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The Show Must Go On Sale!

SpotCo & Broadway Podcast Network

More than two decades ago, Tom Greenwald Co-Founded SpotCo, one of the leading Broadway advertising and marketing agencies, and kicked off a decades long career in theater marketing. Today, he’s taking you behind the curtain in the “The Show Must Go On Sale.” Featuring past collaborators, producers, marketers, and friends, hear first hand what it takes to sell a show. In a world where word of mout... more

PublishesWeeklyEpisodes4Foundeda month ago
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MarketingBusinessArtsPerforming Arts

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Latest Episodes

Before there was SpotCo, Drew Hodges had Spot Design. Over the course of more than three decades, Drew has been at the center of theater staples like Rent, Chicago, and Hamilton. Now, he and SpotCo co-founder Tom Greenwald sit down to talk reinventin... more

Professional “Theater Kid” Jeffrey Seller has produced some of the biggest hits on Broadway from “In The Heights,” “Rent,” “Hamilton,” “Avenue Q,” and more. Now he sit’s down with host Tom Greenwald to talk keeping a show hot, Tony campaigns, and fin... more

The New York Times heralds her as “the most powerful producer working in theater.” Vogue dubbed her one of the 25 most influential women working today in 2025. SpotCo knows her as the woman who gave notes on the creative of this podcast before she si... more

More than two decades ago, Tom Greenwald Co-Founded SpotCo, one of the leading Broadway advertising and marketing agencies, and kicked off a decades long career in theater marketing. Today, he’s taking you behind the curtain in the “The Show Must Go ... more

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Which podcasts are similar to The Show Must Go On Sale!?

These podcasts share a similar audience with The Show Must Go On Sale!:

1. All Of It
2. Broadway Breakdown
3. The Town with Matthew Belloni
4. Call Me Back - with Dan Senor
5. The New Yorker Radio Hour

How many episodes of The Show Must Go On Sale! are there?

The Show Must Go On Sale! launched a month ago and published 4 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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