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Artwork for The Rock Fight: Outdoor Industry & Adventure Sports Commentary

The Rock Fight: Outdoor Industry & Adventure Sports Commentary

Rock Fight, LLC
Outdoor Industry
Blue Zones
Skiing
Branding
Weak Layers
Fischer Skis
Amazon
The Joy Void
Colorado
Icebreaker
Lululemon
Outdoor Podcasts
Environmental Sustainability
ESPN
Pepsi
Explore Act
Mount Everest
Sustainability
Mountain Biking
Backcountry Skiing

Tired of the same old outdoor industry narratives? If your post-adventure chats are filled with laughter over mishaps, commiseration about broken gear, and celebrating real triumphs (and epic fails), then The Rock Fight is your new tribe. Imagine this: you're no longer stuck in echo chambers. After listening in, you'll be part of honest, unfiltered discussions that mirror the conversations you hav... more

PublishesDailyEpisodes419Founded3 years ago
Number of ListenersCategories
SportsLeisureWildernessHobbies

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Artwork for The Rock Fight: Outdoor Industry & Adventure Sports Commentary

Latest Episodes

This week on The Rock Fight, Colin, Eoin, and Producer Dave break down a packed slate of outdoor industry headlines, from financial shakeups to listener drama.

On the docket!

• VF’s Up-and-Down Quarter: North Face & Timberland steady the ship while... more

Today on The Rock Fight, Colin, Eoin Comerford, and Producer Dave put three buzzworthy trail running brands to the test in the first-ever America’s Next Top Trail Running Brand showdown.

Focusing on Brand Position, Retail Appeal, and wear test perfo... more

YouTube

The Brief is back! Today on The Rock Fight Colin and Producer Dave break down Mammut’s Mountain Wear Rescue campaign.

They’re joined by Mammut’s Chief Marketing Officer Nic Brandenberger, who shares the inside story of how the campaign came together... more

YouTube

Today on The Rock Fight, Colin, Eoin, and Producer Dave return with Outdoor Industry Buy or Sell as they name what’s hot (and what’s not).

Here's the rundown!

• Rough Q4 on the way? Multiple reports this past week paint a less than rosy picture fo... more

YouTube

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Recent Guests

Nick Brandenburger
Chief Marketing Officer for Mammut
Mammut
Episode: How Mammut Made Humor Work in the Outdoor Industry
Stuart Shepherd
Expert on sustainability in the textile industry, host of the Sustainability Lounge at Functional Fabric.
Episode: The Rock Fight Deep Dive: Fabric Innovation Isn’t Dead (But It’s Different)
Ben Ryan
Experience with brands like Salomon and The North Face, involved in innovation processes.
Episode: The Rock Fight Deep Dive: Fabric Innovation Isn’t Dead (But It’s Different)
Charles Ross
A staple of the performance material scene and a teacher at the Royal College of Art.
Episode: The Rock Fight Deep Dive: Fabric Innovation Isn’t Dead (But It’s Different)
Maya Franklin
Head of North America at Life Labs, focused on new temperature regulation fabrics.
Life Labs
Episode: The Rock Fight Deep Dive: Fabric Innovation Isn’t Dead (But It’s Different)
Greg Garagus
Director of innovation at Mountain Hardwear, involved in driving the brand's relevance.
Mountain Hardwear
Episode: The Rock Fight Deep Dive: Fabric Innovation Isn’t Dead (But It’s Different)
Trader Lloyd Vogel
CEO of Garage Grown Gear, an online retailer for emerging brands
Garage Grown Gear
Episode: So What Is An Emerging Brand Anyway?
Lindsey Hubley
Senior Vice President at Emerald Exposition
Emerald Exposition
Episode: Outdoor Retailer’s Big Shake-Up: Instant Reaction!
Sunny Strower
Athlete and Adventurer
Emerald Exposition
Episode: Outdoor Retailer’s Big Shake-Up: Instant Reaction!

Hosts

Colin True
Host of The Rock Fight, providing insights into the outdoor industry with a focus on candid discussions and engaging banter.
Shawnté Salabert
Co-host contributing to discussions around outdoor culture and experiences, focusing on personal stories and community engagement.

Reviews

4.7 out of 5 stars from 163 ratings
  • Patagonia’s biggest haters

    They truly hate on this brand whenever they can. This most recent pod showed that again. Trying so hard to be contrarian to the industry’s leading brand. THEY GIVE 100% of their profits to the outdoors and other enviro and social causes. They clearly don’t have insider knowledge on Patagonia because they’d be hyped about the new pow slayer kit or the upcoming drops. Had to unsubscribe because the hateration was getting old…

    Apple Podcasts
    2
    Outdoors5ever
    United States16 days ago
  • My Go-To Industry Pod

    As a wholesale rep, this has become my go-to listen more than once a week. The shows offer such a great intersection of insights about what’s going on in the industry generally, brand and product trends, retail analysis alongside so much more. And, all delivered in a fun and inquisitive manner.

    Super grateful to you guys for what you are doing…..and maybe at some point event contribute a couple of show ideas??

    Apple Podcasts
    5
    Amiee97
    United States3 months ago
  • I Have Found My Podcast Squad

    I have been an outdoor enthusiast my entire life and more specifically - an outdoor industry retail sales associate for the better part of 14 years. Finding people outside of my immediate work environment and experience to “talk shop” with, can feel very insular and limiting in perspective. Finding the Rock Fight podcast, however, has been a breath of fresh air. Colin and his merry band of outdoor industry misfits 😁 are a delight to listen to: informative, insightful, and entertaining. They giv... more

    Apple Podcasts
    5
    JessieTYCG
    United States4 months ago
  • Struggle.

    Have worked in the industry for 10+ years and I struggle with every episode, but keep pushing through hoping it gets better. Plus, nobody else is stepping up to speak about these topics. The hosts don’t have a solid background in the industry to speak to topics with the authority they try to. Half the time they pronounce brand names incorrectly and don’t know product offerings. Was excited for an industry podcast to finally take shape but not sure this is it.

    While I love love that there is a f... more

    Apple Podcasts
    1
    klasak31
    United States5 months ago
  • Jeremiah Johnson

    Not an analysis, but a complete disparaging of a fantastic movie. Will never listen to it again.

    Apple Podcasts
    1
    Textdgh
    United States5 months ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Listeners appreciate the humor and skepticism toward conventional narratives, often comparing the experience to sitting around a campfire with friends.
The hosts are praised for their frank discussion of industry trends and challenges, although there are some criticisms regarding the depth of expertise of certain hosts.
Informative and entertaining, often described as a "breath of fresh air" for those in the outdoor industry.
Overall, the podcast serves as a platform for genuine conversations that resonate with the outdoor community, making it a sought-after resource for industry insights.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Talking Points

Recent interactions between the hosts and their guests.

The Rock Fight Deep Dive: Fabric Innovation Isn’t Dead (But It’s Different)
Q: Do you believe that the casualization of outdoor plays a part in diminishing the importance of performance textiles as a driver of innovation?
No, the casualization makes performance innovations even more important.
Outdoor Retailer’s Big Shake-Up: Instant Reaction!
Q: How does the Leadership Village aim to shape the future of Outdoor Retailer?
The Leadership Village reflects a diverse group of industry veterans aiming to develop strategies that align closely with the voices and needs of the outdoor industry.
Outdoor Retailer’s Big Shake-Up: Instant Reaction!
Q: What led to the changes for Outdoor Retailer?
Key changes include relocating to Minneapolis and moving the event back to August to cater to industry feedback on timing and location.
So What Is An Emerging Brand Anyway?
Q: What kind of support do you provide to founders at Founded Outdoors?
Founded Outdoors offers community engagement, peer-to-peer knowledge sharing, and virtual events to assist early stage entrepreneurs.
So What Is An Emerging Brand Anyway?
Q: How do you define emerging brands within the outdoor industry?
The discussion revolves around the arbitrary nature of what constitutes an emerging brand based on revenue and perspectives.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

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Frequently Asked Questions About This Podcast

What is This Podcast about and what kind of topics does it cover?

Listeners can expect a lively and candid exploration of the outdoor industry, encompassing everything from the challenges faced by retailers to deeper environmental considerations. Topics often span the humorous side of outdoor adventures—like gear mishaps and personal triumphs—to serious discussions about consumer behavior, brand responsibility, and industry trends. The engaging hosts foster a sense of community, creating an atmosphere akin to sitting around a campfire or at a pub with friends, where provocative opinions abound and conventional narratives are challenged. This approach not only entertains but also informs, appealing to both industry professionals and outdoor enthusiasts alike.

Where can I find podcast stats for this podcast?

Rephonic provides a wide range of podcast stats for this podcast. We scanned the web and collated all of the information that we could find in our comprehensive podcast database. See how many people listen to this podcast and access YouTube viewership numbers, download stats, audience demographics, chart rankings, ratings, reviews and more.

How many listeners does this podcast get?

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How many subscribers and views does this podcast have?

To see how many followers or subscribers this podcast has on Spotify and other platforms such as Castbox and Podcast Addict, simply upgrade your account. You'll also find viewership figures for their YouTube channel if they have one.

Which podcasts are similar to this podcast?

These podcasts share a similar audience with this podcast:

1. Open Container: Outdoor culture as a free flowing conversation
2. The Prof G Pod with Scott Galloway
3. BLISTER Podcast
4. Crucible Moments
5. GEAR:30

How many episodes of this podcast are there?

this podcast launched 3 years ago and published 419 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact this podcast?

Our systems regularly scour the web to find email addresses and social media links for this podcast. We scanned the web and collated all of the contact information that we could find in our podcast database. But in the unlikely event that you can't find what you're looking for, our concierge service lets you request our research team to source better contacts for you.

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What guests have appeared on this podcast?

Recent guests on this podcast include:

1. Nick Brandenburger
2. Stuart Shepherd
3. Ben Ryan
4. Charles Ross
5. Maya Franklin
6. Greg Garagus
7. Trader Lloyd Vogel
8. Lindsey Hubley

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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