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Artwork for two & a half gamers

two & a half gamers

Lancaric.me
User Acquisition
Mobile Gaming
Ad Monetization
Game Design
Supercell
Unity
Artificial Intelligence
Pixel Flow
Applovin
Meta
Monopoly Go
Tower Defense
Bitlife
STEAM
AI In Gaming
Liveops
Offer Walls
Mobile Games
Ad Creatives
Stillfront

This is a no BS gaming podcast. We share insights, knowledge and fun gossip relating to the topics of User Acquisition, Game Design and Ad monetisation. You will find here actionable insights in a fun and relaxed atmosphere. A safe space where we mimic the honesty of a 4am conference discussion. Enjoy & let us know your feedback!

PublishesDailyEpisodes473Founded5 years ago
Number of ListenersCategories
LeisureVideo Games

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Artwork for two & a half gamers

Latest Episodes

Hexa Away did something genuinely clever — it took the arrows/sort mechanic everyone's chasing and rebuilt it on a hexagonal 3D grid, which turns out to be a better fit than flat arrows ever were. Then it scaled hard on AppLovin, hit a wall, and down... more

Take Minesweeper. Add Sudoku logic. Put cats on it. Congratulations, you've just made $200,000 a day..

We break down Meow Doku by Oakever, the cat-puzzle that came out of nowhere to shake up a category that hadn't changed in a decade. They walk the ... more

YouTube

Pokémon Go removed the paywall from its biggest event of the year and made more money than any paid version in half a decade. That's the monetization masterclass of the week — and it's just one of five stories that matter.

Matej Lančarič flies solo ... more

Pokémon Champions launched on mobile doing roughly $300-400K/day. Two days later it was collapsing. It's now around $80K/day and falling — a textbook shark fin from the biggest IP on the planet. We cover the wins on this podcast, but we also cover th... more

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Recent Guests

Elias Sandler
Founder and CEO of Kinoa
Kinoa
Episode: 🎮 Live Review Tetris Block Party: Block + Coin Looter into one liveops machine
Alexandre Collin-Noir
Former Kameli Games founder, involved in new mid-core studio
Kameli Games (formerly) / New internal studio
Episode: 💰Marble Sort Review: SORT FTW! Voodoo is suddenly doing $1M/day in IAP revenue
Antoine Collin
Co-founder, involved in new mid-core studio
Kameli Games (formerly) / New internal studio
Episode: 💰Marble Sort Review: SORT FTW! Voodoo is suddenly doing $1M/day in IAP revenue
Christina Larionova
Head of creative at Burning Games
Burning Games
Episode: 🎤 MAU Vegas 2026 Recap: Why is MAU a must attend conference?
Dan Sack
Representative from CloudX, interviewee
CloudX
Episode: 🧠 CloudX just hit 10-20% Revenue Lifts in 90 Days: The First AI-Native Ad stack for publishers
Cozy Florist
Game creator/representative for Cozy Florist
Rift Sky Games
Episode: 🌺​Cozy Florist Deep Dive: 4,000 AI-Generated creatives in 30 Days
Katie Madding
CEO of mHance AI
mHance AI
Episode: The Attention Budget Rule: why tutorials should teach maximum 3 things at a time
John Hobson
Game user researcher
mHance AI
Episode: The Attention Budget Rule: why tutorials should teach maximum 3 things at a time
Erno Kiiski
Industry guest, Game Refinery
Game Refinery
Episode: 💰🚜 How Playrix turned a 17-Year-Old Tycoon into a $45M/Month UA & Match-3 engine

Hosts

Matej Lancaric
Host of the show, appears across many episodes with a focus on UA and creative strategy
Felix Braberg
Host of The podcast, focuses on monetization and ad strategy
Jakub Remiar
Host of the show, contributes industry insights and live ops discussion

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Talking Points

Recent interactions between the hosts and their guests.

🎮 Live Review Tetris Block Party: Block + Coin Looter into one liveops machine
Q: How quickly can events be refreshed and what is the role of LiveOps operators in scheduling?
Events range from 10 minutes to two months; operators manage the back office to refresh and adjust events, ensuring continuous novelty and alignment with monetization goals.
🎮 Live Review Tetris Block Party: Block + Coin Looter into one liveops machine
Q: How does the monetization mechanism fit into the LiveOps model here?
The main revenue source is in-app purchases complemented by ads; energy-like resources drive progression, and ads can boost engagement and later purchases, with ads and purchases integrated into LiveOps events.
🎮 Live Review Tetris Block Party: Block + Coin Looter into one liveops machine
Q: Ambrose's question: why is block used as the main pillar in the core gameplay?
The team wanted a core that was actively played and controllable, unlike more passive or dice-based mechanics, to give players a sense of control and engagement.
🎮 Inside the Mistplay × MyChips Deal: The Rewarded UA consolidation has started! (MAU VEGAS 26)
Q: Why did you pursue the MAF and MyChips combination now?
The teams saw strong synergies in timing, complementary strengths, and a shared vision to accelerate growth; the deal accelerates go-to-market capability, international expansion, and leverages Mistplay's backend data science to reach more publishers faster.
🧠 What You Send Is What You Get: Signal Engineering and the Future of Attribution with Core Plan
Q: Can you introduce yourself and your company to our listeners?
Roi introduces himself as the CEO and founder of Airbridge, an MMP, and discusses Airbridge's decade of experience and focus on attribution and measurement for mobile apps.

Audience Metrics

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Listeners per Episode
Gender Skew
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Frequently Asked Questions About two & a half gamers

What is two & a half gamers about and what kind of topics does it cover?

Listeners are likely industry professionals and enthusiasts in mobile gaming, UA, monetization, and game design. Episodes frequently cover ad strategies, creative testing, live operations, industry news, and analytics-driven decision making, with hands-on tactics, real-world case studies, and occasional gossip about studios and publishers. A standout aspect is the practical, no-nonsense approach, often featuring deep dives into ad tech, playable formats, and AI-assisted optimization, delivered in a casual, conference-chat style. The format tends to blend tactical tutorials, market analysis, and guest insights from practitioners, making it valuable for anyone looking to improve UA performance, creative effectiveness, and monetization strateg... more

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How many listeners does two & a half gamers get?

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To see how many followers or subscribers two & a half gamers has on Spotify and other platforms such as Castbox and Podcast Addict, simply upgrade your account. You'll also find viewership figures for their YouTube channel if they have one.

Which podcasts are similar to two & a half gamers?

These podcasts share a similar audience with two & a half gamers:

1. Deconstructor of Fun
2. PocketGamer.biz Podcast
3. mobilegamer.biz digest
4. Hard Fork
5. HBR IdeaCast

How many episodes of two & a half gamers are there?

two & a half gamers launched 5 years ago and published 473 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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Our systems regularly scour the web to find email addresses and social media links for this podcast. We scanned the web and collated all of the contact information that we could find in our podcast database. But in the unlikely event that you can't find what you're looking for, our concierge service lets you request our research team to source better contacts for you.

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What guests have appeared on two & a half gamers?

Recent guests on two & a half gamers include:

1. Elias Sandler
2. Alexandre Collin-Noir
3. Antoine Collin
4. Christina Larionova
5. Dan Sack
6. Cozy Florist
7. Katie Madding
8. John Hobson

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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