Rephonic
Artwork for The Rock Fight: Outdoor Industry & Adventure Sports Commentary

The Rock Fight: Outdoor Industry & Adventure Sports Commentary

Rock Fight, LLC
Outdoor Industry
REI
Sustainability
Public Lands
Tariffs
Patagonia
Trail Running
Outdoor Retail
Outdoor Recreation
Outdoor Media
Dick's Sporting Goods
Nike
Hoka
Hurricane Helene
Switchback
Black Diamond
Outdoor Market Alliance
Outdoor Retailer
Climate Change
Running Event

Tired of the same old outdoor industry narratives? If your post-adventure chats are filled with laughter over mishaps, commiseration about broken gear, and celebrating real triumphs (and epic fails), then The Rock Fight is your new tribe. Imagine this: you're no longer stuck in echo chambers. After listening in, you'll be part of honest, unfiltered discussions that mirror the conversations you hav... more

PublishesDailyEpisodes448Founded4 years ago
Number of ListenersCategories
WildernessHobbiesLeisureSports

Listen to this Podcast

Artwork for The Rock Fight: Outdoor Industry & Adventure Sports Commentary

Latest Episodes

Should we put an end to commercial high-altitude mountaineering? And why is the fly fishing community losing its mind over an OnlyFans creator?

It's time for The Parting Shot!

Colin welcomes Gear Abby host Shawnté Salabert for two outdoor hot takes... more

YouTube

Everybody dies. But if you could choose how you go, wouldn't you rather have a great story?

Longtime Rock Fight co-host Justin Housman returns to join Colin to debate the five best ways to die in the outdoors.

From big wave wipeouts and wild animal... more

YouTube

What's next for Backcountry? And are direct-to-consumer outdoor brands making a comeback?

Today on The Rock Fight, Colin welcomes back Outdoor Unfiltered host and Rock Fight consigliere Eoin Comerford to check in on the changing landscape of outdoor... more

YouTube

The light hiker is coming back. At least that's Colin's prediction.

On this week's Parting Shot, Colin welcomes Gear Abby host Shawnté Salabert to debate his latest outdoor industry prediction: 2027 will be the year of the light hiker.

He makes his... more

YouTube

Key Facts

Accepts Guests
Accepts Sponsors
Contact Information
Podcast Host
Number of Listeners
Find out how many people listen to this podcast per episode and each month.

Similar Podcasts

People also subscribe to these shows.

Recent Guests

Mike Massey
Locally founder and CEO
Locally
Episode: Can DoorDash Change the Game for Outdoor Retail?
David Karstad
Rock Fight alum, now with Oboz
Oboz
Episode: Bonus Episode! The Rock Fight Heads To Oboz - Outdoor Unfiltered
Colin True
Founder of The Rock Fight
The Rock Fight
Episode: Profitability vs. People: REI Cuts Pay & Benefits - Outdoor Unfiltered
Kent Ebersol
President of the Outdoor Industry Association
Outdoor Industry Association
Episode: The Rock Fight LIVE at TRE 2025!
Ashley Mateo
Editor in Chief of Runner magazine
Runner magazine
Episode: The Rock Fight LIVE at TRE 2025!
Chante Salibair
Guest speaker, adding perspective on the running event and outdoor industry
Episode: 5 Predictions For The Running Event, Dick's Assimilates Foot Locker & Is Resale Profitable?
Tony Post
Founder of Topo Athletic
Topo Athletic
Episode: Topo’s Big Year: Tariffs, Trail Running & Staying Authentic
Amy Beck
President of Oboz Footwear
Oboz Footwear
Episode: Why The Outdoor Industry Needs Its Cool Back
Alex Laver
Former Director of Materials and Sustainability at Outdoor Research, now running a consulting firm focusing on sustainability.
Douglas Strategies LLC
Episode: PFAS Isn’t Over: What Comes Next for Outdoor Brands?

Hosts

Colin True
Host of The Rock Fight; outdoor industry commentator and brand strategist with deep experience in gear and media.
Owen Comerford
Host with insider status in the outdoor industry; focuses on industry analysis and show strategy.
Dave (Producer)
Producer and on-air talent providing production support and voice for the show.

Reviews

4.6 out of 5 stars from 168 ratings
  • Patagonia’s biggest haters

    They truly hate on this brand whenever they can. This most recent pod showed that again. Trying so hard to be contrarian to the industry’s leading brand. THEY GIVE 100% of their profits to the outdoors and other enviro and social causes. They clearly don’t have insider knowledge on Patagonia because they’d be hyped about the new pow slayer kit or the upcoming drops. Had to unsubscribe because the hateration was getting old…

    Apple Podcasts
    2
    Outdoors5ever
    United Statesa year ago
  • My Go-To Industry Pod

    As a wholesale rep, this has become my go-to listen more than once a week. The shows offer such a great intersection of insights about what’s going on in the industry generally, brand and product trends, retail analysis alongside so much more. And, all delivered in a fun and inquisitive manner.

    Super grateful to you guys for what you are doing…..and maybe at some point event contribute a couple of show ideas??

    Apple Podcasts
    5
    Amiee97
    United Statesa year ago
  • I Have Found My Podcast Squad

    I have been an outdoor enthusiast my entire life and more specifically - an outdoor industry retail sales associate for the better part of 14 years. Finding people outside of my immediate work environment and experience to “talk shop” with, can feel very insular and limiting in perspective. Finding the Rock Fight podcast, however, has been a breath of fresh air. Colin and his merry band of outdoor industry misfits 😁 are a delight to listen to: informative, insightful, and entertaining. They giv... more

    Apple Podcasts
    5
    JessieTYCG
    United Statesa year ago
  • Struggle.

    Have worked in the industry for 10+ years and I struggle with every episode, but keep pushing through hoping it gets better. Plus, nobody else is stepping up to speak about these topics. The hosts don’t have a solid background in the industry to speak to topics with the authority they try to. Half the time they pronounce brand names incorrectly and don’t know product offerings. Was excited for an industry podcast to finally take shape but not sure this is it.

    While I love love that there is a f... more

    Apple Podcasts
    1
    klasak31
    United Statesa year ago
  • Jeremiah Johnson

    Not an analysis, but a complete disparaging of a fantastic movie. Will never listen to it again.

    Apple Podcasts
    1
    Textdgh
    United Statesa year ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Fans highlight the show as a go-to resource for staying on top of outdoor industry news and trends.
Some critics dislike the hosts' style or perceived lack of industry depth, citing pronunciation and topic familiarity.
Listeners praise the show for timely outdoor industry coverage and banter that feels like talking with friends.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Talking Points

Recent interactions between the hosts and their guests.

A New Zombie Brand? Plus: Power Ranking Big Box Outdoor Retailers
Q: What makes Sierra a controversial choice for number two, given it's not a traditional outdoor store?
Owen points out Sierra's mega-discount retail model and general non-outdoor-store feel, arguing that while it's not a traditional outfitter, its vast reach in closeouts and off-price formats could redefine mainstream shopping for outdoor gear if it continues expanding.
A New Zombie Brand? Plus: Power Ranking Big Box Outdoor Retailers
Q: Why is REI considered number one, despite debates about its recent performance?
Colin argues that REI's scale, co-op model, and broad retailer influence make it the anchor for a healthy outdoor ecosystem; even if purchases and access have tightened, their market presence sets the tone for the industry and supports many brands.
Can DoorDash Change the Game for Outdoor Retail?
Q: So what's the deal here?
Mike Massey explains Locally's role as a single integration layer that feeds live inventory to DoorDash, enabling thousands of retailers to be found and purchased via the DoorDash app, while providing retailers with real-time demand and sales insights.
Bonus Episode! The Rock Fight Heads To Oboz - Outdoor Unfiltered
Q: Have you fixed everything with the move and the role change, or is there work left to do?
Six weeks in, there are still adjustments to make, but the partnership with Oboz is already shaping a clear path for expanding the brand's reach while leveraging our storytelling strengths.
Profitability vs. People: REI Cuts Pay & Benefits - Outdoor Unfiltered
Q: What is the episode's takeaway regarding the BEA's trillion-dollar figure and its usefulness?
The hosts acknowledge the BEA figure as a headline driver but argue the industry's core value lies in the much smaller, tangible $50 billion specialty-brand segment, cautioning marketers and legislators about over-reliance on the larger number while recognizing its policy relevance.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
Gender Skew
Location
Interests
Professions
Age Range
Household Income
Social Media Reach

Frequently Asked Questions About This Podcast

What is This Podcast about and what kind of topics does it cover?

A candid, industry-grounded show that blends sharp market analysis with blunt banter about outdoor brands, trade shows, and culture. Episodes routinely dissect events, campaigns, and retail dynamics while spotlighting brand storytelling, influencer coverage, and authenticity in the outdoor space. Listeners likely value no-nonsense insights, practical industry context, and humor that mirrors casual conversations among peers, with a knack for connecting trendlines to real-world merchandising and consumer behavior. A notable strength is its willingness to challenge conventional narratives and highlight under-the-radar players, making it a useful listen for brand teams, retailers, and media scouts seeking unvarnished perspectives.

A standout t... more

Where can I find podcast stats for this podcast?

Rephonic provides a wide range of podcast stats for this podcast. We scanned the web and collated all of the information that we could find in our comprehensive podcast database. See how many people listen to this podcast and access YouTube viewership numbers, download stats, audience demographics, chart rankings, ratings, reviews and more.

How many listeners does this podcast get?

Rephonic provides a full set of podcast information for four million podcasts, including the number of listeners. View further listenership figures for this podcast, including podcast download numbers and subscriber numbers, so you can make better decisions about which podcasts to sponsor or be a guest on. You will need to upgrade your account to access this premium data.

What are the audience demographics for this podcast?

Rephonic provides comprehensive predictive audience data for this podcast, including gender skew, age, country, political leaning, income, professions, education level, and interests. You can access these listener demographics by upgrading your account.

How many subscribers and views does this podcast have?

To see how many followers or subscribers this podcast has on Spotify and other platforms such as Castbox and Podcast Addict, simply upgrade your account. You'll also find viewership figures for their YouTube channel if they have one.

Which podcasts are similar to this podcast?

These podcasts share a similar audience with this podcast:

1. Outdoor Unfiltered
2. Gear Abby: An Outdoor Advice Column For Your Ears
3. BLISTER Podcast
4. Outside Podcast
5. Uphill Athlete Podcast

How many episodes of this podcast are there?

this podcast launched 4 years ago and published 448 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact this podcast?

Our systems regularly scour the web to find email addresses and social media links for this podcast. We scanned the web and collated all of the contact information that we could find in our podcast database. But in the unlikely event that you can't find what you're looking for, our concierge service lets you request our research team to source better contacts for you.

Where can I see ratings and reviews for this podcast?

Rephonic pulls ratings and reviews for this podcast from multiple sources, including Spotify, Apple Podcasts, Castbox, and Podcast Addict.

View all the reviews in one place instead of visiting each platform individually and use this information to decide if a show is worth pitching or not.

How do I access podcast episode transcripts for this podcast?

Rephonic provides full transcripts for episodes of this podcast. Search within each transcript for your keywords, whether they be topics, brands or people, and figure out if it's worth pitching as a guest or sponsor. You can even set-up alerts to get notified when your keywords are mentioned.

What guests have appeared on this podcast?

Recent guests on this podcast include:

1. Mike Massey
2. David Karstad
3. Colin True
4. Kent Ebersol
5. Ashley Mateo
6. Chante Salibair
7. Tony Post
8. Amy Beck

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

Find and pitch the right podcasts

We help savvy brands, marketers and PR professionals to find the right podcasts for any topic or niche. Get the data and contacts you need to pitch podcasts at scale and turn listeners into customers.
Try it free for 7 days