
Welcome to The Shortlist! We are exploring all things AEC marketing and answering listener questions to provide best practices and fresh ideas for marketing strategies to help your firm win the shortlist. New episodes drop each Wednesday. Listen as the team from Middle of Six shares their thoughts on proposals, interviews, websites, social media, marketing planning, business development, and count... more
| Publishes | Weekly | Episodes | 98 | Founded | 5 years ago |
|---|---|---|---|---|---|
| Number of Listeners | Categories | MarketingBusiness | |||

In the era of remote and hybrid work, your home office is either working for you or against you. And if you're reading this from your couch with a laptop balanced on a throw pillow—you might be ready for some improvements to your situation.
In this ... more
What type of AEC marketer are you? Are you the Eagle Eye, catching every compliance detail? The Octopus, juggling a dozen priorities at once? The Cheerleader, keeping your team motivated? Or maybe the MacGyver; the marketer who always finds a way to ... more
There's always a lot going on in the world of AEC marketing. The deadlines are real, the pressure can build, and somewhere between all of the submittal requirements, check-in meetings, task lists, and marketing production, it's easy to get overwhelme... more
Have you ever wondered what it’s actually like to work with Middle of Six? In this episode of The Shortlist, Principals Wendy Simmons and Melissa Richey answer one of the most common questions they hear from AEC firms: “How does this even work?”
Fro... more
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I love listening to Wendy and her team draw back the curtain and reveal the secrets of the AEC marketing world. They are a genuine and sincere group of some of the hardest working people I know. I feel lucky to be inspired by Wendy everyday.
Wendy and her team are top notch - can’t wait to hear what they come up with each week!
I love this! I’m eager to learn and get some insider tips and tricks. Looking forward to more episodes.
This team knows their stuff, I’m sure I’ll learn a lot.
5 stars! Excited for the upcoming episodes. I’ve worked with MOS for the past 4 years - a fantastic collective that drives winning results. Anyone wanting to learn how to win the shortlist will certainly benefit from a listen.
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Recent interactions between the hosts and their guests.
Listeners, social reach, demographics and more for this podcast.
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A brisk, practitioner-facing show focused on AEC marketing, proposals, and business development. Episodes mix hands-on tactics for managing RFPs, proposal design, and collaboration tools with practical stories from the field—covering Bluebeam vs Adobe Share for Review, InDesign workflows, Mural discovery sessions, and tactics to keep multi-disciplinary teams aligned under tight deadlines. A recurring thread is turning structured processes into repeatable wins, from debriefs and data-driven improvements to cross-functional collaboration and branding across websites, proposals, and client engagements. Noteworthy signatures include candid debates, humor, and a strong emphasis on actionable templates, governance, and scalable marketing practice... more
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These podcasts share a similar audience with The Shortlist:
1. AEC Marketing for Principals
2. The Jefferson Fisher Podcast
3. Pivot
4. 2Bobs—with David C. Baker and Blair Enns
5. The Ryen Russillo Show
The Shortlist launched 5 years ago and published 98 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
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Rephonic pulls ratings and reviews for The Shortlist from multiple sources, including Spotify, Apple Podcasts, Castbox, and Podcast Addict.
View all the reviews in one place instead of visiting each platform individually and use this information to decide if a show is worth pitching or not.
Rephonic provides full transcripts for episodes of The Shortlist. Search within each transcript for your keywords, whether they be topics, brands or people, and figure out if it's worth pitching as a guest or sponsor. You can even set-up alerts to get notified when your keywords are mentioned.
Recent guests on The Shortlist include:
1. Becky Ellison
2. Lauren Jane Peterson
3. Melissa Richie
4. Katy Byers
5. Grace Takehara
6. Kyle Davis
7. Melissa Richey
8. Julie Flattery
To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.