Rephonic
Artwork for two & a half gamers

two & a half gamers

Lancaric.me
User Acquisition
Mobile Gaming
Game Design
Ad Monetization
Monetization
Supercell
Applovin
Artificial Intelligence
PVX Partners
Unity
Pixel Flow
Meta
Ad Monetisation
Gaming Industry
Soft Launches
Tower Defense
In-App Purchases
Bitlife
King Shot
Mobile Games

This is a no BS gaming podcast. We share insights, knowledge and fun gossip relating to the topics of User Acquisition, Game Design and Ad monetisation. You will find here actionable insights in a fun and relaxed atmosphere. A safe space where we mimic the honesty of a 4am conference discussion. Enjoy & let us know your feedback!

PublishesDailyEpisodes431Founded4 years ago
Number of ListenersCategories
Video GamesLeisure

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Artwork for two & a half gamers

Latest Episodes

The mobile gaming industry just posted record revenue

($195.6B) while simultaneously firing 44,000 developers.

Here's what's actually going on.

Matej Lančarič flies solo this week to break down the five

stories that matter most: NTE's massive ... more

Welcome to Review Radar #11 — the "broken dreams and hopes" edition. We revisit every game they reviewed between September and December last year to see which ones survived, which ones got killed, and which ones genuinely broke through.

The verdict ... more

How do you pick the right core for your next puzzle hit?

Jakub Remiar breaks down the methodology behind some of

the most successful puzzle launches of the last two years

— Domino Dreams, Magic Sword, Block Out, Hexa Out, Arrow

Gem — and expla... more

YouTube

Township just hit $45M/month - at 17 years old. How?

We sit down with Erno Kiiski (Game Refinery, a Liftoff company) to dissect what is arguably the most underrated transformation in mobile gaming: how Playrix quietly turned an evergreen farming tyc... more

Key Facts

Accepts Sponsors
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Podcast Host
Number of Listeners
Find out how many people listen to this podcast per episode and each month.

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Recent Guests

Erno Kiiski
Industry guest, Game Refinery
Game Refinery
Episode: 💰🚜 How Playrix turned a 17-Year-Old Tycoon into a $45M/Month UA & Match-3 engine
Ignacio Ortiz
Co-founder and Co-CEO of Xtreme, makers of Loomit
Loomit
Episode: 🚨Lily's garden & Loomit: How Top Games Make Money From Ads
Akin Babayigit
Kingpin of Mobile Gaming, co-founder of Tripledot, managing partner at Arcadia
Tripledot, Arcadia
Episode: Mobile Gaming OG Akin Babayigit: The real truth about mobile gaming success
Luis de la Cámara
VP Global Marketing at Rovio
Rovio
Episode: Angry Birds RUSH: Rovio's next $1BILLION mobile game!
Stan Dewavrin
CEO of Oh BiBi and creator of the Asphalt franchise
Oh BiBi
Episode: Angry Birds RUSH: Rovio's next $1BILLION mobile game!
Bogdan Nesvit
Co-founder and co-CEO of Holywater, an AI First Entertainment Network
Holywater
Episode: Why short drama is beating games at Engagement & UA (Holywater's Bogdan Nesvit Explains)
Ridzki Syahputera
Co-founder at PVX, a financing platform for gaming and consumer apps
PVX
Episode: The Art of Scaling games: The Creative arms race
David Pan
Director of business development at Habby
Habby
Episode: 🎮 Habby finally SPEAKS: The template evolves! First-ever Habby Western interview
Chen Yang
Ecosystem operation in Cocos with over 10 years as a developer and about 5 years as a publisher.
Cocos
Episode: 🇨🇳 AI trends n Mini-Games: MVP in 2 weeks. 80% of Chinese mini-game developers already use AI

Hosts

Matej Lancaric
Host and frequent co-host; central figure in discussions about UA, game design, and monetization.
Felix Braberg
Co-host and co-presenter; contributes expertise on ad monetization, UA strategies, and industry trends.
Jakub Remiar
Co-host and contributor; involved in discussions around game design, UA, and market movements.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Apple Podcasts
#9
Japan/Leisure/Video Games
Apple Podcasts
#21
Israel/Leisure/Video Games
Apple Podcasts
#80
Israel/Leisure
Apple Podcasts
#109
Russia/Leisure/Video Games
Apple Podcasts
#128
Spain/Leisure/Video Games
Apple Podcasts
#163
Finland/Leisure/Video Games
Apple Podcasts
#173
Ireland/Leisure/Video Games
Apple Podcasts
#176
Ukraine/Leisure/Video Games
Apple Podcasts
#210
India/Leisure/Video Games
Apple Podcasts
#230
United Arab Emirates/Leisure/Video Games
Apple Podcasts
#234
South Korea/Leisure/Video Games
Apple Podcasts
#234
Japan/Leisure
Apple Podcasts
#238
Singapore/Leisure/Video Games

Talking Points

Recent interactions between the hosts and their guests.

🚨Lily's garden & Loomit: How Top Games Make Money From Ads
Q: What does Smart Buffer/Smart Caching mean for ad monetization?
Explained device quality considerations, latency management, and the idea of real-time adaptive bidding to maximize revenue without harming user experience.
🚨Lily's garden & Loomit: How Top Games Make Money From Ads
Q: How did you decide to roll out rewarded ads in Lily's Garden?
Discussed balancing ad placements, the impact on CPI and retention, and how to test multiple formats to find a sustainable mix.
How Malpa Games scaled “Boring” puzzle games to millions!
Q: What impact did external financing have on your scaling capabilities?
Financing provided capital for marketing and growth while also delivering strategic financing competence, enabling better cash flow management and more reliable projections, beyond just the money.
How Malpa Games scaled “Boring” puzzle games to millions!
Q: How do you structure A/B tests across channels to optimize retention and monetization?
They test across media sources with segmentation but keep user groups broadly similar by channel, emphasizing iterative testing and data-backed decisions rather than channel-specific hacks.
D2C Trends: Apple bringing back fees & Why is that a good thing!
Q: What is the impact of post-click attribution windows on revenue tracking?
A 24-hour attribution window (Google) versus a longer window (Apple) changes how revenue is tracked and can influence when and how often you steer players back to the web store to maximize lifetime value, making governance around promotions and timing critical.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
Gender Skew
Location
Interests
Professions
Age Range
Household Income
Social Media Reach

Frequently Asked Questions About two & a half gamers

What is two & a half gamers about and what kind of topics does it cover?

This show covers mobile gaming, user acquisition, game design, and ad monetization with a practical, no-nonsense approach. Across recent episodes, topics include rewarded UA strategies and the maturation of offer walls, D2C and off-store monetization, the role of AI in ad creatives, and the economics of UA testing, live ops, and regional localization. Guests range from publishers and analysts to platform experts, bringing case studies and tactical takeaways for developers and marketers aiming to optimize growth and profitability in a competitive mobile games landscape. A few episodes spotlight industry trends like the evolving impact of platform fees, playable ads, and creative testing, making it valuable for listeners who want actionable i... more

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To see how many followers or subscribers two & a half gamers has on Spotify and other platforms such as Castbox and Podcast Addict, simply upgrade your account. You'll also find viewership figures for their YouTube channel if they have one.

Which podcasts are similar to two & a half gamers?

These podcasts share a similar audience with two & a half gamers:

1. Deconstructor of Fun
2. mobilegamer.biz digest
3. Gamecraft
4. Naavik Gaming Podcast
5. Y Combinator Startup Podcast

How many episodes of two & a half gamers are there?

two & a half gamers launched 4 years ago and published 431 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on two & a half gamers?

Recent guests on two & a half gamers include:

1. Erno Kiiski
2. Ignacio Ortiz
3. Akin Babayigit
4. Luis de la Cámara
5. Stan Dewavrin
6. Bogdan Nesvit
7. Ridzki Syahputera
8. David Pan

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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