Predictions. How long do you guys think before 50% of all creatives and mobile are done with AI?
The hosts debate the timeline, with opinions ranging from by the end of the year to as late as 2026.
The 4 Generations of Rewarded Ads: Personalization + LiveOps = The Future of Offerwalls
Q: From both an advertiser perspective and a publisher perspective, what is currently wrong with the solutions that exist on the market?
Many existing solutions still follow the historical model with multi-rewards as their main foundation, lacking the ability to effectively personalize and segment their user base.
Acecraft review: Retro Cartoons + Hardcore Gacha. Collectible Albums just hit Midcore!
Q: Are you impressed with this game, Jakub?
Yes, he is quite impressed, but not on the level of Whiteout Survival.
🔥 The Art of Scaling Applovin UA & Admon: A Deep dive
Q: What are the top three mistakes you have seen people make when running user acquisition on that channel?
Focusing on CPI too much, trying to grow IAP games with a low budget, and changing goals too frequently which confuses the algorithm.
🔥 The Art of Scaling Applovin UA & Admon: A Deep dive
Q: What are some of the differences in how you structure an Applovin campaign to someone who never worked there before?
The level of automation that Applovin has reached now kind of makes it easy for anyone to start on Applovin. Your level of intervention has been limited somehow.

Audience Metrics

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Frequently Asked Questions About two & a half gamers

What is two & a half gamers about and what kind of topics does it cover?

Focused on the gaming industry and its intricacies, this podcast offers listeners an engaging mix of humor and honest conversation around user acquisition, game design, and ad monetization. The hosts frequently analyze current trends and recent releases, dissecting mechanics and marketing strategies of various mobile games while sharing personal anecdotes and opinions. The discussions often reflect a behind-the-scenes view of the gaming world, blending informative content with a laid-back, conversational tone that mimics informal industry gatherings. Listeners can expect to glean actionable insights into the competitive landscape of mobile gaming, as well as valuable commentary on the industry's evolution.

Where can I find podcast stats for two & a half gamers?

Rephonic provides a wide range of podcast stats for two & a half gamers. We scanned the web and collated all of the information that we could find in our comprehensive podcast database. See how many people listen to two & a half gamers and access YouTube viewership numbers, download stats, audience demographics, chart rankings, ratings, reviews and more.

How many listeners does two & a half gamers get?

Rephonic provides a full set of podcast information for three million podcasts, including the number of listeners. View further listenership figures for two & a half gamers, including podcast download numbers and subscriber numbers, so you can make better decisions about which podcasts to sponsor or be a guest on. You will need to upgrade your account to access this premium data.

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To see how many followers or subscribers two & a half gamers has on Spotify and other platforms such as Castbox and Podcast Addict, simply upgrade your account. You'll also find viewership figures for their YouTube channel if they have one.

Which podcasts are similar to two & a half gamers?

These podcasts share a similar audience with two & a half gamers:

1. Deconstructor of Fun
2. PocketGamer.biz Podcast
3. Game Economist Cast
4. a16z Podcast
5. The Twenty Minute VC (20VC): Venture Capital | Startup Funding | The Pitch

How many episodes of two & a half gamers are there?

two & a half gamers launched 4 years ago and published 325 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact two & a half gamers?

Our systems regularly scour the web to find email addresses and social media links for this podcast. We scanned the web and collated all of the contact information that we could find in our podcast database. But in the unlikely event that you can't find what you're looking for, our concierge service lets you request our research team to source better contacts for you.

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What guests have appeared on two & a half gamers?

Recent guests on two & a half gamers include:

1. John Wright
2. Chen Yang
3. Jeff Cohen
4. Russell Owens
5. Darius Mora
6. Shobeir Shobeiri
7. Zino Rost Van Tonningen
8. Jane Whittaker

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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