The Science of Advertising Show
Jonathan Rolley, Dr. Jared Cooney HorvathYour brain ignores 84% of advertising and forgets most ads in 12 seconds, so this is the show that breaks down why a rare few rewire behaviour instead. Hosted by Jonathan Rolley, author of Brands, Brains & Behaviours, every episode autopsies the ads that actually worked, pits two campaigns head to head, and revisits the legends people still remember decades later
| Publishes | Daily | Episodes | 16 | Founded | 6 years ago |
|---|---|---|---|---|---|
| Number of Listeners | Categories | MarketingBusinessTV & Film | |||
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Latest Episodes
AI is now writing, casting and even acting in the ads you watch. The real question is whether any of it actually works.
HOSTED BY
Jonathan Rolley, CEO of Undivided & host of The Science of Advertising Show.
THIS EPISODE’S GUESTS:
Peter Pynta, Neur... more
The guest called it possibly the worst ad he has seen since before COVID. We also break down an ad that sold out in 45 minutes on zero paid spend. This week is all about brand partnerships, the ones that make you love both brands, and the ones that m... more
The Australian Retirement Trust Blue Monster won the awards, won the attention, and got a whole category talking. So we asked the question nobody in the room wanted to: did any of it actually move members?
In this episode we break down the attentio... more
Join Jonathan Rolley and our guest, Dr. Jarrod Cooney Horvath, as they discuss the ins and outs of using Narratives in advertising, why Mudslinging is rarely a good idea, and how to use Distinction Bias to show the difference between your brand and ... more
Ladbrokes | Aussie Home Loans VS Athena Home Loans | Tourism Australia
On today's show, we'll take a look at a new release from Ladbrokes — the betting company with some star power. Next up is Compare The Pair where we look at how two competing home... more
Centr | NHS vs Australian Government - Department of Health | Metro Trains & Dumb Ways To Die
On today's show, we'll take a look at a new release from Centr—the fitness app from Chris Hemsworth's team. Next up is Compare The Pair where we look at C... more
EXCLUSIVE INTERVIEW - ATHENA HOME LOANS
The team at Athena Home Loans do business VERY differently and have managed to become one of Australia’s fastest growing brands
In our newest segment ‘BEHIND THE BRAND’ on the Science of Advertising Show, we... more
Coca Cola | David Jones vs Big W | Coca Cola - 'Bottles of happiness'
On today's show, we are talking all things Christmas and advertising! We'll take a look at Coca-Cola's new release and then re-visit a Classic Creative from their archives. We've ... more
Key Facts
Chart Rankings
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Apple Podcasts | #176 |  Taiwan/Business/Marketing |
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Audience Metrics
Listeners, social reach, demographics and more for this podcast.
| Listeners per Episode | Gender Skew | Location | |||
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| Interests | Professions | Age Range | |||
| Household Income | Social Media Reach | ||||
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The Science of Advertising Show launched 6 years ago and published 16 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
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