
Welcome to The Shortlist! We are exploring all things AEC marketing and answering listener questions to provide best practices and fresh ideas for marketing strategies to help your firm win the shortlist. New episodes drop each Wednesday. Listen as the team from Middle of Six shares their thoughts on proposals, interviews, websites, social media, marketing planning, business development, and count... more
| Publishes | Weekly | Episodes | 83 | Founded | 4 years ago |
|---|---|---|---|---|---|
| Number of Listeners | Categories | MarketingBusiness | |||

Business development (BD) can feel like a job reserved for firm leaders or dedicated rainmakers, but in reality, it touches everyone in the AEC industry. In this conversation, Wendy Simmons sits down with Middle of Six Senior Marketing Strategist, Ka... more
For this hilarious episode of The Short(er) List, we let AI take the driver’s seat. We had it write the script, so we figured—why stop there? Here is the episode summary, pasted straight from the robot:
Here you go — a fun, friendly, slightly irreve... more
What does it take to run a successful business? In this episode of The Shortlist, Wendy Simmons and Melissa Richey unpack one of their most-referenced books: Traction by Gino Wickman.
They explore how the Entrepreneurial Operating System (EOS) provi... more
In this delightfully chaotic, laugh-filled bonus episode of The Short(er) List, we dive deeper into a hot topic in proposal document creation: InDesign Books. Designers Becky Ellison and Lauren Jane Peterson unpack when and why to use them, share tip... more
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I love listening to Wendy and her team draw back the curtain and reveal the secrets of the AEC marketing world. They are a genuine and sincere group of some of the hardest working people I know. I feel lucky to be inspired by Wendy everyday.
Wendy and her team are top notch - can’t wait to hear what they come up with each week!
I love this! I’m eager to learn and get some insider tips and tricks. Looking forward to more episodes.
This team knows their stuff, I’m sure I’ll learn a lot.
5 stars! Excited for the upcoming episodes. I’ve worked with MOS for the past 4 years - a fantastic collective that drives winning results. Anyone wanting to learn how to win the shortlist will certainly benefit from a listen.










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The Shortlist launched 4 years ago and published 83 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
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