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two & a half gamers

Lancaric.me
User Acquisition
Mobile Gaming
Ad Monetization
Game Design
Applovin
Unity
Artificial Intelligence
Pixel Flow
Meta
Supercell
Steam
Playable Ads
Sensor Tower
AI In Gaming
Liveops
Offer Walls
Monopoly Go
Mobile Games
Block Blast
Ad Creatives

This is a no BS gaming podcast. We share insights, knowledge and fun gossip relating to the topics of User Acquisition, Game Design and Ad monetisation. You will find here actionable insights in a fun and relaxed atmosphere. A safe space where we mimic the honesty of a 4am conference discussion. Enjoy & let us know your feedback!

PublishesDailyEpisodes507Founded5 years ago
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Video GamesLeisure

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Artwork for two & a half gamers

Latest Episodes

Mobidictum Conference in Istanbul, October 7–8: fifth year, 80% of the top Turkish studios in the room, 20 Vietnamese and 30 Chinese companies, 60% international attendance for the first time, and all three of us on stage. Batuhan has free tickets fo... more

Suck It Up is Tactile Games' new eat-and-grow hole game, and three months after soft launch it's doing ~$30K a day in IAP — about to overtake Lily's Garden as the Danish studio's biggest title (and Lily's Garden made well over half a billion). Matej ... more

YouTube

A general smacks a soldier so hard he turns into a chair — and then into Mel Gibson. That's a real Top Force ad. Century Games isn't testing AI creatives anymore; it's running the whole portfolio on them: Lord Rush pumping out roughly 5,000 ads a mon... more

YouTube

AppLovin's CEO published a blog about "ad quality tools" — and buried in it is the real move: MAX will stop exposing user-level ad data, because competitors have been using the mediated stream (who saw which ad at what price) as training data for the... more

YouTube

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Recent Guests

Ignas Danielius
Ad monetization lead at Zedge
Zedge
Episode: 🪦 Are Banners Dead? Zedge Removed Them, Cut 38% of Impressions, and Made MORE Money
Joe Wadakethalakal
CEO, co-founder at PVX
PVX Partners
Episode: 💳 A Credit Card that resets your LIMIT when Your ROAS is good: PVX's UA financing card is here!
Alex William Olds
Creator and sole developer behind Idle Obelisk Miner
Checkbox Entertainment
Episode: ⛏️ One Guy, No Ads, No Tutorial, $100K/Day: The Idle Obelisk Miner Story
Elias Sandler
Founder and CEO of Kinoa
Kinoa
Episode: 🎮 Live Review Tetris Block Party: Block + Coin Looter into one liveops machine
Alexandre Collin-Noir
Former Kameli Games founder, involved in new mid-core studio
Kameli Games (formerly) / New internal studio
Episode: 💰Marble Sort Review: SORT FTW! Voodoo is suddenly doing $1M/day in IAP revenue
Antoine Collin
Co-founder, involved in new mid-core studio
Kameli Games (formerly) / New internal studio
Episode: 💰Marble Sort Review: SORT FTW! Voodoo is suddenly doing $1M/day in IAP revenue
Christina Larionova
Head of creative at Burning Games
Burning Games
Episode: 🎤 MAU Vegas 2026 Recap: Why is MAU a must attend conference?
Dan Sack
Representative from CloudX, interviewee
CloudX
Episode: 🧠 CloudX just hit 10-20% Revenue Lifts in 90 Days: The First AI-Native Ad stack for publishers
Cozy Florist
Game creator/representative for Cozy Florist
Rift Sky Games
Episode: 🌺​Cozy Florist Deep Dive: 4,000 AI-Generated creatives in 30 Days

Hosts

Matej Lancaric
Host of Two & a Half Gamers; long-time host with a focus on UA, monetization, and industry best practices.
Felix Braberg
Co-host; provides strategic and market context across episodes, with emphasis on ad monetization and publisher dynamics.
Jakub Remiar
Co-host and game designer discussions; recurring presence in show discussions.

Chart Rankings

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Talking Points

Recent interactions between the hosts and their guests.

🪦 Are Banners Dead? Zedge Removed Them, Cut 38% of Impressions, and Made MORE Money
Q: How reproducible are these results across different apps or contexts?
Results can be replicated if publishers maintain similar setups—large network variety (up to 15 networks), low latency, a mixed format strategy, and a stable audience with consistent usage patterns; but results depend on format mix, frequency, and the ad networks used.
🪦 Are Banners Dead? Zedge Removed Them, Cut 38% of Impressions, and Made MORE Money
Q: What do you think actually happened to revenue when you removed the banners?
Removing banners removed the cheapest way to acquire users and reduced cannibalization of higher-value formats, which led to higher fill rates and stronger performance for interstitials and rewarded ads in later session impressions.
🪦 Are Banners Dead? Zedge Removed Them, Cut 38% of Impressions, and Made MORE Money
Q: What questions should a game publisher ask before turning off banners as a test, and what advice would you give?
Look at value by impression across the sequence of impressions, compare CPM trends between banners and interstitials, and consider removing banners if interstitial CPM decays slower; expect potential increases in interstitial performance later in user sessions and ensure you have a diverse network mix, similar setup, and robust testing to see repeatable results.
🎮 Live Review Tetris Block Party: Block + Coin Looter into one liveops machine
Q: How quickly can events be refreshed and what is the role of LiveOps operators in scheduling?
Events range from 10 minutes to two months; operators manage the back office to refresh and adjust events, ensuring continuous novelty and alignment with monetization goals.
🎮 Live Review Tetris Block Party: Block + Coin Looter into one liveops machine
Q: How does the monetization mechanism fit into the LiveOps model here?
The main revenue source is in-app purchases complemented by ads; energy-like resources drive progression, and ads can boost engagement and later purchases, with ads and purchases integrated into LiveOps events.

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Frequently Asked Questions About two & a half gamers

What is two & a half gamers about and what kind of topics does it cover?

This show consistently centers on user acquisition, ad monetization, and game design, with a practical, no-nonsense approach that blends industry data, hands-on critique, and candid anecdotes. Across episodes, conversations swing between UA review methodologies, the effectiveness of playable ads, live-ops strategies, and the economics of monetization in mobile and indie title ecosystems. The hosts frequently discuss industry metrics, platform dynamics, and creative trends, often tying insights to real-world campaigns, case studies, and sponsor integrations. Noteworthy is the mix of deep-dive analyses (data hygiene, cohort analysis, fraud considerations) with colorful, opinionated takes on current market moves, making it valuable for listene... more

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1. Deconstructor of Fun
2. The Twenty Minute VC (20VC): Venture Capital | Startup Funding | The Pitch
3. Dwarkesh Podcast
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5. The a16z Show

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two & a half gamers launched 5 years ago and published 507 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on two & a half gamers?

Recent guests on two & a half gamers include:

1. Ignas Danielius
2. Joe Wadakethalakal
3. Alex William Olds
4. Elias Sandler
5. Alexandre Collin-Noir
6. Antoine Collin
7. Christina Larionova
8. Dan Sack

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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