The Rock Fight: Outdoor Industry & Adventure Sports Commentary
Rock Fight, LLCTired of the same old outdoor industry narratives? If your post-adventure chats are filled with laughter over mishaps, commiseration about broken gear, and celebrating real triumphs (and epic fails), then The Rock Fight is your new tribe. Imagine this: you're no longer stuck in echo chambers. After listening in, you'll be part of honest, unfiltered discussions that mirror the conversations you hav... more
| Publishes | Daily | Episodes | 458 | Founded | 4 years ago |
|---|---|---|---|---|---|
| Number of Listeners | Categories | WildernessHobbiesLeisureSports | |||
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Latest Episodes
What does it actually take for a new outdoor brand to earn a spot on the shelves of a specialty retailer?
Today on The Rock Fight, Colin is recording from GOA Connect in Kansas City, where he welcomes back Sunlight Sports owner Wes Allen for a littl... more
It's Friday, which means it's time for The Rock Fight's Parting Shot! This week, Colin welcomes back Gear Abby host Shawnté Salabert for two very different takes on the outdoor industry.
First, a severely jet-lagged Colin delivers his immediate reac... more
Today on The Rock Fight, Colin welcomes Outdoor Retailer show director Matthew Mathiasen to make the case for why OR should once again become the outdoor industry's premier national event.
With Outdoor Retailer and Switchback competing for the indus... more
What if the outdoor influencer recommending your next backpack wasn't actually a real person?
Today on The Rock Fight, Colin welcomes back independent outdoor journalist Kyle Frost to talk about how AI is already disrupting the outdoor industry.
Ky... more
Key Facts
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Recent Guests
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Reviews
- Patagonia’s biggest haters
They truly hate on this brand whenever they can. This most recent pod showed that again. Trying so hard to be contrarian to the industry’s leading brand. THEY GIVE 100% of their profits to the outdoors and other enviro and social causes. They clearly don’t have insider knowledge on Patagonia because they’d be hyped about the new pow slayer kit or the upcoming drops. Had to unsubscribe because the hateration was getting old…
Apple Podcasts2Outdoors5ever
United Statesa year ago - My Go-To Industry Pod
As a wholesale rep, this has become my go-to listen more than once a week. The shows offer such a great intersection of insights about what’s going on in the industry generally, brand and product trends, retail analysis alongside so much more. And, all delivered in a fun and inquisitive manner.
Super grateful to you guys for what you are doing…..and maybe at some point event contribute a couple of show ideas??
Apple Podcasts5Amiee97United Statesa year ago - I Have Found My Podcast Squad
I have been an outdoor enthusiast my entire life and more specifically - an outdoor industry retail sales associate for the better part of 14 years. Finding people outside of my immediate work environment and experience to “talk shop” with, can feel very insular and limiting in perspective. Finding the Rock Fight podcast, however, has been a breath of fresh air. Colin and his merry band of outdoor industry misfits 😁 are a delight to listen to: informative, insightful, and entertaining. They giv... more
Apple Podcasts5JessieTYCGUnited Statesa year ago - Struggle.
Have worked in the industry for 10+ years and I struggle with every episode, but keep pushing through hoping it gets better. Plus, nobody else is stepping up to speak about these topics. The hosts don’t have a solid background in the industry to speak to topics with the authority they try to. Half the time they pronounce brand names incorrectly and don’t know product offerings. Was excited for an industry podcast to finally take shape but not sure this is it.
While I love love that there is a f... more
Apple Podcasts1klasak31United Statesa year ago - Jeremiah Johnson
Not an analysis, but a complete disparaging of a fantastic movie. Will never listen to it again.
Apple Podcasts1TextdghUnited Statesa year ago
Listeners Say
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Chart Rankings
How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.
Apple Podcasts | #195 | United States/Sports/Wilderness |
Apple Podcasts | #97 |  United Kingdom/Sports/Wilderness |
Apple Podcasts | #240 |  Canada/Sports/Wilderness |
Apple Podcasts | #18 |  Italy/Sports/Wilderness |
Apple Podcasts | #72 |  France/Sports/Wilderness |
Apple Podcasts | #114 |  Australia/Sports/Wilderness |
Talking Points
Recent interactions between the hosts and their guests.
Audience Metrics
Listeners, social reach, demographics and more for this podcast.
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Frequently Asked Questions About This Podcast
What is This Podcast about and what kind of topics does it cover?
A candid, industry-grounded show that blends sharp market analysis with blunt banter about outdoor brands, trade shows, and culture. Episodes routinely dissect events, campaigns, and retail dynamics while spotlighting brand storytelling, influencer coverage, and authenticity in the outdoor space. Listeners likely value no-nonsense insights, practical industry context, and humor that mirrors casual conversations among peers, with a knack for connecting trendlines to real-world merchandising and consumer behavior. A notable strength is its willingness to challenge conventional narratives and highlight under-the-radar players, making it a useful listen for brand teams, retailers, and media scouts seeking unvarnished perspectives.
A standout t... more
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Which podcasts are similar to this podcast?
These podcasts share a similar audience with this podcast:
1. Outdoor Unfiltered
2. Gear Abby: An Outdoor Advice Column For Your Ears
3. Planet Money
4. Freakonomics Radio
5. Marketplace
How many episodes of this podcast are there?
this podcast launched 4 years ago and published 458 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
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What guests have appeared on this podcast?
Recent guests on this podcast include:
1. Aileen Ottenweller
2. Eoin Comerford
3. Lloyd Vogel
4. Shawnté Salabert
5. Tracy Bebbington
6. Brian Davis
7. Justin Housman
8. Chris Keyes
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