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two & a half gamers

Lancaric.me
User Acquisition
Mobile Gaming
Ad Monetization
Game Design
Applovin
Unity
Artificial Intelligence
Pixel Flow
Supercell
Meta
Monopoly Go
Tower Defense
Bitlife
Apple
Gaming Industry
Monetization
Mobile Advertising
AI In Gaming
STEAM
Ad Creatives

This is a no BS gaming podcast. We share insights, knowledge and fun gossip relating to the topics of User Acquisition, Game Design and Ad monetisation. You will find here actionable insights in a fun and relaxed atmosphere. A safe space where we mimic the honesty of a 4am conference discussion. Enjoy & let us know your feedback!

PublishesDailyEpisodes453Founded4 years ago
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Artwork for two & a half gamers

Latest Episodes

AI creatives just hit a new level and the most surprising convert is Playrix. After years of holding back, they've gone all-in on AI across Township, Gardenscapes, and Homescapes. Matej, Jakub, Felix (and Freddie the robot) review 100+ AI creatives t... more

Not all rewarded users are the same โ€” and treating them as one audience is exactly why so many rewarded UA campaigns underperform. Recorded live on Day 2 of MAU Vegas, this conversation breaks down how Tyr Ads segments rewarded traffic into three dis... more

Block Out by Grand Games is scaling to $300K/day โ€” and it doesn't even have an Android version yet. It's about to become Grand Games' biggest title, overtaking Magic Sword, and the whole thing is a masterclass in perfect execution over original innov... more

Liftoff finally went public this week โ€” at a valuation that tells you exactly what the public market thinks mobile ad networks are worth. That's just one of four stories this week that genuinely matter if you run UA.

Matej Lanฤariฤ flies solo for th... more

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Recent Guests

Alexandre Collin-Noir
Former Kameli Games founder, involved in new mid-core studio
Kameli Games (formerly) / New internal studio
Episode: ๐Ÿ’ฐMarble Sort Review: SORT FTW! Voodoo is suddenly doing $1M/day in IAP revenue
Antoine Collin
Co-founder, involved in new mid-core studio
Kameli Games (formerly) / New internal studio
Episode: ๐Ÿ’ฐMarble Sort Review: SORT FTW! Voodoo is suddenly doing $1M/day in IAP revenue
Christina Larionova
Head of creative at Burning Games
Burning Games
Episode: ๐ŸŽค MAU Vegas 2026 Recap: Why is MAU a must attend conference?
Dan Sack
Representative from CloudX, interviewee
CloudX
Episode: ๐Ÿง  CloudX just hit 10-20% Revenue Lifts in 90 Days: The First AI-Native Ad stack for publishers
Katie Madding
CEO of mHance AI
mHance AI
Episode: The Attention Budget Rule: why tutorials should teach maximum 3 things at a time
John Hobson
Game user researcher
mHance AI
Episode: The Attention Budget Rule: why tutorials should teach maximum 3 things at a time
Erno Kiiski
Industry guest, Game Refinery
Game Refinery
Episode: ๐Ÿ’ฐ๐Ÿšœ How Playrix turned a 17-Year-Old Tycoon into a $45M/Month UA & Match-3 engine
Felix Braberg
Special guest on the episode
Habby (as a guest on the show)
Episode: ๐ŸŽฒ Dicero: Habbyโ€™s biggest bet (And biggest risk?)
Ignacio Ortiz
Co-founder and Co-CEO of Xtreme, makers of Loomit
Loomit
Episode: ๐ŸšจLily's garden & Loomit: How Top Games Make Money From Ads

Hosts

Matej Lancaric
Host of the show, appears across many episodes with a focus on UA and creative strategy
Felix Braberg
Host of The podcast, focuses on monetization and ad strategy
Jakub Remiar
Host of the show, contributes industry insights and live ops discussion

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Talking Points

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๐Ÿง  CloudX just hit 10-20% Revenue Lifts in 90 Days: The First AI-Native Ad stack for publishers
Q: When will onboarding and automation be fully automated?
Automation is coming in waves: a more automated onboarding process, guided setup, and then true dynamic flooring with autonomous tuning in the near term, with substantial automation expected in the next quarter.
๐Ÿง  CloudX just hit 10-20% Revenue Lifts in 90 Days: The First AI-Native Ad stack for publishers
Q: What is a first look product and how does it perform?
First look is CloudX with a floor where if the floor is cleared, the bid is accepted; otherwise, the request goes to other platforms. This approach has shown lifts in the 10-20% range across various integrations and inventory.
๐Ÿง  CloudX just hit 10-20% Revenue Lifts in 90 Days: The First AI-Native Ad stack for publishers
Q: What exactly is CloudX building?
CloudX is a full programmatic stack for mobile publishers that runs verified ad auctions with a transparent fee model, enabling operations by people or AI agents, and ultimately delivering higher bids and incremental revenue through sophisticated tooling and liquidity.
๐ŸšจLily's garden & Loomit: How Top Games Make Money From Ads
Q: What does Smart Buffer/Smart Caching mean for ad monetization?
Explained device quality considerations, latency management, and the idea of real-time adaptive bidding to maximize revenue without harming user experience.
๐ŸšจLily's garden & Loomit: How Top Games Make Money From Ads
Q: How did you decide to roll out rewarded ads in Lily's Garden?
Discussed balancing ad placements, the impact on CPI and retention, and how to test multiple formats to find a sustainable mix.

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Frequently Asked Questions About two & a half gamers

What is two & a half gamers about and what kind of topics does it cover?

Listeners are likely industry professionals and enthusiasts in mobile gaming, UA, monetization, and game design. Episodes frequently cover ad strategies, creative testing, live operations, industry news, and analytics-driven decision making, with hands-on tactics, real-world case studies, and occasional gossip about studios and publishers. A standout aspect is the practical, no-nonsense approach, often featuring deep dives into ad tech, playable formats, and AI-assisted optimization, delivered in a casual, conference-chat style. The format tends to blend tactical tutorials, market analysis, and guest insights from practitioners, making it valuable for anyone looking to improve UA performance, creative effectiveness, and monetization strateg... more

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Which podcasts are similar to two & a half gamers?

These podcasts share a similar audience with two & a half gamers:

1. Deconstructor of Fun
2. Gamecraft
3. The Twenty Minute VC (20VC): Venture Capital | Startup Funding | The Pitch
4. Invest Like the Best with Patrick O'Shaughnessy
5. All-In with Chamath, Jason, Sacks & Friedberg

How many episodes of two & a half gamers are there?

two & a half gamers launched 4 years ago and published 453 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on two & a half gamers?

Recent guests on two & a half gamers include:

1. Alexandre Collin-Noir
2. Antoine Collin
3. Christina Larionova
4. Dan Sack
5. Katie Madding
6. John Hobson
7. Erno Kiiski
8. Felix Braberg

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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