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The Shortlist

Middle of Six
Middle Of Six
AEC Marketing
Indesign
Rfps
Bluebeam
Adobe
Indesign Books
Awards and Medals
Marketing
Business Development
Project Management
Marketing Copy
Artificial Intelligence
Mural
Anniversary Campaigns
SMPS
Collaboration
Proposals
Entrepreneurial Operating System
Traction

Welcome to The Shortlist! We are exploring all things AEC marketing and answering listener questions to provide best practices and fresh ideas for marketing strategies to help your firm win the shortlist. New episodes drop each Wednesday. Listen as the team from Middle of Six shares their thoughts on proposals, interviews, websites, social media, marketing planning, business development, and count... more

PublishesWeeklyEpisodes98Founded5 years ago
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MarketingBusiness

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Artwork for The Shortlist

Latest Episodes

In the era of remote and hybrid work, your home office is either working for you or against you. And if you're reading this from your couch with a laptop balanced on a throw pillow—you might be ready for some improvements to your situation.

In this ... more

What type of AEC marketer are you? Are you the Eagle Eye, catching every compliance detail? The Octopus, juggling a dozen priorities at once? The Cheerleader, keeping your team motivated? Or maybe the MacGyver; the marketer who always finds a way to ... more

There's always a lot going on in the world of AEC marketing. The deadlines are real, the pressure can build, and somewhere between all of the submittal requirements, check-in meetings, task lists, and marketing production, it's easy to get overwhelme... more

Have you ever wondered what it’s actually like to work with Middle of Six? In this episode of The Shortlist, Principals Wendy Simmons and Melissa Richey answer one of the most common questions they hear from AEC firms: “How does this even work?”

Fro... more

Key Facts

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Recent Guests

Becky Ellison
Marketing team member at Middle of Six
Middle of Six
Episode: MacGyver Proposal Hacks
Lauren Jane Peterson
Marketing team member at Middle of Six
Middle of Six
Episode: MacGyver Proposal Hacks
Melissa Richie
RFP expert, eagle eye for RFP language
Middle of Six
Episode: The Short(er) List: Asking Strategic RFP Questions
Katy Byers
Senior Marketing Strategist, Middle of Six
Middle of Six
Episode: Business Development for Everyone
Grace Takehara
Marketing strategist
Middle of Six
Episode: Anniversary Campaigns
Kyle Davis
Guest, Founder/Executive at Middle of Six
Middle of Six
Episode: Five Things to do Before Starting a Website Project
Melissa Richey
Experienced marketing leader focused on AEC growth and market expansion
Middle of Six
Episode: Expanding into New Markets
Julie Flattery
Associate Principal at Middle of Six with deep experience in AEC marketing and expansion
Middle of Six
Episode: Expanding into New Markets

Hosts

Becky Ellison
Host/Proposal team member and designer with deep involvement in proposal execution.
Wendy Simmons
Host of the show focusing on AEC marketing and cross-functional collaboration.

Reviews

4.9 out of 5 stars from 24 ratings
  • Leading the way!

    I love listening to Wendy and her team draw back the curtain and reveal the secrets of the AEC marketing world. They are a genuine and sincere group of some of the hardest working people I know. I feel lucky to be inspired by Wendy everyday.

    Apple Podcasts
    5
    Simmons803
    United States3 years ago
  • All things AEC Marketing

    Wendy and her team are top notch - can’t wait to hear what they come up with each week!

    Apple Podcasts
    5
    Richard Anthony Allen
    United States5 years ago
  • So excited for this podcast!

    I love this! I’m eager to learn and get some insider tips and tricks. Looking forward to more episodes.

    Apple Podcasts
    5
    Comeflywme
    United States5 years ago
  • Looking forward to upcoming episodes!

    This team knows their stuff, I’m sure I’ll learn a lot.

    Apple Podcasts
    5
    Suzieqs711
    United States5 years ago
  • My Kind of Podcast!!

    5 stars! Excited for the upcoming episodes. I’ve worked with MOS for the past 4 years - a fantastic collective that drives winning results. Anyone wanting to learn how to win the shortlist will certainly benefit from a listen.

    Apple Podcasts
    5
    JustinPritchett
    United States5 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Hosts bring both design and BD perspectives to complex topics.
Great balance of humor and real-world workflow advice.
Experts sharing practical, actionable tips for AEC marketing.
Shows credibility with industry-specific, hands-on guidance.
Strong focus on templates and repeatable processes for proposals.

Talking Points

Recent interactions between the hosts and their guests.

What it's Like to Engage with Middle of Six
Q: What does a typical meet and greet look like and how long does it last?
We aim for a 30-minute meet and greet to lay out the landscape, then schedule follow-up sessions as needed to dig deeper into the client's needs, timelines, and decision-makers.
What it's Like to Engage with Middle of Six
Q: Melissa, do you hear that too? Do you feel some barriers?
Yes, there are barriers because marketers in AEC often are embedded inside client firms, so bringing in an outside team can feel unusual or risky, but our experience shows that a transparent, collaborative kickoff helps align expectations and makes the engagement smoother.
Anniversary Campaigns
Q: Is a big party essential or optional?
Depends on the scale and budget; a larger celebration can be a strong gathering and show appreciation, while smaller or distributed events can still be effective if aligned with the campaign.
Anniversary Campaigns
Q: custom logo. yes, no.
Depends on the scale and budget; simple anniversary logos that modify the primary logo can be quick, while more distinct concepts take longer and should be planned months in advance.
Planning Ahead for Award Submittals
Q: What is the end game for submitting an award besides winning?
Beyond winning, awards serve to celebrate team efforts, reach new audiences beyond peers, potentially attract new clients, aid in recruiting, and reinforce the firm's areas of expertise through targeted recognition.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
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Location
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Frequently Asked Questions About The Shortlist

What is The Shortlist about and what kind of topics does it cover?

A brisk, practitioner-facing show focused on AEC marketing, proposals, and business development. Episodes mix hands-on tactics for managing RFPs, proposal design, and collaboration tools with practical stories from the field—covering Bluebeam vs Adobe Share for Review, InDesign workflows, Mural discovery sessions, and tactics to keep multi-disciplinary teams aligned under tight deadlines. A recurring thread is turning structured processes into repeatable wins, from debriefs and data-driven improvements to cross-functional collaboration and branding across websites, proposals, and client engagements. Noteworthy signatures include candid debates, humor, and a strong emphasis on actionable templates, governance, and scalable marketing practice... more

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How many listeners does The Shortlist get?

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To see how many followers or subscribers The Shortlist has on Spotify and other platforms such as Castbox and Podcast Addict, simply upgrade your account. You'll also find viewership figures for their YouTube channel if they have one.

Which podcasts are similar to The Shortlist?

These podcasts share a similar audience with The Shortlist:

1. AEC Marketing for Principals
2. The Jefferson Fisher Podcast
3. Pivot
4. 2Bobs—with David C. Baker and Blair Enns
5. The Ryen Russillo Show

How many episodes of The Shortlist are there?

The Shortlist launched 5 years ago and published 98 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact The Shortlist?

Our systems regularly scour the web to find email addresses and social media links for this podcast. We scanned the web and collated all of the contact information that we could find in our podcast database. But in the unlikely event that you can't find what you're looking for, our concierge service lets you request our research team to source better contacts for you.

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What guests have appeared on The Shortlist?

Recent guests on The Shortlist include:

1. Becky Ellison
2. Lauren Jane Peterson
3. Melissa Richie
4. Katy Byers
5. Grace Takehara
6. Kyle Davis
7. Melissa Richey
8. Julie Flattery

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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