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two & a half gamers

Lancaric.me
User Acquisition
Ad Monetization
Game Design
Top Heroes
4X Games
Legend Of Mushroom
Game Monetization
Idle Rpgs
Mobile Games
Legend Of Slime
RPG
Mobile Gaming
Apple
Hyper Casual Games
Rewarded Games
AI In Game Development
Casual Games
Ios
In-App Purchases
We Are Warriors

This is a no BS gaming podcast. We share insights, knowledge and fun gossip relating to the topics of User Acquisition, Game Design and Ad monetisation. You will find here actionable insights in a fun and relaxed atmosphere. A safe space where we mimic the honesty of a 4am conference discussion. Enjoy & let us know your feedback!

PublishesDailyEpisodes417Founded4 years ago
Number of ListenersCategories
Video GamesLeisure

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Artwork for two & a half gamers

Latest Episodes

This puzzle game feels like work… but it’s making money

In this episode of Two and a Half Gamers, we break down Brilliant Sort, a puzzle game by Belka Games that is scaling fast - despite gameplay that feels more like a chore than entertainment.

Wi... more

Layoffs, closures, and major strategy shifts across gaming

This week in Two and a Half Gamers Breaking News, we cover one of the toughest weeks for the gaming industry — with layoffs, shutdowns, and major strategic pivots across multiple companies. more

Today, we break down Castle Clashers, a new game from Voodoo that’s generating $220K+ daily revenue and scaling aggressively with 100K downloads per day.

But this is not your typical Voodoo game.

It combines:

• Artillery shooter gameplay (Worms-st... more

In this special episode, we sit down with Tactile Games and Loomit to break down how ad monetization actually works at scale - using Lily’s Garden as a real-world example.

loomit.ai/

meetings.hubspot.com/iortizf/25gamers?uuid=c4c163... more

Key Facts

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Recent Guests

Ignacio Ortiz
Co-founder and Co-CEO of Xtreme, makers of Loomit
Loomit
Episode: 🚨Lily's garden & Loomit: How Top Games Make Money From Ads
Akin Babayigit
Kingpin of Mobile Gaming, co-founder of Tripledot, managing partner at Arcadia
Tripledot, Arcadia
Episode: Mobile Gaming OG Akin Babayigit: The real truth about mobile gaming success
Luis de la Cámara
VP Global Marketing at Rovio
Rovio
Episode: Angry Birds RUSH: Rovio's next $1BILLION mobile game!
Stan Dewavrin
CEO of Oh BiBi and creator of the Asphalt franchise
Oh BiBi
Episode: Angry Birds RUSH: Rovio's next $1BILLION mobile game!
Bogdan Nesvit
Co-founder and co-CEO of Holywater, an AI First Entertainment Network
Holywater
Episode: Why short drama is beating games at Engagement & UA (Holywater's Bogdan Nesvit Explains)
Ridzki Syahputera
Co-founder at PVX, a financing platform for gaming and consumer apps
PVX
Episode: The Art of Scaling games: The Creative arms race
Chip Thurston
Head of gaming at FastSpring, experienced in direct to consumer strategy
FastSpring
Episode: ⏰​ D2C is the highest ROI strategy in mobile right now & the clock is ticking! Are you ready?
David Pan
Director of business development at Habby
Habby
Episode: 🎮 Habby finally SPEAKS: The template evolves! First-ever Habby Western interview
John Wright
Guest on the podcast
Episode: 🚨 EMERGENCY EPISODE 🚨 Is EU’s Digital Fairness Act REALLY killing Free-to-Play games?

Hosts

Matej Lancaric
Host and frequent co-host; central figure in discussions about UA, game design, and monetization.
Felix Braberg
Co-host and co-presenter; contributes expertise on ad monetization, UA strategies, and industry trends.
Jakub Remiar
Co-host and contributor; involved in discussions around game design, UA, and market movements.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Apple Podcasts
#37
Israel/Leisure/Video Games
Apple Podcasts
#57
India/Leisure/Video Games
Apple Podcasts
#120
United Arab Emirates/Leisure/Video Games
Apple Podcasts
#155
Ukraine/Leisure/Video Games
Apple Podcasts
#177
Spain/Leisure/Video Games
Apple Podcasts
#182
Israel/Leisure
Apple Podcasts
#183
South Korea/Leisure/Video Games
Apple Podcasts
#185
India/Leisure
Apple Podcasts
#188
Singapore/Leisure/Video Games
Apple Podcasts
#193
Ireland/Leisure/Video Games
Apple Podcasts
#240
Philippines/Leisure/Video Games

Talking Points

Recent interactions between the hosts and their guests.

🚨Lily's garden & Loomit: How Top Games Make Money From Ads
Q: What does Smart Buffer/Smart Caching mean for ad monetization?
Explained device quality considerations, latency management, and the idea of real-time adaptive bidding to maximize revenue without harming user experience.
🚨Lily's garden & Loomit: How Top Games Make Money From Ads
Q: How did you decide to roll out rewarded ads in Lily's Garden?
Discussed balancing ad placements, the impact on CPI and retention, and how to test multiple formats to find a sustainable mix.
How Malpa Games scaled “Boring” puzzle games to millions!
Q: What impact did external financing have on your scaling capabilities?
Financing provided capital for marketing and growth while also delivering strategic financing competence, enabling better cash flow management and more reliable projections, beyond just the money.
How Malpa Games scaled “Boring” puzzle games to millions!
Q: How do you structure A/B tests across channels to optimize retention and monetization?
They test across media sources with segmentation but keep user groups broadly similar by channel, emphasizing iterative testing and data-backed decisions rather than channel-specific hacks.
D2C Trends: Apple bringing back fees & Why is that a good thing!
Q: What is the impact of post-click attribution windows on revenue tracking?
A 24-hour attribution window (Google) versus a longer window (Apple) changes how revenue is tracked and can influence when and how often you steer players back to the web store to maximize lifetime value, making governance around promotions and timing critical.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
Gender Skew
Location
Interests
Professions
Age Range
Household Income
Social Media Reach

Frequently Asked Questions About two & a half gamers

What is two & a half gamers about and what kind of topics does it cover?

This show covers mobile gaming, user acquisition, game design, and ad monetization with a practical, no-nonsense approach. Across recent episodes, topics include rewarded UA strategies and the maturation of offer walls, D2C and off-store monetization, the role of AI in ad creatives, and the economics of UA testing, live ops, and regional localization. Guests range from publishers and analysts to platform experts, bringing case studies and tactical takeaways for developers and marketers aiming to optimize growth and profitability in a competitive mobile games landscape. A few episodes spotlight industry trends like the evolving impact of platform fees, playable ads, and creative testing, making it valuable for listeners who want actionable i... more

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Which podcasts are similar to two & a half gamers?

These podcasts share a similar audience with two & a half gamers:

1. Deconstructor of Fun
2. PocketGamer.biz Podcast
3. No Priors: Artificial Intelligence | Technology | Startups
4. Planet Money
5. Sourcery

How many episodes of two & a half gamers are there?

two & a half gamers launched 4 years ago and published 417 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on two & a half gamers?

Recent guests on two & a half gamers include:

1. Ignacio Ortiz
2. Akin Babayigit
3. Luis de la Cámara
4. Stan Dewavrin
5. Bogdan Nesvit
6. Ridzki Syahputera
7. Chip Thurston
8. David Pan

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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